Advertising Creative
The Psychology Behind Today's Advertising - DE 1481
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives 
when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common 
creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & 
social media. Includes print ads, TV commercials, Internet ads & short comments by advertising professionals. This video is fast-pasted in HD to keep 
student interest. 2014 ed. 16 min. DVD  $140
Advertising Layout I:  Space Allocations - DE 120A
Excellent for any course in advertising, advertising creative, or graphic design.  Suggests the proper space allocation for the illustration, headline, copy 
and logo.  Discusses whether to use a photograph or original art for the illustration.  Covers headline issues such as overprinting, reverse type and typefaces. 
Shows examples of the optical enter, symmetrical and asymmetrical balance and the Kodak "rule of thirds."  Covers the layout techniques of vertical half, 
horizontal half, corner half, white space, bleed, and borders.  Concludes with a discussion and examples of "simplicity", "unity" and "harmony" in layout design.  
2011 ed. 20 min. $135
Advertising Layout II:  Attracting Attention and Visual Direction - DE 120B
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, 
Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of "diagonal", "standard", "C", "Z",
"overlapping", and "spatial progression."  Concludes with a special section on the importance and use of headlines and sub-headlines.  2011 ed. 18 min. $135
Killing Us Softly 4: Advertising's Image of Women - MEA 1300
Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals  new print and television advertisements 
to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy perceptions of beauty, 
perfection, and sexuality. Challenges students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating 
disorders, and gender violence.  2010 ed. 45 min. High School/Community College  $190 University	$295
 Art & Copy: Inside Advertising's Creative Revolution - PS 1482
A powerful video about advertising inspiration. Shows the work of some of the most influential advertising creative directors of our time, people who have profoundly 
impacted our culture & gained the attention of millions of consumers. Includes classic advertising campaigns such as "Just Do It," "I Love NY," "Where's the Beef?" 
& "Got Milk." 2008 ed. 90 min DVD $75

Advertising Creative Appeals - DE 949
Discusses the six most common and successful advertising creative appeals: Fear, Humor, Sex, Scarcity, Rational and Emotional. Proven approaches to employing 
each appeal is well documented by advertising research cited in the program. Means-end chain theory, informational vs. transformational reinforcement and using 
leverage points are covered. Both print ads and TV commercials are used as examples. A clinical psychologist briefly comments on the natural human response 
to each appeal. Fast paced & interesting for students. 2006 ed. 23 min. DVD $140
Advertising Media
Social Media for Business Marketing - FH 1481
Today, social media is a fast-growing marketing phenomenon. Social-media platforms offer the ability to connect easily, affordably, & directly with prospects & 
customers to build brand awareness & enhance customer service. Professionals suggest how organizations can maximize their use of social media such as 
Facebook, Twitter, LinkedIn, Pinterest, Instagram, & Yelp. 2014 ed. 30 min. $120

Online & Mobile Business Marketing - FH 1484
Today, a web site paired with a mobile app & supported by a nuanced online strategy is a necessity. Gives a detailed overview of how firms create & maximize 
their online-product promotion such as search-engine optimization, traffic analysis, social media, mobile apps, online/offline mobile advertising, & text message 
marketing. 2014 ed. 25 min. 
$120
 
Online Marketing Strategies - FH 1483
The Internet now ranks ahead of TV, radio & print as the preferred promotional method for both business and organizations. As a result, creating & implementing 
an online marketing strategy has become a crucial component of any integrated-marketing communications program. Contains interviews with communications 
experts as they critique important online concepts such as search-engine optimization, pay-per-click, viral & permission-email marketing. 2012 ed. 18 min. DVD $150


Traditional & Online Print-Media Advertising - DE 104A
Covers daily, weekly & "shopper" newspapers with advertising benefits of each format. Shows the different types of newspaper advertising such as classified, 
display, & supplements and the relative costs of each. Show how magazines are classified by the attended audience: general-interest and special-interest 
consumer, regional, & B2B. Discusses the ad importance of magazine covers, "bleed," and how to compute CPM. Concludes with the latest information on 
digital-interactive publications. Shows how the migration of readership from traditional print to online editions has forced print-media publishers to adopt new 
advertising-business models. 2011 ed. 20 min. DVD  $140
Direct Response, Out-of-Home & Supplemental Media  -  DE 104B
Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as 
infomercials, solo-direct mail, shared mail, & responding to inquiries generated from Internet advertising.  Shows examples of outdoor advertising: paper posters, 
painted bulletins, truck panels, plastic banners, moveable billboards, digital outdoor, spectaculars, and mall-face boards. Examples of transit advertising include 
bus panels, wrapped-painted vehicles, travel-station dioramas, bus shelters & bus benches. Suggests strategies to gain maximum effectiveness from yellow-page 
advertising & "opt-in" email advertising.  2009 ed.  21 min.   DVD $140
Business Communication
Words, Camera, Action! How Body Language, Tone and Words Affect Communication - LIN 1422
Viewers watch a local acting troupe work through their assigned scenes, only to realize how dramatically communication skills can affect meaning and perception. 
Good communication skills not only helps them with their craft, but in real life as well, With help from their instructor, they learn the importance of body language, 
tone and words, whether playing a character on stage, making new friends at school or trying to get ahead in the workplace. Each of these skills are targeted and 
discussed in an entertaining scene created by each actor. I2012 ed. 24 min. DVD  $130
The Well-Managed Meeting - KP 1365
How often have you asked someone how the meeting went, only to hear: A total waste of time!  Yet meetings can be a powerful business tool, bringing people 
together to solved problems, share ideas, or focus everyone's efforts on a common goal. Starts with the common pitfalls that often derail meetings and then shows 
proven methods that can have a dramatic impact on the effectiveness of your organization's meetings.  You'll learn how being properly prepared allows you to 
encourage engagement and teamwork while keeping the meeting on time and on track.  Includes 34-page guide.  2010 ed. 22 min.  DVD  $195
Communicating with Tact, Candor & Credibility - LS 1222
Helps students understand different conversational roles; the escape artist, the judge, the scientist, the beggar, and the commander. Explore a four-step method 
to present your point of view with tact and diplomacy.  2009 ed. 19 min. DVD  $120
Body Language I: Beyond Words - LS 1048A
We often use gestures, postures, & eye contact without thinking about them, but these behaviors can communicate more that the words we use. Learn how 
culture, gender & age can affect nonverbal behavior; the difference between signals & gestures; how gestures impact verbal communication; and the importance 
of congruence between action and words. Observe the four zones of personal space, the unwritten rules of eye contact, & even nonverbal meaning in selecting 
a seat at a meeting.2008 ed.   24 min. DVD   $120
Body Language II: Reading People - LS 1048B
Can we read people's thoughts and feelings by observing them? Yes, if we learn to identify their silent signals. Some of those signals are how people claim 
space, eye behavior, touch others, and body language. Learn how nationality, culture, & gender can even explain how being late to a meeting is considered 
impolite in the US, but often accepted practice elsewhere. 2008 ed.    24 min.   DVD    $120
Technology Communications
Web Ethics and Safety - CE 1492
The Internet has become an integral part of everyday life. While enjoying the convenience of the Internet, students also need to be aware of online ethical and 
safety issues.  Discusses potential dangers and hazards of the Internet and provides skills to prevent and respond to these issues. 2013 ed. 59 min. DVD $140
My Digital Life - LZ 1467
Addresses issues of privacy, the digital footprint, misguided notions about multitasking and learning, as well as the value of being wired vs. unplugged. Are 
we really more connected or are we losing intrapersonal skills? Is technology robbing us of sleep, our free time and controlling our lives?  Experts and 
adolescents offer powerful strategies to effectively navigate a rapidly growing and ever-changing digital world.  2012 ed. 28 min. DVD $100
Introduction to Digital Communication (PowerPoint CD) - CE 146
 Includes a description of the Shannon Weaver Model of communication and details of each component of the model such as sender, message, media, 
encoding, noise, decoding, receiver and feedback.  Students will be exposed to each of the design elements of text, graphics, headlines, color and white space. 
