Marketing Franchising Branding Retailing
Marketing Nonprofit Organizations in Today’s Economy – DE 127
The proliferation of nonprofit organizations coupled with a rapidly changing economy 
has resulted in fierce competition among these organizations to develop beneficial 
exchange relationships with clients. Aggressive marketing strategies have resulted in 
both positive outcomes like “partnering” and negative outcomes like “chugging.” Focuses 
on marketing issues, problems, and strategies facing nonprofit organizations. Special 
emphasis is placed on charitable organizations. 2005 ed. 24 min. VHS $125 DVD $135
Environmental Scanning – CIM 821
Examines the impact of five environmental trends on marketing strategy: social, economic, 
technological, competitive, and regulatory forces. Freedom Innovations case.  
2004 ed. 30 min. VHS $110
Introduction to Marketing – CIM 8l9
Presents the fundamentals of marketing through a tourism destination program. Las Vegas 
case study. 2004 ed. 30 min. VHS $110
Marketing Strategy – CIM 820
Demonstrates how organizations develop their marketing strategy to accomplish their 
mission. Habitat for Humanity case. 2004 ed. 30 min. VHS $110
Pillars of Marketing – CE 765
Presents seven pillars of marketing: distribution, financing, marketing-information 
systems, pricing, product/service management, promotion and selling. Explains how to 
gather information and teaches the concepts and strategies affecting price, as well as 
how to satisfy customer’s perceptions of value. Teaches how to maintain and manage a 
product/service based on the market. Learn how to determine and respond to a client’s 
wants and needs. 7 sections, 5 printable resources and 16 web resources. 
2004 ed. 87 min. DVD $190
Marketing Concepts (PowerPoint CD) – CE 742 PP
To satisfy economic needs, businesses depend on practicing the marketing concept. 
PowerPoint presentation classifies and explains business activities as production, 
marketing, management, and finance. Students learn how to explain the interdependency 
of production and marketing. 2003 ed. 63 slides $100
Introduction to Marketing - DE 115
An overview of marketing strategy starting with target market identification.  Discusses 
the marketing concept from the perspective of a marketing mix strategy of product, 
distribution, promotion, and pricing.  An excellent video for an introduction to 
marketing course or to cover the marketing concept in other business courses.   
1999 ed. 18 min. VHS $120 DVD $130
The Marketing Process: Creating Value – CTC 643
Defines basic marketing terms and introduces fundamental principles in marketing. 
Examples of leading marketers such as Hilton Hotels Corporation and nonprofit 
organizations such as the California Science Center are examined to illustrate why 
marketing is much more than just advertising and selling.
1999 ed. 60 min. VHS/DVD $160
Careers in Marketing – CE 606
Career opportunities in marketing cover the gamut from e-commerce, advertising, product 
research & management, and sales to nonprofit organizations. Many broad careers with 
options within those careers are shown. Marketing professionals discuss education and 
training requirements, skills and talents needed, advancement opportunities, and salary 
ranges.  2001 ed. 20 min. VHS/DVD $120
Careers in Marketing (PowerPoint CD) – CE 768
What is marketing and what types of opportunities are available in this industry. 
Suggests educational requirements, experience needed, and salary ranges for various 
positions. 2004 ed. 30 slides $60
The Marketing Environment: 
Technology, Culture, Ethics, Government, Society, and Economics – CTC 644
Explores the marketing environment, which, through its own continuous evolution, shapes 
and reshapes not only the marketing strategies of established companies, but also creates 
opportunities for new businesses. See how social and cultural trends impact a firm’s 
marketing activities. Examples of how ethics can be integrated into the marketing 
planning process.  1999 ed. 60 min. VHS/DVD $160
Relationship Marketing - DE 405
Emphasizes the basic concepts underlying an effective relationship-marketing program and 
discusses the six major steps involved in establishing a program.  To demonstrate theory 
and illustrate that relationship marketing strategies are applicable to both small and 
large businesses, examples are drawn from Saturn, John Deere, and Harley Davidson.  In 
addition, interviews with successful entrepreneurs are integrated throughout the program.
