Devisuals 2008 Educational Training Media Catalog

Enquiries to Steve Say

1800INDIA: Importing a WhiteCollar Economy – FH 1036 India has emerged as the leader in the global market for outsourced whitecollar jobsone reason for the nation’s rapid economic growth. Explores the experiences of emerging Indian professionals who have been recruited into positions requiring long hours, latenight shifts, and Westernized work habits. Reveals the human and cultural impact of a controversial, yet essentially unstoppable global economic trend of outsourcing services. Examines the effect on Indian family life, the evolving landscape of urban India, and on the aspirations and daily lives of young Indians, especially women, as they enter the work force. 2006 ed. 56 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $160

2006 International TV Commercials Award Winners LIA 330 Contains the 2006 “Winners” tape of the London International Advertising Awards. The very best in TV advertising throughout the world in 17 product categories as well as the winners in technical and special categories. (No preview) 2006 ed. 45 min DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100.

7 Things Never to Say to Your Customers CB 861 Some comments may seem perfectly innocent on the surface, but more often than not, using them only makes matters worse. Learn to avoid these service killers and naturally provide customers with the professional service they deserve that will enhance customer loyalty. 2005 ed. 20 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $160

A Marketing Strategy: Energizing the Brand – EJD 670 To avoid the constant price competition associated with widely distributed manufacturer brands, many retail chains have developed their own private label. Although successful, many of these retailers never really “energized” their private labels to maximize their profit potential. Simon Graj discusses how his consulting firm has helped such chains as Sears, Carter’s and Saks 5th Avenue revitalize their businesses with a marketing strategy of energizing existing brands and developing new private labels. 2002 ed., 20 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $130 DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $150

A Retailing Strategy: The Store is the Brand EJD 527 Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship Benetton New York store and their factory in Italy. 1999 ed. 20 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $130 DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $150

A Tour of a Woolen Mill: From Fiber to Fabric – LZ 968 A fascinating factory tour of one of the few remaining woolen mills in America. See fabric created from raw wool. Shows the complete process from carding, spinning, warping, weaving, to finishing with wool fabric. 2002 ed. 18 min. VHS/DVD $50

A World without Borders: What is Happening with Globalization – FH 790 As globalization gains momentum, industrialized and developing countries are becoming increasingly similar, with middleclass luxury and abject poverty coexisting side by side. Explores the repercussions of globalization as well as a growing resentment toward the G8 countries and nongovernmental organizations. Concerns over thirdworld debt, environmental degradation, biodiversity, the concentration of power, and the future of democracy are aired by globally oriented young adults. 2000 ed. 26 min. VHS/DVD . .  . . . . . . $150

Action Script 2.0: Beyond the Basics – DSL 881 Designed to help experienced ActionScript users learn to use the more advanced features of this powerful scripting language for Flash MX 2004 applications. Covers ActionScript API with classes such as Color, String, and Date; features such as the Drawing API, LocalConnection, and SharedObject; and using a third party regular expression class to add impressive text searching capabilities to applications. Learn to use objectoriented design as you write ActionScript 2.0 and how to create Flash components combining the benefits of classes with movie clips. Exercise files accompany the training, allowing you to learn at your own pace. 2005 ed. 18 hours 2 CD ROMs . . . . .  . . . . . . . . $150

Addicted to Cheap Shopping? Why the Real Cost of Goods Keeps Going Down – FH 1064 Host, Libby Potter, travels the world as she takes a meaningful look at the economics behind inexpensive goods for sale in bigbox stores and malls. Costcutting through supply chain management, economies of scale, the WalMart effect, and the nofrills philosophy of IKEA are addressed. The triumphs and woes of China, in its role as manufacturer for the world is given special attention. Also considers the hidden societal costs of cheap goods, sweatshop labor and the environmental impact of cavalier over consumption, and questions how much longer prices can continue to drop as China’s standard of living rises. 2007 ed. 59 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $170

Adobe After Effects 7 Pro: Essentials – DST 915 DVDs are indispensable for learning the basics of the industry–standard tool for motion graphics and special effects design and production. Learn incredible ways to control keyframes, use parenting and time remapping, use powerful masking and blending modes, create mattes, and use adjustment layers to add complex, yet simple, impact to your animations. Take a grand tour of the project, clip, comp windows, palettes, timeline, and Graph Editor. 2006 ed. 14 hours. 3 DVDs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $230

Adobe After Effects 7Pro: Professional Features – DST 914 Lessons focus on important aspects of special effects, rotoscoping, expressions, and 3D motion graphics. Take a journey into After Effects incredible 3D world, with lights, cameras, motion and expressions for realistic animation. Plus, advance your skills to the next level with an indepth and practical look at the effects, techniques, tips, and tricks used for highend productions. 2006 ed. 12 hours 3 DVDs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $190

Adobe Premiere Pro 2 – DST 913 Learn how to produce a video and have it look like it was cut by a professional. Filmmaker, Jacob Rosenberg, leads you through the extensive capabilities of the most scalable, efficient, and precise editing tool for HD, SD, DV, and film. See how easy it is to maximize your time using Adobe Bridge. Learn about new features including eReview, color correction tools, and a new multicam workflow. 2006 ed. 17 hours 5 DVDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $225

Adobe® Dreamweaver® CS3 – DST 1012 Beginner to intermediate user. The basics of how to create web pages, set links, and insert images, to more advanced techniques for creating page layouts with tables and CS3. Learn to use Dreamweaver’s more advanced features to insert Flash, video, and audio files. Focus is on how to get your web site up and running quickly. Discover the techniques for designing with CS3, the best way to create standardsbased, accessible web sites. Add interactive features like rollovers and image swaps with advanced instructions for using JavaScript behaviors. Discover how the template features can help you create a better looking web site that’s also easier to update and redesign in the future. 2007 ed. 9 hrs. 2 DVDs . . . . $190

Adobe® Flash® CS3 Professional – DST 1013 Beginner to intermediate user. Give your website a new look with a zap of creativity with animated objects and sound effects. Discover how to design fun, creative, interactive websites through structured and easy to follow lessons. Expand your knowledge as you learn to utilize all of the amazing techniques with Adobe Flash CS3. Explore the wondrous capabilities of the Pen tool. Import existing materials from Adobe Photoshop and Illustrator. Work with Flash Video, plus create and control animations. Create added interest with buttons and interactivity. Publish your Flash Site on the web. 2007 ed. 8.5 hrs. 2 DVDs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $190

Adobe® Photoshop® CS3 Extended – DST 1011 Beginner to intermediate user. Lessons are done at your own pace so you can start and stop the video segments at any time. From the basics of selecting colors and elements in photos, to the magic of special effects and layering, these tutorials cover what you need to know to make your images dazzle. See the wonders of Photoshop CS3 image manipulation & design layout. Sharpen your Photoshop skills with document basics and keyboard shortcut. Understand the importance of using layers with every project. Save time with automation tools for saving and loading, cropping, PhotoMerge, and web galleries. 2007 ed. 8 hrs. 2 DVDs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $190

Advanced Adobe After Effects 7 Pro: Broadcast Design Secrets – DST 917 Discover real strategies of broadcast design and how to think like a broadcaster. An advanced approach to common features enables you to create extraordinary and inventive results from simple source materials with a minimum of time and effort. Create sophisticated backgrounds from simple source elements. Generate beautiful and unusual particle effects with unexpected tools and walk through a complete workflow with broadcastdesign projects. 2006 ed. 6 hours, 2 DVDs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $125

Adventure Tourism – FH 1021 Profiles of three women who have staked out successful careers in the adventure tourism industry: a certified mountain guide with experience in Italy & Switzerland; a dog sled musher and outdoor activities instructor; and an ecotourism development agent who plans and guides wilderness tours. 2006 ed. 30 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110

