Marketing Franchising Branding Retailing
Marketing Nonprofit Organizations in Today’s Economy – DE 127 The proliferation of nonprofit organizations coupled with a rapidly changing economy has resulted in fierce competition among these organizations to develop beneficial exchange relationships with clients. Aggressive marketing strategies have resulted in both positive outcomes like “partnering” and negative outcomes like “chugging.” Focuses on marketing issues, problems, and strategies facing nonprofit organizations. Special emphasis is placed on charitable organizations. 2005 ed. 24 min. VHS $125 DVD $135
Environmental Scanning – CIM 821 Examines the impact of five environmental trends on marketing strategy: social, economic, technological, competitive, and regulatory forces. Freedom Innovations case. 2004 ed. 30 min. VHS $110
Introduction to Marketing – CIM 8l9 Presents the fundamentals of marketing through a tourism destination program. Las Vegas case study. 2004 ed. 30 min. VHS $110
Marketing Strategy – CIM 820 Demonstrates how organizations develop their marketing strategy to accomplish their mission. Habitat for Humanity case. 2004 ed. 30 min. VHS $110
Pillars of Marketing – CE 765 Presents seven pillars of marketing: distribution, financing, marketing-information systems, pricing, product/service management, promotion and selling. Explains how to gather information and teaches the concepts and strategies affecting price, as well as how to satisfy customer’s perceptions of value. Teaches how to maintain and manage a product/service based on the market. Learn how to determine and respond to a client’s wants and needs. 7 sections, 5 printable resources and 16 web resources. 2004 ed. 87 min. DVD $190
Marketing Concepts (PowerPoint CD) – CE 742 PP To satisfy economic needs, businesses depend on practicing the marketing concept. PowerPoint presentation classifies and explains business activities as production, marketing, management, and finance. Students learn how to explain the interdependency of production and marketing. 2003 ed. 63 slides $100
Introduction to Marketing - DE 115 An overview of marketing strategy starting with target market identification. Discusses the marketing concept from the perspective of a marketing mix strategy of product, distribution, promotion, and pricing. An excellent video for an introduction to marketing course or to cover the marketing concept in other business courses. 1999 ed. 18 min. VHS $120 DVD $130
The Marketing Process: Creating Value – CTC 643 Defines basic marketing terms and introduces fundamental principles in marketing. Examples of leading marketers such as Hilton Hotels Corporation and nonprofit organizations such as the California Science Center are examined to illustrate why marketing is much more than just advertising and selling. 1999 ed. 60 min. VHS/DVD $160
Careers in Marketing – CE 606 Career opportunities in marketing cover the gamut from e-commerce, advertising, product research & management, and sales to nonprofit organizations. Many broad careers with options within those careers are shown. Marketing professionals discuss education and training requirements, skills and talents needed, advancement opportunities, and salary ranges. 2001 ed. 20 min. VHS/DVD $120
Careers in Marketing (PowerPoint CD) – CE 768 What is marketing and what types of opportunities are available in this industry. Suggests educational requirements, experience needed, and salary ranges for various positions. 2004 ed. 30 slides $60
The Marketing Environment: Technology, Culture, Ethics, Government, Society, and Economics – CTC 644 Explores the marketing environment, which, through its own continuous evolution, shapes and reshapes not only the marketing strategies of established companies, but also creates opportunities for new businesses. See how social and cultural trends impact a firm’s marketing activities. Examples of how ethics can be integrated into the marketing planning process. 1999 ed. 60 min. VHS/DVD $160
Relationship Marketing - DE 405 Emphasizes the basic concepts underlying an effective relationship-marketing program and discusses the six major steps involved in establishing a program. To demonstrate theory and illustrate that relationship marketing strategies are applicable to both small and large businesses, examples are drawn from Saturn, John Deere, and Harley Davidson. In addition, interviews with successful entrepreneurs are integrated throughout the program. By Dr. Rutsohn 1995 ed. 27 min. $125 DVD $135
Marketing Strategy for Small Business - DE 134A Taped on location at three small businesses. Begins with the need for a business plan, a marketing plan, and identified target markets prior to commencing operations. Discusses implementing marketing strategies as they relate to place, product, promotion and price. Excellent for any course in entrepreneurship, small business management, or marketing. 1995 ed. 21 min. VHS $125 DVD $135