By Dr. Rutsohn 1995 ed. 27 min. $125 DVD $135
Marketing Strategy for Small Business - DE 134A
Taped on location at three small businesses.  Begins with the need for a business plan, 
a marketing plan, and identified target markets prior to commencing operations.  
Discusses implementing marketing strategies as they relate to place, product, promotion 
and price.  Excellent for any course in entrepreneurship, small business management, 
or marketing. 1995 ed. 21 min. VHS $125 DVD $135
Market Segmentation
Segmenting and Targeting Markets – CIM 827
Examines how organizations identify target markets, segment those markets and develop 
marketing mixes for each specific segment. Chocolates a la Carte case.  
2004 ed. 30 min. VHS $110
The Organizational Buying Process – CIM 824
Describes organizational markets, organizational buying behavior, and B2B marketing 
strategy. Natures Best case.  2004 ed. 30 min. VHS $110
Market Segmentation, Targeting, and Positioning: Developing a Focus – CTC 646
Defines customer segmentation, targeting, and positioning. Explains how these concepts 
can be used to develop a successful and distinctive marketing strategy.   
1999 ed. 60 min. VHS/DVD $160
Data Base Marketing: Critical to Success in Today’s Environment - DE 468
In today’s competitive environment, more companies are recognizing that the most 
promising way to build and keep the right kind of customer is one-to-one marketing.  
To be both efficient and effective, organizations must be able to identify  customers 
and potential customers that represent the greatest lifetime value to the company.  
A comprehensive database provides the necessary information to accomplish this task. 
Identifies the essential components of an effective database and how to use the Internet 
for database marketing. By Dr. Rutsohn 1997 ed. 23 min. VHS $125 DVD $135
Product Decisions
Coke’s Water Bomb: The Dasani Fiasco – FH 933
On a British sitcom, two characters bottle tap water and sold it as Peckham Spring Water. 
More recently, Coca-Cola launched its purified water lifestyle drink, Dasani, in the U.K. 
The connection was not overlooked. This program tracks Dasani’s progressive PR nightmare 
in Britain – first as newspapers screamed “Coke Sells Tap Water for 95p,” and then as 
Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their 
factory. It also considers an even larger problem as worldwide Coke sales continue to 
flatten. Without Dasani, Coke has no bottled water product for the lucrative European 
market. 2004 ed. 29 min. VHS/DVD $120
Electronics: Polaroid’s Passport Photo Business in a Box – FH 946
The task: design and build an all-in-one camera with an integrated printer that produces 
instant digital pictures. Follows a team of industrial and electronics designers at 
Polaroid’s U.K. headquarters as they take on this challenge. The process unfolds neatly 
as the idea jumps from paper, to 3-D model, to computer-assisted design program, to 
prototype. Eventually, the designers debug the prototype and a professional photographer 
puts the production model through its paces. 2002 ed. 15 min. VHS/DVD $80
Supply and Demand: Christmas, A Case Study – FH 848
Christmas means megabucks to businesses that can create a fad or spot a trend. 
Illustrates the annual scramble of key holiday related industries; toys, video games, 
music CDs, luxury items, Christmas trees, and holiday foods to catch the seasonal wave 
and ride it to high profits. The dynamics of global supply and demand cycle are covered, 
factoring in the effects of brands, product licensing, advertising, research and 
development, and offshore manufacturing.  2001 ed. 50 min. VHS/DVD $180
The Launch: A Product is Born – FH 846
The challenge: create the ultimate barbecue grill. The time-line: five weeks! The 
pressure: intense! By focusing on one case study, this program illustrates the 
development process that every new product goes through. Team members from a well-known 
design firm and a client company take viewers on a wild ride that begins with a kickoff 
meeting and ends, a mere 34 days later, with the launch of a prototype. Field research, 
brainstorming, concepting, designing, model-making, and fabricating are demonstrated as 
the designers, engineers, and machinists hurry to get the job done. 