Advertising Agency – DE 136 Discusses how agencies are organized the functions they perform and how they are compensated by clients. Shot on location at Harris Drury Cohen, a fullservice agency with $90 million in billings. Shows the daily operation with comments by personnel in creative, account management, marketing services and management. 1998 ed. 23 min. VHS . . . . . . . . . . . . . . . . . . . . . $125DVD. . . . . .  . . . . . . . . . . . . . . $135

Advertising and Marketing on the Internet DE 512 Is the Internet "Marketing Heaven" or just an overrated marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing & advertising on the Internet. Special topics include target audiences, structural considerations, efficiency, closure and critical issues in Web page design. By Dr.P.Rutsohn 2001 ed. 26 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $125DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $135

Advertising for Business (PowerPoint CD) – CE 1029 Students will discover the innovative and complex field of advertising. They will identify the various aspects of the advertising industry such as the methods and mediums used, the different forms of advertising, the process for calculating media costs and the importance of market segmentation. Students will also become familiar with the language of advertising and how to prepare an advertising plan. 2007 ed. 75 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $85

Advertising Layout: Part I DE 120A Suggests the amount of space to allocate and uses of the illustration, headline, copy and logo. Designed for any course in advertising, advertising layout, graphics or design. Demonstrates basic ad layout such as line, flow and patterns; mechanics such as white space and bleed. 2006 ed. 21 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $120 DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $130

Advertising Layout: Part II DE 120B Discusses proportion, design components, arrangement formats, visual direction and visual organization. Shows examples of advertising formats such as picture window, silhouette, square zero, free form and Mondrian. Covers visualattention techniques of juxtaposition, spatial progression, overlapping and closure. Included is a special section on the use of headlines and subheadlines. 2006 ed. 21 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $120 DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $130

Advertising Techniques (PowerPoint CD) – LZ 991 Teens annually spend over $150 billion on clothes, food, cosmetics, music, etc. Advertisers rely on their teen audience to discuss and help sell their products. Program uses humor, fun graphics, and many ad examples to clue students on the 10 traditional advertising creative techniques. 2006 ed. 31 SLIDES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $60

Advertising, Sales Promotion and Public Relations – CIM 834 Defines each element of the promotional mix and the role of each element in IMC strategy. Discusses different types of advertising, sales promotion, and PR activities. Long Beach Ice Dogs case. 2004 ed. 30 min. VHS . . . . . . . . . $110

America’s Ad Icons – FH 943 The best product mascots and corporate ambassadors share two key features: they become indelibly associated with the things they represent and remain relevant over time. Uses case studies of Tony the Tiger, Charlie the Tuna, the Energizer Bunny, Jack in the Box, Colonel Sanders, KoolAid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand icons. The psychology behind their remarkable consumer and cultural appeal is discussed. 2001 ed. 51 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $120

An Introduction to Web Site Design – FH 940 What do online retail outlets, electronic newspapers, blogs, and search engines have in common? They’re all Web sites! Gives viewers a comprehensive introduction to the principles of Web site designa great first step toward becoming a webmaster or an interactive media designer. Explains how to identify the target audience, determine the site’s core purpose, address technological issues, create visual appeal, and carry out a test/evaluation/update cycle. Interviews with two successful Web site designers illustrate how it all comes together in the real world. 2004 ed. 25 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110

AON – MCL 913 AON is one of the world’s largest insurance brokers, but it still sells its products one customer at a time. Relationship selling is a long and tedious process, but pays large dividends in longterm customer loyalty. AON’s National Sales Manager for the Private Equity Division demonstrates relationship selling. 2005 ed. 15 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100

Appliances, Furnishing & Accessories (PowerPoint CD) – CE 1000 Selecting and purchasing appliances, furnishings and accessories for a home can be a daunting task; there are so many options and so many price ranges. Explores the many aesthetic and functional aspects of furniture, appliances and accessories. Students learn the process of selection and important factors to consider when purchasing these items. 2004 ed. 46 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $85

Applications of Textiles (PowerPoint CD) – CE 734 PP How do different finishes affect the characteristics of fabrics? PowerPoint presentation covers the various processes for dyeing, printing and finishing used in textile production. Students learn recommended care procedures and applications for various textile products suitable for the textile industry. 2003 ed. 30 SLIDES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $90

Arrest that Stress – CB 780 Stress in the workplace is all too common. Those of us who suffer from it know it can be painful. The costs are emotional, physical and financial. Learn how to stop picking up the slack for disorganized coworkers, deflect morale busting and time draining complainers, control your emotions even when others don’t, and turn bad stress into good stress. 2003 ed. 2l min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $160

Aspects of a Business Plan (PowerPoint CD) – CE 761 Compare management and leadership styles by describing the need for personal management philosophies as well as emphasize the need for liaisons – primarily with other community organizations. Learn communication functions for both external and internal audiences, as well as learn to identify communication barriers and possible solutions. Illustrates a business plan and details financial, marketing and supervisory functions. 2004 ed. 76 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100

Barbie’s Midlife Crisis: Mighty Mattel Fights Back – FH 937 At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashionconscious Bratz pack and Sindy, a former rival that may yet prove to be her nemesis. Focuses on Mattel’s strategy, which includes giving traditional Barbie a makeover, dumping Ken, and unleashing My Scene Barbie on the Bratz – all to capture the potent new KGOY (kids growing older younger) market. (US only) 2004 ed. 30 min. VHS/DVD .  . . $120

Basic Apparel (PowerPoint CD) – CE 735 PP PowerPoint presentation guides students through the many aspects of the world of apparel. View clothing construction techniques; learn selection, care and maintenance practices of clothing fabrics and finishes; explore weaving techniques of fibers and yarns; discusses factors influencing apparel selection, analyzes management of the apparel budget; and examines apparel decisions. 2003 ed. 59 SLIDES . . $90

Behind the Scenes: Hospitality/ Hotels – MEC 613 Find out what happens at a major hotel from guest check in to check out. Discover how hotel employees are trained to insure that the guest has a pleasant and comfortable stay. Discusses job opportunities in the hospitality industry from entry level up to hotel manager. 2000 ed. 20 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110

Behind the Scenes: Printing – MEC 612 From the daily newspaper to the ticket that admits you to the movie, the printing industry is responsible for most of the magazines, brochures, flyers, coupons, and posters that you read. Go behind the scenes to see how materials are prepared before they end up on the equipment that produce a book or a brochure. Find out what specific tasks it takes to complete the process, from the sales department, through layout and design, and on to the printing presses. 2000 ed. 20 min. VHS/DVD $ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110

Behind the Screens: Hollywood Goes Hypercommercial – MEF 794  As the techniques of product placement, tieins, and crosspromotions have become commonplace in Hollywood, the film industry has increasingly become a commercial, rather than artistic sphere. Explores this trend with an array of film clips and incisive interviews with film scholars, cultural critics, political economists, and industry insiders. (No preview) 2000 ed. 37 min. VHS/DVD COLLEGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $250HIGH SCHOOL. . . . . . . . . . . . . . . . . . . . . . . . . . . $135

Belle & Bunty Fashions: Attracting Investment Through Brand Image – FH 1034 Alice Shreeve and Hannah Coniam are the founders/designers for Belle & Bunty, London. Their trendy garments can be found in upscale boutiques and in the pages of Vogue, Glamour, and Elle—but they have yet to turn enough profit to expand their business or even pay themselves. Mentor John Boyle advises the duo to build their brand image to help them secure investment that will enable them to take their company to the next level. Through perseverance, Belle & Bunty gains good press with a celebrity endorsement and secures a potential licensing deal with Debenhams Department Store Chain. 2006 ed. 24 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110