Market Segmentation
Segmenting and Targeting Markets – CIM 827 Examines how organizations identify target markets, segment those markets and develop marketing mixes for each specific segment. Chocolates a la Carte case. 2004 ed. 30 min. VHS $110
The Organizational Buying Process – CIM 824 Describes organizational markets, organizational buying behavior, and B2B marketing strategy. Natures Best case. 2004 ed. 30 min. VHS $110
Market Segmentation, Targeting, and Positioning: Developing a Focus – CTC 646 Defines customer segmentation, targeting, and positioning. Explains how these concepts can be used to develop a successful and distinctive marketing strategy. 1999 ed. 60 min. VHS/DVD $160
Data Base Marketing: Critical to Success in Today’s Environment - DE 468 In today’s competitive environment, more companies are recognizing that the most promising way to build and keep the right kind of customer is one-to-one marketing. To be both efficient and effective, organizations must be able to identify customers and potential customers that represent the greatest lifetime value to the company. A comprehensive database provides the necessary information to accomplish this task. Identifies the essential components of an effective database and how to use the Internet for database marketing. By Dr. Rutsohn 1997 ed. 23 min. VHS $125 DVD $135
Product Decisions
Coke’s Water Bomb: The Dasani Fiasco – FH 933 On a British sitcom, two characters bottle tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani’s progressive PR nightmare in Britain – first as newspapers screamed “Coke Sells Tap Water for 95p,” and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten. Without Dasani, Coke has no bottled water product for the lucrative European market. 2004 ed. 29 min. VHS/DVD $120
Electronics: Polaroid’s Passport Photo Business in a Box – FH 946 The task: design and build an all-in-one camera with an integrated printer that produces instant digital pictures. Follows a team of industrial and electronics designers at Polaroid’s U.K. headquarters as they take on this challenge. The process unfolds neatly as the idea jumps from paper, to 3-D model, to computer-assisted design program, to prototype. Eventually, the designers debug the prototype and a professional photographer puts the production model through its paces. 2002 ed. 15 min. VHS/DVD $80
Supply and Demand: Christmas, A Case Study – FH 848 Christmas means megabucks to businesses that can create a fad or spot a trend. Illustrates the annual scramble of key holiday related industries; toys, video games, music CDs, luxury items, Christmas trees, and holiday foods to catch the seasonal wave and ride it to high profits. The dynamics of global supply and demand cycle are covered, factoring in the effects of brands, product licensing, advertising, research and development, and offshore manufacturing. 2001 ed. 50 min. VHS/DVD $180
The Launch: A Product is Born – FH 846 The challenge: create the ultimate barbecue grill. The time-line: five weeks! The pressure: intense! By focusing on one case study, this program illustrates the development process that every new product goes through. Team members from a well-known design firm and a client company take viewers on a wild ride that begins with a kickoff meeting and ends, a mere 34 days later, with the launch of a prototype. Field research, brainstorming, concepting, designing, model-making, and fabricating are demonstrated as the designers, engineers, and machinists hurry to get the job done. 2003 ed. 51 min. VHS/DVD $130
Digital Cool – FH 851 Korean high-tech powerhouse, Samsung Electronics, engages and expands its target markets by continually designing, developing, and reinventing its products. Topics include consumer research, design, manufacturing, team-building, and sales. In the ideas lab, visionaries apply their expertise on items ranging from cell phones to the digital home. 2003 ed. 47 min. VHS/DVD $180
American Car: A Marketing Case Study – FH 941 Outlines Nissan, GM, and Ford strategies for dominating today’s light truck marketplace as the Titan and Hummer H2 square off against the redesigned F-150. Making stops at the Detroit auto show, Nissan’s design studio, the “Ford Tough” torture track, and the ad agency that launched the H2, senior officers of these battling manufacturers openly discuss Nissan’s comeback, Hummer’s push to broaden market penetration, and Ford’s bid to stay on top. 2003 ed. 46 min. VHS/DVD $120
