International Trade & Business & Globalisation & Cultural Diversity
Cola Wars: Message in a Bottle – FH 930 Examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla’s Zafer Iqbal and Mecca’s Tawfiq Mathlouthi tell the story of two opportunistic, politically correct David’s taking on a marketplace Goliath while Coke executives share their plan for defense against an unprecedented commercial threat. US only – 2004 ed. 50 min. VHS/DVD $120
Get Cartier: Defending a Crown – FH 936 As a market leader in high-end jewelry, Cartier has long defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label, Louis Vuitton, launched its own line of fine jewelry--a move interpreted as a direct attack on the king of jewelers. Business journalist, Virginia Eastman, gains unprecedented access to exclusive Cartier parties and PR events to observe the company’s strategy for retaining its dominant position as jeweler to royalty, celebrities, and the wealthy. (US only) 2004 ed. 30 min. VHS/DVD $120
Starbucks: Building Relationships with Coffee Growers – MCL 802 The volatility of coffee prices has forced many growers out of business or resulted in poor plant and land maintenance affecting coffee quality. Starbucks has initiated a “Fair Price Policy” with their growers to insure a constant income stream to these farmers who do not have access to banking and capital markets. 2003 ed. 9 min. $95
Exporting Popcorn Products to Global Markets – MCL 803 A small family business has been competing in international markets for more than 150 years. Cretors is a manufacturer of popcorn, caramel corn and roasted nut machines. This small, but global company has survived by building strong relationships, quality products and excellent customer service. 2003 ed. 13 min. $95
The Global Trade Debate – FH 791 As tensions mount between big business and an increasingly powerful activist lobby, the gulf between their positions has never been clearer. Offers a balanced look at globalization in an effort to address the issues that underpin the angry rhetoric. Since the founding of the International Monetary Fund, the world has seen a 12-fold increase in global trade. But local economies and the environment have paid a heavy price. Consumers and governments alike must require responsible business practices and cleaner energy. 2000 ed. 40 min. VHS/DVD $170
U.S. & International Trade (PowerPoint CD) – CE 748 PowerPoint presentation describes the impact of international business on the U.S. economy by comparing domestic and world trade. Students will learn the impact of imports and exports on the balance of trade in addition to understanding exchange rates. 2003 ed. 20 slides $70
International Trade – TSC 732 Like putting a puzzle together, international trade has many interdependent pieces and economic concepts involving a variety of factors. A basic understanding of economic interdependence, comparative and absolute advantage, and international trade all are pieces of a bigger picture- -international trade’s relationship to economic growth. 2002 ed. 8 min. $70
Name Brand Counterfeiting: A Global Economics Crisis – FH 944 Cheap look-alikes are flooding the world’s markets, depriving legitimate manufacturers of hundreds of billions of dollars. This eye-opening expose’ follows the anti-counterfeit investigators of Cartier and BIC from their headquarters to New York, Nigeria and China as they hurry to trace and stop the flow of illegal goods at the source. But, carrying out raids against the vendors, Internet merchants, and wholesalers require time, which is not on their side. Every day, inferior fakes are siphoning off sales while tarnishing their products’ quality reputations. 2002 ed. 53 min. VHS/DVD $180
Finance - International Trade
Money Never Sleeps: Global Financial Markets – FH 792 Money circulates through financial markets at a dizzying speed on a global scale. This lively program profiles some of the people who keep the money moving. Fund managers, scholars, and day traders are captured at MIT Sloan, Yale University, Firebird Management, London’s foreign exchange market, the École Polytechnique in France, and trading rooms in the U.S. and Europe. Lending liquidity, handling mutual funds, stock speculation, charting, model-driven trading, and other topics are covered. 1999 ed. 52 min. (SALE) VHS/DVD $150
How the IMF Tracks Economies and Makes Loans – FH 718 In IMF parlance, what does “surveillance” mean? And, how does the IMF decide who gets a loan? Describes how the IMF monitors national economic policies for their impact on the Fund’s 180-plus member nations and how loans are made to ailing or emerging economies. Topics include Article IV consultations, poverty and debt-reduction initiatives. 2000 ed. 16 min. VHS/DVD $150