Provides a summary of tips for layout design, as well as an introduction to manuscript editing, photo editing and video editing. 2011 ed. 56 slides $95
The Facebook Obsession - FH 1420
Started by three kids in a Harvard dorm room, Facebook now boasts over 900 million users and affects society in ways many people haven't realized. 
Delivers a comprehensive look at how the Internet phenomenon began, evolved, and now influences everyday life. Featuring case studies of events 
prompted by Facebook including an account of a girl reunited with her birth mother as well as woman who lost her job due to online postings, the program 
explores the intense privacy debate that Facebook has provoked while shedding light on the ubiquitous appeal of the Facebook profile - a template of 
self-expression. 2011 ed. 44 min. DVD  $19
Professional Email Etiquette - KP 1331
Today email is the preferred method of contact for sharing information and resolving issues. The impression you leave with others about the quality of 
your organization and your own personal competency is often based on the courtesy and professionalism of your email correspondence. No matter 
how long you've been using email, you'll learn some guidelines that will protect you from catastrophes and ensure your messages are always professional.  
2010 ed. 26 min. DVD $155
Generation Cyberbully: Bullying Without Borders - LS 1347
What is cyberbullying and how is it different than regular bullying? What should students do if it happens to them, or someone they know? Learn why 
bullies do what they do, and hear a social media expert discuss the effects of cyberbullying. 2011 ed. 41 min. DVD $180
The Realities of Sexting: You Can't Unsend! - LS 1348
 Is it ever safe to send an intimate photo or explicit message on your cell phone? This program teaches students what actions are defined as "sexting" 
and the real consequences. Learn the motivations behind sexting and practical alternatives. 2011 ed. 39 min. DVD $180
Communication in a Wired World: Be Smart, Be Safe - LS 1221
Online and mobile technologies profoundly influence how we read, write, learn, and work. Online behavior follows us all through our schooling and careers. 
Explore skills for communicating smartly across many digital technologies; how multi-tasking affects learning and work; and how online posts can become 
skeletons in a digital closet, destroying college admissions, and blowing job offers. Discover how to protect your privacy, reputation, and personal information.  
2009 ed. 19 min. DVD $120
Business Etiquette
When Presentation Counts: Grooming, Dressing and Body Language - LIN 1488
Like it or not, studies show that our appearance, body language and other mannerisms are incredibly important as to how we are perceived. Tips on 
grooming, basic styles of dress, verbal and non-verbal communication, body language, and posture can impair or enhance your overall image. 
Whether you're seeking your first job or starting a new job, remember, you don't get a second chance to make a good first impression.
2013 ed. 32 min. DVD $130
Business Etiquette: Professionalism 101 - CP 1468
How should you balance social media and your job?  What's the best way to ask for a raise? Who should pick up the tab for a business lunch? In this 
program, both business experts and a focus group of young professionals advise viewers on the proper way to conduct themselves in different types of 
work-related situations. Among the many topics covered are nonverbal communication and "personal space," handling dissatisfied callers, when 
and how to interrupt a busy colleague, composing professional emails, asking for a raise and managing time effectively.  2012 ed. 25 min. DVD $120
Working Together: Professionalism 101 - CP 1469
Career success can depend just as much on getting along with colleagues as it does on job knowledge. Through input from human resources reps, 
viewers learn how to handle conflict, gossip, and office politics, determine the types of information  that should and should not be shared with their 
supervisors, and understand their organization's chain of command. Also covers in-office and virtual meetings (where to sit, what to say, conversational 
protocol) taking time off, ethics, bullying, and harassment.   2012 ed. 25 min. DVD $120
Professional Image: Professionalism 101 - CP 1470
Being well dressed is only one part of presenting a good workplace image. What if you've done your best to maintain fast-track skills and are then 
asked to perform a menial task? Guides viewers through a breakdown of just what constitutes career-appropriate demeanor. Discusses handling 
mistakes, determining dress codes, staying abreast of industry trends, workspace appearance, and even kitchen etiquette. A list of specific leadership 
qualities is provided, while a group of young professionals recounts  anecdotes of workplace successes and mistakes.  2012 ed. 25 min. DVD $120
Emily Post, WHO? - CE 1504
This presentation addresses the importance of proper etiquette. Students will learn how to properly meet & greet strangers, how to leave a respectful 
voicemail, and  proper manners for a job interview. Provides students information on table settings, table service and proper table etiquette for both 
formal and informal gatherings.   2013 ed. 48 min. DVD $150
Clothing and Textiles
Textiles
What Are Science and Technology Doing to Assist Our Fashion and Textile Industries? - FH 1496
Carpet designed specifically to assist the elderly, garments created to repel fire, golden fleece that's impervious to decay, environmentally sound 
fiberglass made using local natural fibers.  These are just a few of the items host John Watt examines in this video.  2011 ed. 22 min. DVD $120
Practical Use of Materials: Textiles - FH 1414
Going inside the world of fibers, fabrics, and yarns provides students an understanding of textile classification and how textiles are processed and 
tested before being used in end products. Demonstrates how fibers are turned into fabric and explains differences between the properties of natural 
and synthetic fibers. Discusses how dyes and finishes are applied to fabrics in making products. 2010 ed. 18 min. DVD  $150
Smart and Technical Textiles - VE 1426
A new generation of industrial materials may change how we think about textiles. Many components of airplanes, including the wings, are already 
made using carbon fiber composites - a type of technical textile - and the ability of a Formula One racing car to crumple upon impact rather than 
crushing its driver is due to the properties of these materials. Examines the construction of carbon fiber composites and explores their current and 
potential applications. The video also looks at electroluminescent technology that may make it possible to print lamps directly onto fabrics and at 
smart textiles, able to detect touch, heat, odor, and sound. 2009 ed. 25 min. DVD  $160
Design: All About Textiles - LZ 1351
The human body is almost constantly in contact with some form of textile, whether it be the clothing that we wear or the interiors where we live 
and work. Join interior designer Brandi Hagen as she shows samples and explains the different types of natural fibers; including plant, animal & 
mineral; synthetic fibers such as nylon, polyester, rayon, acrylic & micro fibers. Also covered are fabric construction and surface design. 