New Product and Service Development – CIM 828 Introduces the new product development process from idea generation, screening, concept testing, evaluation, to commercialization. Stadium Competitions case. 2004 ed. 30 min. VHS $110
Managing Products and Services – CIM 829 Defines the product life cycle of introduction, growth, maturity, and decline. Discusses how brand management changes over each cycle. Quicksilver case. 2004 ed. 30 min. VHS $110
Product/Service Management (PowerPoint CD) – CE 744 The product or service of a business requires as much management as employees. PowerPoint presentation explains the concepts of product planning, product mix, and new product development. Also explores product positioning and branding. 2003 ed. 56 slides $90
Branding Decisions
Cola Wars: Message in a Bottle – FH 930 Examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla’s Zafer Iqbal and Mecca’s Tawfiq Mathlouthi tell the story of two opportunistic, politically correct David’s taking on a marketplace Goliath while Coke executives share their plan for defense against an unprecedented commercial threat. (US only) 2004 ed. 50 min. VHS/DVD $120
Coke’s Water Bomb: The Dasani Fiasco – FH 933 On a British sitcom, two characters bottle tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani’s progressive PR nightmare in Britain – first as newspapers screamed “Coke Sells Tap Water for 95p,” and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten. Without Dasani, Coke has no bottled water product for the lucrative European market. (US only) 2004 ed. 29 min. VHS/DVD $120
Get Cartier: Defending a Crown – FH 936 As a market leader in high-end jewelry, Cartier has long defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label, Louis Vuitton, launched its own line of fine jewelry--a move interpreted as a direct attack on the king of jewelers. Business journalist, Virginia Eastman, gains unprecedented access to exclusive Cartier parties and PR events to observe the company’s strategy for retaining its dominant position as jeweler to royalty, celebrities, and the wealthy. (US only) 2004 ed. 30 min. VHS/DVD $120
Name Brand Counterfeiting: A Global Economics Crisis – FH 944 Cheap look-alikes are flooding the world’s markets, depriving legitimate manufacturers of hundreds of billions of dollars. This eye-opening expose’ follows the anti-counterfeit investigators of Cartier and BIC from their headquarters to New York, Nigeria and China as they hurry to trace and stop the flow of illegal goods at the source. But, carrying out raids against the vendors, Internet merchants, and wholesalers require time, which is not on their side. Every day, inferior fakes are siphoning off sales while tarnishing their products’ quality reputations. 2002 ed. 53 min. VHS/DVD $180
In Brands we Trust – FH 942 After ”OK,” “Coke” is the most widespread word in the world. How did branding evolve into a global force that packages lifestyles, commodities personal values, and represents cultural institutions? Anti-corporate crusader, Naomi Klein, astutely addresses the concept of branding; its history, its impact on youth, key visionaries, and the convergence of brands and culture. The growing backlash against branding is discussed: Coke, Nike, Channel, Apple, and Benetton are spotlighted. 2002 ed. 52 min. VHS/DVD $180
Graphic Design: What’s in a Logo? – FH 852 Graphic designers with the consulting firm, Navy Blue, must produce a new corporate identity for Digital Animations Group. Their task is to create a logo that captures the company’s spirit and works across different formats such as on paper, signs, windows, and Web pages. Follows the entire process from sitting down with the client to determine the mission, to brainstorming and pitching proposals, to unveiling the finished product. 15 min. VHS/DVD $90
Selling Australia: Branding a Country – FH 838 Paul Hogan is still on camera selling Australia to tourists and Aussies alike. Focusing on the phenomenally successful “Brand Australia” campaign, this program questions whether travelers’ expectations should be allowed to drive a country’s image – especially when that image relies on simplistic, nostalgia-laden stereotypes. Footage of foreign vacationers in the land down under provide telling insights into the relationship between marketing, tourism, and national identity in the first country to ever promote itself as a brand. 2001 ed. 26 min. VHS/DVD $180
No Logo: Brands, Globalization & Resistance – MEF 773 Naomi Klein explores why some of the world’s best-known brands have become targets of anti-corporate campaigns. Taking aim at the growing economic and cultural reach of multinational corporations, Klein argues that the costs of globalization have been the disappearance of public space, consumer choice, and stable, meaningful work. (No preview) 2003 ed. 40 min. VHS/DVD University $250 High School $125
