DEVISUALS 2007 - 2008 CATALOG
DEVISUALS 2008 WHOLE CATALOG
Table of Contents
Advertising/Promotion Additional Tutorials Business/Merchandising Mathematics Business Communications Career Exploration/Development Clothing/Textiles Customer Service Digital Video Production E-Commerce Entrepreneurship Fashion Industry Graphic Design/Desktop Publishing International Business Interior Design Job Seeking Skills Management Marketing Visual Merchandising Web Site Design Women’s Issues
Advertising/Promotion
Advertising Creative Appeals – DE 949 Discusses the six most common and successful advertising creative appeals: Fear, Humor, Sex, Scarcity, Rational and Emotional. Proven approaches to employing each appeal is well documented by advertising research cited in the program. Means-end chain theory, informational vs. transformational reinforcement and using leverage points are covered. Both print ads and TV commercials are used as examples. A clinical psychologist briefly comments on the natural human response to each appeal. Fast paced & interesting for students. 2006 ed. 23 min. VHS $125 DVD $135
The Clios 2006: Parts I & II – FH 911 Documents 2006’s winners of the gold, silver, and bronze Clio Awards. Entries include Honda’s “Impossible Dream,” Microsoft Xbox 360’s “Water Balloons,” Nike Free’s “Reincarnate,” Rexona’s “Stunt City,” Snickers’ “Bald,” Vodafone’s “Mayfly,” AOL’s “Bad,” Volkswagen Polo’s “Angel’s Day Off,” Toyota Camry’s “Knives,” GE’s “Ecomagination,” Amnesty International’s “Candle,” and Gun-Free Society’s “Children” (No preview). 2007 ed. 2 parts: 103 min. DVD $275
Best of 2006: Clio Gold Plus – FH 912 Comprises the best Clio gold and silver winners for 2006. Entries include Honda’s “Choir,” Guinness’ “noitulovE,” Adidas’ “Hello Tomorrow,” MINI’s “Counterfeit,” Carlton Draught’s “Big Ad,” Pfizer Canada Viagra’s “Golf,” Pampers’ “Lullaby,” Peugeot 1007’s “Easy Life,” Mercedes’ “Office,” Bangkok Insurance’s “Twister,” and Centre For Disease Control’s “Sun” (No preview). 2007 ed. 43 min. DVD $175
Inside Saatchi & Saatchi: A Spirited Case Study – FH 938 Can Saatchi & Saatchi turn Sagatiba Cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? Tracks the Sagatiba launch from start to finish and reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, client meetings, producing commercials, and illustrates how the iconic Jesus statue in Rio became the model for a cool young look-alike who stands in image of the “Pure Spirit of Brazil.” (US only) 2005 ed. 40 min. VHS/DVD $120
America’s Ad Icons – FH 943 The best product mascots and corporate ambassadors share two key features: they become indelibly associated with the things they represent and remain relevant over time. Uses case studies of Tony the Tiger, Charlie the Tuna, the Energizer Bunny, Jack in the Box, Colonel Sanders, Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand icons. The psychology behind their remarkable consumer and cultural appeal is discussed. 2001 ed. 51 min. VHS/DVD $120
Behind the Screens: Hollywood Goes Hypercommercial – MEF 794 As the techniques of product placement, tie-ins, and cross-promotions have become commonplace in Hollywood, the film industry has increasingly become a commercial, rather than artistic sphere. Explores this trend with an array of film clips and incisive interviews with film scholars, cultural critics, political economists, and industry insiders. (No preview) 2000 ed. 37 min. VHS/DVD College $195, High School $95
Deadly Persuasion: The Advertising of Alcohol & Tobacco – MEF 771 Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the alcohol and tobacco industries. Illustrating her analysis with current advertising examples from mainstream and trade sources, Kilbourne presents a compelling argument that these industries have a clear and deep understanding of the psychology of anxiety and addiction – an understanding they exploit to create and feed life-threatening dependencies on their products. (No Preview) 2004 ed. 60 min. VHS/DVD University $275 High School $150
Killing Us Softly – MEF 729 Jean Kilbourne’s pioneering work helped develop and popularize the study of gender representation in advertising. Her films have influenced millions of students internationally, across two generations. Kilbourne uses over 160 ads and TV commercials to critique advertising’s depictions of women. With wit and warmth, Kilbourne invites viewers to look at familiar images in a new way–-one that empowers them to take action. She is frequently interviewed on national TV, and has spent many years researching media images and their effects on young people. (No preview) 2000 ed. 34 min. VHS/DVD College/University $295, High School $150
What Makes a Great Advertisement: Part I – FH 797A Nine judges from the Clio Executive Juries talk about how creatives get their ideas, the dangers of overtesting ads, and the need for more effective advertising. Industry executives from Goodby Silverstein & Partners, Young & Rubicam, London; CLM/BBDO, Paris; Scholz & Friends, Berlin; Ginkgo Saatchi & Saatchi, Montevideo; and Leo Burnett, Kuala Lumpur; discuss commercials such as Volkswagen’s “Snowplow,” Maxell’s “Israelites,” and Little Ceasars’ “Focus Group” to provide insights into what makes a TV spot a success. 2000 ed. 30 min. VHS/DVD $150
What Makes a Great Advertisement: Part II – FH 797B Thirteen judges from the Clio Executive Juries speak on topics such as the teamwork involved in making an ad, how a campaign sometimes shocks people’s ideas of advertising, and the motivation for being in the advertising business. Industry leaders from prominent agencies including Fallon McElligott, Minneapoilis; Ogilvy & Mather, Mumbai: Paradise DDB, Stockholm; Clemenger/BBDO, Melbourne; and Agulla & Baccetti, Buenos Aires, analyze TV spots such as MTV’s “Jukka Brothers” and Diesel Jeans” “A Day in Pyongyang” and several print ads and posters from the Clio archives. 2000 ed. 30 min. VHS/DVD $150
The Overspent American: Why We Want What We Don’t Need – MEF 772 Juliet Schor scrutinizes what she calls “the new consumerism,” a national phenomenon of upscale spending shaped and reinforced by a media system driven by commercial interests. Illustrated with hundreds of media examples. (No Preview) 2003 ed. 55 min. VHS/DVD University $250 High School $125
Promotional Process in Marketing (PowerPoint CD) – CE 745 Promotion plays an important role in business. PowerPoint presentation details the types, elements, and roles of promotion. Students learn the concept of promotional mix, promotional activities, communication process, and learn to differentiate between product and institutional advertising. 2003 ed. 68 slides $90
Planning & Producing the Advertisement – EJD 604B Discusses the importance of projecting sales and profits in the context of planning the retail advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail marketer and department store. 2001 ed. 20 min. VHS $125 DVD$145
Marketing Communications: Personal Selling, Sales Promotion, Advertising, and Public Relations – CTC 649 For many people, the term “promotion” only means advertising. This program explores the many kinds of “promotions” that marketers use. Shows how different kinds of promotions can be combined to produce a compelling, integrated marketing communications plan. 1999 ed. 60 min. VHS/DVD $160
Sales Promotion: It's a Team Effort CE 358 A case study of a back-to school department store promotion. Follows the promotion from planning, through execution, and evaluation. 1995 ed. 15 min (SALE) $110
2006 International TV Commercials Award Winners - LIA 330 Contains the 2006 “Winners” tape of the London International Advertising Awards. The very best in TV advertising throughout the world in 17 product categories as well as the winners in technical and special categories. (No preview) 2006 ed. 45 min DVD $100.
U.S. Golden Oldies – LIA 554 This collection consists of some of the best-loved and most memorable television commercials ever created. These classic spots contain humor, famous jingles, celebrities and fantastic demonstrations. See the diversity and ingenuity of American advertising. (No preview) DVD 1999 ed. 30 min. $100
Sports Endorsements Commercials – LIA 608 Sports stars have been endorsing products on television for many years and in many ways. See the evolution of athlete endorsements from the simple sales pitches of the 1960’s to the high-tech, special effects extravaganzas of the 1990’s. Contains some of the funniest and most memorable spots created over the last four decades. A “must have” video for a sports marketing course. (No preview) 2000 ed. 25 min. DVD $100
Dot.Com Commercials – LIA 609 Features the best of Dot.com commercials from both the US and around the world. Dot.com/Internet marketers have become major players in TV advertising, particularly during Superbowls. A “must video” for any Internet advertising or e-commerce course. (No preview) 2001 ed. 25 min. (SALE) $100
Bob Garfield’s “Advertrocities” – LIA 727 Bob Garfield, columnist and ad critic at Advertising Age, has seen a lot of great commercials. But he’s seen a lot of terrible commercials, too. Horrible commercials! Pitiful commercials! Absolute Advertrocities! In this sometimes hilarious, sometimes disturbing, always provocative presentation, Bob revisits the most irredeemable advertising he has ever seen and tries to understand how they could possibly have ever seen the light of day. (No preview) 2001 ed. 40 min.(SALE) $100
Promotional Strategy for Small Business - DE 134B A comprehensive strategy for attracting customers may be the most important element of the business plan. Leads entrepreneurs through the promotion plan of target market identification, setting communication objectives, setting the appropriation, selecting the communication vehicles, and evaluation. Many helpful suggestions to aid the entrepreneur in gaining maximum results from small ad budgets.1995 ed. 21 min VHS $125 DVD
Advertising Agency - DE 136 Discusses how agencies are organized -- the functions they perform and how they are compensated by clients. Shot on location at Harris Drury Cohen, a full-service agency with $90 million in billings. Shows the daily operation with comments by personnel in creative, account management, marketing services and management. 1998 ed. 23 min. VHS $125 DVD $135
Advertising and Marketing on the Internet - DE 512 Is the Internet "Marketing Heaven" or just an overrated marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing & advertising on the Internet. Special topics include target audiences, structural considerations, efficiency, closure and critical issues in Web page design. By Dr.P. Rutsohn 2001 ed. 26 min. VHS $125 DVD $135
How to Design Your Own Web Site: Parts I & II – EVN 558 Part I covers what a Web site is, the importance of Web design, important terms for Web designers, tools needed and Web design strategy. Part II covers creating a Web site using HTML; how to create HTML tags, hyperlinks, graphics, sounds, movies; and uploading your Web site. Two high-tech productions that are presented in an easy-to-understand format. 2000 ed. 16 min. & 12 min. $115
Desktop Publishing: Getting the Message Out – SW 601 Home-based businesses, consultants, and graphic designers can professionally produce everything from restaurant menus to glossy business reports. DTP is a low-cost alternative for small businesses to communicate with customers and promote their products. Covers the basics of digital design, page layout, hardware and software requirements and career opportunities for DTP designers. 2000 ed. 22 min. VHS/DVD $110
Behind the Scenes: Printing – MEC 612 From the daily newspaper to the ticket that admits you to the movie, the printing industry is responsible for most of the magazines, brochures, flyers, coupons, and posters that you read. Go behind the scenes to see how materials are prepared before they end up on the equipment that produce a book or a brochure. Find out what specific tasks it takes to complete the process, from the sales department, through layout and design, and on to the printing presses. 2000 ed. 20 min. VHS/DVD $110
Integrated Marketing Communications
Advertising, Sales Promotion and Public Relations – CIM 834 Defines each element of the promotional mix and the role of each element in IMC strategy. Discusses different types of advertising, sales promotion, and PR activities. Long Beach Ice Dogs case. 2004 ed. 30 min. VHS $110
Integrated Marketing Communications – CIM 833 IMC is the intentional coordination of all marketing communications activities to convey a consistent message to potential customers. Shows how the promotional mix often changes over the product life cycle. Specialized Marketing Services case. 2004 ed. 30 min. VHS $110
Integrated Marketing Communications – DE 489 Discusses how all marketing communications should be integrated to provide a consistent, unified image of the organization. Shows examples of how the IMC model is often two-way communication that can begin with either the marketer or the customer. Defines and shows examples of the IMC mix of personal selling, advertising, direct marketing, sales promotion and public relations. Discusses how IMC strategy often depends on stage of product life cycle and whether the marketer is employing a pull or push approach. 1998 ed. 26 min VHS $125 DVD $135.