Foreign Currency – MCL 487 The foreign exchange market has experienced much growth in recent years, in great part because of the new technology available, which makes information quickly available. Exchange rates have a great impact on investment deals. 1995 ed. 13 min. (SALE) $110
Globalization
Globalization is Good – FH 951 Johan Nober argues forcefully for the positive side of the globalization debate. He examines three developing countries and how they make a case for the abolishment of subsidies and tariff restrictions that can lead to industrialization. He praises Taiwan that has cultivated the manufacturing sector and has transformed poverty into affluence. He also praises Vietnam for following that same path, but criticizes Kenya for a program of isolationism. 2003 ed. 50 min. VHS/DVD $170
Globalization: Winners and Losers – FH 721 How is business without borders really affecting the world? Globalization has raised the standard of living in developing economies through high-tech opportunities, foreign investment, and debt relief. However, some experts point out that the world market is being exploited through shortsightedness, including the aggressive deployment of genetically modified crops, environmental negligence, and the abuse of NAFTA. Addresses the pros and cons of doing business in the global marketplace. (US only) 2000 ed. 40 min. VHS/DVD $150
The Global Marketplace: The Benefits of Globalization – FH 790A With globalization, companies are scrambling to blend the ideals of social justice with a free-market economy. Drawing on case studies from around the world, this program focuses on efforts being made by businesses to unite profits and principles. Issues include the practice of social responsibility through ethical investment policies, the human and environmental costs of unscrupulous manufacturing, and a renewed emphasis on good employee/employer and supplier/retailer relations. 2000 ed. 26 min. (SALE) VHS/DVD $150
Global Grassroots: The Ramifications of Globalization – FH 790B Faced with increasing cuts in government aid, grassroots organizations in the industrialized world are learning valuable lessons from their counterparts in developing countries. Third-world assistance programs are showing them how to implement community-based initiatives. Demonstrates how “sweat equity” and other techniques are being used to help people cope with two of the downsides of globalization: the disappearance of social safety nets and the widening gap between the world’s haves and have-nots. 2000 ed. 26 min. VHS/DVD $150
The Global Dimension: The Risks of Globalization – FH 790C Despite unprecedented growth in the world economy, some 1.5 billion people in developing countries live in extreme poverty. Investigates how both trade and financial aid are being used to help third-world nations bridge the technological divide and gain much-needed know-how so that they can improve their ways of life and prosper in the burgeoning global economy. 2000 ed. 26 min. VHS/DVD $150
The Global Neighborhood: What can Happen with Globalization – FH 790D Globalization is uniting the people of planet Earth as political and economic forces work to create a more centralized world. Internal affairs of sovereign nations are no longer off limits to the global community, and the principle of humanitarian intervention is gaining widespread acceptance. Documents the efforts of nongovernmental organizations such as Oxfam and World Wildlife Fund to take collective action on issues of international importance, including homelessness, environmental stewardship, and equitable trade. 2000 ed. 26 min. VHS/DVD $150
Global Partnerships: The Effects of Globalization – FH 790E While governments and industries reshape the world, countless individuals have pledged themselves to facilitating change at the grassroots level, one village at a time. Interviews North American and European volunteers and the people in developing countries who are receiving their humanitarian and political assistance. By living together and sharing cultural experiences, both volunteers and aid recipients focus on their mutual concerns about human rights violations and exploitation of the environment. 2000 ed. 26 min. VHS/DVD $150
A World without Borders: What is happening with Globalization – FH 790 As globalization gains momentum, industrialized and developing countries are becoming increasingly similar, with middleclass luxury and abject poverty coexisting side by side. Explores the repercussions of globalization as well as a growing resentment toward the G8 countries and nongovernmental organizations. Concerns over third-world debt, environmental degradation, biodiversity, the concentration of power, and the future of democracy are aired by globally oriented young adults. 2000 ed. 26 min. VHS/DVD $150