Best of 2007: Clio Gold Plus – FH 1056 Comprises the best of the Clio gold and silver winners for 2007. Entries include Sony Bravia’s “Paint,” Combos’ “Fever,” Dove SelfEsteem Fund’s “Evolution,” Instituto de Apoio a Crianco’s “Alzheimer’s,” AIDS Awareness PSA “Sugar Baby Love,” CocaCola’s “Happiness Factory,” Toyota Yaris’ “Chase,” Sprite’s “Sublymonal,” Vaseline’s “Sea of Skin,” Microsoft Xbox 360’s “Cops and Robbers,” JCPenney’s “Crazy Beautiful,” Sure Deodorant’s “Go Wild,” Sears’ “Arboretum,” Travelers Insurance’s “Snowball,” Nike’s “Swing,” Adidas’ “Equipo,” Toyota’s “Humanity,” and Skittles’ “Beard.” Some content may be objectionable. (No preview) 2007 ed. 41 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $180

Better Meeting Management for Better Communication – JWA 660 Understand when to/or not to hold a meeting, correctly distinguish who should be invited to a meeting; set a clear, purposeful agenda; crystallize the nature of the problems/issues and define objectives; implement “Problem Reformulation” to come up with workable ideas and observe the three basic rules of brainstorming. 2002 ed.22 min. VHS . . . . . . . $130 DVD . . . . . . . . . $150

Big Mac Under Attack – FH 840 Hungry consumers are losing their appetite for the world’s largest fastfood company. Is McDonald’s a brand on the verge of collapse, or can it be revitalized? Fat and sugarladen foods, overfranchising, menu stagnation, and competition with Subway are factors in the giant’s decline. McDonald’s accepts that there are problems, but is determined to fix them. The plan? More customers, more often. 2003 ed. 38 min. VHS/DVD . . . . $180

Big Mac: Inside the McDonald’s Empire – FH 1063 A McDonald’s franchise owner often manages budgets and revenue in the millions of dollars. Looks at the history and business model behind the world’s largest foodservice corporation, featuring a number of interviews and case studies. Operations manager Tyrone Davis runs six Connecticut restaurants and hopes to become an owner. A oncestruggling store has built newfound profitability on frequent tour bus crowds. Former Four Seasons chef Dan Coudreaut talks about is midcareer move to the McDonald’s test kitchen. The company’s future in China is also explored. 2007 ed. 60 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $170

Birth and Growth – VTV 546 Successful entrepreneurs relate their experiences from startup to developing established businesses. Startup examples include an innovative adaptation of an existing product; inventing a new product and bringing it to market; and managing supply and demand in rapid growth. 1999 ed. 30 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100

BMW – MCL 912 BMW is known for superior customer service. Goes behind the scenes to see how one of BMW’s newest dealerships prepares its staff to be the best. 2005 ed. 15 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100

Body Language I: Beyond Words – LS 1048A We often use gestures, postures, & eye contact without thinking about them, but these behaviors can communicate more that the words we use. Learn how culture, gender & age can affect nonverbal behavior; the difference between signals & gestures; how gestures impact verbal communication; and the importance of congruence between action and words. Observe the four zones of personal space, the unwritten rules of eye contact, & even nonverbal meaning in selecting a seat at a meeting. 2008 ed. 24 min VHS/DVD . . . . . . . . . . . . . $120

Body Language II: Reading People LS 1048B Can we read people’s thoughts and feelings by observing them? Yes, if we learn to identify their silent signals. Some of those signals are how people claim space, eye behavior, touch others, and body language. Learn how nationality, culture, & gender can even explain how being late to a meeting is considered impolite in the US, but often accepted practice elsewhere. 2008 ed. 24 min. VHS/DVD . . . . . . $120

Bottled Up: Repackaging the Brand – FH 950 Developing a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. Follows the process from prototype to final design and the emergence of a new product. The team enlists the help of a renowned packagedesign guru and, after a harrowing test period, eventually commissions a line of squeezebottles from a large German manufacturer. Meanwhile, the marketing director and a graphic designer work out a new concept for the bottle’s label. 2005 ed. 25 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $120

Brand Management: Building an Image & Building Customer Loyalty – CTC 596 Focuses on the challenging issue of brand management. Explores how marketers go about creating a brand image and looks at the strategies they employ to build customer loyalty to a brand. 1999 ed. 60 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $160

Brand Marketing: Why We Eat, Drink & Wear Brand Names – LS 566 Discusses why branding is an essential component of consumer purchasing decisions. Many examples across a broad array of consumer products. A highenergy, exciting video. 2000 ed. 20 min. VHS/DVD . . . . . . . . . . $110

Breakthrough Listening – KP 870 We are all aware of how often communication breaks down. We naturally think the answer is in speaking more clearly, but the solution is often in the listening. Each of us has a habitual way of listening . . . a way of fitting what we hear into our preconceived notions. We are captives of our way of listening, often unaware that what we hear is not what others are saying. Listening is really a communication skill that can be developed. 2001 ed. 20 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $180

Broadcast Media DE 104C Covers broadcast television, cable TV and radio along with advantages of each medium. Discusses the rating systems, GRP's and the importance of CPP for televisionmedia buyers. Discusses the newer concepts of target marketing with broadcast media. Much of the footage shot in TV and radio studios along with comments by broadcast advertising executives. 1994 ed. 16 min. VHS . .  . . . . $120 DVD . . . . . . . . . . . $130

Business Characteristics (PowerPoint CD) – CE 736 PP PowerPoint presentation illustrates understanding of the different forms of business ownership, including sole proprietorships, partnerships, and corporations. Shows different types of businesses and the activities they perform ranging from the world of computers to sales and service. 2003 ed. 63 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100

Business Ethics & Social Responsibility – EJD 756 Recent headlines have announced to the world that numerous American business executives have acted illegally or unethically. Enron, has collapsed in scandal, and even homefurnishings guru, Martha Stewart, has fallen from grace. Arthur Anderson accountants can’t tell credits from debits and a New York Times reporter prefers to write fiction rather than fact. These scandals have badly tarnished the image of American business. This video covers ethical theories, codes of ethics, ethical decision making, and social responsibility of business. Focus group methodology is used to highlight the nature of unethical practices. 2003 ed. 20 min. VHS . . . . . . . .. . . . . . . . . $130 DVD . . . . . . . . . . . . $150

Business Ethics (PowerPoint CD) – CE 737 PP PowerPoint presentation explores the rights and wrongs of common business practices prevalent today. Students learn the importance of ethical decisionmaking and the effect decisions have on organizations, consumers, and employees. Technological advances and workplace issues are also explored. 2003 ed. 36 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $90

Business Etiquette – CE 697 Using business scenarios, this presentation shows how good manners and proper etiquette set the tone for success in the business world. Discover how positive body language, proper attire, good communication skills and pleasing manners project a professional image. Examines “do’s” and “don’ts” to help you master etiquette during business meetings, at a job interview or other business situations. 2001 ed. 33 min. VHS/DVD . $120

Business Etiquette: Maximizing Your Opportunity for a Successful Career – EJD 759 Careeradvancement candidates must carefully address many issues regarding business etiquette. Is there a standard of dress that is appropriate for every industry? How should employees act in the typical everyday situations to make the right impression? Do global business relationships require different etiquette practices? Authorities such as human resources directors, designers, executive search professionals, marketing management leaders, and chief executive officers address various facets of proper business etiquette, and how it can maximize one’s potential for success. 2005 ed. 25 min. VHS . . . . . . . .  . . . . . . . $130DVD . . . . . . . . . . . . . . . . . . . . $150