A Closer Look at Advertising: When Where, Why, and How to Advertise – CTC 650 Explores the purpose of advertising and presents a behind-the-scenes overview of the advertising industry. Examines various types of advertising, illustrates when to use advertising, and reveals how to determine the effectiveness of an advertising campaign. 1999 ed. 60 min. VHS/DVD $160
Advertising Media
Captive Audience – MEF 727 For marketers who wish to reach the lucrative youth market, schools represent the final frontier – access to a captive audience of millions of students along with implied product endorsements. A compelling exposé of the transformation of classrooms, hallways, cafeterias, and textbooks into advertising vehicles. Explores how education is short-changed and democracy is at risk when schools become marketplaces and commercialism goes to the head of the class. (No preview) 2003 ed. 45 min. VHS/DVD College/University $195 High School $125
The Advertising Media – EJD 604A Focus is on challenges for 21st century retailers to make cost-effective media buys. With increased audience fragmentation from more media alternatives, retailers need to reexamine the traditional media of newspapers, magazines, direct mail, TV and radio. Discusses how Internet advertising must be part of the retailer’s IMC program. Interviews with media professionals in e-commerce, traditional retailing and direct mail. 2001 ed. 20 min. VHS $125 DVD $145
Print Media - DE 104A Covers daily, weekly, and free newspapers with the various advantages of each format. Discusses advertising services such as special editions and total market coverage programs. Covers consumer, business, trade, industrial, and farm magazines with the advantages of each category. Discusses the importance of both reach and frequency along with an example of how to compute CPM for print media. 2004 ed. 20 min VHS $120 DVD $130
Direct Response & Out-Of-Home Media - DE 104B Discusses how direct response has become the primary focus of marketing communications for many firms and how direct response has become an integral part of the communications mix. Covers some of the forms of direct response such as telemarketing, solo mail and shared mail. Shows the forms and advantages of the out-of-home media of outdoor and transit. Special topics include the yellow pages and advertising specialties. 1995 ed. 19 min VHS $120 DVD $130
Broadcast Media - DE 104C Covers broadcast television, cable TV and radio along with advantages of each medium. Discusses the rating systems, GRP's and the importance of CPP for television-media buyers. Discusses the newer concepts of target marketing with broadcast media. Much of the footage shot in TV and radio studios along with comments by broadcast advertising executives. 1994 ed. 16 min. VHS $120 DVD $130
Newspaper Advertising - DE 133 Covers the various formats of newspaper advertising such as display, classified, and classified display. Discusses special products such as shoppers, zoned editions, supplements, preprints and total market coverage. Additional sections cover layout formats and the use of artwork vs. photographs for illustrations. 2004 ed. 22 min. VHS $125 DVD $135
Advertising Layout
Advertising Layout: Part I - DE 120A Suggests the amount of space to allocate and uses of the illustration, headline, copy and logo. Designed for any course in advertising, advertising layout, graphics or design. Demonstrates basic ad layout such as line, flow and patterns; mechanics such as white space and bleed. 2006 ed. 21 min. VHS $120 DVD $130
Advertising Layout: Part II - DE 120B Discusses proportion, design components, arrangement formats, visual direction and visual organization. Shows examples of advertising formats such as picture window, silhouette, square zero, free form and Mondrian. Covers visual-attention techniques of juxtaposition, spatial progression, overlapping and closure. Included is a special section on the use of headlines and sub-headlines. 2006 ed. 21 min. VHS $120 DVD $130
Optical Illusions: How to Create Them – CP 907 Optical illusions play tricks with the eye. They are abstract art based on mathematics. Artist Peggy Flores shows students how to make them by demonstrating “moving lines,” shapes that “pop out,” color variations, and interlocking designs. Line, shape, space, and color are discussed and demonstrated with different media as elements of optical illusions. 2005 ed. 24 min. VHS $70
Elements & Principles of Design (PowerPoint CD) – CE 867 Does a garment give an impression of relaxation and comfort, while another seems formal and dignified, while yet another can be minimal, cold and rigid? Learn how design affects our sense and emotions through the use of line, shape, form, texture, color, balance, rhythm, emphasis, proportion, scale and harmony. Whether it’s through furniture, printed materials or apparel, a design can communicate different attitudes, feelings and concepts. 2004 ed. 30 slides $90
Advertising Psychology
Advertising Creative Appeals – DE 949 Discusses the six most common and successful advertising creative appeals: Fear, Humor, Sex, Scarcity, Rational and Emotional. Proven approaches to employing each appeal is well documented by advertising research cited in the program. Means-end chain theory, informational vs. transformational reinforcement and using leverage points are covered. Both print ads and TV commercials are used as examples. A clinical psychologist briefly comments on the natural human response to each appeal. Fast paced & interesting for students. 2006 ed. 23 min. VHS $125 DVD $135
Advertising Techniques (PowerPoint CD) – LZ 991 Teens annually spend over $150 billion on clothes, food, cosmetics, music, etc. Advertisers rely on their teen audience to discuss and help sell their products. Program uses humor, fun graphics, and many ad examples to clue students on the 10 traditional advertising creative techniques. 2006 ed. 31 slides CD $60
Cracking the Advertising Code – LZ 993 Learn to make sound purchasing decisions by spotting advertising ploys. Discussion includes celebrity endorsements, consumer-behavior theory, emotional appeals, unproven claims, urgency to purchase, etc. 2006 ed. 20 min VHS/DVD $100
Why You Buy: 21st Century Advertising – LS 652 Direct mail–-how “junk mail” and email “spam” use hidden tactics to persuade and sell. TV commercials – how music and entertainment disguises ads to shape your daily life, and build brand name awareness. Internet advertising – how Web advertising and programming are almost undistinguishable. Advertising today is very subtle with the selling message integrated into entertainment and information. 2001 ed. 20 min. (SALE) VHS/DVD $120
Psychology of Advertising: Part 1 - DE 118A Today, with increased competition, globalization and downsizing, marketers must demonstrate that their advertising expenditures are both efficient and effective. Consumers have been saturated with advertising messages; and, business is no longer willing to expend resources “Just to get their message out to the market.” It’s imperative that the advertiser understand the psychology behind buying motives and incorporate that understanding into their ads. Emphasizes five key psycho-sociological issues with examples drawn from TV commercials, print ads, and the Internet. By Dr. Rutsohn. 2002 ed. 26 min. VHS $125 DVD $135.
Psychology of Advertising: Part II - DE 118B Discussion focuses on the interrelationship between the physical components and the message communicated by an advertisement. Presents current research with examples of survey results, comparative ads and testimonials in advertising. By Dr. Rutsohn. 2002 ed. 18 min. VHS $120 DVD $130
America’s Ad Icons – FH 943 The best product mascots and corporate ambassadors share two key features: they become indelibly associated with the things they represent and remain relevant over time. Uses case studies of Tony the Tiger, Charlie the Tuna, the Energizer Bunny, Jack in the Box, Colonel Sanders, Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand icons. The psychology behind their remarkable consumer and cultural appeal is discussed. 2001 ed. 51 min. VHS/DVD $120
Positioning: How Advertising Shapes Perceptions – LS 715 In marketing, perception is reality! Advertisers recognize that changing a consumer’s attitude toward a product is difficult and not really necessary. To “position” or “reposition” how a consumer views a product is much more useful. Today, marketers don’t try to persuade with advertising. Rather, they try to position the product so that it is viewed as enhancing the consumer’s life style and self-concept. Positioning is all about changing perceptions, not minds. 2003 ed. 20 min. VHS/DVD $110
Why Ads Work: The Power of Self-Deception - LS 418 The most important words in advertising are the ones you don’t see or hear. Ads rarely lie, they merely allow plenty of room for self-deception. Shows how phrases can change the meaning of a claim, how products can claim to be the best, etc. 1995 ed. 21 min. (SALE) VHS/DVD $110.
