1. Shakespeare is Alive and Well in the Modern World. 

This program is a necessary resource for students investigating the works of Shakespeare. Using film footage from such films as Animal Farm, Mutiny on the Bounty, and The Outsiders, it provides an analysis of Shakespeare’s themes and characters. It compares Shakespeare’s treatment of love, violence, evil and ambition by looking at several of his works - Romeo and Juliet, Hamlet, Julius Caesar and Macbeth. 45 mins. video Produced in the USA (1990)A (except Phillipines) NT PA PB vea

2. READING BETWEEN THE LINES SERIES

(a) The Inside Story of a Daily Newspaper 

This program is designed to help students to understand the processes involved in newspaper production, and to distinguish publication differences. Aspects covered include; • the news gathering, editorial and production processes • the roles of reporting, editorial and production staff • the use of photographs and graphics • the role of advertising 20 mins. video vea

(b) Analysing the Stories Inside a Newspaper 

In a number of courses, students are being asked to critically examine media information. This program uses interviews with leading journalists and editors to address topics such as;• the use of language • an article’s purpose • sources of information • the intended audience 36 mins. video vea

(c) Live at Six O’clock 

This program is a behind the scenes look at television news production. Topics include; • the process of television news • the relationship between newspapers and TV news • the role of the news presenter • the relationship between news and current affairs programs 26 mins. video vea

(d) Radio - News Every Hour 

This program examines:• the process of getting news to air • the importance of radio as a very fast news medium • the writing style of radio news It does so through an examination of five different types of radio shows, ranging from news to a breakfast show.23 mins. video Produced in Australia (1991)WW vea

A video Commentary This program explores the characters, stories and central themes of Shakespearean tragedy. It describes the nature of theatre in Shakepeare’s day and the nature of Shakespearean tragedy. Extracts from the plays themselves, and explanatory prints and drawings are revealed to help supplement and clarify the examples given. 28 mins. video Produced in the USA (1988) A (Except Phillipines) PA PB NTvea

This program examines the development of an ensemble theatre for young people. Through interviews, rehearsals and performance, this program explores the key elements of modern professional drama.35 mins. video Produced in Australia (1993) WW vea

This program examines the staging and management of a professional production titled: My Family and Other Friends, from the novel of the same name by British Naturalist, Gerald Durrell. The full array of back-stage activities are represented in this comprehensive . This is NOT a record of a performance - instead a look at HOW professional theatre is staged and managed. 3 mins. video Produced in Australia (1993) WW vea

In its various forms the media represents an important source of information for our society. In order to have a better understanding of the media, it is necessary to have an appreciation of the language used and familiarity with the ways in which we can have input into newspapers, radio and television. This program goes to the experts in order to discover how to: • write an effective press release • get a letter into the paper • write a news story or feature • write for the spoken word of radio and television • offer criticism to the media 41 mins. video Produced in Australia (1993) Open captioned version also available.WW vea

An Introduction to the Language of Film and Television This program develops the students’ ability to read the moving picture texts of film, and television. The program: • introduces the notion of visual literacy and the particular vocabulary and grammar of film and television, by utilising clips from film and television in a range of genres, • explores the techniques used by film and TV makers, and • explores how they impact on their audiences. Commentary from prominent critics and producers add further perspectives, enabling students to understand and appreciate the ways that moving pictures influence the construction of our opinions, attitudes and knowledge. 20 mins. video Produced in Australia (1997) vea

LIA 329 (1996 ed., 45 mins, US$110.00) London International Advertising Award 1996 winners on the use of humor in TV advertising throughout the world. Demonstrates the creative process of humor in addition to being very entertaining for students. (Warning : Some foreign commercials are risque).

LIA 330 (1996 ed., 45 mins, US$110.00) Contains the 1996 winners tape of the London International Advertising Awards. The very best in TV advertising throughout the world in 17 product categories as well as the winners in technical and special categories.