Business is Blooming: The International Floral Industry – FH 932 The typical Valentine’s Day bouquet is the product of an elaborate South American growing operation, a complicated airborne distribution network, and sophisticated European trading markets akin to stock exchanges. Describes the entire process in detail, illustrating the global nature of the floral industry. Shot in Ecuador, Colombia, France, and Hollywood. Shows how supply and demand, seasonal dynamics, global competition, and other issues affect production and transportation of a fragile, perishable commodity – which, although traded on a massive scale, moves according to market forces. 2003 ed. 53 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $170

Business Plan Pro 2007: eBay Edition (CD ROM) – PAS 105S As an eBay seller, it is critical that you understand where all your money is going and how many fees you are really paying. Combines the bestselling businessplanning software with the world’s largest marketplace to create an easytofollow guide that maximizes your total profit on eBay. Includes sales forecasts, setup for selling items on eBay, profit and loss statement, eBay and PayPal fees, and eBay specific examples. Instructional package includes CD ROM, over 500 sample business plans, and three businessplanning books. 2007 ed. CD ROM .. . $150

Business Plan Pro 2008 (CD ROM) – PAS 104S A complete, versatile software package that shows you how a business plan should look, walks you through the preparation process, and produces a polished plan without extensive training. Easy formats for your business, Q&As, critical fillin data areas, and help buttons with detailed explanations. Includes spellchecker and a database of banks/venture capital firms for submitting a finished business plan. Instructional package includes CD ROM, over 500 sample business plans, and twobusiness planning books. 2008 ed. CD ROM . . .  . . . . . $140

Business Research Techniques (PowerPoint CD) – CE 738 PP Research can be gathered and interpreted in various manners. PowerPoint presentation details research techniques for effective business communication and explains how a survey is designed, conducted and analyzed for resource materials. Students learn to develop a business project incorporating data gathered from various sources. 2003 ed. 37 SLIDES . . . .  . . . . $90

Buying In/Selling Out – VTV 552 Covers the basics as well as several alternative strategies to buy or sell a business. Sample topics include buyer/seller cooperation; written agreements to avoid later ambiguities; acquisitions and mergers; splitting the firm into new divisions; development agreements; attracting investors; and successful spinoff strategies. 1999 ed. 30 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100

Calvin Klein: A Stylish Obsession – THC 981 The legendary designer talks about his bumpy road to fame, trendsetting design and business empire. (No preview). 1997 ed. 50 min. DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50

Cappuccino Trail: The Global Economy in a Cup – FH 793 A 150pound bag of coffee beans might earn a farmer $50; the “street value” of that same bag – 10,000 cups of coffee – is around $20,000. We follow the trail of two coffee beans growers in the Peruvian Andes. Takes a unique look at the ubiquitous stimulant which, after oil, is the most globally traded commodity. One of the beans takes the route of the open market where its price is determined by commodities traders and analysts. The other bean finds its way into Café Direct, a new gourmet coffee launched in Britain by a company dedicated to paying fair prices to farmers for their highquality organic crop. 2001 ed. 50 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $170

Captive Audience – MEF 727 For marketers who wish to reach the lucrative youth market, schools represent the final frontier – access to a captive audience of millions of students along with implied product endorsements. A compelling exposé of the transformation of classrooms, hallways, cafeterias, and textbooks into advertising vehicles. Explores how education is shortchanged and democracy is at risk when schools become marketplaces and commercialism goes to the head of the class. (No preview) 2003 ed. 45 min. VHS/DVD COLLEGE/UNIVERSITY . . . . . . . . . . . . . . . . . . . $290HIGH SCHOOL . . . . . . . . . . . . . . . . . . . . . . . . . . $175

Career Cluster: Hospitality & Tourism – CE 1058 Helps students understand the myriad career opportunities in hospitality & tourism. Topics include job availability, education & travel requirements, and salary ranges. Viewers will see successful professionals discuss their own hospitality & tourism career choices, how they entered those fields, overcame obstacles, & eventually climbed the ladder of success. Seven different career pathways leading to 35 different job titles are highlighted. 2008 ed. 25 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $170

Career Cluster: Marketing, Sales & Services – CE 1057 Helps students understand the myriad career opportunities in marketing, sales, & service industries. Topics include job availability, education & travel requirements, and salary ranges. Viewers will see successful professionals discuss their own marketing career choices, how they entered those fields, overcame obstacles, and eventually climbed the ladder of success. Seven different career pathways leading to 35 different job titles are highlighted. 2008 ed. 25 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $170

Careers in Apparel & Textiles (PowerPoint CD) – CE 766 Explores four major areas: clothing services; clothing production and management; textile and clothing design; and merchandising and retailing. 2004 ed. 16 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50

Careers in Fashion (PowerPoint CD) – CE 767 Do you have a flair for fashion? Why not turn the flair into a career? You can work as a model, show coordinator, makep artist, hair stylist, modeling agency executive or other jobs in the fashion industry. 2004 ed. 17 SLIDES . . .. . . . . . . $50

Careers in Hospitality and Tourism – CE 620 From restaurants to resorts, the entertainment industry is exciting and challenging. Listen to a chef, front desk manager, sales director, event coordinator, and travel agent. A hospitality professor and the general managers of a hotel and restaurant discuss the positive and negative aspects of employment in this field. Topics include work conditions, educational requirements, salary expectations, and suggestions for success. 2001 ed. 24 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $120

Careers in Marketing – CE 606 Career opportunities in marketing cover the gamut from ecommerce, advertising, product research & management, and sales to nonprofit organizations. Many broad careers with options within those careers are shown. Marketing professionals discuss education and training requirements, skills and talents needed, advancement opportunities, and salary ranges. 2001 ed. 20 min. VHS/DVD . . . . . . . . . . . . $120

Careers in Marketing (PowerPoint CD) – CE 768 What is marketing and what types of opportunities are available in this industry. Suggests educational requirements, experience needed, and salary ranges for various positions. 2004 ed. 30 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $60

Careers to Consider: The Hospitality Industry – MEC 1018 Hospitality is one of the world’s fastest growing industries, encompassing a wide variety of occupations and career paths. Illustrates the exciting opportunities offered by the industry. Viewers are introduced to three main areas of expertise – hotel management, culinary arts, and tourism –with detailed explanations of important jobs in each. The challenges of working as a hotel general manager, business center supervisor, front desk supervisor, executive chef, food scientist, professional food server, commercial pilot, bedandbreakfast innkeeper, and cruise ship manager are revealed with the help of expert interviews and highenergy visuals. 2008 ed. 23 min. VHS/DVD . . . . .. . . . . . . . . . . . . . . . . $110

Carrara 5: Essential Training – DSL 922 CD ROM tutorials designed for beginning to intermediate Carrara users who want to quickly learn how to use this powerful and fun 3D software. Begins with an overview of the Carrara interface and how to navigate in 3D space, then advances to cover topics such as creating scenes, animation, controlling cameras, manipulating lighting, and 3D objects with the Spline Modeler. Shading, texturing, terrains, and other environmental elements are also covered. Exercise files accompany the training videos. 2005 ed. 8 hrs. 2 CD ROMs . . . . . . . . . . . . . . . . . . . . . . . $100

Cash Discount/Dating/ Freight Charges DE 302 Shows how to compute the cash discount, cash discount period, and figure the net dates based upon the dating terms listed on the invoice. Covers FOB terminology and how to determine who pays the freight charges. 1998 ed. 12 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $75 DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $85