Public Relations/Publicity
Toxic Sludge is Good for You: The Public Relations Industry Unspun – MEF 793 Helps viewers understand the tools PR professionals use to shift perceptions, shape public opinion, “sell” war, and manage corporate crises. The true power of this video can be witnessed in the horror on students’ faces as they manage to voice, after viewing the film, “Where have we been all our lives?” (No preview). 2002 ed. 45 min. VHS/DVD College $225 High School $125
It Won’t Happen Here: - KP 774 Watch what happens in the hours and days after a major fire threatens a company’s ability to do business. Some employees are prepared and quickly put an action plan into place. Others are caught by surprise, and end up contributing to the problem rather than the solution. Provides guidance on what to do and how to be ready for the unexpected. 2002 ed. 14 min. VHS $120
Public Relations - DE 438 Covers the three broad public relations functions of event promotion, image building and image protection. Discusses the role and importance of PR in the marketing communications process. Covers common public relations activities such as preparing media kits and press releases. Case studies and current examples from a PR agency, a nonprofit organization and a small business! Excellent for any course in public relations, advertising, or marketing communications.1996 ed. 23 min. VHS $125 DVD $135
You Are The Organization: Every Employee’s Public Relations Role – CB 624 Employees learn about the importance of body language and the importance of remaining calm with angry or impatient customers. Shows how to promote your organization through employee networking and other PR activities. Offers nine PR techniques for use with e-mail and voice mail. 2001 ed. 25 min. VHS/DVD $160
Business Communications
How to Write & Deliver Great Speeches – KP 969 Whether you’ll be speaking to a large crowd in an auditorium or to a select few in a business meeting or boardroom, you’ll learn the techniques used by exceptional speakers. Techniques that will capture the attention and respect of your audience. You’ll also learn how to overcome the all-too-common feelings of stage fright that might otherwise take the fun out of public speaking. 2006 ed. 35 min. VHS/DVD $175
The Art of Listening – LS 955 A hip new coffee shop provides the setting for two college students to watch and discuss their video class project on the most basic of skills--listening. We spend more time listening than any activity except breathing, yet we listen at only a fraction of our potential. Uses home and workplace situations to teach seven “Laws of Good Listening.” Suggests how and when to take notes, the role of body language in listening, and the need to “listen between the words” for feelings. Explores how people use different “filtering systems” to give the same message completely different meanings. 2007 ed. 25 min. VHS/DVD $120
The Basics of How to Plan, Write and Give a Winning Presentation - JWA 877 Be ready to anticipate the moment. Feel the goals and aspirations of your audience and make the presentation of your life! Divided into three sections--planning, writing and giving a presentation that will help you overcome the “presentation jitters,” and deliver what the audience expects – a great speech! Video plus book 55 Ways to Improve Your Next Speech. 2005 ed. 30 min. VHS $130 DVD $150
Communication Skills: What Everyone Needs to Know – JWA 875 There are just some basics that everyone needs to know and remember when they are communicating. Yet, in our helter-skelter world of work these basics are often forgotten. Learn to write better, use the telephone more effectively, make better use of email, faxes, memos, letters, meetings, and communicate so you are heard and understood. 2005 ed. 30 min. VHS $130 DVD $150
Breakthrough Listening – KP 870 We are all aware of how often communication breaks down. We naturally think the answer is in speaking more clearly, but the solution is often in the listening. Each of us has a habitual way of listening . . . a way of fitting what we hear into our preconceived notions. We are captives of our way of listening, often unaware that what we hear is not what others are saying. Listening is really a communication skill that can be developed. 2001 ed. 20 min. VHS/DVD $180
Effective Business Presentations (PowerPoint CD) – CE 763 Illustrates how to deliver an effective business presentation. Students learn to present and deliver various presentations such as sales reports and business proposals. 2004 ed. 16 slides $85
Nonverbal Communication in a Global Marketplace – DE 124 Most studies have demonstrated that students have little understanding of the importance of nonverbal communication. This deficiency is particularly acute in the international arena. The focus of this program is twofold. First, to introduce the student to the mechanics of nonverbally communicating through gestures, proxemics and other techniques. Second, to expose the student to the vast array of interpretations of similar techniques throughout the global marketplace. 2004 ed. 24 min. VHS $125 DVD $135
Listening 101 (PowerPoint CD) – CE 741 PP PowerPoint presentation explains the difference between hearing and listening. Addresses the importance of developing effective listening skills and illustrates how to use these skills to become better listeners. 2003 ed. 16 slides $70
Business Research Techniques (PowerPoint CD) – CE 738 PP Research can be gathered and interpreted in various manners. PowerPoint presentation details research techniques for effective business communication and explains how a survey is designed, conducted and analyzed for resource materials. Students learn to develop a business project incorporating data gathered from various sources. 2003 ed. 37 slides $90
Communication Skills that Build Winning Relationships – JWA 663 Shows how our daily communication skills can dramatically enhance our success. Gain a better understanding of both our internal voice and interpersonal communication with others. Become a more focused listener and channel feedback into positive action. 2002 ed. 22 min. VHS $130 DVD $150
Better Meeting Management for Better Communication – JWA 660 Understand when to/or not to hold a meeting, correctly distinguish who should be invited to a meeting; set a clear, purposeful agenda; crystallize the nature of the problems/issues and define objectives; implement “Problem Reformulation” to come up with workable ideas and observe the three basic rules of brainstorming. 2002 ed., 22 min. VHS $130 DVD $150
Negotiation – BUS 636 Defines negotiation as a communication process, explores the six essentials of effective negotiation: positive attitude, knowledge of the negotiation process, knowledge of human behavior, preparation, creative problem solving skills, and strong communication skills. Viewers are introduced to the elements that drive the choice of negotiation tactics and strategy: outcomes, relationships, time, and transaction costs. Contrasts the basic differences between positional bargaining and principle bargaining. 1998 ed. 60 min. VHS/DVD $160
Managing Conflict at Work: The Art of Communication – JWA 602 In today’s fast-paced, high-intensity work place, conflict plays a major part in our everyday activities. From small disagreements to outright verbal battles, conflict is a normal part of most everyone’s daily lives. Looks at conflict as a normal part of life and shows how to turn it into a positive experience. The result will be a new atmosphere at your job, a feeling that problems are in fact solvable, and provide opportunities for everyone involved to grow and improve. 2000 ed. 20 min. VHS $130 DVD $150
Solving Your Communications Crisis – BA 503 Good employee communication reduces conflict and facilitates business objectives. Learn how to break down the rapport blockers that limit effective communications and how to ask honest, take-action questions. 1997 ed.25 min. SALE $125
Telephone Skills
Cell Phone Etiquette – TSC 785 Cell phones are everywhere. In fact, cell phones, and rude cell-phone users, are so underfoot that they can become a real annoyance. Clearly and concisely lays out the etiquette do’s and don’ts of using a cell phone. Features several tips and tricks on how to use cell phone technology to its best advantage for everyone’s convenience. 2004 ed. 7 min. VHS/DVD $70
Make the Connection – CB 781 Because we use the telephone so often and so easily, we rarely pause to ask whether we’re getting the most from our telephone time. Discover how to establish instant rapport on the phone, stop those endless rounds of phone tag, calm irate callers, win new customers, skillfully handle interruptions, take complete, accurate phone messages, keep calls short, and end them gracefully. 2003 ed. 22 min. VHS/DVD $160
Every Call Counts – CP 712 Combines real-world workplace scenarios with up-to-date “how to” narratives. Illustrates key concepts and skills for proper telephone techniques by showing a series of Dos and Don’ts. Students learn how to deliver the perfect greeting, screen calls, handle irate callers, transfer callers, and use voicemail. Role-playing examples and behavior-modeling opportunities demonstrate the skills needed to communicate effectively over the phone. 2003 ed. VHS/DVD 20 min. $110
It’s Your Call – CP 713 Complements the key lessons presented in the “Every Call Counts” video by providing interactive and learning reinforcement activities. Includes 12 interactive scenarios for each of the Dos and Don’ts in the video, plus an interactive glossary of key words and phrases for better phone etiquette. 2003 ed. (CD ROM) $120
Use the Telephone the Right Way – JWA 662 Learn to provide great service, turning phone calls into relationship builders; de-magnify conflict over the phone through sensitivity; overcome root causes of poor telephone communication; vary timing, tone and word choice to enhance caller comfort and apply voice mail etiquette that’s efficient. 2002 ed., 24 min. VHS $120 DVD $150
Technology Communications
Telecommunication Basics (PowerPoint CD) – CE 873 Illustrates the exchange of information and explains sending and receiving information via telecommunications software by detailing appropriate business ethics and correct etiquette for using telecommunications. 2004 ed. 22 slides $100
E-mail Etiquette – CP 603 Email has changed the way we communicate. However, many users don’t understand or fail to practice proper etiquette in their email communications. Special topics include “spamming”, “flaming”, email privacy, and possible dangers when using email. Many examples of both improper and proper email usage. 2000 ed. 20 min. VHS/DVD $100
E-Mail: A Controversial Communications Tool – EJD 714 “You’ve Got Mail” is now the commonplace communication vehicle in every organization in world. E-Mail is fast, cheap, and can reach the receiver 24-7. While there are enormous benefits to its use, e-mail can also be abused such as personal use at work and spam. Communications consultant, Iris Jacobs, addresses both the advantages and problems with business e-mail, as well as how to energize its maximum effectiveness. 2002 ed. 18 min. VHS $125 DVD $145
Business Etiquette
Dining Etiquette (PowerPoint CD) – LZ 990 Show proper manners, conversation, & table setting at restaurants and special occasions. Instructional package includes handouts, review, quiz, and activities. 2005 ed. 30 slides CD $60
Manners at Work – LS 906 The principles of etiquette – respect and consideration for others – remain the same, but offices and workplace situations have changed. Why does etiquette matter in the world of business? An employee with good manners has a real business advantage. It sets the worker apart from competitors. Good manners are good business, because they make people want to work with you. Etiquette isn’t merely about being “nice,” it’s about being effective in the corporate world. 2006 ed. 20 min. VHS/DVD $110
Dining Etiquette – TSC 786 Most of us know that forks are set to the left of a dinner plate and spoon on the right. However, dining etiquette rules cover numerous other eating formalities. What are the rules for eating a chicken leg? Who sits first? What do you do with chopsticks? Who eats first? Common suggestions and rules to provide a foundation for acting gracefully even in unfamiliar situations. 2004 ed. 7 min. $70
Minding Your Manners! Practical Etiquette for Everyday – LIN 783 You may know which fork to use, but do you know how to make an introduction? What about the dos and don’ts of a business luncheon? Or the proper way to address supervisors? A practical guide for everyday etiquette – from handling a phone call, to assisting a customer, to maintaining a friendship, to dining with new acquaintances. Useful advice to put you at ease in almost any situation. 2004 ed. 22 min. VHS $120 DVD $130
Business Etiquette: Maximizing Your Opportunity for a Successful Career – EJD 759 Career-advancement candidates must carefully address many issues regarding business etiquette. Is there a standard of dress that is appropriate for every industry? How should employees act in the typical everyday situations to make the right impression? Do global business relationships require different etiquette practices? Authorities such as human resources directors, designers, executive search professionals, marketing management leaders, and chief executive officers address various facets of proper business etiquette, and how it can maximize one’s potential for success. 2005 ed. 25 min. VHS $125 DVD $145
Dining with Confidence – KP 695 Offers many helpful suggestions such as: When is it OK for the guest to select the restaurant? What are the rules for elbows on the table? Who should suggest drinks or order the wine? When is it appropriate to turn the conversation to business? 1999 ed. 21 min. (SALE) $120
Business Etiquette – CE 697 Using business scenarios, this presentation shows how good manners and proper etiquette set the tone for success in the business world. Discover how positive body language, proper attire, good communication skills and pleasing manners project a professional image. Examines “do’s” and “don’ts” to help you master etiquette during business meetings, at a job interview or other business situations. 2001 ed. 33 min. VHS/DVD $120
Mind Your Manners: At Work – CE 698 Discover common sense “rules” for your road to success. Explore etiquette topics such as how to make a good impression for an interview, proper office wear, fitting in with fellow employees, taboos of the workplace and good telephone manners. Also included are lessons in “netiquette,” manners that help businesses work efficiently in today’s Internet and e-mail world. 2000 ed. 24 min. VHS/DVD $140
Clothing/Textiles
Textiles
New Fabrics: Then Fibers – LZ 964 Discusses fibers & fabrics – where they come from and how fabrics are manufactured. Fast-paced program that covers natural, manufactured, and new-technology fibers. 2003 ed. 20 min. VHS/DVD $100
Textile Professor 2.0 (CD ROM) – ATE 878 An interactive graphically rich textile image and information software program, complete with illustrated PowerPoint® presentations on textile concepts. Fashion merchandising/design students in a basic textiles course will gain a clear understanding of fiber, yarn, fabric, dyeing, printing, and finishing fundamentals. It’s structured in an organized, linear format that focuses on consistency with easily accessible dropdown menus and side bars with over 1,000 full-color, annotated digital images. Helps students construct meaning as they acquire concepts rather than just memorize information. Easy-to-navigate dropdown menus and “Lectures” button to access PowerPoint® presentations. An entire textiles course can be taught utilizing this high-tech presentation. 2006 ed. $800
Applications of Textiles (PowerPoint CD) – CE 734 PP How do different finishes affect the characteristics of fabrics? PowerPoint presentation covers the various processes for dyeing, printing and finishing used in textile production. Students learn recommended care procedures and applications for various textile products suitable for the textile industry. 2003 ed. 30 slides $90
Digital Textiles (PowerPoint CD) – ATX 750 Over 1500 color, high-resolution images of fibers, yarn, and fabrics. Includes over 50 photomicrographs (500-1,000 times blown up) of natural and manufactured fabrics: Volume 1: Natural Fibers (257 images) Volume 2: Manufactured Fibers (242 images) Volume 3: Yarn (130 images) Volume 4: Plain Weaves (202 images) Volume 5: Twills and Satins (134 images) Volume 6: Fancy Weaves (191 images) Volume 7: Knits (180 images) Volume 8: Other Fabrications (112 images) Volume 9: Dyes and Prints (133 images) Volume 10: Finishes (162 images) An entire textiles course can be taught with the Digital Textiles PowerPoint program. Adopters can also purchase a second CD for individualized laboratory work for $300. 2002 ed. 1,500 slides $625
Textiles - DE 143 A "must" video for any course in textiles or instructional unit on textiles. Covers fabrics, yarns and fibers. Special topics include such items as the Textile Fibers Products Identification Act, fiber content, generic names, and brand names. Discusses, with examples natural fibers such as cotton, flax, silk and wool; man-made fibers such as rayon and polyester. 1990 ed. 17 min. VHS $120 DVD $130
Visiting a Fabric Store – MEC 535 Covers advantages and disadvantages of different fabrics, types of finishes and the best fabrics for different garments. Becoming knowledgeable about fabric types and styles, finishes, and colors will help you select the best materials for making that special one-of-a-kind garment. 1999 ed. 16 min. (SALE) VHS/DVD $100
Leather: The Material that Combines Fashion and Function - EJD 439 Often imitated but never equaled, leather is the one fashion material that provides uniqueness, function and fashion. Once a basic material, leather is now transformed into a variety of designs at price points that range from the moderate to the luxury class. Explores the various stages of production used in the transformation of raw hides and skins to the finished material, procedures used in the manufacturing of leather items, and a look at the fashionable offerings that rely upon leather for that special look. 1997 ed. 20 min. VHS $125 DVD $145
Careers in Apparel & Textiles (PowerPoint CD) – CE 766 Explores four major areas: clothing services; clothing production and management; textile and clothing design; and merchandising and retailing. 2004 ed. 16 slides $50
Clothing Production
A Tour of a Woolen Mill: From Fiber to Fabric – LZ 968 A fascinating factory tour of one of the few remaining woolen mills in America. See fabric created from raw wool. Shows the complete process from carding, spinning, warping, weaving, to finishing with wool fabric. 2002 ed. 18 min. VHS/DVD $50
New Fabrics: Then Fibers – LZ 964 Discusses fibers & fabrics – where they come from and how fabrics are manufactured. Fast-paced program that covers natural, manufactured, and new-technology fibers. 2003 ed. 20 min. VHS/DVD $100
Factors Influencing the Apparel Industry – CE 872 Whether you realize it or not, your jeans are affected by the government, the economy, technology, world events, labor laws, politics, demographics, society and culture. Discusses the factors affecting apparel design, production and sales. Learn how international economics, working environments, the environment, and technological advancements affect the textile industry. Also discussed are sources of textile products (i.e. natural and synthetic fibers.) 2004 ed. 19 min. VHS/DVD $110
Why Shirts Have Buttons: The Origins of Clothing – LS 667 Most clothing histories give a chronological account of what people wore. This program starts with contemporary apparel and traces it back to its often fascinating and entertaining beginnings. Discover why shoelaces were once a political statement, how military technology influenced men’s fashions, how the wristwatch changed from female jewelry to a male status symbol, and learn what forces shaped “modern” clothing. 2002 ed., 23 min. VHS/DVD $110
Field Trip: Cotton Production – CE 696 Produced in West Texas where 25% of the nation’s cotton is grown. See cotton bolls harvested and unloaded at the gin, where they undergo drying, cleaning, burr and seed removal, batting and baling. Travel to the American Cotton Growers denim mill where cotton bales are cleaned, combed, spun into yarn, dyed indigo blue and woven into denim fabric. The fabric is then pre-shrunk, rolled and shipped to manufacturers to be made into blue jeans. 2002 ed. 41 min VHS/DVD $110.