DE 134B (1995 ed., 21 mins, US$125.00) A comprehensive strategy for attracting customers may be the most important element of the business plan. Leads entrepreneurs through the promotion plan of target market identification, setting communication objectives, setting the appropriation, selecting the communication vehicles, and evaluation. Many helpful suggestions to aid the entrepreneur in gaining maximum results from small ad budgets.

DE 104A (1994 ed., 20 mins, US$120.00) Covers daily, weekly, and free newspapers with the various advantages of each format. Discusses newer advertising services such as special editions and total market coverage programs. Covers consumer, business, trade, industrial, and farm magazines with the advantages of each category. Discusses the importance of both reach and frequency along with an example of how to compute CPM for print media.

DE 104B (1995 ed., 19 mins, US$120.00) Discusses how direct response has become the primary focus of marketing communications for many firms and how direct response has become an integral part of the communications mix. Covers some of the forms of direct response such as telemarketing, solo mail and shared mail. Shows the forms and advantages of the out-of-home media of outdoor and transit. Special topics include the yellow pages directory and advertising specialists.

DE 104C (1994 ed., 16 mins, US$120.00) Covers broadcast television, cable TV and radio along with advantages of each medium. Discusses the rating systems, GRP's and the importance of CPP for television media buyers. Discuses the newer concepts of target marketing with broadcast media. Much of the footage shot in TVT and radio studios along with comments by broadcast advertising executives.

DE 104D (1994 ed., 20 mins, US$120.00) Marketer's of the 90's will be looking for new and creative approaches to reach the new consumer. "Narrowcast" rather than "broadcast" will be the term most often heard among advertisers. We will see an explosion in the use of unconventional media, and conventional media used in unconventional ways allowing advertisers to "de-mass" their markets. This program discusses a broad array of alternative media ranging from billboards, to transit signs, to in-store advertising to direct response TV. There is also a segment on the potential of interactive TV for the marketer of the 90's and beyond. By Dr. Rutsohn.

DE 133 (1996 ed., 22 mins, US$125.00) Covers the various formats of newspaper advertising such as display, classified, and classified display, Discusses special products such as shoppers, zoned editions, supplements, preprints and total market coverage. Additional sections cover layout formats and the use of artwork vs. photographs for illustrations.

DE 120A (1993 ed., 17 mins, US$120.00) Suggests the amount of space to allocate and uses of the illustration, headline, copy and logo. Designed for any course in advertising, advertising layout, graphics or design. Demonstrates basic ad layout such as line, flow and patterns: mechanics such as white space and bleed.

DE 120B (1993 ed., 14 mins, US$120.00) Discusses proportion, design components, arrangement formats, visual direction and visual organization. Shows examples of advertising formats such as picture window, silhouette, square zero, free form and Mondrian. Covers visual attention techniques of juxtaposition, spatial progression, overlapping and closure.

DE 118A (1995 ed., 25 mins, US$125.00) In today's economy of increased competition, globalization and downsizing, marketers must demonstrate that their advertising expenditures are both efficient and effective. Consumers have been saturated with advertising messages; and, business is no longer willing to expend resource "just to get their message out of the market." It's imperative that the advertiser understand the psychology behind the buying motive and incorporate that understanding into their ads. Emphasizes five key psycho-sociological issues with examples drawn from television ads, print ads, and computer ads on the Internet. By Dr. Rutsoh.

DE 118B (1993 ed., 20 mins, US$120.00) Discussion focuses on the interrelationship between the physical components and the message communicated by an advertisement. Presents current research with examples of using survey results, comparative ads and testimonials in advertising. By Dr. Rutsohn.

LS 310 (1992 ed., 25 mins, US$110.00) Explores scientific techniques advertisers use to influence buying such as timing, attention, psychographicsa, partly products, brand names, positioning, and the Cinderella syndrome.

LS 418 (1995 ed., 21 mins, US$110.00) The most important words in advertising are the ones you don't see or hear. Ads rarely lie, they merely allow plenty of room for self-deception. Shows how phrases can change the meaning of a claim, how products can claim to be the best, etc.