Casual Success: Clothing for Work and Leisure – MEC 579 With companies moving toward a corporate casual dress code, our clothing choices have changed dramatically as the lines between work and leisure have begun to blur. Viewers will be able to review corporate dress requirements, options for leisure wear and see how they can purchase clothing to serve both areas of their lives . . . all from the perspective of getting the most out of a clothing budget. 2000 ed. 15 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110

Cell Phone Etiquette – TSC 785 Cell phones are everywhere. In fact, cell phones, and rude cellphone users, are so underfoot that they can become a real annoyance. Clearly and concisely lays out the etiquette do’s and don’ts of using a cell phone. Features several tips and tricks on how to use cell phone technology to its best advantage for everyone’s convenience. 2004 ed. 7 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $70

Channels of Distribution DE 109 Suggests reasons why some marketers employ direct and others indirect distribution – covers advantages and disadvantages of each alternative. Diagrams and shows examples of the common consumer and business market channels. A separate section covers channels in the service industries. Special topics include multichannel systems, vertical marketing systems, service channels, Internet channels, and strategic channel decisions. 2002 ed. 22 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $125 DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $135

Chase Bank – MCL 911 JP Morgan Chase recently purchased Bank One, making it the largest retailbanking network in the United States. Retail banking has changed dramatically from the checking and savings account business. Explores the “new” retail bank from checking to sophisticated investing, direct deposits to online banking, and large commercial bank centers to small community branches. 2005 ed. 15 min. VHS/DVD . . . . . . . . . . . . . . . $100

China on the Rise: Paul Solman Reports – FH 1008 Will the 21st’century be the Chinese century? Paul Solman examines the rise of China as a global economic power and its future challenges in this collection of NEWS HOUR reports. Episodes include: China’s growing economy; The Chinese consumer; The Cult of Mao Zedong; Unprofitable investments in China; Economic relations with the US; Foreign direct investment; Piracy of intellectual property; and if China can sustain its current economic growth without political reform. 2007 ed. 77 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $200

China’s Convenience Store War – FH 1007 As China becomes the world’s largest consumer market, its growing pains reveal fascinating business case studies. Takes viewers into the heart of Shanghai’s conveniencestore industry, focusing on the stateowned Hao de chain and foreign competitors. Japan’s Lawsons and Taiwanbacked Family Marts are popping up on every corner. Shows employee training, store merchandising, location analysis, & lowlevel corporate espionage. Emotional store openings & closings illuminate Chinesestyle business dealings. 2005 ed. 53 min. VHS/DVD . . .. . . . . . $170

Coke’s Water Bomb: The Dasani Fiasco – FH 933 On a British sitcom, two characters bottle tap water and sold it as Peckham Spring Water. More recently, CocaCola launched its purified water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani’s progressive PR nightmare in Britain – first as newspapers screamed “Coke Sells Tap Water for 95p,” and then as CocaCola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten. Without Dasani, Coke has no bottled water product for the lucrative European market. (US only) 2004 ed. 29 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $120

Cola Wars: Message in a Bottle – FH 930 Examines how brand identity is influenced by consumer perceptions through the struggle between CocaCola and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla’s Zafer Iqbal and Mecca’s Tawfiq Mathlouthi tell the story of two opportunistic, politically correct David’s taking on a marketplace Goliath while Coke executives share their plan for defense against an unprecedented commercial threat. (US only) 2004 ed. 50 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $120

Color for Interior Design – LS 1002 Users will learn how to work with a single color, using complementary colors to create planned harmony, the value of neutral colors, harmony among related or analogous colors, how to inspire a color theme using a painting, using the color wheel, how to use shades, tins, color values and how color can make rooms feel larger or smaller, warmer or cooler. 2006 ed. CD ROM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $80

Color in Everyday Life – LS 312 Covers the psychology and theory of color. Discover the power of color! It shapes how you dress, what you eat, your physical appearance, the rooms you live in, and how you feel. What is color and why does it pack such power? 2006 ed. 21 min. VHS/DVD . . $110

Common Mistakes People Make in Interviews – CP 757 Will help you avoid the pitfalls of the interview process, because getting an interview is only the beginning. Before you walk through the door for an interview, you should know what the business is all about, how to stay cool under pressure, and how you feel about working with people of different races and genders. An interview is a serious conversation about business, how you react to stress, and what kind of an employee you will become. An informative and effective program that helps job seekers anticipate what employers are looking for. 2003 ed. 27 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110

Communicating With Customers CB 532 Solve customer problems quickly and discover what customers really want. Train your frontline people to project an attitude of customer respect. Shows how to enhance return business by simplifying customer transactions. Dozens of helpful tips. 1999 ed. 21 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $160

Communicating With Customers: An Entry Level Guide – LS 790 On a first job, students suddenly find themselves “on the other side of the counter” dealing with customers who range from polite to puzzled, from indecisive to just plain ornery. Viewers learn how to diffuse an angry customer, the importance of attitude and appearance, and how to deal with customers on the telephone. 2005 ed. 20 min. VHS/DVD . . . . . .  . . . . . $110

Communication Skills that Build Winning Relationships – JWA 663 Shows how our daily communication skills can dramatically enhance our success. Gain a better understanding of both our internal voice and interpersonal communication with others. Become a more focused listener and channel feedback into positive action. 2002 ed. 22 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $130DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $150

Communication Skills: What Everyone Needs to Know – JWA 875 There are just some basics that everyone needs to know and remember when they are communicating. Yet, in our helterskelter world of work these basics are often forgotten. Learn to write better, use the telephone more effectively, make better use of email, faxes, memos, letters, meetings, and communicate so you are heard and understood. 2005 ed. 30 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $130DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $150

Confessions of a Fashion Designer – LZ 994 The formal dresses by DeBora Rachelle Designs have been worn at award events and formal balls worldwide. Learn how to become a successful fashion designer with behindthescenes fitting sessions with customers. Witness how Ms. Rachelle designs over 100 dresses per season with matching accessories. 2007 ed. 12 min VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100

Confessions of an Interior Designer – LZ 992 Designer Brandi Hagen shows students exactly what it takes to be a professional interior designer. She discusses required education, how to gain experience and the pros and cons of a career as a professional designer. Viewers see her studio, sit in on a client meeting and tour several designer showrooms. 2007 ed. 13 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100

Consumer and Organizational Buying Behavior: Researching, Understanding and Analyzing the Customer – CTC 645 Explore the principal research methods marketers use to identify their customers’ wants and needs, including both qualitative and quantitative market research. Learn how differences in buying behavior of consumers and organizations ultimately impact marketing strategy. 1999 ed. 60 min. VHS/DVD . . . . . . . . . $160

Consumer Behavior – CIM 823 Discusses factors that influence the consumer purchase decision. Dewey Waters Surfboards case. 2004 ed. 30 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110

Consumer Decision Making & Buying (PowerPoint CD) – CE 739 PP Each day students make many decisions as consumers. Whether these decisions are good or bad, the outcome affects society. PowerPoint presentation will show the cultural, economic, societal and environmental influences on consumerdecision making. 2003 ed. 25 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $70

Consuming Kids: The Commercialization of Childhood – MEF 1047 Examines the multibillion dollar youth market industry and how it has transformed American children into one of the most powerful and profitable consumer demographics in the world. 2008 ed. 40 min. VHS/DVD HIGH SCHOOL . . . . . . . . . . . . . . . . . . . . . . . . . . $165 COLLEGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $295

CorelDRAW Graphics Suite X3: Essential Training – DSL 925 Confidently tackle a wide variety of projects from Web graphics to multipage marketing brochures. Teaches you the essential tools and techniques you’ll need to start using this powerful software effectively. Begins with an overview of the interface and moves on to cover basic drawing, coloring, and editing. Advances to transparency, type, the new Interactive Design Tools, & special effects. Included are tips and examples that teach you to improve workflow and maximize productivity. Flexible training! Experienced CorelDRAW users can go directly to the movies on features new to X3, while beginning users can watch all the CD ROMs in progression. 2005 ed. 10.7 hrs. CD ROM .  . . . . . . . $100