2003 ed. 51 min. VHS/DVD $130
Digital Cool – FH 851
Korean high-tech powerhouse, Samsung Electronics, engages and expands its target markets 
by continually designing, developing, and reinventing its products. Topics include 
consumer research, design, manufacturing, team-building, and sales. In the ideas lab, 
visionaries apply their expertise on items ranging from cell phones to the digital home.  
2003 ed. 47 min. VHS/DVD $180
American Car: A Marketing Case Study – FH 941
Outlines Nissan, GM, and Ford strategies for dominating today’s light truck marketplace 
as the Titan and Hummer H2 square off against the redesigned F-150. Making stops at the 
Detroit auto show, Nissan’s design studio, the “Ford Tough” torture track, and the ad 
agency that launched the H2, senior officers of these battling manufacturers openly 
discuss Nissan’s comeback, Hummer’s push to broaden market penetration, and Ford’s bid 
to stay on top. 2003 ed. 46 min. VHS/DVD $120
New Product and Service Development – CIM 828
Introduces the new product development process from idea generation, screening, concept 
testing, evaluation, to commercialization. Stadium Competitions case. 
2004 ed. 30 min. VHS $110
Managing Products and Services – CIM 829
Defines the product life cycle of introduction, growth, maturity, and decline. Discusses 
how brand management changes over each cycle. Quicksilver case. 2004 ed. 30 min. VHS $110
Product/Service Management (PowerPoint CD) – CE 744
The product or service of a business requires as much management as employees. PowerPoint 
presentation explains the concepts of product planning, product mix, and new product 
development. Also explores product positioning and branding. 2003 ed. 56 slides $90
Branding Decisions
Cola Wars: Message in a Bottle – FH 930
Examines how brand identity is influenced by consumer perceptions through the struggle 
between Coca-Cola and rivals Qibla Cola and Mecca Cola for market share in Muslim 
locales. Qibla’s Zafer Iqbal and Mecca’s Tawfiq Mathlouthi tell the story of two 
opportunistic, politically correct David’s taking on a marketplace Goliath while Coke 
executives share their plan for defense against an unprecedented commercial threat. 
(US only)  2004 ed. 50 min. VHS/DVD $120
Coke’s Water Bomb: The Dasani Fiasco – FH 933
On a British sitcom, two characters bottle tap water and sold it as Peckham Spring Water. 
More recently, Coca-Cola launched its purified water lifestyle drink, Dasani, in the U.K. 
The connection was not overlooked. This program tracks Dasani’s progressive PR nightmare 
in Britain – first as newspapers screamed “Coke Sells Tap Water for 95p,” and then as 
Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at 
their factory. It also considers an even larger problem as worldwide Coke sales 
continue to flatten. Without Dasani, Coke has no bottled water product for the lucrative 
European market. (US only) 2004 ed. 29 min. VHS/DVD $120
Get Cartier: Defending a Crown – FH 936
As a market leader in high-end jewelry, Cartier has long defended its turf against the 
likes of Tiffany and Bulgari. But recently, luxury goods label, Louis Vuitton, launched 
its own line of fine jewelry--a move interpreted as a direct attack on the king of 
jewelers. Business journalist, Virginia Eastman, gains unprecedented access to exclusive 
Cartier parties and PR events to observe the company’s strategy for retaining its 
dominant position as jeweler to royalty, celebrities, and the wealthy. 
(US only) 2004 ed. 30 min. VHS/DVD $120
Name Brand Counterfeiting: A Global Economics Crisis – FH 944
Cheap look-alikes are flooding the world’s markets, depriving legitimate manufacturers 
of hundreds of billions of dollars. This eye-opening expose’ follows the anti-counterfeit 
investigators of Cartier and BIC from their headquarters to New York, Nigeria and China 
as they hurry to trace and stop the flow of illegal goods at the source. But, carrying 
out raids against the vendors, Internet merchants, and wholesalers require time, which 
is not on their side. Every day, inferior fakes are siphoning off sales while 
tarnishing their products’ quality reputations. 2002 ed. 53 min. VHS/DVD $180
In Brands we Trust – FH 942
After ”OK,” “Coke” is the most widespread word in the world. How did branding evolve 
into a global force that packages lifestyles, commodities personal values, and 
represents cultural institutions? Anti-corporate crusader, Naomi Klein, astutely 
addresses the concept of branding; its history, its impact on youth, key visionaries, 
and the convergence of brands and culture. The growing backlash against branding is 
discussed: Coke, Nike, Channel, Apple, and Benetton are spotlighted. 