Going Global – VTV 551 Discusses how world-exchange currencies, e-commerce, foreign labor, intermodal shipping, partnering, and foreign distributors enable entrepreneurs to compete in world markets. Special topics include foreign outsourcing of materials; understanding cultural differences; international licensing, patent, and intellectual property protection; and dealing with the uncertainty of international suppliers. 1999 ed. 30 min. (SALE) $100
International Marketing: Competing in a Global Marketplace – CTC 595 Explores the growing complexity of marketing on a global scale. Examines key challenges faced by corporations that sell their products and services in numerous countries with diverse and unique cultures. Discusses key trends in global marketing, outlines the reason why a company should consider going global, and assesses the challenges of marketing in emerging countries. 1999 ed. 60 min. VHS/DVD $160
Asia
China’s Convenience Store War – FH 1007 As China becomes the world’s largest consumer market, its growing pains reveal fascinating business case studies. Takes viewers into the heart of Shanghai’s convenience-store industry, focusing on the state-owned Hao de chain and foreign competitors. Japan’s Lawsons and Taiwan-backed Family Marts are popping up on every corner. Shows employee training, store merchandising, location analysis, & low-level corporate espionage. Emotional store openings & closings illuminate Chinese-style business dealings. 2005 ed. 53 min. VHS/DVD $170
China on the Rise: Paul Solman Reports – FH 1008 Will the 21st’century be the Chinese century? Paul Solman examines the rise of China as a global economic power and its future challenges in this collection of NEWS HOUR reports. Episodes include: China’s growing economy; The Chinese consumer; The Cult of Mao Zedong; Unprofitable investments in China; Economic relations with the US; Foreign direct investment; Piracy of intellectual property; and if China can sustain its current economic growth without political reform. 2007 ed. 77 min. VHS/DVD $200
Globalization is Good – FH 951 Johan Nober argues forcefully for the positive side of the globalization debate. He examines three developing countries and how they make a case for the abolishment of subsidies and tariff restrictions that can lead to industrialization. He praises Taiwan that has cultivated the manufacturing sector and has transformed poverty into affluence. He also praises Vietnam for following that same path, but criticizes Kenya for a program of isolationism. 2003 ed. 50 min. VHS/DVD $170
Digital Cool – FH 851 Korean high-tech powerhouse, Samsung Electronics, engages and expands its target markets by continually designing, developing, and reinventing its products. Topics include consumer research, design, manufacturing, team-building, and sales. In the ideas lab, visionaries apply their expertise on items ranging from cell phones to the digital home. 2003 ed. 47 min. VHS/DVD $180
Face and Place: Business Beyond the Bonds of Culture – FH 945 Across Asia, the notion of “face,” propriety of appearances – is being replaced by Western frankness, while traditional caste systems are yielding to wealth as the determinant of status. Profiles three executives who typify the changing style of business in Asia: James Louey, senior executive of KMB in Hong Kong; Dr. Jannie Tay, CEO of The Hour Glass, a retail chain based in Singapore; and Brijesh Wahi, of Cellstream Technologies, a software services and engineering company out of Bangalore, India. 2001 ed. 27 min. VHS/DVD $170
Iron Butterflies: Powerful Asian Businesswomen – FH 1005 As Asia embraces free enterprise and its attendant changes, women are experiencing the challenges of shifting roles more than any other group. Profiles three businesswomen who discuss their success in commerce, society, and at home: Joyce Ma, who introduced European designer fashion to Hong Kong; Yoshiko Shinohara, founder of Tempstaff, a large temporary employment agency in Japan; and Asma Abdullah, a human resources specialist in Malaysia who uses her skills to fill the gaps between foreign and local companies. 2001 ed. 27 min. VHS/DVD $170
Small Change, Big Business: The Women’s Bank of Bangladesh 10 Years Later – FH 1006 Micro credit - small loans administered with no collateral requirement – might represent the most powerful weapon in the fight against global poverty. But is micro credit a sustainable solution? Follows up on Bangladesh’s Grameen Bank, a pioneering micro credit provider focused mainly on struggling women. Revisits loan recipients a decade later, studying the long-term effects of micro credit on their households and in their Islamic community. 2005 ed. 55 min. VHS/DVD $195
Europe