Corporate Social Responsibility: From Principles to Profit – CP 849 Corporate social responsibility is not a highminded luxury when bad press puts a chokehold on business growth and profits. Looks at how product and service providers develop and implement better business practices to satisfy stakeholders. Companies such as Shell, DHL and Nike are placed on the hot seat by Greenpeace and other watchdog groups to explain how they deal with environmental impact management, ethical supply chain management, equitable treatment of employees, proactive addressing of consumer disgruntlement, and accurate assessment of shareholder sentiment. 2004 ed. 50 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $180

Cracking the Advertising Code – LZ 993 Learn to make sound purchasing decisions by spotting advertising ploys. Discussion includes celebrity endorsements, consumerbehavior theory, emotional appeals, unproven claims, urgency to purchase, etc. 2006 ed. 20 min VHS/DVD .. . . . . . $100

Culinary – FH 1042 Profiles three women who have stirred up successful careers in the culinary industry; a gourmet butcher who considers her trade an essential part of fine cooking; a commercial baker specializing in artisan breads; and an apprentice chef who plans to open her own restaurant. 2006 ed. 30 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110

Customer Satisfaction (PowerPoint CD) – CE 749 Many standards are involved in building and maintaining a positive public image as a food service organization. PowerPoint presentation examines techniques that promote customer service and satisfaction, strategies for complaint resolution, criteria for quality service and quality assurance standards in the foodproduction and service industry. 2003 ed. 24 SLIDES . . . . .  . . . . . . . . . . . . . $70

Customer Service Excellence: It’s in the Details BA 502 Determine your customer’s perception of your business and whether they will return. Pay attention to your customers, improve reliability, and become an active customercomplaint listener. Excellent vignettes demonstrating concepts. 1997 ed. 38 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $120

Cutting Their Own Cloth: Entrepreneurial Clothing Designers – FH 723 Savage Sisters is an upandcoming label in trendy fashion sportswear. Examines the process of starting a business on a shoestring budget in a highly competitive industry. Speaking candidly, the McDermott sisters discuss startup hurdles such as financing and market/product research; setting goals and sharing responsibilities; determining pricing and profit margins; dealing with logistics; maintaining cash flow; developing a marketing plan; and finding good business advice. (US only) 1998 ed. 22 min. VHS/DVD . .  . . . . . . . . . $150

CyberEthics – FH 1061 Most people learn traditional standards of behavior and respect for others by the time they are teenagersbut many don’t realize that those rules are just as valid in cyberspace. Helps students take the high road on the information superhighway pointing the way toward an ethically sound Internet presence and lifestyle. Features guidelines for the use of intellectual property and the consequences of illegal downloading, copyright infringement, and plagiarism. Pornography, gaming sites, chat rooms, and online social networks are also discussed, helping viewers steer clear of antisocial and abusive activities, especially cyberbullying. 2008 ed.14 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100

Data Base Marketing: Critical to Success in Today’s Environment DE 468 In today’s competitive environment, more companies are recognizing that the most promising way to build and keep the right kind of customer is onetoone marketing. To be both efficient and effective, organizations must be able to identify customers and potential customers that represent the greatest lifetime value to the company. A comprehensive database provides the necessary information to accomplish this task. Identifies the essential components of an effective database and how to use the Internet for database marketing. By Dr. Rutsohn 1997 ed. 23 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $125 DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $135

Deadly Persuasion: The Advertising of Alcohol & Tobacco – MEF 771 Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the alcohol and tobacco industries. Illustrating her analysis with current advertising examples from mainstream and trade sources, Kilbourne presents a compelling argument that these industries have a clear and deep understanding of the psychology of anxiety and addiction – an understanding they exploit to create and feed lifethreatening dependencies on their products. (No Preview) 2004 ed. 60 min. VHS/DVD UNIVERSITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . $295 HIGH SCHOOL. . . . . . . . . . . . . . . . . . . . . . . . . . . $195

Denim Wash Factory Techniques (CD ROM) – HA 1010C A Digital Fashion Pro enhancement on CD ROM. An advanced level techniques course that takes you through the process used by the world’s top denim wash houses. The techniques will give your sketches the same realism of actual jeans coming out of denim wash factories. Learn how to create abrasions, blasting, potassium whiskers, bleach spots, etc. 2006 ed. 2 hrs. 7 VIDEOS ON CD ROM . .. $160

Denim Wash Factory Techniques (CD ROM) – HA 1010C A Digital Fashion Pro enhancement on CD ROM. An advanced level techniques course that takes you through the process used by the world’s top denim wash houses. The techniques will give your sketches the same realism of actual jeans coming out of denim wash factories. Learn how to create abrasions, blasting, potassium whiskers, bleach spots, etc. 2006 ed. 2 hrs. 7 VIDEOS ON CD ROM . . . $160

Design I: The Elements – LZ 965A Anytime you create something, a sketch or a skyscraper, you are designing. Explore the ELEMENTS of design – color, line, shape, form, patterns and texture – in the usual design disciplines: interiors, clothing, landscape, and architecture, as well as more unusual venues. 2006 ed. 23 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100

Desktop Publishing: Getting the Message Out – SW 601 Homebased businesses, consultants, and graphic designers can professionally produce everything from restaurant menus to glossy business reports. DTP is a lowcost alternative for small businesses to communicate with customers and promote their products. Covers the basics of digital design, page layout, hardware and software requirements and career opportunities for DTP designers. 2000 ed. 22 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110

Digital Cool – FH 851 Korean hightech powerhouse, Samsung Electronics, engages and expands its target markets by continually designing, developing, and reinventing its products. Topics include consumer research, design, manufacturing, teambuilding, and sales. In the ideas lab, visionaries apply their expertise on items ranging from cell phones to the digital home. 2003 ed. 47 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $180

Digital Fabric 2: The Library of Fabric (Windows CD) – HA 1010B A Digital Fashion Pro enhancement with Bonus Baby templates. Increase the power and options of Digital Fashion Pro with over 1,000 additional digital fabrics to work with. Also, includes over 70 additional babyclothing templates such as bibs, dresses, infant shirts, and jumpers, plus a video tutorial. 2006 ed. CD ROM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $130

Digital Fashion Pro (Windows CD) – HA 1010 A serious fashion design tool for both experienced professionals and aspiring designers throughout the world of fashion. Features over 1,400 templates that allow you to create designs from your imagination, convert hand sketches into a digital format, save time with existing templates, and evaluate how the garment will look before making a sample, control color, all with a choice of over 300 different fabrics. All templates can be resized, cut, recolored, combined, and manipulated for literally unlimited fashion design alternatives. Also, allows you to make spec charts with design measurements for your seamstress or manufacturer. Package includes Windows CD & two video tutorials. 2006 ed. CD ROM  . . . . . . $200

Digital Movie Maker: Guidance from an Expert – FH 1041 Help students build their shooting, lighting, and recording skills with this detailed guide to professionalquality video production. Focuses on the techniques of Bill Cote, a 25year veteran of the television industry, who uses footage from a recently wrapped film to demonstrate proper equipment operation. Divided into four sections covering preproduction, camera work, lighting, and audio recording, the program explains shooting schedules, shot lists, storyboards, camera exposure, shutter speed, lenses, filters, threepoint lighting, time code and logs, shotgun mics, lapel mics, mic levels, audio ambience, and much more. 2005 ed. 58 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $160