DE 438 (1996 ed., 23 mins, US$125.00 Covers the three broad public relations functions of event promotion, image building and image protection. Discusses the role and importance of PR in the marketing communications progress. Covers common public relations activities such as preparing media kits and press releases. Case studies and current examples from a PR agency, a nonprofit organization and a small business ! Excellent for any course in public relations, advertising, or marketing communications.

DE 124 (1995 ed., 27 mins, US$125.00) Discusses how nonverbal communication can either work for you or against you in supervisory and selling situations. Special topics includes proxemics, objects, posture and gestures. The video is based on behavioral research but presented with easy to understand everyday examples. By Dr. Rutsohn.

CB 369 (1994 ed., 15 mins, US$85.00) How you communicate our message can affect the listener more than the actual message itself. Shows tactics used by today's most respected and successful communicators. Learn how to Persuade listeners to see things your way, project a positive attitude in your body language and tone of voice. Choose forceful words and phrases that will gain an audience's respect, get your message clearly across by using simple, precise terms with active verbs.

26. The Art Of Listening

LS 307 (1993 ed., 27 mins, US$110.00) What communication skill could be more basic than listening ? We spend more time listening than any activity except breathing, yet we listen at 25% of our potential. Because we believe ourselves good listeners, we seldom make any effort to improve. The video illustrates the surprising value of silence, the need to find something of interest in the person speaking, and the importance of staying out of the speaker's way. The techniques suggest how and when to take notes, the role of body language in listening, and the need to "listen between the words" for feelings.

KP 435 (1996 ed., 21 mins, US$110.00) Your guide to giving constructive, tactful criticism. You learn how to plan you criticism for maximum effectiveness and how to deliver it without selling off a defensive, "fight-or-fight" response. Shows you how to take criticism professionally, without defensiveness, and without feeling humiliated. It's your guide to using criticism as an opportunity for professional growth and development.

KP 474 (1996 ed., 1 hr, US$190.00) Negotiations have two dimensions. First, there is a distributive dimension-negotiators decide how resources, revenues, costs and profits will be divided. Second, there an integrative dimension. Make mutually beneficial trade-offs for both sides and to expand agreements to make deals bigger and better for everyone. To arrive at an optimal agreement, you must act in both dimensions. Your goal is to get the biggest piece of the pie you can, without stifling opportunities for growth and mutual benefit.

CB 478 (1997 ed., 17 mins, US$85.00) No matter what your role in the organization, communicating effectively is vital to getting things done and working productively with people. Offer ideas with credibility, logic and emotional power. Ask questions to get people involved in your position. Uncover and present the most persuasive kinds of evidence. Organize your thoughts. Make it easy for others to say "yes". 12 communication strategies that will help you get your messages accepted, understood and acted upon.

CB 477 (1997 ed., 18 mins, US$85.00) Perhaps you dread giving and receiving criticism because it goes against your natural desire to be respected and liked. But done properly, criticism can be a powerful tool to help you and others improve performance. Avoid confrontations by using the right words. Pose questions to let others draw the right conclusions. Focus on specifics to prevent criticism from being taken personally. Accept criticism with a positive attitude. Listen without judgement. Summarize criticism to make sure you understand it. Get into a problem-solving state of mind.

LS 312 (1993 ed., 33 mins, US$110.00)Teaches the language of color, especially in fashion and interior design. The video teaches the vocabulary needed to "speak" color: complementary colors, tints, shades, pastels, hue, value, intensity, primary and secondary colors, and neutralized colors. The video explains how color temperature influences feelings, how colors change in relation to adjacent colors, how classic color "schemes" can create harmony, and how to learn from the varied colors of nature.

CCP 162 (1991 ed., 45 mins, US$100.00) An introduction to the exciting, fast paced and ever-changing fashion industry. Professionals in design, production, buying, wholesale, and retail discuss their roles and career opportunities in such positions. Award-winning designers Bill Blass and Kasper provide their insights in creation of fashion.