2010 ed. 25 min.  DVD $100
Yarn Construction and Specialist Yarns - FH 1354
Illustrates yarn production methods and the various properties of woven and knitted fabrics. Explores the reasons for twisting yarns, discusses 
S and Z twists and plied yarns, and shows fibers being prepared for spinning as well as finished slivers.  Students witness fancy yarn 
production - including slub, boucle, and chenille-and the ways synthetic filaments are created using the thermoplastic qualities of polymers.  
2009 ed. 20 min. DVD $155
Natural Fibers - FH 1355
Introduces students to the differences between natural and synthetic fibers, and then divides the first category into animal, vegetable, 
and mineral. A range of protein-based fibers are discussed, including their herd-animal sources and the methods by which the fibers are obtained, 
such as shearing, clipping, and shedding. Silk cultivation is shown, emphasizing that silk is the only natural fiber found in filament form. A look 
at vegetable fibers focuses on seed, stem, and leaf sources, while mineral or inorganic fibers are presented in the context of high-tech specialty uses.  
2009 ed.  24 min. DVD  $155
Jobs in Clothing, Textiles and Fashion - LS 1281
Many different people work in clothing and fashion industries. But, they all play an important role in transforming a piece of fabric into a garment 
or the inspiration for a fashion publication. Explore the world of a clothing designer, fashion journalist, boutique owner and other career opportunities 
available in the clothing and textiles industries.  2010 ed. 27 min. DVD $120
Wardrobe Planning
Wardrobe Planning: Dressing For Your Body Type - LZ 1489
Wardrobe stylist, Carly Gatzlaff, takes viewers through the basics of dressing for your body type for a flattering, put-together look that is uniquely you. 
Short segments cover a variety of hints and tips for both women and men to look your best. Includes dressing for your body type, using color and 
pattern, accessorizing your look, clothing quality and apparel shopping strategies.  2013 ed. 20 min. DVD $100
Clothes at Work: Decoding Office Dress Codes - LS 1498
Like it or not, on the job, appearance matters! But what's the right look for your workplace? Learn about the four levels of business dress, tips on 
accessories and grooming, and how to build an affordable wardrobe. 2013 ed. 20 min. DVD $120
Why We Wear Clothes: The Functions of Fashion - LS 1376
As a tool of the individual and of culture, clothing has meaning. Students explore the functional, social, and psychological aspects of clothing. 
Viewers learn how clothing provides more than just protection from the elements; it offers comfort, helps us to fit in with our peer group, and encourages 
us to follow trends. The right clothes can boost our self-image and confidence.    2011 ed. 25 min. DVD $130
Frugal and Cool Wardrobe Management  LS 1317
Building a stylish wardrobe doesn't have to cost a fortune. Learn how to stick to a clothing budget and how purchasing classic garments can be a 
great investment.  Discover what five questions you should always ask before making a purchase, and how the "cost per wearing" formula can save 
you a lot of money, not to mention closet space.
2010 ed. 20 min. DVD $120
Building the Right Wardrobe - MEC 1304
Every outfit sends a message. Shows how to send the right one at the appropriate time without breaking the budget. Topics include the functional 
and social characteristics of clothes; the concepts of style and fashion; planning a wardrobe that accommodates work, school, and leisure; and 
shopping for value and price.  2010 ed. 19 min. DVD  $120
Customer Service
Customer Service Counts - KP 1490
Viewers will enjoy the amusing story of two coworkers who start their day experiencing poor customer service as customers themselves. 
Comparing notes, they enter a friendly competition to see who can offer the best customer service that day at work. As they demonstrate sales 
skills and handle rushed customers, their fun rivalry reminds employees that customers are also real people.  2013 ed. 18 min. DVD $195
Online Customer Service - FH 1477
Helping people via the Internet might sound easy, but in fact, many customers expect more from a digital interface than they do from in-person 
or telephone venues.  Topics include the basic parameters, functions, and fine points of live chat which enables a trainee to become the "voice" 
of his or her company; how social media platforms can play a role in effective customer service; the importance of email etiquette; and the methods 
by which a service representative should deal with online-customer behavior.  2012 ed.  26 min. DVD  $120
Telephone Customer Service - FH 1478
We've all experienced it--the frustration of dealing with a company or organization over the telephone. Being put on hold or transferred again 
and again, often without finding an answer or solution. Now switch places--imagine you're being paid to help customers by phone. What can 
you do to ease their aggravation, address their queries, and solve their problems? Emphasizes the importance of active listening, documentation, 
and multitasking, while helping viewers recognize the communication barriers inherent in telephone technology.  2012 ed. 20 min. DVD  $120
Person-to-Person Customer Service - FH 1479
One shopper wants a price quote, another needs something that's shelved too high. Two more customers are waiting for items from storage, and 
there's a huge line forming at the front counter. It's another crazy day in customer service--a department that can make or break a brick-and-mortar 
business. Whether you're working the sales floor, waiting tables, or running a cash register, you've got to emphasize the "service" in customer 
service, thereby ensuring a loyal and ever-expanding base of patrons. Topics include creating a good first impression, developing a professional 
attitude, following  procedures, and handling conflict calmly, confidentially, and respectfully.  2012 ed. 20 min. DVD $120
Dealing With the Irate Customer II - KP 1214
It's hard to keep your cool when dealing with difficult customers. After all, it's only human to get defensive and fight back or cave in and give 
them whatever they demand. However, once you bring them around, they're more likely to work with you to find a resolution that solves their 
complaint yet is fair to your organization. Your employees will learn to stay professional and not take it personally when they have to deal with 
difficult customers. They'll learn that their basic customer service skills are a first line of defense - it's hard for customers to be mean to someone 
who's being nice to them.   2009 ed. 21 min. DVD $180
Service for All: Customer Service in a Diverse World - KP 1164
Your customers! Some are elderly. Some have different ethnic backgrounds. Some are foreigners. All deserve the same level of service and 
respect. Yet, as well-publicized denial-of-service legal settlements have shown, sometimes customers do not receive equal treatment. 