Digital Textiles (PowerPoint CD) – ATX 750 Over 1500 color, highresolution images of fibers, yarn, and fabrics. Includes over 50 photomicrographs (5001,000 times blown up) of natural and manufactured fabrics: Volume 1: Natural Fibers (257 images) Volume 2: Manufactured Fibers (242 images) Volume 3: Yarn (130 images) Volume 4: Plain Weaves (202 images) Volume 5: Twills and Satins (134 images) Volume 6: Fancy Weaves (191 images) Volume 7: Knits (180 images) Volume 8: Other Fabrications (112 images) Volume 9: Dyes and Prints (133 images) Volume 10: Finishes (162 images) An entire textiles course can be taught with the Digital Textiles PowerPoint program. Adopters can also purchase a second CD for individualized laboratory work for $300. 2002 ed. 1,500 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . $625

Dining Etiquette – TSC 786 Most of us know that forks are set to the left of a dinner plate and spoon on the right. However, dining etiquette rules cover numerous other eating formalities. What are the rules for eating a chicken leg? Who sits first? What do you do with chopsticks? Who eats first? Common suggestions and rules to provide a foundation for acting gracefully even in unfamiliar situations. 2004 ed. 7 min. CD. . . . .. . . . . . . $80

Dining Etiquette (PowerPoint CD) – LZ 990 Show proper manners, conversation, & table setting at restaurants and special occasions. Instructional package includes handouts, review, quiz, and activities. 2005 ed. 30 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $60

Dining With Confidence – KP 695 Offers many helpful suggestions such as: When is it OK for the guest to select the restaurant? What are the rules for elbows on the table? Who should suggest drinks or order the wine? When is it appropriate to turn the conversation to business? 1999 ed. 21 min. VHS . $120

Direct Response & OutOfHome Media DE 104B Discusses how direct response has become the primary focus of marketing communications for many firms and how direct response has become an integral part of the communications mix. Covers some of the forms of direct response such as telemarketing, solo mail and shared mail. Shows the forms and advantages of the outofhome media of outdoor and transit. Special topics include the yellow pages and advertising specialties. . . . . . . . . . . . 1995 ed. 19 min VHS . . . . . . . . . . . . . .. . . . . . . $120DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $130

Display Lighting DE 126 Shows how to effectively use lighting to increase display pulling power. Includes sections on lamps, equipment, special effects, light level, and using light to direct attention. Includes lots of instore examples. 2001 ed. 25 min. VHS . . . . . . . . . . $125 DVD . . . . . . . . . . $135

Do It Right the First Time: Paying Attention to Details – CB 858 Make success a habit! Discover a stepbystep approach that will help you do it right the first time. How to: Practice active listening to really hear and understand instructions; make use of simple tools to retain what you learn, create a template for accuracy, proof your work for errors, learn from your mistakes and make sure not to repeat them. 2005 ed. 20 min. VHS/DVD . . .. . . . . . $160

Do More in Less Time – CB 775 Learn to control time, rather than letting time control you. Discover how to plan wisely and move swiftly from task to task; anticipate downtime and be prepared to use it; direct conversations with praiseandconclude techniques, and create interruptionfree zones. 2004 ed. 21 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $160

Doing Research on the Internet (CD) – EVN 668 The Internet is a valuable tool for students who need to do research. Presents helpful tips that will optimize the search for critical data. Includes an interactive study guide. 2002 ed. 30 min. CD ROM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100

Donna Karan – THC 980 See how Donna Karan made her name in fashion and discover what she has been doing since selling her company in 2001 (No preview). 2004 ed. 50 min DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50

Dreamweaver 8: Dynamic Development – DSL 923 Develop your website into something more than a collection of static pagesuse Dreamweaver 8 to build a robust and dynamic site. Includes the integration of a backend database, SQL queries, customized blogs with filtered content and search forms. Will help turn you from being a designer into developer: understanding data types, creating a database, and inserting and updating data base records. Walks you through the construction of both the front and back ends of interactive blogs. Uses ColdFusion to demonstrate dynamic development in Dreamweaverthe same procedures and concepts also apply to ASP, PHP, and NET. 2005 ed. 7 hrs. CD ROM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $150

Dreamweaver 8: Essential Training – DSL 927 Designed for beginning to intermediate Dreamweaver users that want to quickly get up to speed on the latest version of this incrediblly popular Web application. Begins by covering basic Web authoring skills like working with text, adding links, modifying page properties, and managing your site. Move on to topics like using Dreamweaver 8’s new unified CSS style panel, creating layouts with layers, and audio and video files into your pages. This tutorial shows you everything you need to know from building your first page to publishing an entire Web site. 2005 ed. 11 hrs. 2 CD ROMs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $150

Dreamworlds 3: Desire, Sex & Power in Music Video – MEF 1017 An update of Sut Jhally’s groundbreaking Dreamworlds 2. Examines the stories contemporary music videos tell about girls & women. Encourages viewers to consider how these narratives shape individual & cultural attitudes about gender, sexuality, and violence (No preview). 2007 ed. 60 min. VHS/DVD HIGH SCHOOL . . . . . . . . . . . . $190 COLLEGE . . . . . . . . . . . . . . $290

Driving Traffic to Your Web Site – KP 865 Ulla McGee, Manager of PCWorld.com., explains what works, and what does not work in driving traffic to a web site. She likes email marketing with an easy opt in/out, clear privacy policy, and meaningful content. She covers buying keywords on search engines, using offline communications, barter deals, and why some branding opportunities are worthless. 2003 ed. 30 min. VHS/DVD . . . . . . . . . . . . . . $1L0

eBay: Managing Success – FH 935 Presents the history of eBay; discusses the Web site’s feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. Exposes two vulnerabilities that have come with that success; stock prices that fluctuate with the slightest stumble in company performance, and government’s growing interest in taxing traders’ earnings. In the U.K. alone, more than 10,000 people make some or all of their income from eBay. (US only) 2005 ed. 30 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $120

ECommerce – FH 1023 Features three women who have forged successful careers in ecommerce: a programmer who has helped shape her company’s online business model; a webmaster who administers multimedia learning websites; and a web consultant tasked with staying on top of current trends and tastes in website design. 2006 ed. 30 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110

ECommerce in Business – FH 842 Behindthescenes look at IT in action showcases three exciting ecommerce initiatives. By analyzing the growth, revenue, and future of MP3’s Web site, visiting Ford’s online “showroom,” and showcasing the customer benefits of CoronetFashion at Work’s online planning system, this program presents compelling case studies of the Internet’s use to capture new markets. 2003 ed. 30 min. VHS/DVD . . . . . . . . . . . $130

ECommerce in Business (PowerPoint CD) – CE 1028 A detailed look at the various aspects associated with ecommerce, including the use of online systems such as PayPal® and Verisign®, students will become familiar with the jargon and practices used in forming ecommerce and online sales strategies. Additionally, students will learn the value of the Internet in today’s society and the various methods for implementing a Web site. 2007 ed. 65 SLIDES...$85

ECommerce: Business to Business – DE 653 In the world of B2B ecommerce, volatility is so endemic it’s hard to keep up with the winners and losers. Marketers must overcome and modify traditional buying behavior based on personal contacts. IndustrySponsoredMarketplaces (ISMs) are competing with IndependentNetMarkets (INMs) while individual companies are creating their own IPC networks. By Dr.Rutsohn. 2001 ed. 28 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $125 DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $135

Edith Head – THC 986 The customer designer for 1,131 films was one of the first behindthescenes designers to achieve celebrity (No preview). 2000 ed. 50 min. DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50

Effective Business Presentations (PowerPoint CD) – CE 763 Illustrates how to deliver an effective business presentation. Students learn to present and deliver various presentations such as sales reports and business proposals. 2004 ed. 16 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $85