CCP 341 (1994 ed., 30 mins, US$90.00) In fashion merchandising it is important to know how related industries contribute to the production of styles that become inventories in retail stores. Fashion merchandising begins long before styles hit the stores. It begins with a designer, who conceptualizes garment styling and fabrication, and it progresses throughout wholesaling where merchandise is manufactured and sold to retail stores. Presents a behind-the-scenes look at professionals in design and wholesale showrooms discussing how they buy fabrics, design, self and produce clothing lines.

LS 419 (1995 ed., 24 mins, US$110.00) To study fashion is to explore personal identity and human nature. Topics include how clothing is influenced by centuries of social forces, how "dressing up" has changed over time, why youth worldwide are obsessed with American fashions and does fashion "trickle down" or "bubble up".

DE 105 (1993 ed., 22 mins, US$125.00) Discusses how to manage assortments of products such as staples, seasonal goods, and fashion merchandise. Covers stock depth and breath as it relates to different types of merchandise and retailers. Suggests different assortment strategies based upon demand rigidity and time points in the selling season.

CCP 340 (1994 ed., 30 mins, US$90.00) Explains the general organization of a retail store and shows how the various parts of the organization work to present merchandise to customers most effectively. Retailers discuss how they plan and buy their inventories and what they do as products arrive at the stores. Viewers learn solid information about diverse opportunities available in retail store environment as professionals explain retail finance, sales promotion, personnel, operations and merchandising. In addition, fashion coordinators, buyers and sales associates discuss how they help customers make buying choices.

DE 107 (1996 ed., 23 mins, US$125.00) Discusses how to build visual merchandising presentations by the proper use of display principles, layouts and arrangements. Special topics include the use of balance, proportion, lines and props to enhance visual pulling power. By Professor Orlan Skare.

DE 108 (1992 ed., 10 mins, US$90.00) Examines visual merchandising as applied to hardware stores, sporting goods stores, automotive parts outlets, home improvement centers, farm equipment/supply stores, and mass merchandisers. Discusses and shows examples of principles of display that are unique to creative hard lines merchandising. By Professor Skare.

DE 110 (1991 ed., 10 mins, US$90.00)Shows how to add excitement to fashion items through use of pinning and flying. Nearly all sports and casual wear can be pinned and flown - demonstrates the techniques and shows how pinning and flying can complement other display forms. by Professor Skare.

You'll be amazed at how easily you can learn to give better presentations. 1 videotape (35 minutes) and 75 pp. course study guide: #V4100; US$195 Additional study guides: #V410S; US$18 Some of What You'll Learn: tips on how to develop your own personal style. how to set up and use visual aids. how to project confidence and enthusiasm. tips on what works and what to avoid. how to become a student of good speaking techniques. COURSE OUTLINE Introduction; Text Preparation; Visual Aids, Criteria; Visual Aids, Options; Personal Details; Voice and Diction; Suggestions and Conclusions. ACS

Now! Create technical proposals that get action! 3 videotapes (150 minutes) and 100 pp. course study guide: #V1000; US$700 Additional study guides: #V100S; US$18 Attention scientists and engineers--this course will help you convey your ideas more effectively to both technical and non-technical audiences. It will show you how to develop an organizational approach to writing that communicates effectively without boring your audience. You'll learn to avoid words and phrases that obscure your message, understand the basics of various types of technical writing, and know when to employ each type based on what response you want from your audience. The course consists of eight sections: Style Definitions Technical descriptions Scientific and technical reports Abstracts The process Laboratory notebooks Proposals ACS

DE 121 (1991 ed., 20 mins, US$120.00) Goes beyond basic display to a hands-on, step-by-step approach to developing display building skills. Techniques shown in depth are the dressing of a mannequin, dressing a shirt form, dressing a coat form, and the enhancing of waterfall displays. By Professor Skare.

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