This program helps you create a culture of inclusiveness by all employees. It makes the point that every customer deserves excellent 
customer service regardless of age, ethnicity or national origin.  2008 ed. 11 min. DVD $180
The ART of Customer Service - KP 1165
Excellence in customer service boils down to three basic ideas: Give customers the attention they want, the respect they deserve, 
the time to answer their questions, and then solve their service issues. Uses humorous scenes mixed in with first-person responses to 
tell viewers what customers really want:  Attention, respect, and time.  It seems so simple, yet today's customers often feel that service 
has gotten worse. Brings the message home to your employees: Customer service really is an ART! 2008 ed. 10 min. DVD $180
E-Commerce
Starting an Online Business - VE 1453
Have a great idea for a product or service and want to start an online business? It's a lucrative market with potential for big returns, 
but where do you start? Introduces viewers to a range of online business models, outlines how to create a business plan, set up and 
operate a business, as well as industry advice on avoiding common pitfalls. Provides an insider's perspective on innovative thinking 
in e-commerce. 2012 ed. 21 min. DVD  $160
Podcasting and Blogging Essentials - FH 1066
In a Web 2.0 world, anyone can broadcast & publish online. An easy to follow, step-by-step program that shows the inexperienced 
how to create podcasts and bloggs and then upload them to the Internet. Excellent for non-techies who want to get their message 
out there. Includes interviews with professionals who show how they produce podcasts & bloggs. 2007 ed. 57 min. DVD  $180
Building & Maintaining a Web Site - CE 1111
Explores how to build and maintain a business Web site. Students will examine reasons to build a Web site and get an in-depth 
look at the Web design process. Students will be introduced to programs and tools used in building and maintaining Web sites 
and will analyze the tradeoff between features and costs. 2009 ed. (PowerPoint CD)  59 Slides  $85
Web Content - CE 113
Explores the appropriate manner in which Web content is presented and conveyed to a reader. Covering the basics of Web page 
organization students will learn how to communicate the information using tools such as graphics, media, sizing, loading time, 
resolution, and bit rates. Students will cover the basic Web content publishing guidelines and rules. Also helps students determine 
methods of gaining the reader's attention and keeping them interested in the content of a Web page. 2009 ed. (PowerPoint CD) 43 Slides  $75
Web Security Basics - CE 114
It is important to be aware of different security situations and how to respond appropriately. Designed to provide students with a basic 
understanding of Web security and related issues, and what is required in an Internet security policy. They will be equipped with 
information on how to keep their Web site secure by choosing the correct electronic security method, gain basic knowledge of firewalls, 
and on how to secure transactions conducted over the Internet. 2009 ed. (PowerPoint CD) 51 Slides  $85
Entrepreneurship
Finding Your Customers: Marketing and Advertising Your Business - FH 1383
Building a loyal customer base is vital to the success of any new business. Highlights smart ways to generate recognition for a 
start-up business and drive traffic to it. Learn the necessity of developing a marketing plan, and testing various promotional strategies. 
Topics include the need for targeted messaging that connects with the customer base; effective website building and development; 
networking through involvement in the community; the idea of business referral or liaising with other firms that aren't direct competitors; 
and smaller-scale advertising based on repetition. 2011 ed. 25 min.  $120
Starting a Catering Business: The StartUp Experience - FH1416
Michelle Talarico and Kathy Dreilling opened  an innovative, yet affordable catering business. Eleven years later they launched a sister 
company called Cravings to address the need for upscale social catering for everything from weddings to galas. They expanded again in 
2005 with buffalo Gals. Each company offers something a little different, but they are all successful.  Discusses the three most important 
things every caterer should do; how to expand using your strengths;  online sources of education and networking; why you should treat 
vendors like customers; and why spending half of the every dollar earned on marketing can be wise in the beginning. 2011 ed. 72 min. DVD  $150
Retail Site Selection - DE 102 
Discusses the important considerations for entrepreneurs in selecting retail locations. Covers freestanding sites, business-associated sites, 
renovated CBDs, and planned shopping centers. Special topics include the principle of cumulative attraction, vacant stores, parking, visibility, 
negotiating leases, & lease restrictive covenants. A new section shows how to use the Internet for site-selection data such as Census Bureau 
demographics, state transportation department traffic counts, and computer-modeling location consulting firms.  Examples include a 
clothing-store chain, a home-furnishing store chain, two fast-food chains, an equipment-rental chain, and specialty stores. 2009 ed. 23 min.  DVD $140
Franchising:  DE 103
Discusses the franchising industry structures of product-trade name and business-format franchises. Outlines both the advantages and 
disadvantages of an entrepreneur going into business as a franchise compared to being an independent operation. Includes in-store footage and 
interviews with franchisors as to why they elected to expand operations through franchising rather than internally financed growth. Special sections 
on franchisee qualifications and the importance of due diligence in buying a franchise. Includes some lists such as the fastest-growing and 
lowest-cost franchises; sources of franchise information such as the IFA, Internet, and franchise expos; special programs for minorities and 
veterans; and current trends in franchising. 2010 ed. 23 min DVD $140
Marketing Strategy for Small Business - DE 134A
Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing 
concept of customer satisfaction and profit maximization. Suggests how to identify target markets and meet their needs with a proper marketing mix. 
Features several small businesses including manufacturers, retailers and service providers. Excellent for any course in entrepreneurship, small business 
management, or marketing. 2008 ed.  24 min.  DVD $140
Promotional Strategy for Small Business  -  DE 134B
A comprehensive strategy for attracting customers may be the most important element of the business plan. Leads entrepreneurs through the 
promotion plan of target-market identification, setting communication objectives, setting the appropriation, selecting communication vehicles, 
and evaluation. Many helpful suggestions to aid the entrepreneur in gaining maximum results from small ad budgets.   Special emphasis is placed 
on a good web site that is linked to ancillary organizations, personalized-direct mail, efficient yellow-page advertising, and new cable TV 
advertising technology tailored for small businesses.  2008 ed. 26 min.   DVD $140
Fashion Design
Fashion Design Careers: Do You Have What It Takes? - LZ 1495
Do you have what it takes to be a fashion designer?  Join eight up-and-coming fashion designers as they discuss the characteristics, traits, 
and skills needed to for success in the fashion industry. Candid interviews with young designers tackle the ups & downs of being a fashion designer.  
2012 ed. 22 min. DVD $100
Designing Fashion - FH 1457
Viewers will see how fashion designers visually develop their ideas, how they use CAD to enhance and support their work, and the steps 
involved in sampling, pattern-making, and production. Interviews with industry insiders are featured. Vanessa Rochman of Metalicus, shares 
what inspires her to create a fashion story for upcoming collections; Nadiele Kolb explains how she outsources the production of her designs; 
and Kaffe Fassett discusses how he uses the elements and principles of design to create colorful textiles and fabrics. 2011 ed. 19 min. DVD  $150
Fashion: Superbrand Chic - FH 1404
The apparel industry has become far more than a showcase for a designer's talent - it's now the battleground of billion-dollar corporations. 