How Clothing is Made - LS 311 About one-third of all clothing worn in North America is imported. But the ready-to-wear industry is strong and still supports small, local companies that produce quality garments primarily by hand. Takes you behind the scenes at just such a company - Jessica Grey Designs, a small Chicago clothing manufacturer. 2004 ed. 18 min. VHS/DVD $110
Cutting Their Own Cloth: Entrepreneurial Clothing Designers – FH 723 Savage Sisters is an up-and-coming label in trendy fashion sportswear. Examines the process of starting a business on a shoestring budget in a highly competitive industry. Speaking candidly, the McDermott sisters discuss start-up hurdles such as financing and market/product research; setting goals and sharing responsibilities; determining pricing and profit margins; dealing with logistics; maintaining cash flow; developing a marketing plan; and finding good business advice. (US only) 1998 ed. 22 min. VHS/DVD $150
The Craftsmanship of Fashion: The Italian Touch – MEC 706 This program visits an exclusive fabric fair, the wool looms of Zegna, the silk printing presses of T.J.S.S., a clothing assembly plant, and a fashion trade show. Demonstrates how Italy’s best craftspeople turn thread into cloth and cloth into some of the most luxurious clothing in the world. ESCADA’s Brian Rennie, Paolo Zegna, and Werner Baldessarini, of Hugo Boss are featured. 2002 ed. 25 min. VHS/DVD $150
Wardrobe Planning
Flattering Fashions – LS 954 The six classic principles of design are shape, line, color, balance, proportion and texture. Understand how they apply to clothes and develop a personal style that highlights your best features. Ignore them and risk looking out of sync or unbalanced. Uses current styles and “real people” to teach young men and women how to select clothes from sweatshirts to formal wear. Program shows students: How the body’s shape or silhouette controls what others see; how to use the power of lines to emphasize height, conceal weight and create illusions, and teaches keys to balanced dressing. 2007 ed. 22 min. VHS/DVD $120
Off the Hook: Workplace Fashion Secrets for All Shapes and Sizes – JI 797 Women learn how to choose clothing that fits their body, budget, and personality. Learn what to wear to create a neat, professional appearance on the job. Discusses how clothing affects confidence, self-esteem, and job performance. Features women of all ages, races & sizes; explains how to build a wardrobe when starting out in a career on a small budget. Includes examples of classic clothing that make the most of your dollars; emphasizes that you do not need a large, expensive wardrobe to look good; and shows how to include personal needs, body shape, and lifestyle in wardrobe choices. 2005 ed. 103 min(No preview). 2 VHS/DVD $250
Basic Apparel (PowerPoint CD) – CE 735 PP PowerPoint presentation guides students through the many aspects of the world of apparel. View clothing construction techniques; learn selection, care and maintenance practices of clothing fabrics and finishes; explore weaving techniques of fibers and yarns; discusses factors influencing apparel selection, analyzes management of the apparel budget; and examines apparel decisions. 2003 ed. 59 slides $90
Apparel Analysis (PowerPoint CD) – ATE 654 One hundred vivid close ups of ready-to-wear garments. Includes stitch, seam, and stitching types, components, side-by-side comparisons of differing levels of cost and quality, and common manufacturing defects. 2001 ed. $175
Wardrobe Wise: Clothing Choices - MEC 475 The way we dress expresses our personalities, but we are influenced by many other factors when choosing a wardrobe. Clothing reflects culture, lifestyle, customs and can also mirror physical, mental and emotional characteristics. Covers those components which affect clothing decisions including: advertising; design; peer pressure; and identifies the principles of effective wardrobe planning. 1997 ed. 16 min.(SALE) VHS/DVD $10
Suit Yourself Interactive: For Men (CD ROM) – MEC 700 Dressing appropriately is important when making a first impression and sustaining a confident, professional image. Addresses issues for men like American and European suits, tying different types of ties, “business casual attire,” and accessories such as hats and glasses. A one-way ticket to a polished new look! 2002 ed. $250
Your Ideal Silhouette Interactive: For Women (CD ROM) – MEC 699 Knowing what to wear and how to wear it are two vital ingredients that can help women succeed in the workplace. Addresses issues like which clothing styles are best for individual body types (and which to avoid), using accessories like scarves and jewelry, and grooming for women. An extra segment, “The Slenderizing Line,” explores the subtle visual influence of colors, patterns, and textures. Gives students a total image makeover on a CD. 2002 ed. $250
Casual Success: Clothing for Work and Leisure – MEC 579 With companies moving toward a corporate casual dress code, our clothing choices have changed dramatically as the lines between work and leisure have begun to blur. Viewers will be able to review corporate dress requirements, options for leisure wear and see how they can purchase clothing to serve both areas of their lives . . . all from the perspective of getting the most out of a clothing budget. 2000 ed. 15 min. VHS/DVD $110
Color
The Power of Color – LZ 966 Helps students understand the most powerful tool in decorating and fashion to create a personal image. Colors can calm, stimulate, or create emotion and energy. Expert, Robin Strangis, discusses historical and psychological aspects of color, color for fashion, home, and tips for selecting color. 2002 ed. 18 min. VHS/DVD $100
Using Color: Creating Color Harmony – LS 960 Teaches the basics of creating color harmony and color schemes for interiors, wardrobes, and wherever color matters. Learn to put colors together to create beauty and comfort. Learn about complementary colors, tints, shades, tones, pastels, hue, value, intensity, primary and secondary colors. Learn to use a color wheel to create the three most common color schemes – monochromatic, related and complementary. 2006 ed. 22 min. VHS/DVD $110
Color in Everyday Life – LS 312 Covers the psychology and theory of color. Discover the power of color! It shapes how you dress, what you eat, your physical appearance, the rooms you live in, and how you feel. What is color and why does it pack such power? 2006 ed. 21 min. VHS/DVD $110
Customer Service
BMW – MCL 912 BMW is known for superior customer service. Goes behind the scenes to see how one of BMW’s newest dealerships prepares its staff to be the best. 2005 ed. 15 min. VHS/DVD $100
7 Things Never to Say to Your Customers!- CB 861 Some comments may seem perfectly innocent on the surface, but more often than not, using them only makes matters worse. Learn to avoid these service killers and naturally provide customers with the professional service they deserve that will enhance customer loyalty. 2005 ed. 20 min. VHD/DVD (SALE) $160
Communicating With Customers: An Entry Level Guide – LS 790 On a first job, students suddenly find themselves “on the other side of the counter” dealing with customers who range from polite to puzzled, from indecisive to just plain ornery. Viewers learn how to diffuse an angry customer, the importance of attitude and appearance, and how to deal with customers on the telephone. 2005 ed. 20 min. VHS/DVD $110
Minimizing Wait Times at Walt Disney World – MCL 801 An estimated 200,000 people visit Walt Disney World daily. With an unending variety of attractions, the Resort offers a vast array of entertainment choices to its guests. Consequently, the popularity of the attractions results in queues, and Walt Disney World is continuously seeking ways to improve their guests’ experience regarding wait time. 2003 ed. 9 min. $110
Winning Over Even the Most Difficult Customer – CB 776 Discover techniques for dealing with five of the most difficult types of customer situations. You’ll go beyond “service with a smile” when you know how to: Serenely ignore personal insults from angry customers, calm upset customers by showing them you’re their internal champion, and smoothly steer conversations back on track with the “Great-Now” technique. 2004 ed. 20 min. VHS/DVD $160
Customer Satisfaction (PowerPoint CD) – CE 749 Many standards are involved in building and maintaining a positive public image as a food service organization. PowerPoint presentation examines techniques that promote customer service and satisfaction, strategies for complaint resolution, criteria for quality service and quality assurance standards in the food-production and service industry. 2003 ed. 24 slides $70
Customer Service Excellence: It’s in the Details - BA 502 Determine your customer’s perception of your business and whether they will return. Pay attention to your customers, improve reliability, and become an active customer- complaint listener. Excellent vignettes demonstrating concepts. 1997 ed. 38 min. (SALE) $120
Communicating With Customers - CB 532 Solve customer problems quickly and discover what customers really want. Train your front-line people to project an attitude of customer respect. Shows how to enhance return business by simplifying customer transactions. Dozens of helpful tips. 1999 ed. 21 min. (SALE) VHS/DVD $160
Winning Customer Loyalty: Eliminate Customer Turnoffs – JWA 537A Looks at what really alienates your customers. What makes them want to stay away and not buy your product. Each time we experience poor service we are tempted to join the chorus of complainers. But a more fruitful use of such experiences is to learn from what others do poorly so that we can provide the best in service to our customers. 1999 ed. 26 min VHS $120 DVD $140
Winning Customer Loyalty: Exceed Customer Expectations – JWA 537B Shows how to really exceed customer expectations and gain their loyalty. Identify different categories of customer expectations and how to provide “plus service” that pleasantly surprises customers. Discusses “on-time service” and the need for customer follow up. 1999 ed. 28 min VHS $120 DVD $140
E-Commerce
eBay: Managing Success – FH 935 Presents the history of eBay; discusses the Web site’s feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. Exposes two vulnerabilities that have come with that success; stock prices that fluctuate with the slightest stumble in company performance, and government’s growing interest in taxing traders’ earnings. In the U.K. alone, more than 10,000 people make some or all of their income from eBay. (US only) 2005 ed. 30 min. VHS/DVD $120
Driving Traffic to Your Web Site – KP 865 Ulla McGee, Manager of PCWorld.com., explains what works, and what does not work in driving traffic to a web site. She likes email marketing with an easy opt in/out, clear privacy policy, and meaningful content. She covers buying keywords on search engines, using offline communications, barter deals, and why some branding opportunities are worthless. 2003 ed. 30 min. VHS/DVD $1l0
Spam – FH 939 What is spam? How do spammers get their unwanted offers into your in-box? And, how can the flow of electronic-junk mail be stopped? Explains how advertisers send spam and presents proactive strategies for combating it: spam filters, blacklists and white lists, opt-in and opt-out protocols, anti-spam legislation, and greater cooperation between legitimate businesses, Internet online-service providers, and consumers. Spammer techniques--how spammers harvest e-mail addresses, use open relays and spoofing to cover their tracks are revealed. 2004 ed. 30 min. VHS/DVD $110
An Introduction to Web Site Design – FH 940 What do online retail outlets, electronic newspapers, blogs, and search engines have in common? They’re all Web sites! Gives viewers a comprehensive introduction to the principles of Web site design--a great first step toward becoming a webmaster or an interactive media designer. Explains how to identify the target audience, determine the site’s core purpose, address technological issues, create visual appeal, and carry out a test/evaluation/update cycle. Interviews with two successful Web site designers illustrate how it all comes together in the real world. 2004 ed. 25 min. VHS/DVD $110
Interactive and Multi-Channel Marketing – CIM 836 Illustrates both B2B and B2C Internet marketing. Shows that enhancing customer value and relationship marketing can be achieved by either stand alone sites or Internet/bricks and mortar combinations. SmartHome case. 2004 ed. 30 min. VHS $110