A Marketing Strategy: Energizing the Brand – EJD 670 To avoid the constant price competition associated with widely distributed manufacturer brands, many retail chains have developed their own private label. Although successful, many of these retailers never really “energized” their private labels to maximize their profit potential. Simon Graj discusses how his consulting firm has helped such chains as Sears, Carter’s and Saks 5th Avenue revitalize their businesses with a marketing strategy of energizing existing brands and developing new private labels. 2002 ed., 20 min. VHS $125 DVD $145
Brand Marketing: Why We Eat, Drink & Wear Brand Names – LS 566 Discusses why branding is an essential component of consumer purchasing decisions. Many examples across a broad array of consumer products. A high-energy, exciting video. 2000 ed. 20 min. VHS/DVD $110
Brand Management: Building an Image & Building Customer Loyalty – CTC 596 Focuses on the challenging issue of brand management. Explores how marketers go about creating a brand image and looks at the strategies they employ to build customer loyalty to a brand. 1999 ed. 60 min. VHS/DVD $160
A Retailing Strategy: The Store is the Brand - EJD 527 Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship Benetton New York store and the factory in Italy. 1999 ed. 20 min. VHS $125 DVD $145
Packaging Decisions
Bottled Up: Repackaging the Brand – FH 950 Developing a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. Follows the process from prototype to final design and the emergence of a new product. The team enlists the help of a renowned package-design guru and, after a harrowing test period, eventually commissions a line of squeeze-bottles from a large German manufacturer. Meanwhile, the marketing director and a graphic designer work out a new concept for the bottle’s label. 2005 ed. 25 min. VHS/DVD $120
Packaging: The Science of Temptation – LS 605 Packaging not only contains products, it also creates them. Cites market research that shows how the package shape, size, color, and language all influence consumer perception of the product. Discusses government labeling requirements -- and powerful package languages that are not regulated at all. In today's retail environment, the consumer serves himself/herself -–essentially, the package is the salesperson. 2000 ed. 20 min. VHS/DVD $110
Food Packaging – FH 947 Using a clever news-report approach, this program addresses important packaging topics: materials and their function, safety, packaging technology and environmental issues involving plastics. Experts discuss innovation and new designs in packaging development. 2003 ed. 31 min. VHS/DVD #120
Channels of Distribution
Retailing and Wholesaling – CIM 832 Discusses the role of retailers and wholesalers in providing transactional efficiency in channel systems. Covers the different types of retailers and wholesalers and their appropriateness for different products. Shows how the functions of marketing intermediaries add product value for customers. Mother Market & Kitchen case. 2004 ed. 30 min. VHS $110
Marketing Channels and Supply Chains – CIM 831 Compares and contrasts direct with indirect distribution; traditional channels with vertical marketing systems and examples of each. Covers marketing logistics of transportation, storage, and supply chain management. Pacific Coast Feather Cushion Co. case. 2004 ed. 30 min. VHS $110
Channels of Distribution - DE 109 Suggests reasons why some marketers employ direct and others indirect distribution – covers advantages and disadvantages of each alternative. Diagrams and shows examples of the common consumer and business market channels. A separate section covers channels in the service industries. Special topics include multi-channel systems, vertical marketing systems, service channels, Internet channels, and strategic channel decisions. 2002 ed. 22 min. VHS $125 DVD $135
Systems of Distribution Channels (PowerPoint CD) – CE 746 Distribution involves moving or transferring product ownership from producer to consumer or user. PowerPoint presentation explains distribution planning by emphasizing physical distribution activities and costs associated with distribution. Students learn about the impact of technology on marketing logistics. 2003 ed. 49 slides $90
Distribution: Retailing and Wholesaling Strategies – CTC 648 Distribution is one of the most important aspects of the marketing process, yet it is also one of the most complicated. Viewers learn key strategies for distribution, retailing, and wholesaling, including issues that marketers face in managing multiple distribution channels in the global marketplace. 1999 ed. 60 min. VHS/DVD $160