2002 ed. 52 min. VHS/DVD $180
Graphic Design: What’s in a Logo? – FH 852
Graphic designers with the consulting firm, Navy Blue, must produce a new corporate 
identity for Digital Animations Group. Their task is to create a logo that captures 
the company’s spirit and works across different formats such as on paper, signs, 
windows, and Web pages. Follows the entire process from sitting down with the client 
to determine the mission, to brainstorming and pitching proposals, to unveiling the 
finished product. 15 min. VHS/DVD $90
Selling Australia: Branding a Country – FH 838
Paul Hogan is still on camera selling Australia to tourists and Aussies alike. Focusing 
on the phenomenally successful “Brand Australia” campaign, this program questions whether 
travelers’ expectations should be allowed to drive a country’s image – especially when 
that image relies on simplistic, nostalgia-laden stereotypes. Footage of foreign 
vacationers in the land down under provide telling insights into the relationship 
between marketing, tourism, and national identity in the first country to ever promote 
itself as a brand. 2001 ed. 26 min. VHS/DVD $180
No Logo: Brands, Globalization & Resistance – MEF 773
Naomi Klein explores why some of the world’s best-known brands have become targets of 
anti-corporate campaigns. Taking aim at the growing economic and cultural reach of 
multinational corporations, Klein argues that the costs of globalization have been the 
disappearance of public space, consumer choice, and stable, meaningful work.
(No preview) 2003 ed.  40 min. VHS/DVD University $250 High School $125
A Marketing Strategy: Energizing the Brand – EJD 670
To avoid the constant price competition associated with widely distributed manufacturer 
brands, many retail chains have developed their own private label. Although successful, 
many of these retailers never really “energized” their private labels to maximize their 
profit potential. Simon Graj discusses how his consulting firm has helped such chains as 
Sears, Carter’s and Saks 5th Avenue revitalize their businesses with a marketing strategy 
of energizing existing brands and developing new private labels. 
2002 ed., 20 min. VHS $125 DVD $145
Brand Marketing: Why We Eat, Drink & Wear Brand Names – LS 566
Discusses why branding is an essential component of consumer purchasing decisions. Many 
examples across a broad array of consumer products. A high-energy, exciting video.  
2000 ed. 20 min.  VHS/DVD $110
Brand Management: Building an Image & Building Customer Loyalty – CTC 596
Focuses on the challenging issue of brand management. Explores how marketers go about 
creating a brand image and looks at the strategies they employ to build customer loyalty 
to a brand. 1999 ed. 60 min. VHS/DVD $160
A Retailing Strategy: The Store is the Brand - EJD 527
Traditionally, retailers have carried a plethora of merchandise from many different 
retailers. However, today, some retailers only carry their own brand.  The name on the 
marquee and the merchandise are one and the same. Popular examples include The Gap, 
Banana Republic and Benetton. Video visits the flagship Benetton New York store and the 
factory in Italy.  1999 ed. 20 min. VHS $125 DVD $145
Packaging Decisions
Bottled Up: Repackaging the Brand – FH 950
Developing a new squeezable Marmite bottle means altering a container style that had 
gone unchanged for 103 years. Follows the process from prototype to final design and 
the emergence of a new product. The team enlists the help of a renowned package-design 
guru and, after a harrowing test period, eventually commissions a line of squeeze-bottles 
from a large German manufacturer. Meanwhile, the marketing director and a graphic 
designer work out a new concept for the bottle’s label.  2005 ed. 25 min. VHS/DVD $120
Packaging:  The Science of Temptation – LS 605
Packaging not only contains products, it also creates them.  Cites market research that 
shows how the package shape, size, color, and language all influence consumer perception 
of the product.  Discusses government labeling requirements -- and powerful package 
languages that are not regulated at all.  In today's retail environment, the consumer 
serves himself/herself -–essentially, the package is the salesperson.  