E-Commerce in Business – FH 842 Behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth, revenue, and future of MP3’s Web site, visiting Ford’s online “showroom,” and showcasing the customer benefits of Coronet-Fashion at Work’s online planning system, this program presents compelling case studies of the Internet’s use to capture new markets. 2003 ed. 30 min. VHS/DVD $130
ebay and Napster: Change Agents – FH 795 eBay and Napster are redefining established paradigms of online interactivity. In segment one, NewsHour correspondent Spencer Michels explores e-Bay’s phenomenal success with and CEO Margaret Whitman while addressing concerns related to fraudulent merchandise and shill bidding. In segment two, Michels examines the roots of the Napster case through interviews with partisans on both sides of the dispute. 2000 ed. 26 min. VHS/DVD $110
Internet Research Techniques – TSC 787 Addresses the critical thinking process that helps distinguish relevant sources from the clutter. Effective use of common search engines are reviewed, along with tips to assess the validity of the material discovered. Shows students how to save time and help improve the quality of their research. 2004 ed. 6 min. $70
E-Commerce: Business to Business – DE 653 In the world of B2B e-commerce, volatility is so endemic it’s hard to keep up with the winners and losers. Marketers must overcome and modify traditional buying behavior based on personal contacts. Industry-Sponsored-Marketplaces (ISMs) are competing with Independent-Net-Markets (INMs) while individual companies are creating their own IPC networks. By Dr.Rutsohn, 2001 ed. 28 min. VHS $125 DVD $135
Doing Research on the Internet (CD) – EVN 668 The Internet is a valuable tool for students who need to do research. Presents helpful tips that will optimize the search for critical data. Includes an interactive study guide. 2002 ed. 30 min. $100
HTML Basics – CP 755 Introduces the subject of HTML hand coding with practical, detailed information backed up by plenty of hands-on exercises. A dozen HTML lessons provide all the information learners need to build a basic Web page, how to create and manipulate text, color, images, links, tables, and frames. A built-in text editor and browser will have students writing code right along with the interactive, self-paced lessons. Section summaries, 36 practice exercises, and 144 scorable test questions will enhance knowledge retention. An animated slideshow illustrates production, design, and information technology career paths in the growing digital media industry. 2002 ed. DVD $120
Advertising and Marketing on the Internet - DE 512 Is the Internet "Marketing Heaven" or just an overrated marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing & advertising on the Internet. Special topics include target audiences, structural considerations, efficiency, closure, and critical issues in Web-page design. By Dr. Rutsohn 2001 ed. 26 min. VHS $125 DVD $135
How to Design Your Own Web Site: Parts I & II – EVN 558 Part I covers what a Web site is, the importance of Web design, important terms for Web designers, tools needed and Web design strategy. Part II covers creating a Web site using HTML; how to create HTML tags, hyperlinks, graphics, sounds, movies; and uploading your Web site. Two high-tech productions that are presented in an easy-to-understand format. 2000 ed. 16 min. 12 min. VHS/DVD $115
Dot.Com Commercials – LIA 609 Features the best of Dot.com commercials from both the US and around the world. Dot.com/Internet marketers have become major players in TV advertising, particularly during Superbowls. A “must video” for any Internet advertising or e-commerce course. (No preview) 2001 ed. 25 min.(SALE) $100
Customer Relationship Management – MCL 711 The National Association of Realtors is the largest professional trade association in the U.S. In response to complaints from members trapped in an endless loop of voice mail, the NAR created a dedicated customer contact center. NAR chose Apropos Technology to implement a solution that would add live Web chats and other functionality to their contact center. Apropos’ software now ensures that all customer interactions are handled efficiently. 2002 ed. 10 min. $110
From Zero to Sixty in Thirty Days - AI 510B See how small businesses are getting more done and gain more sales thanks to the fast and easy installation of new technology. Shows how small businesses can benefit from everything from database marketing, Internet & contact management software, to powerful client/server networking. Shot on location at a realty business and paper- products wholesaler. 1997 ed. 30 min. (SALE) $100
Using Technology – VTV 550 Harnessing technology can provide the entrepreneur with opportunities to enhance efficiency and profitability. Sample topics include automated production; Asian manufacturing techniques such as “pull vs. batch”; virtual companies and Internet-based marketing; and “Intranet” communication systems. 1999 ed. 30 min. (SALE) $100
E-Commerce Software
Business Plan Pro 2007: eBay Edition (CD ROM) PAS 105S As an eBay seller, it is critical that you understand where all your money is going and how many fees you are really paying. Combines the best-selling business-planning software with the world’s largest marketplace to create an easy-to-follow guide that maximizes your total profit on eBay. Includes sales forecasts, set-up for selling items on eBay, profit and loss statement, eBay and PayPal fees, and eBay specific examples. Instructional package includes CD ROM, over 500 sample business plans, and three business-planning books. 2007 ed. CD ROM $150
Introduction to Internet Searching – DSL 883 Designed for both novice and experienced Internet users who want to quickly and easily find relevant web pages, news articles, pictures, and other resources. Easy-to-follow examples show you how to effectively use most of the Internet’s popular search engines and directories. Begins with a quick review of basic search strategies and moves on to cover topics such as advanced Google search operators, other search tools, evaluating web resources for relevance and accuracy, and search engine optimization. 2004 ed. 5 hours CD ROM $60
Entrepreneurship
Think Small: Finding Big Jobs in Small Business – JI 854 Seven of ten non-governmental workers are employed by small business. Eighty percent of job growth comes from these same companies. Job seekers should be aware that work in small business is often different: You could work directly with the owner/family members. Small businesses are often fast-paced, but directions/priorities can change abruptly. Employees must often wear several hats. There is often less structure—employees must plan and manage their time(No preview). 2002 ed. 25 min. VHS/DVD $180
Retail Site Selection - DE 102 Discusses the important considerations for entrepreneurs in selecting retail business sites. Covers freestanding sites, business-associated sites, and planned shopping centers. Special topics include the principle of cumulative attraction, vacant stores, parking, visibility, leases, and restrictive covenants. Examples include a clothing store chain, a restaurant chain, an equipment rental chain, and several specialty stores. 2001 ed. 19 min. VHS $120 DVD $130
Financial Aspects of Business (PowerPoint CD) – CE 740 PP The management of money is the driving force behind all profitable businesses. PowerPoint presentation explores the role of financing in marketing and business. Students will be shown business calculations and formulas to compute price, profit, costs, and break-even points. The presentation also focuses on showing students how to interpret data found in financial charts and graphs. 2003 ed. 59 slides $100
Business Characteristics (PowerPoint CD) – CE 736 PP PowerPoint presentation illustrates understanding of the different forms of business ownership, including sole proprietorships, partnerships, and corporations. Shows different types of businesses and the activities they perform ranging from the world of computers to sales and service. 2003 ed. 63 slides $100
Do You Have What it Takes? – ETP 637 An overview of what it takes to be an entrepreneur. Describes the entrepreneurial mindset and introduces the model business, a tool to help the student decide what kind of business best matches his or her personal strengths. 1998 ed. 60 min VHS/DVD $160
Tool Set: How Much Money do You Really Need? – ETP 641 Introduces the blind tour, a technique for mapping out a business’s financial requirements. Compares the conventional, commercial bankers’ approach to money with the entrepreneurial approach. Discusses how entrepreneurs can minimize their capital needs. 1998 ed. 60 min. VHS/DVD $160
Making It Work – VTV 547 Once the start-up becomes successful, some restructuring is usually necessary. Discusses how several entrepreneurs reconfigured their internal organization to facilitate effective employee relationship and enhance productivity. 1999 ed. 30 min. (SALE) $100
First Movers – VTV 548 When a product breakthrough puts a company of the fast track to success, new challenges and opportunities arise. Discusses several examples of product pioneers and how they exploited their “first-mover” advantage. 1999 ed. 30 min. (SALE) $100
From Zero to Sixty in Thirty Days - AI 510B See how small businesses are getting more done and gain more sales thanks to the fast and easy installation of new technology. Shows how small businesses can benefit from everything from word database marketing, Internet & contact management software, to powerful client/server networking. Shot on location at a realty business and paper- product wholesaler. 1997 ed. 30 min. (SALE) $100
Using Technology – VTV 550 Harnessing technology can provide the entrepreneur with opportunities to enhance efficiency and profitability. Sample topics include automated production; Asian manufacturing techniques such as “pull vs. batch”; virtual companies and Internet-based marketing; and Intranet communication systems. 1999 ed. 30 min. (SALE) $100
Entrepreneurship for the New Millennium – DE 545 Provides the student with an understanding of the critical elements for new venture creation. Sample topics include: “common characteristics of entrepreneurs”, “developing an effective business plan”, “borrowing, Private Placements, IPO’s and other sources of funding”, “opportunities for starting and growing your business on the Internet”, and “women entrepreneurs.” Special emphasis is placed on the changing world of entrepreneurship in the 2lst century. 1999 ed. 26 min. VHS $125 DVD $135
Starting a Small Business
Field Trip: Marc Schneider Jewelry Design – CE 962 Marc Schneider jewelry designer takes you on a tour of his facilities, walks you through the steps of designing and making a ring, as well as how to market to clients. With national and international awards, his work is on permanent display at the world renowned Smithsonian Institute. Explains the steps to make jewelry, factors to consider when coordinating accessories, along with what it takes to grow your own business and be a successful entrepreneur. 2007 ed. 25 min. VHS/DVD $120
Entry Strategies for Getting Started – ETP 638 Discusses the strategies open to entrepreneurs for starting a new business. Introduces the concept of skill sets, helps the students identify their own skills, and matches up entry strategies with those skills. Explores how to turn a loose idea into a testable concept. 1998 ed. 60 min. VHS/DVD $160
Feasibility: Will it Work? – ETP 639 Introduces students to the “feasibility funnel,” which filters a business idea through a series of clearly defined tests. Asks students to practice their feasibility-testing skills on the ideas of others. Examines how to create formal feasibility studies. 1998 ed. 60 min. VHS/DVD $160
Birth and Growth – VTV 546 Successful entrepreneurs relate their experiences from start-up to developing established businesses. Start-up examples include an innovative adaptation of an existing product; inventing a new product and bringing it to market; and managing supply and demand in rapid growth. 1999 ed. 30 min. (SALE) $100
Franchising