Wholesaling - DE 123 Shows how wholesalers improve distribution efficiency through the delivery of time, place, and possession utility. Discusses functions wholesalers provide for both suppliers and customers. Shows examples and functions performed by wholesalers in the three categories of merchant middlemen, manufacturers’ sales branches, and agents and brokers. 1992 ed. 20 min (SALE) VHS $120 DVD $135
Marketing Logistics
The Secret World of Air Freight – FH 931 The air-freight industry is a perpetual motion machine moving 27 million tons of goods annually. Goes inside the seemingly mundane enterprise to reveal an exciting world that has revolutionized business. Highlights a typical day at the FedEx Super-hub in Memphis. Package and document flow through the facility is tracked step-by-step. Next, the action shifts to Narita, Japan, home of Northwest Airlines’ largest freight hub in Asia. Merchandise from race cars and wine to thoroughbred horses and computers is transported. 2001 ed. 51 min. VHS/DVD $170
The Story of Inventory – CP 758 Keeping track of inventory is a crucial, yet challenging process and the more components and products a company has, the more challenging it gets. Explores key aspects of managing inventory while keeping an eye on how inventory figures impact a company’s bottom line. Average cost, FIFO, and LIFO costing methods are analyzed, periodic and perpetual systems of valuation are contrasted with methods used in special situations. Finally, the impact of inventory errors on financial statements is addressed. 2002 ed. 15 min. VHS/DVD $110
Business is Blooming: The International Floral Industry – FH 932 The typical Valentine’s Day bouquet is the product of an elaborate South American growing operation, a complicated airborne distribution network, and sophisticated European trading markets akin to stock exchanges. Describes the entire process in detail, illustrating the global nature of the floral industry. Shot in Ecuador, Colombia, France, and Hollywood. Shows how supply and demand, seasonal dynamics, global competition, and other issues affect production and transportation of a fragile, perishable commodity – which, although traded on a massive scale, moves according to market forces. 2003 ed. 53 min. VHS/DVD $170
Pricing Decisions
What is Price? Basic Ideas in Economic Literacy – LS 959 Everything has a price tag, but who sets the price? What is behind a price tag? Why do we insist on putting a price on just about everything? We don’t! That’s the first of many surprising lessons. A price is not an arbitrary number someone “puts” on something. Price is information disguised as a number. Understand how it influences consumer behavior, sends a message from the producer, allows the consumer to talk back, and plays a vital role in a market economy. 2006 ed. 20 min. VHS/DVD $110
Pricing Strategies & Concepts (PowerPoint CD) – CE 743 Pricing plays an important role in business. PowerPoint presentation identifies the role of pricing by explaining pricing, place, and promotion decisions. Students learn to compare and contrast pricing policies and to calculate a product’s price. 2003 ed. 52 slides $90
Pricing Strategy: Defining Value – CTC 651 Examines the factors that contribute to a company’s pricing policy, including issues that must be considered in setting prices for an international market. Assesses the pricing strategies of several companies and explains how to define true costs. Viewers will develop an understanding of the relationship between price, value, and quality. 1999 ed. 60 min. VHS/DVD $160
Marketing Research
Marketing Research – CIM 826 Shows how researchers define a marketing problem, develop a research plan, collect and analyze data, and present their findings. Information Resources case. 2004 ed. 30 min. VHS $110
Business Research Techniques (PowerPoint CD) – CE 738 PP Research can be gathered and interpreted in various ways. PowerPoint presentation details research techniques for effective business communication and explains how a survey is designed, conducted and analyzed for resource materials. Students learn to develop a business project incorporating data gathered from various sources. 2003 ed. 37 slides $90
Consumer and Organizational Buying Behavior: Researching, Understanding and Analyzing the Customer – CTC 645 Explore the principal research methods marketers use to identify their customers’ wants and needs, including both qualitative and quantitative market research. Learn how differences in buying behavior of consumers and organizations ultimately impact marketing strategy. 1999 ed. 60 min. VHS/DVD $160
Doing Research on the Internet (CD) – EVN 668 The Internet is a valuable tool for students who need to do research. Presents helpful tips that will optimize the search for critical data. Includes an interactive study guide. 2002 ed. 30 min. activity, $100