2000 ed. 20 min. VHS/DVD $110
Food Packaging – FH 947
Using a clever news-report approach, this program addresses important packaging topics: 
materials and their function, safety, packaging technology and environmental issues 
involving plastics. Experts discuss innovation and new designs in packaging development.
2003 ed. 31 min. VHS/DVD #120
Channels of Distribution
Retailing and Wholesaling – CIM 832
Discusses the role of retailers and wholesalers in providing transactional efficiency 
in channel systems. Covers the different types of retailers and wholesalers and their 
appropriateness for different products. Shows how the functions of marketing 
intermediaries add product value for customers.  Mother Market & Kitchen case. 
2004 ed. 30 min. VHS $110
Marketing Channels and Supply Chains – CIM 831
Compares and contrasts direct with indirect distribution; traditional channels with 
vertical marketing systems and examples of each. Covers marketing logistics of 
transportation, storage, and supply chain management. Pacific Coast Feather Cushion Co. 
case.  2004 ed. 30 min. VHS $110
Channels of Distribution - DE 109
Suggests reasons why some marketers employ direct and others indirect distribution – 
covers advantages and disadvantages of each alternative.  Diagrams and shows examples 
of the common consumer and business market channels.  A separate section covers channels 
in the service industries.  Special topics include multi-channel systems, vertical 
marketing systems, service channels, Internet channels, and strategic channel decisions. 
2002 ed. 22 min. VHS $125 DVD $135
Systems of Distribution Channels (PowerPoint CD) – CE 746
Distribution involves moving or transferring product ownership from producer to consumer 
or user. PowerPoint presentation explains distribution planning by emphasizing physical 
distribution activities and costs associated with distribution. Students learn about the 
impact of technology on marketing logistics. 2003 ed. 49 slides $90
Distribution: Retailing and Wholesaling Strategies – CTC 648
Distribution is one of the most important aspects of the marketing process, yet it is 
also one of the most complicated. Viewers learn key strategies for distribution, 
retailing, and wholesaling, including issues that marketers face in managing multiple 
distribution channels in the global marketplace.   1999 ed. 60 min. VHS/DVD $160
Wholesaling - DE 123
Shows how wholesalers improve distribution efficiency through the delivery of time, 
place, and possession utility.  Discusses functions wholesalers provide for both 
suppliers and customers.  Shows examples and functions performed by wholesalers in the 
three categories of merchant middlemen, manufacturers’ sales branches, and agents and 
brokers. 1992 ed. 20 min (SALE) VHS $120 DVD $135
Marketing Logistics
The Secret World of Air Freight – FH 931
The air-freight industry is a perpetual motion machine moving 27 million tons of goods 
annually. Goes inside the seemingly mundane enterprise to reveal an exciting world that 
has revolutionized business. Highlights a typical day at the FedEx Super-hub in Memphis. 
Package and document flow through the facility is tracked step-by-step. Next, the action 
shifts to Narita, Japan, home of Northwest Airlines’ largest freight hub in Asia. 
Merchandise from race cars and wine to thoroughbred horses and computers is transported. 
2001 ed. 51 min. VHS/DVD $170
The Story of Inventory – CP 758
Keeping track of inventory is a crucial, yet challenging process and the more components 
and products a company has, the more challenging it gets. Explores key aspects of 
managing inventory while keeping an eye on how inventory figures impact a company’s 
bottom line. Average cost, FIFO, and LIFO costing methods are analyzed, periodic and 
perpetual systems of valuation are contrasted with methods used in special situations. 
Finally, the impact of inventory errors on financial statements is addressed.  