Big Mac Under Attack – FH 840 Hungry consumers are losing their appetite for the world’s largest fast-food company. Is McDonald’s a brand on the verge of collapse, or can it be revitalized? Fat and sugar- laden foods, over-franchising, menu stagnation, and competition with Subway are factors in the giant’s decline. McDonald’s accepts that there are problems, but is determined to fix them. The plan? More customers, more often. 2003 ed. 38 min. VHS/DVD $180
Franchising - DE 103 Discusses franchising industry structures of product and trade-name franchising and business-format franchising. Lists advantages and disadvantages of franchising for the entrepreneur. The latest data from the IFA as to startup costs, financing available and franchise fees. Many examples include an auto dealer, auto-parts wholesaler, fast-food restaurants, and service businesses. 2000 ed. 25 min. VHS $125 DVD $135
Franchises: Making Their Dream Your Dream – ETP 642 Defines franchising and discusses the advantages and disadvantages associated with it. Uses the model business to determine whether franchising is an appropriate entry strategy for an entrepreneur. 1998 ed. 60 min. VHS/DVD $160
Buying/Selling a Business
Buying In/Selling Out – VTV 552 Covers the basics as well as several alternative strategies to buy or sell a business. Sample topics include buyer/seller cooperation; written agreements to avoid later ambiguities; acquisitions and mergers; splitting the firm into new divisions; development agreements; attracting investors; and successful spin-off strategies (No preview allowed). 1999 ed. 30 min. (SALE) $100
Business Plan
Aspects of a Business Plan (PowerPoint CD) – CE 761 Compare management and leadership styles by describing the need for personal management philosophies as well as emphasize the need for liaisons – primarily with other community organizations. Learn communication functions for both external and internal audiences, as well as learn to identify communication barriers and possible solutions. Illustrates a business plan and details financial, marketing and supervisory functions. 2004 ed. 76 slides $100
Vision & Mission Statements (PowerPoint CD) – CE 762 Companies create and use vision and mission statements to effectively communicate long-term business plans. Illustrates the techniques used to ensure effective communication, as well as describes how to create and carry out a business plan. Learn to develop and communicate a vision and mission statement for a business. 2004 ed. 20 slides $70
The Business Plan & Beyond – ETP 563 Explains how to write a readable and effective business plan. Discusses strategies for managing a company’s growth and harvesting its success. 1998 ed. 60 min. VHS/DVD $160
Business Plan Software
Business Plan Pro 2007 (CD ROM) – PAS 104S A complete, versatile software package that shows you how a business plan should look, walks you through the preparation process, and produces a polished plan without extensive training. Easy formats for your business, Q&As, critical fill-in data areas, and help buttons with detailed explanations. Includes spellchecker and a database of banks/venture capital firms for submitting a finished business plan. Instructional package includes CD ROM, over 500 sample business plans, and two-business planning books. 2007 ed. CD ROM $130
Business Plan Pro 2007: eBay Edition (CD ROM) PAS 105S As an eBay seller, it is critical that you understand where all your money is going and how many fees you are really paying. Combines the best-selling business-planning software with the world’s largest marketplace to create an easy-to-follow guide that maximizes your total profit on eBay. Includes sales forecasts, set-up for selling items on eBay, profit and loss statement, eBay and PayPal fees, and eBay specific examples. Instructional package includes CD ROM, over 500 sample business plans, and three business-planning books. 2007 ed. CD ROM $150
Marketing Small Business
Marketing Strategy for Small Business - DE 134A Taped on location at three small businesses. Begins with the need for a business plan, a marketing plan, and identified target markets prior to commencing operations. Discusses implementing marketing strategies as they relate to place, product, promotion and price. Excellent for any course in entrepreneurship, small business management, or marketing. 1995 ed. 21 min. VHS $125 DVD $135
Tool Set: Marketing Your Idea – ETP 640 Focuses on how to achieve goals creatively using minimal resources. Compares traditional marketing techniques to those of entrepreneurial marketing. Contrasts entrepreneurial sales strategies with classic sales strategies. 1998 ed. 60 min VHS/DVD $160
Competing Smart – VTV 549 To be successful, entrepreneurs must understand both their competitive strengths and weaknesses in the marketplace. Vignettes include designing and branding a new product; surviving a failed product introduction; and how excellent customer service leads to increased sales & profits. 1999 ed. 30 min. (SALE) $100
Promotional Strategy for Small Business - DE 134B A comprehensive strategy for attracting customers may be the most important element of the business plan. Leads entrepreneurs through the promotion plan of target market identification, setting communication objectives, setting the appropriation, selecting the communication vehicles, and evaluation. Many helpful suggestions to aid the entrepreneur in gaining maximum results from small ad budgets. 1995 ed. 21 min. VHS $125 DVD $135
Fashion Industry
Flattering Fashions – LS 954 The six classic principles of design are shape, line, color, balance, proportion and texture. Understand how they apply to clothes and develop a personal style that highlights your best features. Ignore them and risk looking out of sync or unbalanced. Uses current styles and “real people” to teach young men and women how to select clothes from sweatshirts to formal wear. Program shows students: How the body’s shape or silhouette controls what others see; how to use the power of lines to emphasize height, conceal weight, and create illusions, and teaches keys to balanced dressing. 2007 ed. 22 min. VHS/DVD $120
Fashion Trends (PowerPoint CD) – LZ 989 A pictorial fashion show through time. Covers how fashion is influenced by culture, economics, politics, technology, and society. Instructional package includes handouts, review of fashion trends, activities, quiz & related Web sites. 2004 ed. 24 slides CD $60
Fashion Frenzy: 100 Years of Clothing History – LZ 967 A tour of 20th century fashion. What inspires fads, fashions and classics? How is fashion affected by economic, social and political events? Follow fashion for 100 years with a teen narrator, fashion expert, vintage videos, and a fabulous fashion show. 2002 ed. 20 min. VHS/DVD $70
Factors Influencing the Apparel Industry – CE 872 Whether you realize it or not, your jeans are affected by the government, the economy, technology, world events, labor laws, politics, demographics, society and culture. Discusses the factors affecting apparel design, production and sales. Learn how international economics, working environments, the environment, and technological advancements affect the textile industry. Also discussed are sources of textile products i.e. natural and synthetic fibers. 2004 ed. 19 min. VHS/DVD $110
Get Cartier: Defending a Crown – FH 936 As a market leader in high-end jewelry, Cartier has long defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label, Louis Vuitton, launched its own line of fine jewelry--a move interpreted as a direct attack on the king of jewelers. Business journalist, Virginia Eastman, gains unprecedented access to exclusive Cartier parties and PR events to observe the company’s strategy for retaining its dominant position as jeweler to royalty, celebrities, and the wealthy. (US only) 2004 ed. 30 min. VHS/DVD $120
Barbie’s Midlife Crisis: Mighty Mattel Fights Back – FH 937 At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival that may yet prove to be her nemesis. Focuses on Mattel’s strategy, which includes giving traditional Barbie a makeover, dumping Ken, and unleashing My Scene Barbie on the Bratz – all to capture the potent new KGOY (kids growing older younger) market. (US only) 2004 ed. 30 min. VHS/DVD $120
Careers in Fashion (PowerPoint CD) – CE 767 Do you have a flair for fashion? Why not turn the flair into a career? You can work as a model, show coordinator, make-p artist, hair stylist, modeling agency executive or other jobs in the fashion industry. 2004 ed. 17 slides $50
The Trend: Where Fashion Begins – MEC 703 From Paris to London, Monte Carlo to Milan, and Munich to LA, taste-makers Li Edelkoort, Gucci’s Tom Ford, and Werner Baldessarini seek to identify the spirit of the age and translate it into the next big fashion trend. Edelkoort, Ford, Baldessarini, and others unravel the intricacies of clothing-oriented trend-spotting. In addition, parallel examples of trend-spotting are drawn from BMW subsidiary Designworks/USA, since the automotive industry is as driven by taste as the clothing industry. 2000 ed. 25 min. (SALE) VHS/DVD $150
Basic Apparel (PowerPoint CD) – CE 735 PP PowerPoint presentation guides students through the many aspects of the world of apparel. View clothing construction techniques; learn selection, care and maintenance practices of clothing fabrics and finishes; explore weaving techniques of fibers and yarns; discusses factors influencing apparel selection, analyzes management of the apparel budget; and examines apparel decisions. 2003 ed. 59 slides $90
When Fashion is the Message: Marketing an Image – MEC 704 In the glamorous world of haute couture, marketing means fanfare, glitter, and VIPs. Surveys the fashion industry’s high-profile approach to image-marketing at the influential Dallas Fashion Awards; a Gucci store opening party in Milan; the elite ESCADA showroom in Duesseldorf; and a photo shoot in Berlin with renowned photographer, Albert Watson. Branding, the use of supermodels to boost international appeal,the drawing power of celebrity endorsements and sponsorships are also addressed. 2000 ed. 25 min. (SALE) VHS/DVD $150
Fashion Careers - CE 446 Turn your flair for fashion into a career. In addition to merchandising, other jobs discussed include modeling, modeling agency executive, show coordinator, hair stylist, and make-up artist. Industry experts share information about educational requirements, experience needed, and tips for succeeding in the fashion industry. 1997 ed. 20 min. (SALE) $110
Nike – FH 567 Nike has made sports shoes a household item in 82 countries by leveraging the low-cost labor markets of Southeast Asia and attracting top name “ambassadors with attitude.” Examines how “Nikes” have developed into a mainstream necessity and global icon. 1996 ed. 40 min. (SALE) VHS/DVD $150
Casual Success: Clothing for Work and Leisure – MEC 579 With companies moving toward a corporate casual dress code, our clothing choices have changed dramatically as the lines between work and leisure have begun to blur. Viewers will be able to review corporate dress requirements, options for leisure wear and see how they can purchase clothing to serve both areas of their lives . . . all from the perspective of getting the most out of a clothing budget.2000 ed. 15 min. VHS/DVD $110
Fashion Buying
The Fashion Fair: Buyers and Sellers Under One Roof – MEC 702 CPD is one of the leading fashion fairs worldwide, and Manfred Kronen is its owner. To him, fashion equals emotion, so he never fails to market them together at his huge exhibition hall in Duesseldorf. Features Kronen and the CPD staff in action, tracking them from final arrangements through opening day, including a Toni Gard fashion show and a photo shoot for German Vogue. In addition, the program travels to Shanghai, where trendy undergarments and outerwear are the order of the day. 1999 ed. 25 min. VHS/DVD $150
Wholesaling Fashion Merchandise - CP 341 Fashion merchandising begins long before styles hit the stores. It begins with a designer, who conceptualizes garment styling and fabrication, and it progresses through wholesaling where merchandise is manufactured and sold to retail stores. Presents a behind-the-scenes look at professionals in design and wholesale showrooms discussing how they buy fabrics, design, sell and produce clothing lines. 1994 ed. 30 min. (SALE) $90