Retailing
Multiculturalism: How Retailers Reposition Themselves to Address Ethnic Diversity - EJD 976 In a time where the “one size fits all” concept no longer serves the needs of all consumers, retailers are making special efforts to tailor their inventories to appeal to African Americans, Hispanics, and Asian Americans along with their Caucasian counterparts. Industry professionals such as the CEO of Phat Fashions, The President of Sean Jean Clothing, the President of Uptown Magazine and CEO of NuAmerica Agency relate their experiences regarding the multicultural retail arena. Their interviews are integrated with footage of their fashion collections, the organizations they represent, and urban centers with the greatest ethnic diversity. 2007 ed. 20 min. VHS $125 DVD $145
How They Sell – FH 952 Shopping, once simply a basic task, now vies with television as America’s most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and purses remain open for business. Shares insights into the importance of advertising, store design, product placement, and buyer behavior--all aggressive new approaches that have redefined consumers as targets. 2001 ed. 50 min. VHS/DVD $180
It’s a Mall World – FH 953 Examines cultural & psychological aspects of the typical suburban experience--shopping at the mall. Visiting “cathedrals of consumerism” from the Mall of America in Minnesota to Sawgrass Mills Mall in Florida, the program asks fundamental questions about consumerism. Contrasts the cultural experience of “Going to the Mall’ with Internet shopping. 2001 ed. 47 min. VHS/DVD $170
Chase Bank – MCL 911 JP Morgan Chase recently purchased Bank One, making it the largest retail-banking network in the United States. Retail banking has changed dramatically from the checking and savings account business. Explores the “new” retail bank from checking to sophisticated investing, direct deposits to on-line banking, and large commercial bank centers to small community branches. 2005 ed. 15 min. VHS/DVD $100
eBay: Managing Success – FH 935 Presents the history of eBay; discusses the Web site’s feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. Exposes two vulnerabilities that have come with that success; stock prices that fluctuate with the slightest stumble in company performance, and government’s growing interest in taxing traders’ earnings. In the U.K. alone, more than 10,000 people make some or all of their income from eBay. (US only) 2005 ed. 30 min. VHS/DVD $120
Fashion Retailing – EJD 760 Today, fashion retailing has expanded far past the brick and mortar environments of the past. At one end of the spectrum is the custom house that offers special designs directly at their premises, At the other end, the value merchants bring affordable fashion to the masses. Increasingly, catalog and online operators are making their presence known as fashion merchants. Firms like Marshall Field’s Chico’s, Alan Flusser Custom Shop, Steinmart, and Target show how they are focusing their efforts to make certain that they are achieving their share of the fashion market. 2005 ed. 25 min. VHS $125 DVD $145
Value Shopping in America: A Major Force in Retailing - EJD 526 While the 80s were the era of indulgence, the 90s are the era of value shopping. A real growth market in retailing is the off-price segment with chains like T J Maxx, Burlington Coat Factory, and Steinmart. Video visits outlet centers across the nation such as Sawgrass Mills and Gurnee Mills. Discusses how discounters such as Kmart and Wal-Mart target value shoppers. Also, looks at alternative shopping from catalogs and on the Internet. 1999 ed. 20 min. VHS $125 DVD $145
A Retailing Strategy: The Store is the Brand - EJD 527 Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship Benetton New York store and the factory in Italy. 1999 ed. 20 min. VHS $125 DVD $145
Internet Shopping: Interactive or Invasive – FH 683 E-tailers routinely collect information from visitors to their Web sites to better target their ads. Is this surrender of privacy the price of a personalized online shopping experience? Discusses the ethical issues surrounding strategic online marketing with top management from Buy.com, Lycos, and DoubleClick. From “cookies” to banner ads, the gathering and leveraging of consumer data is viewed as the key to making e-commerce viable (U.S. only). 1999 ed. 12 min. VHS/DVD $85
Retailing in Europe - DE 116 Compares and contrasts retailing in Western Europe with retailing in the United States. Discusses supermarkets, hypermarkets, franchising, apparel retailers, auto dealers, etc. Special topics include social/cultural differences and retail implications of the European Union. 2000 ed. 28 min. VHS $125 DVD $135