Coke’s Water Bomb: The Dasani Fiasco – FH 933 On a British sitcom, two characters bottle tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani’s progressive PR nightmare in Britain – first as newspapers screamed “Coke Sells Tap Water for 95p,” and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten. Without Dasani, Coke has no bottled water product for the lucrative European market. (US only) 2004 ed. 29 min. VHS/DVD $120
eBay: Managing Success – FH 935 Presents the history of eBay; discusses the Web site’s feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. Exposes two vulnerabilities that have come with that success; stock prices that fluctuate with the slightest stumble in company performance, and government’s growing interest in taxing traders’ earnings. In the U.K. alone, more than 10,000 people make some or all of their income from eBay. (US only) 2005 ed. 30 min. VHS/DVD $120
Barbie’s Midlife Crisis: Mighty Mattel Fights Back – FH 937 At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival that may yet prove to be her nemesis. Focuses on Mattel’s strategy, which includes giving traditional Barbie a makeover, dumping Ken, and unleashing My Scene Barbie on the Bratz – all to capture the potent new KGOY (kids growing older younger) market. (US only) 2004 ed. 30 min. VHS/DVD $120
Retailing in Europe - DE 116 Compares and contrasts retailing in Western Europe with retailing in the United States. Discusses supermarkets, hypermarkets, franchising, apparel retailers, auto dealers, etc. Special topics include social/cultural differences and retail implications of the European Union. 2000 ed. 28 min. VHS $125 DVD $135
European Union - DE 140 Traces the history of the European Union and notes significant events such as the Single European Act and Maastricht Treaty. Covers the functions of the Commission, Parliament, Court, and Council. Discusses the major provisions of the single internal market program. Special topics include the European Monetary Union and the euro, the EU’s relationship with the new democracies in Europe, and the addition of two more countries in 2007. 2007 ed. 25 min. VHS $125 DVD $135
Economies in Transition - CAC 597 The political and economic situations in the former Soviet Union and the struggle to achieve stability after a near collapse of the economic system are presented. Shows why transformation to a market system from a command system is challenging and perhaps overwhelming. The problems associated with this transformation and some of the possible solutions are the focus of this program. 2000 ed. 60 min. VHS/DVD $160
Cultural Issues
Cola Wars: Message in a Bottle – FH 930 Examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla’s Zafer Iqbal and Mecca’s Tawfiq Mathlouthi tell the story of two opportunistic, politically correct David’s taking on a marketplace Goliath while Coke executives share their plan for defense against an unprecedented commercial threat. 2004 ed. 50 min. VHS/DVD $120
How the World Dresses: Clothing and Global Culture – LS 791 A video tour of how the world dresses with the amazing diversity of clothing worldwide. Learn about ourselves by exploring everyday clothing in Japan, Korea, India, Thailand, Morocco, Egypt, and others. 2005 ed. 23 min. VHS/DVD $110
Face and Place: Business Beyond the Bonds of Culture – FH 945 Across Asia, the notion of “face,” propriety of appearances – is being replaced by Western frankness, while traditional caste systems are yielding to wealth as the determinant of status. Profiles three executives who typify the changing style of business in Asia: James Louey, senior executive of KMB in Hong Kong; Dr. Jannie Tay, CEO of The Hour Glass, a retail chain based in Singapore; and Brijesh Wahi, of Cellstream Technologies, a software services and engineering company out of Bangalore, India. 2001 ed. 27 min. VHS/DVD $170
Nonverbal Communication in a Global Marketplace – DE 124 Most studies have demonstrated that students have little understanding of the importance of nonverbal communication. This deficiency is particularly acute when called upon to communicate in the international arena. The focus of this program is twofold. First, to introduce the student to the mechanics of nonverbally communicating through gestures, proxemics and other techniques. Second, to expose the student to the vast array of nterpretations of similar techniques throughout the global marketplace. 2004 ed. 24 min. VHS $125 DVD $135
Coke in Japan – MCL 447 Coke’s success in Japan is in great part due to establishing partnerships with knowledgeable locals, being familiar with the culture and customs, and consensus building. They have managed to be part of a local community while being an international company. 1996 ed. 11 min (SALE) $95
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