Seventh Avenue: America’s Premier Fashion Center – EJD 556 When retailers come to New York in search of the latest fashion innovations, they head for Seventh Avenue. They are shown the newest vendor offerings and choose those that seem headed for success. It’s no simple task to bring these offerings to the marketplace. The road is long and tedious and warrants the expertise of many industrial partners to make the transition from raw materials to finished products successful. Included are the mills that turn fibers into fabric, the designer’s role in the creation of the new styles and silhouettes, production facilities that take the materials and transform them into salable products, and the venues in which the samples are marketed. 2000 ed. 20 min. VHS $125 DVD $145
Merchandise Sourcing in the Global Market - EJD 445 Merchandise buyers once faced a simpler marketplace. The domestic market provided most needs, with occasional foreign sourcing. However, to make the best selections, today’s merchandise buyers must scan every corner of the world. Focuses on both domestic and international markets, how NAFTA and GATT offset foreign buying, and the various arenas in which deals are consummated. 1997 ed. 20 min. VHS $125 DVD $145
Planning the Purchase: Retail Buying - EJD 525A One of the most important factors in the success of any retailer's operation is the purchase of merchandise. To maximize profits, buyers and merchandisers must carefully plan their purchases. Several interviews with merchandise managers and buyers on topics such as six-month plans, past sales analysis, market analysis, and model stock development for both fashion and staple merchandise. Special topics include the buying plan, open-to-buy considerations, resource selection, and timing the purchase. 1999 ed. 20 min. VHS $125 DVD $145
The Buyer Visits the Market to Make the Purchase - EJD 525B Once the buyer has made actual purchase plans, the next stop is the market visit. At the retailer's home office, the general merchandise and divisional merchandise managers make certain that the buyer's plans have been properly prepared. Travel arrangements and buying appointments should be coordinated to maximize the limited time available with vendors. Interviews with market specialists show how they assist store buyers in the purchasing process. 1999 ed. 20 min. VHS $125 DVD $145
Fashion Design
Confessions of a Fashion Designer – LZ 994 The formal dresses by DeBora Rachelle Designs have been worn at award events and formal balls worldwide. Learn how to become a successful fashion designer with behind-the-scenes fitting sessions with customers. Witness how Ms. Rachelle designs over 100 dresses per season with matching accessories. 2007 ed. 12 min VHS/DVD $100
Field Trip: Marc Schneider Jewelry Design – CE 962 Marc Schneider, jewelry designer, takes you on a tour of his facilities, walks you through the steps of designing and making a ring, as well as how to market to clients. With national and international awards, his work is on permanent display at the world renowned Smithsonian Institute. Explains the steps to make jewelry, factors to consider when coordinating accessories, along with what it takes to grow your own business and be a successful entrepreneur. 2007 ed. 25 min. VHS/DVD $120
Visual Design Basics – LS 1003 Teaches the fundamentals of visual design in seven sections: lines, shapes, angles, and curves, rhythm, proportion and scale, balance, groups, and colors. Learn that horizontal, vertical and diagonal lines each send differing emotional messages. What does a square mean? What is the message of a rectangle? Does a square room “feel” different than a rectangular room? What are the “feeling” differences between an angle and a curve? Viewers know they like rhythm in music, but what about visual rhythm? See how proportion, balance, and scale are part of any visual design from public monuments to dining rooms. 2006 ed. CD ROM $80
Design I: The Elements – LZ 965A Anytime you create something, a sketch or a skyscraper, you are designing. Explore the ELEMENTS of design – color, line, shape, form, patterns and texture – in the usual design disciplines: interiors, clothing, landscape, and architecture, as well as more unusual venues. 2006 ed. 23 min. VHS/DVD $100
Eye for Design – LS 961 Goes beyond mere “decorating” or “picking a wardrobe” and into the basics of perception, beauty, and the ecology of environments. Learn how to create visual rhythm, use patterns and repeating motifs in a design, create designs that provide focal points, the message of angles and curves and how to balance the two, how basic shapes (squares, circles, triangles) send differing emotional messages, how to achieve visual balance and the importance of scale, proportion, and the Golden Mean. 2006 ed. 21 min. VHS/DVD $110
Optical Illusions: How to Create Them – CP 907 Optical illusions play tricks with the eye. They are abstract art based on mathematics. Artist Peggy Flores shows students how to make them by demonstrating “moving lines,” shapes that “pop out,” color variations, and interlocking designs. Line, shape, space, and color are discussed and demonstrated with different media as elements of optical illusions. 2005 ed. 24 min. VHS $70
Barbie’s Midlife Crisis: Mighty Mattel Fights Back – FH 937 At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival that may yet prove to be her nemesis. Focuses on Mattel’s strategy, which includes giving traditional Barbie a makeover, dumping Ken, and unleashing My Scene Barbie on the Bratz – all to capture the potent new KGOY (kids growing older younger) market. (US only) 2004 ed. 30 min. VHS/DVD $120
Elements & Principles of Design (PowerPoint CD) – CE 867 Does a garment give an impression of relaxation and comfort, while another seems formal and dignified, while yet another can be minimal, cold and rigid? Learn how design affects our sense and emotions through the use of line, shape, form, texture, color, balance, rhythm, emphasis, proportion, scale and harmony. Whether it’s through furniture, printed materials or apparel, a design can communicate different attitudes, feelings and concepts. 2004 ed. 30 slides $90
Cutting Their Own Cloth: Entrepreneurial Clothing Designers – FH 723 Savage Sisters is an up-and-coming label in trendy fashion sportswear. Examines the process of starting a business on a shoestring budget in a highly competitive industry. The McDermott sisters discuss start-up hurdles such as financing and market/product research; setting goals and sharing responsibilities; determining pricing and profit margins; dealing with logistics; maintaining cash flow; developing a marketing plan; and finding good business advice. 1998 ed. 22 min. VHS/DVD $150
Fashion Illustration: Sketching - TP 202A Steve Stipelman spent 26 years as a fashion illustrator with Women’s Wear Daily as well as doing freelance illustration for many other fashion publications. Steven explores fashion illustration both as an art form and as a communication tool. Shows techniques for illustrating the same garment in multiple ways for different target audiences. By Stanley Garfinkel and Dr. Elizabeth Rhodes. 1991 ed. 23 min. VHS/DVD $90
The World of Fashion - EJD 491 Examines some of the fashion industry components such as women’s wear, men’s wear, children’s wear, and accessories. Suggests how accessories markets will continue to expand and impact fashion in the 21st century. Topics include the importance of secondary designer collections, private label phenomenon, and designers who will be leaders in the new century. 1998 ed. 20 min. VHS $125 DVD $145
Fashion Design Software
Digital Fashion Pro (Windows CD) – HA 1010 A serious fashion design tool for both experienced professionals and aspiring designers throughout the world of fashion. Features over 1,400 templates that allow you to create designs from your imagination, convert hand sketches into a digital format, save time with existing templates, and evaluate how the garment will look before making a sample, control color, all with a choice of over 300 different fabrics. All templates can be re-sized, cut, re-colored, combined, and manipulated for literally unlimited fashion design alternatives. Also, allows you to make spec charts with design measurements for your seamstress or manufacturer. Package includes Windows CD & two video tutorials. 2006 ed. CD $180
The Fashion Illustration Upgrade (Windows CD) – HA 1010A A 2007 enhancement to Digital Fashion Pro. Features over 350 new templates based upon creating a total look for men’s and women’s clothing. Men’s templates pre-blend together pants and tops. Features t-shits, suits, pants & tops, etc. Women’s templates have arms & legs along with designs for dresses, skirts, gowns, sweaters, suits, jogging suits, etc. 2007 ed. CD $110
Digital Fabric 2: The Library of Fabric (Windows CD) – HA 1010B A Digital Fashion Pro enhancement with Bonus Baby templates. Increase the power and options of Digital Fashion Pro with over 1,000 additional digital fabrics to work with. Also, includes over 70 additional baby-clothing templates such as bibs, dresses, infant shirts, and jumpers, plus a video tutorial. 2006 ed. CD $110
Denim Wash Factory Techniques (CD ROM) – HA 1010C A Digital Fashion Pro enhancement on CD ROM. An advanced level techniques course that takes you through the process used by the world’s top denim wash houses. The techniques will give your sketches the same realism of actual jeans coming out of denim wash factories. Learn how to create abrasions, blasting, potassium whiskers, bleach spots, etc. 2006 ed. 2 hrs. (7 videos on CD ROM) $140
Digital Fashion Pro Product Bundle – HA 1010D SAVE $50! Buy Digital Fashion Pro plus three enhancements and save $50. The product bundle includes: HA 1010 Digital Fashion Pro $180 HA 1010A Fashion Illustration Upgrade $110 HA 1010B Digital Fabric: The Library of Fashion $110 HA 1010C Denim Wash Factory Techniques $140 HA 1010D Digital Fashion Pro Product Bundle $490
Patternmaking for Professionals – DEC 977 A complete instructional guide for the sewn-products industry. Fashion design uses the same materials, tools, and processes as non-apparel items such as handbags, backpacks, and tablecloths. A valuable tool for any patternmaking task, from the small boutique fashion designer to large fabric manufacturer. (No preview) 2006 ed. 2 DVD 120 min. $140
Famous Fashion Designers
Mastering Fashion Design: Studying with Vivienne Westwood – MEC 705 Called Britain’s most outrageous, eccentric, and controversial designer, Vivienne Westwood is also a professor of fashion at Berlin’s Academy of Arts. Profiles Westwood while capturing the student experience under her rigorous tutelage. Footage of her apprentices in the classroom, learning the ropes at her London workshop, and putting on a fashion show provides penetrating insights into what it takes to become a top-ranking fashion designer. 2000 ed. 25 min. VHS/DVD $150
Icons of Fashion – THC 978 They are the trend setters, the dream makers, the icons of fashion. Get an insider’s look into the world of fashion as portrayed in the Oscar winning film, The Devil Wears Prada (No preview). 2003 ed. 2 DVDs. 192 min. $50
Fashion Designers – THC 979 From the studios to the runways to the streets, our experts help count down the most influential and important fashion designers (No preview). 2003 ed. 50 min. DVD $50
Donna Karan – THC 980 See how Donna Karan made her name in fashion and discover what she has been doing since selling her company in 2001 (No preview). 2004 ed. 50 min DVD $50
Calvin Klein: A Stylish Obsession – THC 981 The legendary designer talks about his bumpy road to fame, trend setting design and business empire (No preview). 1997 ed. 50 min. DVD $50
The Versace Family – THC 982 See how the famous design house rose to prominence and survived the death of its founder (No preview). 2003 ed. 50 min DVD $50
Halston – THC 983 Examines Roy Halston, a man no one could have imagined would become America’s most celebrated and glamorous fashion designer (No preview). 1998 ed. 50 min. DVD $50
Giorgio Armani: Deconstructing Fashion – THC 984 See where the legendary designer gets his sense of style in this fascinating profile (No preview). 2001 ed. 50 min. DVD $50
Gloria Vanderbilt: An Heir of Style – THC 985 She went from the “little rich girl” to a fashion queen. In seven decades of celebrity, she has forged a name for herself distinct from the legacy of her famous family (No preview). 1997 ed. 50 min DVD $50
Edith Head – THC 986 The customer designer for 1,131 films was one of the first behind-the-scenes designers to achieve celebrity (No preview). 2000 ed. 50 min. DVD $50