Effective Resumes and Job Applications LS 190 Highinterest video provides job applicants with pragmatic advice about selling resumes and job applications. A professional counselor helps an applicant rewrite his resume and cover letter. Shows how some firms use complex application forms as a screening device and how to fill out the forms to create a favorable impression. 2000 ed. 30 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110

Electronics: Polaroid’s Passport Photo Business in a Box – FH 946 The task: design and build an allinone camera with an integrated printer that produces instant digital pictures. Follows a team of industrial and electronics designers at Polaroid’s U.K. headquarters as they take on this challenge. The process unfolds neatly as the idea jumps from paper, to 3D model, to computerassisted design program, to prototype. Eventually, the designers debug the prototype and a professional photographer puts the production model through its paces. 2002 ed. 15 min. VHS/DVD . . . . . . . . . . . . . . . $80

Elements & Principles of Design (PowerPoint CD) – CE 867 Does a garment give an impression of relaxation and comfort, while another seems formal and dignified, while yet another can be minimal, cold and rigid? Learn how design affects our sense and emotions through the use of line, shape, form, texture, color, balance, rhythm, emphasis, proportion, scale and harmony. Whether it’s through furniture, printed materials or apparel, a design can communicate different attitudes, feelings and concepts. 2004 ed. 30 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $90

Elle MacPherson: Super Business Model – FH 1067 In a celebrityobsessed culture, Australia’s Elle MacPherson stands out. Known as “The Body” from her modeling days, she is also known as a dynamic business executive with keen insight into branding on a global scale. Tracks Macpherson’s career as an entrepreneur, from the enduring success of her midmarket Intimates lingerie line, to her expansion into skincare products, to the launch of her upscale Boudoir lingerie line. Her early successes at licensing her name and likeness to lingerie retailer Bendon and her later work as executive director of surf apparel company Hot Tuna are also examined. 2007 ed. 29 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110

Email Etiquette – CP 603 Email has changed the way we communicate. However, many users don’t understand or fail to practice proper etiquette in their email communications. Special topics include “spamming”, “flaming”, email privacy, and possible dangers when using email. Many examples of both improper and proper email usage. 2000 ed. 20 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100

EMail: A Controversial Communications Tool – EJD 714  “You’ve Got Mail” is now the commonplace communication vehicle in every organization in world. EMail is fast, cheap, and can reach the receiver 247. While there are enormous benefits to its use, email can also be abused such as personal use at work and spam. Communications consultant, Iris Jacobs, addresses both the advantages and problems with business email, as well as how to energize its maximum effectiveness. 2002 ed. 18 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $130DVD . . . . . . . . . . . . . .. . . . . . . . . . . . . . . $150

Entertainment – FH 1022 Meet three women who have embarked on successful careers in media and entertainment. Profiles an animation storyboard artist for awardwinning children’s films; a film colorist with extensive television experience; and a photojournalist whose work often makes the front page. Remarks from coworkers and supervisors provide additional layers to the descriptions of each job. 2006 ed. 30 min. VHS/DVD . . . . . . . . . . . . $110

Entrepreneurship – FH 1046 Introduces three women who have found success and satisfaction by helming their own businesses; a maple syrup producer whose company started as a side business to her dairy farm; an optician who runs Glasses to Go, a mobile optical dispensary; and a pest control producer who breeds and sells cropfriendly insects. 2006 ed. 30 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110

Entrepreneurship for the New Millennium – DE 545 Provides the student with an understanding of the critical elements for new venture creation. Sample topics include: “common characteristics of entrepreneurs”, “developing an effective business plan”, “borrowing, Private Placements, IPO’s and other sources of funding”, “opportunities for starting and growing your business on the Internet”, and “women entrepreneurs.” Special emphasis is placed on the changing world of entrepreneurship in the 2lst century. 1999 ed. 26 min. VHS . . . . . . . . . . . . . . . $125 DVD . . . . . . . . . . . . . . . . . . . . $135

Entry Strategies for Getting Started – ETP 638 Discusses the strategies open to entrepreneurs for starting a new business. Introduces the concept of skill sets, helps the students identify their own skills, and matches up entry strategies with those skills. Explores how to turn a loose idea into a testable concept. 1998 ed. 60 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $160

Environmental Scanning – CIM 821 Examines the impact of five environmental trends on marketing strategy: social, economic, technological, competitive, and regulatory forces. Freedom Innovations case. 2004 ed. 30 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110

Estee Lauder – CP 844 Follow the president of Estee Lauder as he leaves his corner office to take on challenges that keep the cosmetics industry running – like handcrafting and packaging lipstick, duty as a retail makeup artist, and struggling through beauty boot camp. Behind the glamorous face of Estee Lauder are a lot of skilled employees whose everyday attention to detail is key to keeping the brand popular. 2004 ed. 48 min. VHS/DVD . . . . . . $130

Ethics & Social Responsibility in Business – CP 843 Most businesses abide by a code of conduct, either companyspecific or industrywide. Distinguishes between ethical behavior and social responsibility by spotlighting Bendigo Bank and its Community Bank initiative, a cooperatively spirited venture that teaches commercial principles to franchisees. Includes the Body Shop, an activist organization committed to positive social and environmental change and also committed to customer service excellence. The underlying message? Community citizenship is good for business. 2003 ed. 27 min VHS/DVD . . $130

Ethics and Social Responsibility – CIM 822 Distinguishes between what is legal and what is ethical. Covers greenmarketing and socially responsible marketing activities. Starbucks case. 2004 ed. 30 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110

European Union DE 140 Traces the history of the European Union and notes significant events such as the Single European Act and Maastricht Treaty. Covers the functions of the Commission, Parliament, Court, and Council. Discusses the major provisions of the single internal market program. Special topics include the European Monetary Union and the euro, the EU’s relationship with the new democracies in Europe, and the addition of two more countries in 2007. 2007 ed. 25 min. VHS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $125 DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $135

Every Call Counts – CP 712 Combines realworld workplace scenarios with uptodate “how to” narratives. Illustrates key concepts and skills for proper telephone techniques by showing a series of Dos and Don’ts. Students learn how to deliver the perfect greeting, screen calls, handle irate callers, transfer callers, and use voicemail. Roleplaying examples and behaviormodeling opportunities demonstrate the skills needed to communicate effectively over the phone. 2003 ed. 20 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110

Exploring Color: Creating Color Wheels & Using Color Schemes – CP 1025 Ms. Flores clearly explains and shows primary, secondary, tertiary or intermediate, and complementary colors as she creates different styles of color wheels to enhance the learning process. Compositions using warm and cool color schemes as well as complementary colors are demonstrated. To create contrast, one can use a warm color as the background with cool colors in a pattern over it. Many color composition examples by students are shown including monochromatic color schemes. 2007 ed. 15 min. VHS/DVD . .. . . $80

Exporting Popcorn Products to Global Markets – MCL 803 A small family business has been competing in international markets for more than 150 years. Cretors is a manufacturer of popcorn, caramel corn and roasted nut machines. This small, but global company has survived by building strong relationships, quality products and excellent customer service. 2003 ed. 13 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $95

Eye for Design – LS 961 Goes beyond mere “decorating” or “picking a wardrobe” and into the basics of perception, beauty, and the ecology of environments. Learn how to create visual rhythm, use patterns and repeating motifs in a design, create designs that provide focal points, the message of angles and curves and how to balance the two, how basic shapes (squares, circles, triangles) send differing emotional messages, how to achieve visual balance and the importance of scale, proportion, and the Golden Mean. 2006 ed. 21 min. VHS/DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110