2002 ed. 15 min. VHS/DVD $110
Business is Blooming: The International Floral Industry – FH 932
The typical Valentine’s Day bouquet is the product of an elaborate South American 
growing operation, a complicated airborne distribution network, and sophisticated 
European trading markets akin to stock exchanges. Describes the entire process in detail, 
illustrating the global nature of the floral industry. Shot in Ecuador, Colombia, 
France, and Hollywood. Shows how supply and demand, seasonal dynamics, global 
competition, and other issues affect production and transportation of a fragile, 
perishable commodity – which, although traded on a massive scale, moves according to 
market forces. 2003 ed. 53 min. VHS/DVD $170
Pricing Decisions
What is Price? Basic Ideas in Economic Literacy – LS 959
Everything has a price tag, but who sets the price? What is behind a price tag? Why do 
we insist on putting a price on just about everything? We don’t! That’s the first of 
many surprising lessons. A price is not an arbitrary number someone “puts” on something. 
Price is information disguised as a number. Understand how it influences consumer 
behavior, sends a message from the producer, allows the consumer to talk back, and 
plays a vital role in a market economy.  2006 ed. 20 min. VHS/DVD $110
Pricing Strategies & Concepts (PowerPoint CD) – CE 743
Pricing plays an important role in business. PowerPoint presentation identifies the role 
of pricing by explaining pricing, place, and promotion decisions. Students learn to 
compare and contrast pricing policies and to calculate a product’s price. 
2003 ed. 52 slides $90
Pricing Strategy: Defining Value – CTC 651
Examines the factors that contribute to a company’s pricing policy, including issues 
that must be considered in setting prices for an international market. Assesses the 
pricing strategies of several companies and explains how to define true costs. Viewers 
will develop an understanding of the relationship between price, value, and quality. 
1999 ed. 60 min. VHS/DVD $160
Marketing Research
Marketing Research – CIM 826
Shows how researchers define a marketing problem, develop a research plan, collect and 
analyze data, and present their findings. Information Resources case. 
2004 ed. 30 min. VHS $110
Business Research Techniques (PowerPoint CD) – CE 738 PP
Research can be gathered and interpreted in various ways. PowerPoint presentation 
details research techniques for effective business communication and explains how a 
survey is designed, conducted and analyzed for resource materials. Students learn to 
develop a business project incorporating data gathered from various sources. 
2003 ed. 37 slides $90
Consumer and Organizational Buying Behavior: 
Researching, Understanding and Analyzing the Customer – CTC 645
Explore the principal research methods marketers use to identify their customers’ wants 
and needs, including both qualitative and quantitative market research. Learn how 
differences in buying behavior of consumers and organizations ultimately impact 
marketing strategy.  1999 ed. 60 min. VHS/DVD $160
Doing Research on the Internet (CD) – EVN 668
The Internet is a valuable tool for students who need to do research. Presents helpful 
tips that will optimize the search for critical data. Includes an interactive study 
guide. 2002 ed. 30 min. activity, $100
Retailing
Multiculturalism: 
How Retailers Reposition Themselves to Address Ethnic Diversity - EJD 976
In a time where the “one size fits all” concept no longer serves the needs of all 
consumers, retailers are making special efforts to tailor their inventories to appeal 
to African Americans, Hispanics, and Asian Americans along with their Caucasian 
counterparts. Industry professionals such as the CEO of Phat Fashions, The President of 
Sean Jean Clothing, the President of Uptown Magazine and CEO of NuAmerica Agency relate 
their experiences regarding the multicultural retail arena. Their interviews are 
integrated with footage of their fashion collections, the organizations they represent, 
and urban centers with the greatest ethnic diversity.  
2007 ed. 20 min. VHS $125   DVD $145
How They Sell – FH 952
Shopping, once simply a basic task, now vies with television as America’s most popular 
leisure activity. How are retailers cashing in on all that discretionary spending? From 
the Turkish bazaar to the Mall of America, this program reveals the strategies being 
used to ensure that wallets and purses remain open for business. Shares insights into 
the importance of advertising, store design, product placement, and buyer behavior--all 
aggressive new approaches that have redefined consumers as targets.  