Issey Miyake Moves – FH 987 Touring Issey Miyake’s design studio and factory as well as spotlighting his garments on the runway, this program presents a total look at one of the world’s leading fashion designers. Half innovation, half invention, Issey’s pleats & twists has opened up a whole new world of possibilities in fabric by exploiting the process of folding and twisting the fabric by hand & then baking them. (No preview). 1996 ed. 53 min. VHS/DVD $170
Galanos on Galanos: America’s King of High Fashion – FH 98 James Galanos has created sophisticated, elegant, and timeless women’s clothing for more than 40 years. Learn all about the only American designer who is generally acknowledged to have standards equal to the very best in French couture. He has won every major fashion design award and even designed Nancy Reagan’s gowns for inaugural balls. Featuring interviews with Stanly Marcus, Nancy Reagan, and Gustave Tassell provides insights into Galanos’ design creativity (no preview). 1996 ed. 30 min. VHS/DVD $120
Retailing Fashions
It’s a Mall World – FH 953 Examines cultural & psychological aspects of the typical suburban experience--shopping at the mall. Visiting “cathedrals of consumerism” from the Mall of America in Minnesota to Sawgrass Mills Mall in Florida, the program asks fundamental questions about consumerism. Contrasts the cultural experience of “Going to the Mall’ with Internet shopping. 2001 ed. 47 min. VHS/DVD $170
Estee Lauder – CP 844 Follow the president of Estee Lauder as he leaves his corner office to take on challenges that keep the cosmetics industry running – like handcrafting and packaging lipstick, duty as a retail makeup artist, and struggling through beauty boot camp. Behind the glamorous face of Estee Lauder are a lot of skilled employees whose everyday attention to detail is key to keeping the brand popular. 2004 ed. 48 min. VHS/DVD $130
Fashion Retailing – EJD 760 Today, fashion retailing has expanded far past the brick and mortar environments of the past. At one end of the spectrum is the custom house that offers special designs directly at their premises, At the other end, the value merchants bring affordable fashion to the masses. Increasingly, catalog and online operators are making their presence known as fashion merchants. Firms like Marshall Field’s Chico’s, Alan Flusser Custom Shop, Steinmart, and Target show how they are focusing their efforts to make certain that they are achieving their share of the fashion market. 2005 ed. 25 min. VHS $125 DVD $145
How Clothing is Sold: Fashion Merchandising – LS 709 Today, merchandising clothing has moved beyond fashion into branding and licensing. The Italian designer, Armani, has observed “that the merchandise itself is now secondary, what really matters is the brand name or designer label.” In fact, many designers now find that licensing their name is more profitable than actually designing new fashions. Students learn that the decision to buy clothing is part of a complex worldwide system of production and distribution in the fashion business. 2003 ed. 20 min. VHS/DVD $115
Merchandising: The Store as Persuasion – LS 666 A well-merchandised retail store is a finely tuned selling machine. Viewers learn about store layout, p-o-p displays, signage, inventory turn, markups, and the “open wallet syndrome.” See why “sales” have time limits and how even shopping carts and plastic bags influence profits. 2002 ed., 24 min. VHS/DVD $110
Retailing: A Career for the 21st Century - EJD 420 In the 21st century, the playing fields and its roster of players has changed considerably. Some changes now taking place include the transformation of an older mall into one that is more exciting, alternative shopping via cable television and the Internet, how a private-label program develops, the expansion of category killers, and the concept of the store as a brand. Allan Ellinger, director of Marketing Management Group, gives insights as to what the 21st century of retailing will be like. Ray Azoulay, creator of the Macy’s Aeropostale merchandise concept, explains how the private-label line was developed. 1996 ed. 20 min. VHS $125 DVD $145
Promotion: How Retailers Use Special Events - EJD 490 Today, retailers employ various methods to gain consumers attention. Increasingly, they utilize a variety of special events to attract shoppers to their stores. Included are events such as Macy’s Flower Show, Sears Scholarship Competition, Dayton’s Holidazzle Parade, Marshall Field tree lighting ceremony and Harrod’s Annual Sale. 1998 ed. 20 min. VHS $125. DVD $145
Value Shopping in America: A Major Force in Retailing - EJD 526 While the 80s were the era of indulgence, the 90s are the era of value shopping. A real growth market in retailing is the off-price segment with chains like T J Maxx, Burlington Coat Factory, and Steinmart. Video visits outlet centers across the nation such as Sawgrass Mills and Gurnee Mills. Discusses how discounters such as Kmart and Wal-Mart target value shoppers. Also, looks at alternative shopping from catalogs and on the Internet. 1999 ed. 20 min. VHS $125 DVD $145
A Retailing Strategy: The Store is the Brand - EJD 527 Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship Benetton New York store and their factory in Italy. 1999 ed. 20 min. VHS $125 DVD $145
Retailing Trends in the New Millennium – EJD 555 Some retailing trends of the new millennium include entertainment-oriented shopping centers, themed environments, supermarket expansion into atypical product mixes, designer and manufacturer retail flagships, and the continuous explosion of “off-site retailing” with E-tailing as its centerpiece. Others include the growth of temporary retail outlets, the escalation of “store is the brand” retailing, the emergence of “value shopping,” and a recent innovation that markets fashion directly to the consumer through “door to door” selling. 2000 ed. 20 min. VHS $125 DVD $145
The Retail Store – CCP 340 Explains the general organization of a retail store and shows how the various parts of the organization work to present merchandise to customers most effectively. Retailers discuss how they plan and buy their inventories and what they do as products arrive at the stores. In addition, fashion coordinators, buyers and sales associates discuss how they help customers make buying choices. 1994 ed. 30 min. (SALE) $90
Visual Merchandising
Visual Merchandising - DE 107 Shows how to build effective visual merchandising presentations. Includes the design principles of emphasis, line, balance, and color. Display arrangements of pyramid, step, zigzag, repetition, and radiation. Design precepts of harmony, contrast, and unity. Special topics include the use of label merchandise in displays, layering, and trend stations. Includes over 100 new displays and demonstrations by several professional visual merchandisers. 2007 ed. 25 min. VHS $125 DVD $135
Creative Hardlines Display - DE 108 Examines visual merchandising as applied to hardware stores, sporting goods stores, automotive parts outlets, home improvement centers, farm equipment/supply stores, and mass merchandisers. Discusses and shows examples of principles of display that are unique to creative hard lines merchandising. By Professor Skare. 1992 ed. 10 min. VHS $90 DVD $100
Fashion Display Skills - DE 121 Goes beyond basic display to a hands-on, step-by-step approach to developing display building skills. Techniques shown in depth are the dressing of a mannequin, dressing a shirt form, dressing a coat form, and the enhancing of waterfall displays. By Professor Skare. 2000 ed. 20 min. VHS $120 DVD $130
Display Lighting - DE 126 Shows how to effectively use lighting to increase display pulling power. Includes sections on lamps, equipment, special effects, light level, and using light to direct attention. Includes lots of in-store examples. 2001 ed. 25 min. VHS $125 DVD $135
Supermarket Persuasion: What Marketers Know – LS 313 A supermarket video tour shows how food displays are carefully planned to direct shopper traffic throughout the store. See how “high demand” items like milk and meat are located to pull shoppers around the store perimeter and past high-profit impulse items. Learn how coupons, end-cap and POP displays are all intended to help fill up the shopping cart. 2002 ed. 23 min. VHS/DVD $110
International Business
Global Marketing – CIM 825 Discusses the changing dynamics of world trade and illustrates the challenges of developing a global marketing strategy. TaylorMade, Adidas Golf case. 2004 ed. 30 min. VHS $110
Coke’s Water Bomb: The Dasani Fiasco – FH 933 On a British sitcom, two characters bottle tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani’s progressive PR nightmare in Britain – first as newspapers screamed “Coke Sells Tap Water for 95p,” and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten. Without Dasani, Coke has no bottled water product for the lucrative European market. (US only) 2004 ed. 29 min. VHS/DVD $120
Shell Shock: The Failure of Corporate Ethics – FH 934 When Shell stunned investors by announcing a 20 percent reduction in its proven reserves; pensions, and portfolios suffered around the world. Reveals a pattern of exaggeration and cover-up at the company’s top level – specifically involving the former chairman and head of production. An unflinching analysis of a failure in business ethics. At what point did protection of the company’s image usurp shareholder interests? How did financial industry safeguards let such a crisis develop? And, how can similar fiascoes be prevented in the future. (US only) 2004 ed. 39 min. VHS/DVD $120
NAFTA and the New Economic Frontier: Life along the US/Mexico Border – FH 796 ABC News correspondent, Judy Muller, reports on the quality of life along the border between El Paso and Juarez since the implementation of NAFTA. Apart from business opportunities for Americans, employment for Mexicans, and low=-priced goods, the downside of NAFTA is becoming all too apparent: worsening living conditions in Juarez and increasing levels of air and water pollution on both sides of the border. Concludes with a discussion between Ted Koppel and Fernando Macias, leader of American and Mexican officials charged with managing change along this new economic frontier. 2001 ed. 22 min. VHS/DVD $110
Cappuccino Trail: The Global Economy in a Cup – FH 793 A 150-pound bag of coffee beans might earn a farmer $50; the “street value” of that same bag – 10,000 cups of coffee – is around $20,000. We follow the trail of two coffee beans growers in the Peruvian Andes. Takes a unique look at the ubiquitous stimulant which, after oil, is the most globally traded commodity. One of the beans takes the route of the open market where its price is determined by commodities traders and analysts. The other bean finds its way into Café Direct, a new gourmet coffee launched in Britain by a company dedicated to paying fair prices to farmers for their high-quality organic crop. 2001 ed. 50 min. VHS/DVD $170
The Bottom Line: Privatizing the World – FH 794 Some call it a winner-take-all opportunity. Others call it the exploitation of scarcity in its most extreme form. Challenges big business’s alarming rush to commodify the world’s common resources, things as basic to life as drinkable water and human genes. Controversial issues include exporting water from Canada, creating hybrid crop seeds, patenting the BRCA1 gene sequence, fighting against the free dispensing of patented HIV medications, and drafting international trade agreements that override existing environmental laws. 2002 ed. 53 min. VHS/DVD $170
No Logo: Brands, Globalization & Resistance – MEF 773 Naomi Klein explores why some of the world’s best-known brands have become targets of anti-corporate campaigns. Taking aim at the growing economic and cultural reach of multinational corporations, Klein argues that the costs of globalization have been the disappearance of public space, consumer choice, and stable, meaningful work. (No preview) 2003 ed. 40 min. VHS/DVD University $250 High School $125
2006 International TV Commercials Award Winners - LIA 330 Contains the 2006 Winners tape of the London International Advertising Awards. The very best in TV advertising throughout the world in 17 product categories as well as the winners in technical and special categories. (No preview) 2006 ed. 45 min DVD $100.
International Trade
Cola Wars: Message in a Bottle – FH 930 Examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola and rivals Qibla Cola and Mecca Cola for market share in Musli