This program enters the world of fashion superbrands to find out how they have invaded our wardrobes and our lives. Dr. Gemma Calvert, 
shows how the brain's pleasure center responds to advertising images, especially those that convey luxury and prestige. Viewers also learn 
about marketing strategies that have driven the success of Adidas shoes, Diesel jeans, and Burberry accessories. 2011 ed. 52 min. DVD  $190
Fashionable Business: Young Designers, New Labels - VE 1211
The fashion business is renowned for its competitiveness. How can emerging fashion entrepreneurs get a foothold in this fast-paced field? 
Follow the stories of three up-and-coming labels from Down Under - Dhini, Trimäpee, and Material by Product-and the visionary young designers behind them.  
Where they get their ideas and inspiration, fabric types, manufacturing processes, day-to-day realities of running a business and building a brand. Pushing 
the envelope of clothing design is key in an industry where edginess is richly rewarded.  2008 ed. 29 min.  DVD  $150
Reading Blue Jeans: Clothing & Culture - LS 1219
Inscribed on every pair of jeans is the story of how a workmen's garment became one of the most universal fashions of the world. The interaction of culture 
and clothing offers clues as to who we are today because of  jeans. Who invented jeans, and why blue? What was considered casual wear before jeans? 
The biography of the blue jean is the story of changing attitudes toward work, fashion, leisure and gender.  2009 ed. 24 min. DVD $120
Visual Merchandising
Visual Merchandising - DE 107  
Shows how to build effective visual merchandising presentations. Includes the design principles of emphasis, line, balance, and color.  Display arrangements 
of pyramid, step, zigzag, repetition, and radiation. Design precepts of harmony, contrast, and unity. Special topics include the use of label merchandise in 
displays, layering, and trend stations. Includes over 100 new displays and demonstrations by several professional visual merchandisers.     
2009 ed. 25 min. DVD $140
Display Lighting - DE 126
Shows how to effectively use lighting to increase display pulling power.  Includes sections on lamps, equipment, special effects, light level, and using 
light to direct attention.  Includes lots of in-store examples. 2009 ed. 21 min.  DVD $140
Artistic Merchandising Design (PowerPoint® CD) - CE 1085
Display helps retailers increase the overall effectiveness of their store layout. Discusses how the artistic design of displays play an important role in 
retailing success. Various artistic features are examined with examples of each. Includes tips to choose the best display for different types of merchandise. 
2009 ed.  58 slides $75
International Business
The Cultures of International Business (PowerPoint CD) - CE 1463
With advancements in technology, it is now beneficial for businesses to operate in international markets. Explores how businesses are operated in different 
regions around the world. Various cultures are analyzed along with how each impacts business. Aspects of international travel are also examined. 2013 ed. 77 slides $95
European Union - DE 140
Traces the development of the European Union from the original six countries of the European Coal and Steel Community ( ECSC), to the 12 countries of the European 
Community (EC), to today's Union (EU) of 27 countries. Discusses the provisions of the "Single European Act" of 1987 which established a common market that eliminated 
nearly all barriers to the free movement of goods, people, capital, and services within the Union. Covers the 1991 "Treaty on European Union" which established the 
European Monetary Union (EMU) and issuing the Euro as Europe's common currency. Concludes with a discussion of the current financial difficulties facing the EMU 
and what is commonly referred to as " Europe's Debt Crisis." 2012 ed. 22 min. DVD  $140
Globalization at a Crossroads - FH 1289
To some, "globalization" means ruthless exploitation by corporations, for others it means greater world economic development. Explains key principles 
at the core of global economics with a historical look at their effects. Examples include the failed "East Asian miracle", Bolivia's privatization of basic resources,
 Russia's oligarchism, and China's incremental capitalism. Takes stock of the seismic shift in the US economy and its effect on the rest of the world. 2010 ed. 26 min. DVD $120
Dubai: City of Money and Mystery - FH 1297
It has the tallest building and the largest shopping mall on earth, plus economic growth rivaling China's. Dubai, a Persian Gulf city with huge business and investment 
opportunities-many of which have nothing to do with oil. Thoughts from American expatriates shed further light on the depth, strength, and diversity of Dubai's economy. 
2008 ed. 44 min. DVD $180
Made in Asia: Fast, Cheap, and Fair? - FH 1146
Most industries exploit the advantages of globalization. However, major textile manufacturers have come under increasing pressure from fair-trade activists and NGOs. 
Studies the complex mix of economic forces, corporate policies, and social conditions that go into the production of consumer goods, especially apparel. Shedding light 
on the policies of adidas, H&M, and other key players in the global textiles market, the program examines the circumstances under which sports shoes and T-shirts are 
produced in countries like Indonesia, India, and Turkey. 2007 ed. 45 min. DVD $190
Sports Shoe Wars: Battle of the Giants in China - FH 1148
Nike, adidas, and Li Ning have faced off in a high-stakes battle for China's gigantic market. Examines Adidas' rising prominence in the country, an ascension due to 
its well-publicized Olumpic Games sponsorship. Li Ning CFO, Tan Wee Seng, and adidas Group CEO, Herbert Hainer, take turns outlining their marketing strategies 
and goals, while Chinese retailers and customers describe how the war is shaping up on the street.  2007 ed. 28 min. DVD $120
Job-Seeking Skills
Resumes/Cover Letters
Engaging Resumes & Cover Letters: How to Hook the Job You Want - LS 1345
A resume is so much more than a list of skills, education and work history; it's an integral part of making a good first impression.  Hear job seekers and 
hiring managers discuss how they view and judge resumes and cover letters. Students learn how to make theirs stand out in a professional manner and 
how to present their skills creatively. Discover how to edit a resume and craft a cover letter for the specific job you're seeking.  2011 ed. 25 min. DVD  $130
Cover Letters & Resumes (PowerPoint® CD) - CE 1118
The first step in applying for a job is presenting your resume, a daunting task to many students. Shows students that creating a resume and cover letter 
does not have to be intimidating, while still stressing the importance of these two documents. Proper formatting is also discussed and students will identify 
the steps needed to create these vital documents.  2009 ed. 30 slides $95
Evaluating Applications & Resumes (PowerPoint® CD) - CE 1120
Every year, millions of people apply for jobs. Gives students specific real-world scenarios to aid in their understanding of the application and hiring process.   
Additionally, students will better understand what items to place on their resumes so they will be more likely to be hired when applying for a job.  
2009 ed. 29 slides $85
Interviewing
Common Job Interview Mistakes: What NOT To Say or Do - CP 1421
It's true that a jobseeker needs to stand out from the crowd, but there are both good and bad ways to do that! Having all the right credentials and experience 
doesn't count for much if a candidate comes off as unprepared, or unprofessional in an interview. Shows how to avoid that fate with advice from experts and 
dramatizations that illustrates interview dos and don'ts. For newcomers to the job market, a firm grasp of the "don'ts" definitely comes in handy. Some 
young people may not even realize they should turn off their cell phones before an interview or refrain from asking too early about the position's salary.