Multi-Channel Retailing – EJD 669 Today’s consumer has other options to satisfy their needs besides brick and mortar retail operations. Many traditional chains now call themselves multi-channel retailers with both on-site and off-site divisions. Both national and regional chains such as Crate & Barrel & Marshall Field are examined to show the benefits of this retail trend. 2002 ed., 20 min. VHS $125 DVD $145
Retailing Trends in the New Millennium – EJD 555 Some retailing trends of the new millennium include entertainment-oriented shopping centers, themed environments, supermarket expansion into atypical product mixes, designer and manufacturer retail flagships, and the continuous explosion of “off-site retailing” with E-tailing as its centerpiece. Others include the growth of temporary retail outlets, the escalation of “store is the brand” retailing, the emergence of “value shopping,” and a recent innovation that markets fashion directly to the consumer through “door to door” selling. 2000 ed. 20 min. VHS $125 DVD $145
Retail Site Selection - DE 102 Discusses the important considerations for entrepreneurs in selecting retail business sites. Covers freestanding sites, business-associated sites, and planned shopping centers. Special topics include the principle of cumulative attraction, vacant stores, parking, visibility, leases, and restrictive covenants. Examples include a clothing-store chain, a restaurant chain, an equipment-rental chain, and several specialty stores. 2001 ed. 19 min. VHS $120 DVD $130
Franchising - DE 103 Discusses the franchising industry structure, product and trade-name franchising and business-format franchising. Lists advantages and disadvantages of franchising for the entrepreneur. The latest data from the IFA as to startup costs, financing available and franchise fees. Many examples include an auto dealer, auto-parts wholesaler, fast-food restaurants, and service businesses. 2000 ed. 25 min. VHS $125 DVD $135
The Advertising Media – EJD 604A Focus is on challenges for 21st century retailers to make cost-effective media buys. With increased audience fragmentation from more media alternatives, retailers need to reexamine the traditional media of newspapers, magazines, direct mail, TV and radio. Discusses how Internet advertising must be part of the retailer’s integrated marketing communications program. Interviews with media professionals in e-commerce, traditional retailing, and direct mail. 2001 ed. 20 min. VHS $125 DVD $145
Planning & Producing the Advertisement – EJD 604B Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store. 2001 ed. 20 min. VHS $125 DVD $145
Retailing: A Career for the 21st Century - EJD 420 In the 21st century, the playing field and its roster of players have changed dramatically. Shows the transformation of an older mall into one that is more exciting, alternative shopping via cable television and the Internet, how a private label program develops, the expansion of category killers, and the concept of the store as a brand. Allan Ellinger, director of Marketing Management Group gives insights as to what the 21st century of retailing will be like. 1996 ed. 20 min. VHS $125 DVD $145
Promotion: How Retailers Use Special Events – EJD 490 Today, retailers employ various methods to gain consumers’ attention. Increasingly, they utilize a variety of special events to attract shoppers to their stores. Included are events such as Macy’s Flower Show, Sears Scholarship Competition, Dayton’s Holidazzle Parade, Marshall Field”s tree lighting ceremony and Harrod’s Annual Sale. 1998 ed. 20 min. VHS $125 DVD $145
A Marketing Strategy: Energizing the Brand – EJD 670 To avoid the constant price competition associated with widely distributed manufacturer brands, many retail chains have developed their own private label. Although successful, many of these retailers never really “energized” their private labels to maximize their profit potential. Simon Graj discusses how his consulting firm has helped such chains as Sears, Carter’s and Saks 5th Avenue revitalize their businesses with a marketing strategy of energizing existing brands and developing new private labels. 2002 ed., 20 min. VHS $125 DVD $145
The Retail Store – CCP 340 Explains the general organization of a retail store and shows how the various parts of the organization work to present merchandise to customers most effectively. Retailers discuss how they plan and buy their inventories and what they do as products arrive at the stores. In addition, fashion coordinators, buyers and sales associates discuss how they help customers make buying choices. 1994 ed. 30 min. (SALE) $90
DEVISUALS 2008 WHOLE CATALOG
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