2001 ed. 50 min. VHS/DVD $180
It’s a Mall World – FH 953
Examines cultural & psychological aspects of the typical suburban experience--shopping 
at the mall. Visiting “cathedrals of consumerism” from the Mall of America in Minnesota 
to Sawgrass Mills Mall in Florida, the program asks fundamental questions about 
consumerism. Contrasts the cultural experience of “Going to the Mall’ with Internet 
shopping.  2001 ed.   47 min.   VHS/DVD $170
Chase Bank – MCL 911
JP Morgan Chase recently purchased Bank One, making it the largest retail-banking 
network in the United States. Retail banking has changed dramatically from the checking 
and savings account business. Explores the “new” retail bank from checking to 
sophisticated investing, direct deposits to on-line banking, and large commercial bank 
centers to small community branches. 2005 ed. 15 min. VHS/DVD $100
eBay: Managing Success – FH 935
Presents the history of eBay; discusses the Web site’s feedback system, the key to its 
unprecedented success; and examines the devastating impact eBay has had on antique and 
collectible shops. Exposes two vulnerabilities that have come with that success; 
stock prices that fluctuate with the slightest stumble in company performance, and 
government’s growing interest in taxing traders’ earnings. In the U.K. alone, more 
than 10,000 people make some or all of their income from eBay. 
(US only) 2005 ed. 30 min. VHS/DVD $120
Fashion Retailing – EJD 760
Today, fashion retailing has expanded far past the brick and mortar environments of the 
past. At one end of the spectrum is the custom house that offers special designs directly 
at their premises, At the other end, the value merchants bring affordable fashion to the 
masses. Increasingly, catalog and online operators are making their presence known as 
fashion merchants. Firms like Marshall Field’s Chico’s, Alan Flusser Custom Shop, 
Steinmart, and Target show how they are focusing their efforts to make certain that they 
are achieving their share of the fashion market. 2005 ed. 25 min. VHS $125 DVD $145
Value Shopping in America: A Major Force in Retailing - EJD 526
While the 80s were the era of indulgence, the 90s are the era of value shopping. A real 
growth market in retailing is the off-price segment with chains like T J Maxx, 
Burlington Coat Factory, and Steinmart. Video visits outlet centers across the nation 
such as Sawgrass Mills and Gurnee Mills. Discusses how discounters such as Kmart and 
Wal-Mart target value shoppers. Also, looks at alternative shopping from catalogs and 
on the Internet. 1999 ed. 20 min. VHS $125 DVD $145
A Retailing Strategy: The Store is the Brand - EJD 527
Traditionally, retailers have carried a plethora of merchandise from many different 
retailers. However, today, some retailers only carry their own brand.  The name on the 
marquee and the merchandise are one and the same. Popular examples include The Gap, 
Banana Republic and Benetton. Video visits the flagship Benetton New York store and the 
factory in Italy.  1999 ed. 20 min. VHS $125 DVD $145
Internet Shopping: Interactive or Invasive – FH 683
E-tailers routinely collect information from visitors to their Web sites to better 
target their ads. Is this surrender of privacy the price of a personalized online 
shopping experience? Discusses the ethical issues surrounding strategic online marketing 
with top management from Buy.com, Lycos, and DoubleClick. From “cookies” to banner ads, 
the gathering and leveraging of consumer data is viewed as the key to making e-commerce 
viable (U.S. only). 1999 ed. 12 min. VHS/DVD $85
Retailing in Europe - DE 116
Compares and contrasts retailing in Western Europe with retailing in the United States.  
Discusses supermarkets, hypermarkets, franchising, apparel retailers, auto dealers, etc. 
Special topics include social/cultural differences and retail implications of the 
European Union.  2000 ed. 28 min. VHS $125 DVD $135
Multi-Channel Retailing – EJD 669
Today’s consumer has other options to satisfy their needs besides brick and mortar retail 
operations. Many traditional chains now call themselves multi-channel retailers with both 
on-site and off-site divisions. Both national and regional chains such as Crate & Barrel 
& Marshall Field are examined to show the benefits of this retail trend.  