2012 ed. 25 min. DVD  $120
You're Hired! Job-Winning Interview Strategies - CP 1318
There's nothing like preparation to calm the pre-interview jitters! Young adults will learn how to define personal employment goals; research a company of interest; 
do mock interviews for practice; dress for success; make a good first impression; communicate strengths, skills, accomplishments; ask and answer a wide 
variety of pertinent questions; and follow up strategically via phone, mail, or email. The core message? Preparation pays off!  2010 ed. 26 min. DVD $120
Solid Interview Skills: Your Journey to a Job Offer - LS 1346
You've shown your students how to successfully choose, find, apply for a job, and land an interview! But how should they prepare?  Experts and job seekers 
offer practical advice for before the interview (plan, prepare, practice!), during the interview (how to be clear and concise) and after the interview (there's more to it 
than waiting to say "yes").  Students learn about the many types of interviews, as well as the basics of body language, appropriate attire and tips on answering 
interview questions.   2011 ed.  29. min. DVD  $130
Who Would You Hire?  -  CWP 1356
Lisa is the Human Resources Director at a popular resort location. She is in the process of hiring a new Events Sales Specialist who will be in charge of 
marketing the resort's services and facilities for events such as business meetings, conferences and weddings. From among the applicants, Lisa has chosen 
six young people to interview. Your students will watch each of the short interviews, decide what they did right and wrong during the interview and decide 
who they would hire. Then they'll find out which candidate Lisa actually chose.  2011 ed. 25 min.  DVD $120
Career Exploration/Development
Careers Without College - LIN 1500
Are you thinking that college is maybe not for you?  Are you wondering what kind of career you'd like to pursue and what opportunities are available? 
An inside look at today's top jobs that don't require a college degree in fast-growing industries like computer science, health care, trades, and the law.
2014 ed.  24 min. DVD $130
Mapping a Career Path: Your Aptitude, Interests, Values & Personality - LS 1343
Everyone wants a job doing something they love.  But where do you start? Career self-assessments provide insight into aptitude, values, and personality. 
These along with a person's interests, can determine what types of work might suit and satisfy them. Helps students explore popular assessment techniques 
and meet the people who can help interpret and gauge the validity of test results. See how school projects and extra-curricular activities can help guide career planning.  
2011 ed. 29 min. DVD  $130
Your Job Search: Navigating the Roads to Employment - LS 1344
Your students are ready to look for a new job. But where? Search the Internet or classifieds? Attend job fairs or "pound the pavement?" What about social 
networks as a positive tool for job searches? This program illuminates the process. Employers offer insights to reinforce the importance of networking; proper 
attire and attitude for a job fair; and what to expect when applying for a job.  2011 ed. 27 min. DVD $130
How I Started My Career - CWP 1314
When Alex graduated from high school, he had two goals. He wanted to get a good- paying job as quickly as possible so he could be on his own and 
he wanted to work in a green industry. Your students will accompany Alex as he searches for his first full-time job and faces the challenges of the first six 
months at Zephyr Industries, a wind technology company.  Students will learn the valuable real-life lessons that will teach them job-search skills and help 
them reach their own career goals.  2010 ed. 25 min. DVD $120
Management
Bullying and Respect in the Workplace - KP 1499
Bullies often act just under the radar, denying their hostile intent or shrugging off their behaviors as humorous or insignificant.  Yet, the constant tension 
they create not only damages the individual targets of their behavior, but also the workgroup as a whole.
2013 ed. 19 min. DVD $195
Managing Diversity - CE 1464
Skills to effectively communicate with a diverse population are becoming increasingly important in today's society. Provides the definition of diversity, 
identifies the role of culture, and presents the benefits and challenges of managing diversity. Experts from various organizations provide advice on effectively 
communicating with different racial, ethnic, gender, age and ability populations.   2013 ed. 53 min. DVD $140
Conflict Management - CE 1465
Although conflicts can be destructive to businesses and organizations, they can bring about positive impacts if handled properly. This presentation defines 
conflict, investigates common causes of conflict and compares different conflict management styles. Students will learn skills to resolve conflict and the 
process of third party intervention. 2013 ed. 26 min. DVD $140
Ethics in Business - CE 1466
Ethics are important in all types of businesses. Provides a definition of ethics, discusses current ethical issues in today's business world, explains social 
responsibilities of businesses and provides guidelines for making ethical decisions. Experts from various organizations share their experiences and provide 
advice to conduct business ethically.   2013 ed. 35 min. DVD $140
Leadership Styles - CE 1493
Being able to lead others, especially in a group setting, is a crucial skill necessary in today's workplace. The goal of leadership is to inspire and promote 
productivity from others with the aim of successfully completing a project. Explores different leadership styles which can be applied to make this happen, 
as well as define common traits all leaders need to possess. Also, discusses a few communication skills leaders should develop for the purpose of working in groups.  
2012 ed.  64 slides: PowerPoint CD $90
Conflicts in the Workplace: Sources & Solutions - KP 1330
Constructive disagreement can add value, as employees compromise and reach better decisions. Conflict becomes destructive when anger, jealousy, and 
other strong emotions turn the focus away from problem solving and toward personal attacks. Destructive conflict can ruin relationships among workers, 
interfere with productivity, destroy teamwork, and contribute to employee absenteeism and turnover.
The most important thing to keep in mind is that resolving conflict is not about one person proving the other person wrong. Resolving conflict is about working 
with the other person to solve the problem and maintain the relationship.  2010 ed. 17 min. DVD  $190
Leadership at Every Level - KP 1366
Imagine if all your good managers became great leaders. When you have leaders at all levels, and not just at the top, productivity climbs and the atmosphere 
improves throughout your organization. Good management skills are a start. But that's not what makes you a leader. What makes you a leader is the 
willingness of others to follow you. And this requires respect, admiration and many other intangibles that go into true leadership. Includes 31-page booklet.  
2010 ed. 24 min. DVD $195
Responding to Diversity and Respecting Differences - LS 1375
Classrooms are training grounds for students to learn how to respond positively to diverse environments. Every day, they interact with people who look 
different, come from different places, and have different preferences.  Explores the many types of diversity and the perils of stereotyping, prejudice, and 
discrimination. Also discusses ways to express curiosity in others while respecting the differences that make every person interesting, unique and valuable. 
2011 ed. 26 min. DVD $130
The Power of Positive Discipline - KP 1213
You have a discipline problem with an employee. You've tried looking the other way. You've tried gentle reminders. Nothing changed! So now what do you do? 
Howe do you handle the situation in the best possible way for the employee and for your organization?  Suggests six steps of positive, progressive discipline 
which begin with coaching and escalate to stronger measures as needed to solve the problem. In many cases, employees will respond early in the process. 
But if not, the later steps help you address continuing performance shortcomings calmly and professionally. 2009 ed. 21 min. DVD $180
Marketing
Fundamentals of Marketing - CE 1491
Marketing is the engine that keeps businesses profitable. Shows how marketing can influence and enhance business success. Outlines the marketing 
concept and discusses marketing strategies for both consumer and B2B customers.  2013 ed. 35 min. DVD $140
Branding Basics - CE 1503
Businesses need to understand the importance of proper branding to be successful in today's marketplace. Outlines the concept and process of branding 
and explains how successful branding can help insure a product's long-term profitability.  2013 ed. 50 min. DVD $140
Google World - FH 1368
From Internet search, to Android, to cloud computing: how has Google come so far, so fast, and what are the broad implications of Google's success? 
Scrutinizes the Google phenomenon as it explores the company's history, corporate culture, business practices, innovations, and altruistic ambitions.  But, 
as Google pursues its business and humanitarian goals, is social search technology under development by ex-Googlers taking aim at Google's core proficiency?  
2010 ed. 27 min. DVD $180
 
The Four P's: Marketing Strategies - FH 1321
Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place.  
By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action. Case studies 
include a fashion designer and her creative director; an upscale Australian hotel and other examples. 2009 ed. 25 min. DVD  $160
Introduction to Marketing  - DE 115
Defines an effective macro-marketing system as the "delivery of a standard of living." Discusses how marketing strategy includes a written marketing 
plan with target market identification and a related marketing mix to satisfy potential customers. Features examples and interviews from both consumer 
and business/organizational markets. Suggests an Internet presence can be a marketing tool for nearly all organizations. Uses an eBay auction to 
demonstrate the interaction of supply & demand to determine "market price." An excellent DVD for in introductory marketing course or for a marketing 
section in any business course.   2008 ed. 19 min.    DVD $135                                                                          
 
Consumer Behavior
Neuromarketing: Programming the Brain to Buy - FH 1487
More and more companies are turning to neuromarketing - a controversial practice that involves studying the human brain and how a consumer's 
neural pathways might respond to certain stimuli.  It's based on the idea that 90 percent of the choices we make happen at a subconscious level. 
The goal is to bypass our reasoning and emotional judgment to sell more products. But is exploiting the way we're wired legitimate marketing, or 
is it psychological manipulation? Where do we draw the line?
2012 ed. 56 min. DVD $195
Shop 'Til You Drop:  The Crisis of Consumerism  -  MEF 1310
Are we too materialistic?  Are we willfully trashing the planet in our pursuit of things? And what's the source of all this frenetic consumer energy 
and desire anyway?  Taking aim at the high-stress,  high-octane pace of fast-lane materialism, the film moves beneath the seductive surfaces of 
the commercial world to show how the flip side of accumulation is depletion - the slow, steady erosion of both natural resources and basic human values.  
2010 ed. 52 min  DVD
Consuming Kids: The Commercialization of Childhood - MEF 1047
Examines the multi-billion dollar youth market industry and how it has transformed American children into one of the most powerful and profitable consumer 
demographics in the world. 2008 ed. 40 min. DVD High School $165 College $295
How Consumers Decide - LS 956
Advertisers know the shortest route to the pocketbook runs straight through the heart and into the subconscious. Are hidden persuaders creeping silently 
into our minds and shaping our desires? Which leads our decision making - the heart or the mind? How do reason and feelings cooperate in the marketplace? 
Advertisers and marketers do not need to hypnotize us into buying or send us subliminal messages so we "don't know what hit us." All they need is to 
understand some things about our decision-making process that we don't even realize. 2007 ed. 23 min. DVD $120
Marketing to Multi-Ethnic Consumers - EJD 1024
It's no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each 
requiring special attention to their purchasing needs. African American, Hispanic and Asian consumers are becoming major purchasers of all merchandise. 
Manufacturers, retailers and other channel members are employing new strategies to attract these market segments.  2008 ed. 20 min.  DVD $160
Determining Customer Needs (PowerPoint® CD) - 1102
Customer needs are the motivating factor for companies to create and introduce new products. Discusses the importance of businesses identifying customer 
needs so they can create and sell those products. Various methods are discussed with examples of each. The presentation also explains the differences 
between needs and wants, how to overcome customer objections, reading body language, and a detailed description of the sales process.  2009 ed. 43 slides $75
Sports/Entertainment/Event Marketing
From Sports to Career - LZ 1398
Teamwork, reliability, cooperation, endurance: habits athletes learn from sports are the very attributes employers want. Personal stories from current and former 
athletes show how their skills from sports are valued both in school & the workplace. From soccer, football, rowing, and hockey, a variety of sports and careers 
are represented in this enlightening look into the valuable experience participating in athletics brings to the workplace. 2012 ed. 22 min.  $90
Event Marketing - DE 1278
Explains that "event marketing" includes both the marketing of an event and marketing with an event. Covers social entertainment events such as fairs, festivals, 
cause-related, and street events. Also covers business events such as trade shows, seminars and expos. In addition to numerous local events, the program 
includes the large regional events of the Calgary Stampede, Bele Chere Festival, Mountain State Fair and the Southeast Franchising Expo.  2010 ed. 20 min. DVD $140
Spotlight on Careers in Fitness and Sports - FH 1039
Cindy Sites was a ballet dancer & Ray Anderson played football and baseball in college. Section one focuses on Sites' success as owner of Go Figure Fitness, 
a small chain of studios where she and her staff teach her Figure Method-a combination of Pilates, yoga, and classical ballet technique. Section two tracks the 
career of Anderson from Stanford University and Harvard Law School, to sports agent, to Vice President of NFL Operations. 2007 ed. 17 min. DVD $120
Field Trip: Game Day! - CE 1078
Explores sports marketing by going behind the scenes at a college football game. Students are shown different aspects of sports marketing, uncovers how sports 
teams market to fans, and the future trends of sports marketing.
2009 e. 30 min. DVD $140
Sponsorships & Endorsements (PowerPoint® CD) - CE 1075
Introduces students to both sponsorships and endorsements as they are used in
sports marketing. Students will analyze past and present trends in sports sponsorships and endorsements.  2009 e. 50 slides $75
Sportscape and Special Promotion (PowerPoint® CD) - CE 1076
Gives students an in-depth look into the different facets of sportscape and special promotions. Through examples, they will gain an understanding of the use of 
sportscape and special promotions in business.  2009 ed. 38 slides $85
The Entertainment Industry (PowerPoint® CD) - CE 1079
Shows students the business side of the entertainment industry. Students will learn the history and business of the movie industry and see how various 
entertainment industries are different, yet related. The movie industry along with concerts, zoos, gaming, casinos and museums are covered in depth. Students 
will also learn about recent trends and controversies in the entertainment industry. 2009 ed. 78 slides $85
Hospitality/Tourism Marketing
Growth of Niche Markets in Tourism - FH 1486
Tourism is continually evolving as more travelers are looking for experiences that go beyond the typical cruise or hotel stay. Explores a range of niche markets,
including volunteer tourism, health and medical tourism, gastronomic tourism, and even dark tourism, which, as the name suggests, focuses on famous 
burial sites, war zones, and other points of macabre interest. Discussions with niche market tourists explore the motivations behind their excursions and experiences.   