2002 ed., 20 min. VHS $125 DVD $145
Retailing Trends in the New Millennium – EJD 555
Some retailing trends of the new millennium include entertainment-oriented shopping 
centers, themed environments, supermarket expansion into atypical product mixes, 
designer and manufacturer retail flagships, and the continuous explosion of “off-site 
retailing” with E-tailing as its centerpiece. Others include the growth of temporary 
retail outlets, the escalation of “store is the brand” retailing, the emergence of 
“value shopping,” and a recent innovation that markets fashion directly to the consumer 
through “door to door” selling.  2000 ed. 20 min. VHS $125 DVD $145
Retail Site Selection - DE 102
Discusses the important considerations for entrepreneurs in selecting retail business 
sites.  Covers freestanding sites, business-associated sites, and planned shopping 
centers.  Special topics include the principle of cumulative attraction, vacant stores, 
parking, visibility, leases, and restrictive covenants.  Examples include a 
clothing-store chain, a restaurant chain, an equipment-rental chain, and several 
specialty stores. 	 2001 ed. 19 min. VHS $120 DVD $130
Franchising - DE 103
Discusses the franchising industry structure, product and trade-name franchising and 
business-format franchising.  Lists advantages and disadvantages of franchising for 
the entrepreneur.  The latest data from the IFA as to startup costs, financing available 
and franchise fees.  Many examples include an auto dealer, auto-parts wholesaler, 
fast-food restaurants, and service businesses. 2000 ed. 25 min. VHS $125 DVD $135
The Advertising Media – EJD 604A
Focus is on challenges for 21st century retailers to make cost-effective media buys. 
With increased audience fragmentation from more media alternatives, retailers need to 
reexamine the traditional media of newspapers, magazines, direct mail, TV and radio. 
Discusses how Internet advertising must be part of the retailer’s integrated marketing 
communications program. Interviews with media professionals in e-commerce, traditional 
retailing, and direct mail.  2001 ed. 20 min. VHS $125 DVD $145
Planning & Producing the Advertisement – EJD 604B
Discusses the importance of projecting sales and profits in the context of planning 
the retail-advertising campaign. Follows each stage of the retail-advertising process 
from target market selection, developing creative, producing the ad, and culminates 
with media placement. Interviews with advertising professionals from an ad agency, 
design studio, direct mail and department store.  2001 ed. 20 min. VHS $125 DVD $145
Retailing: A Career for the 21st Century - EJD 420
In the 21st century, the playing field and its roster of players have changed 
dramatically. Shows the transformation of an older mall into one that is more exciting, 
alternative shopping via cable television and the Internet, how a private label program 
develops, the expansion of category killers, and the concept of the store as a brand.  
Allan Ellinger, director of Marketing Management Group gives insights as to what the 
21st century of retailing will be like.  1996 ed. 20 min. VHS $125 DVD $145
Promotion: How Retailers Use Special Events – EJD 490
Today, retailers employ various methods to gain consumers’ attention.  Increasingly, 
they utilize a variety of special events to attract shoppers to their stores.  Included 
are events such as Macy’s Flower Show, Sears Scholarship Competition, Dayton’s 
Holidazzle Parade, Marshall Field”s tree lighting ceremony and Harrod’s Annual Sale.  
1998 ed. 20 min. VHS $125 DVD $145
A Marketing Strategy: Energizing the Brand – EJD 670
To avoid the constant price competition associated with widely distributed manufacturer 
brands, many retail chains have developed their own private label. Although successful,
many of these retailers never really “energized” their private labels to maximize their 
profit potential. Simon Graj discusses how his consulting firm has helped such chains 
as Sears, Carter’s and Saks 5th Avenue revitalize their businesses with a marketing 
strategy of energizing existing brands and developing new private labels. 
2002 ed., 20 min. VHS $125 DVD $145
The Retail Store – CCP 340
Explains the general organization of a retail store and shows how the various parts 
of the organization work to present merchandise to customers most effectively. 
Retailers discuss how they plan and buy their inventories and what they do as products 
arrive at the stores. In addition, fashion coordinators, buyers and sales associates 
discuss how they help customers make buying choices. 1994 ed. 30 min. (SALE) $90
DEVISUALS   2008 WHOLE CATALOG
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