2012 ed.  21 min. DVD $150
Five Star Hospitality - FH 1456
Learn the secrets of successfully running an international five-star hotel. Good service starts at the point of first contact, with open-body language, active engagement, 
and effective handling of complaints. Shows that giving employees more responsibility and support can lead to enhanced customer satisfaction. Also, visits the 
hotel's kitchen to discover ways to keep chefs and support staff efficient and motivated. 2011 ed. 20 min. DVD  $150
Quality Customer Service - VE 1372
The hospitality industry is a dynamic, highly competitive, customer focused industry relying heavily on its customers and their satisfaction to succeed. Introduces 
how understanding customer needs can improve service levels, different customer service strategies, and the role of management in maintaining quality customer service standards. 
2010 ed.  19 min. DVD   $155
Careers in Hospitality, Service & Adventure - LZ 1193
Discover rewarding career opportunities in the hospitality industry. Get the inside scoop about jobs in hotel and restaurant management through engaging interviews. 
Educational, personal and professional requirements are discussed. Learn why thoughtfulness and goodwill are essential for success in these career fields.  2009 ed. 18 min. DVD $100
Working Front of House - FH 1278
As the public face of the tourism and hospitality industries, front-of-house employees have the responsibility of providing the best possible service. Several interviews with people 
who work in the hospitality industry and deal frequently with the public. Highlighted occupations include front desk, bellhop, duty manager, and food-and-beverage staff.  
Focuses on developing a service-oriented attitude, good communication skills and a professional appearance. 2008 ed. 22 min. DVD $155
Hospitality, Human Services, and Tourism - CP 1157
The United States has long been a "service nation" because Americans are willing to pay a premium for exceptional service. A chef, caterer, food and beverage manager, 
massage therapist, retirement-home manager, funeral-home worker, travel agent, hotel manager, and an event planner describe what they like about their occupations. 
2009 ed. 25 min. DVD $120
Careers to Consider: The Hospitality Industry - MEC 1018
Hospitality is one of the world's fastest growing industries, encompassing a wide variety of occupations and career paths. Illustrates the exciting opportunities offered 
by the industry. Viewers are introduced to three main areas of expertise - hotel management, culinary arts, and tourism -with detailed explanations of important jobs in each. 
The challenges of working as a hotel general manager, business center supervisor, front desk supervisor, executive chef, food scientist, professional food server, 
commercial pilot, bed-and-breakfast innkeeper, and cruise ship manager are revealed with the help of expert interviews and high-energy visuals. 2008 ed. 23 min. DVD $120
Retailing
Retailing & E-tailing: Shopping in Today's Marketplace - CE 1505
Today's' marketplace is complex with myriad shopping options for the same product. Guides students in understanding two of the most common types of marketing, 
retailing and e-tailing. The positive aspects of each are discussed as well as trends in retail marketing.  2013 ed. 34 min. DVD $150
Supermarkets Inc.: Inside a $500 Billion Money Machine - FH 1419
The typical American supermarket stocks over 45,000 items. But don't be fooled by that sumptuously inviting bounty - groceries are a cutthroat business built on 
razor-thin margins. Looks at how food retailers fill their shelves and what kind of marketing tactics they use to do it- from the old trick of positioning milk so that 
shoppers have to pass hundreds of other items first, to the deployment of high-tech heat maps to track which aisles get the most traffic.. Viewers also learn how these 
supermarkets are sorely tested by the likes of Whole Foods, independent groceries, and bulk retailers. 2011 ed. 44 min. DVD  $190
Target: Inside the Bullseye - FH 1418
Drawing a fine line between value and luxury, Target mimics the prices of a big box disounter while retaining the sense of an urban boutique. Examines the unique, 
dichotomous strategy that has enabled the company to avoid many of the problems of its competitors. The program reveals how Target became both a tastemaker 
and low-budget retailer. 2011 ed.44 min. DVD  $190
Interior Design
Design Fundamentals - CE 1494
This presentation describes basic ideas about visual design.  Explores principles and elements of design, both of which are building blocks used to develop a 
creative product. Identifies, examines and applies the principles and elements of design to create a successful visual composition. Design fundamentals can be 
used in any visual design field, including graphic design, industrial design, interior design, floral design, architecture and fine art.
2012 ed.  49 slides; PowerPoint CD $85
Behind the Color Wheel: Using Color in Art & Design - LS 1497
Viewers examine graphic and interior design to learn
the science behind color; color systems for different media; popular color schemes; color wheel relationships to create tints, shades and tones by altering 
hue value and intensity. Demonstrates how to create color combinations that evoke intended responses.
2013 ed. 24 min. DVD $130
Design: The Elements - LZ 1312
The elements of design are the components that are used to create a complete design. Interior designer, Brandi Hagen, presents a basic overview of the 
elements of design applied to interiors and fashion. Topics include: Line: vertical, horizontal, diagonal, curved; Shape: symmetrical and asymmetrical; 
Texture: smooth, reflective, rough, matte;
and Color: hue, value, chroma.  2010 ed. 20 min. DVD $100
Interior Design Project: Furniture Styles - LZ 1233
Do you know the names of the styles you love? When you see a room that delights you, is it the strong lines of Mission style or the warm colors of Southwest? 
Award-winning designer Brandi Hagen takes you on a tour of the furnishings and finishes of eleven different styles: Includes Traditional, Victorian, Mission, 
Art Deco/Nouveau, Retro, African, Asian, Southwestern, Shabby Chic, County and Contemporary.  2009 ed. 20 min. DVD $100
Interior Design Project: Green Design - LZ 1234
Designing homes with environmental consciousness, or "green design", can be beautiful and practical, as well as a meaningful personal choice. 
Award-winning designer Brandi Hagen demonstrates how ecological choices can be gorgeous. She showcases natural flooring options, unique recycled 
and organic materials, water-saving plumbing designs, safer paints, and energy-efficient lighting and appliance choices.  2009 ed. 21 min. DVD $100
Jobs in Housing and Interior Design - LS 1282
Many professionals work together to create a house, long before it becomes a home. Explore the careers of an architect, general contractor, interior designer, 
and other related professionals. Learn how their combined knowledge turns the idea of a house into a reality. See what each job entails, planning, meeting clients, 
solving problems and completing a project. Also covers required education, experience, and necessary business acumen.  2010 ed. 29 min. DVD $120