Graphic Design/Desktop Publishing
Advertising Layout: Part I - DE 120A Suggests the amount of space to allocate and uses of the illustration, headline, copy and logo. Designed for any course in advertising, advertising layout, or graphic design. Demonstrates basic ad layout such as line, flow and patterns; mechanics such as white space and bleed. 2006 ed. 21 min. VHS $120 DVD $130
Advertising Layout: Part II - DE 120B Discusses proportion, design components, arrangement formats, visual direction and visual organization. Shows examples of advertising formats such as picture window, silhouette, square zero, free form and Mondrian. Covers visual attention techniques of juxtaposition, spatial progression, overlapping and closure. Included is a special section on the use of headlines and sub-headlines. 2006 ed. 21 min. VHS $120 DVD $130
Advertising Creative Appeals – DE 949 Discusses the six most common and successful advertising creative appeals: Fear, Humor, Sex, Scarcity, Rational and Emotional. Proven approaches to employing each appeal is well documented by advertising research cited in the program. Means-end chain theory, informational vs. transformational reinforcement and using leverage points are covered. Both print ads and TV commercials are used as examples. A clinical psychologist briefly comments on the natural human response to each appeal. Fast paced & interesting for students. 2006 ed. 23 min. VHS $125 DVD $135
Graphic Design: What’s in a Logo? – FH 852 Graphic designers with the consulting firm, Navy Blue, must produce a new corporate identity for Digital Animations Group. Their task is to create a logo that captures the company’s spirit and works across different formats such as on paper, signs, windows, and Web pages. Follows the entire process from sitting down with the client to determine the mission, to brainstorming and pitching proposals, to unveiling the finished product. 15 min. VHS/DVD $90
Elements and Principles of Design – CP 716 Introduces the seven elements of design-–value, color, form, shape, line, space and texture. Each element is explored and clearly explained with diagrams. Hands-on demonstrations help reinforce the concepts and illustrate how they are used to create a composition. Shows how the elements are combined and used in developing the seven principles of design; contrast, rhythm, unity, emphasis, pattern, movement, and balance. 1994 ed. 57 min. 2 VHS/DVD $90
Desktop Publishing: Getting the Message Out – SW 601 Home-based businesses, consultants, and graphic designers can professionally produce everything from restaurant menus to glossy business reports. DTP is a low-cost alternative for small businesses to communicate with customers and promote their products. Covers the basics of digital design, page layout, hardware and software requirements, and career opportunities for DTP designers. 2000 ed. 22 min. VHS/DVD $110
Behind the Scenes: Printing – MEC 612 From the daily newspaper to the ticket that admits you to the movie, the printing industry is responsible for most of the magazines, brochures, flyers, coupons, and posters that you read. Go behind the scenes to see how materials are prepared before they end up on the equipment that produces a book or a brochure. Find out what specific tasks it takes to complete the process, from the sales department, through layout and design, and on to the printing presses. 2000 ed. 20 min. VHS/DVD $110
Tutorials: Graphic Design/Desktop Publishing
Adobe® Photoshop® CS3 Extended – DST 1011 Beginner to intermediate user. Lessons are done at your own pace so you can start and stop the video segments at any time. From the basics of selecting colors and elements in photos, to the magic of special effects and layering, these tutorials cover what you need to know to make your images dazzle. · See the wonders of Photoshop CS3 image manipulation & design layout. · Sharpen your Photoshop skills with document basics and keyboard shortcut. · Understand the importance of using layers with every project. · Save time with automation tools for saving and loading, cropping, PhotoMerge, and web galleries. 2007 ed. 8 hrs. 2 DVD $190
QuarkXPress 7: New Features – DSL 1014 The most significant update ever to Quark’s page layout. Shows how to take advantage of the program’s new features to vastly improve your page layout. Explains every interface change and uses real-world examples to demonstrate how to use each new feature. Covers everything from working with transparencies, drop shadows and OpenType fronts, to editing native Photoshop documents. Shows how to apply picture effects, share content and layouts in real time, and enjoy truly automatic color management. Exercise files accompany the training videos that allow you to learn at your own pace. 2006 ed. 5 hrs. 2 CD ROM $100
Photoshop Lightroom: Essential Training– DSL 1015 A powerful new photographic work-flow program designed to help photographers expand their creative potential. A difficult challenge of photography is dealing with the volume of images that result from each shoot. Demonstrates browsing, organizing and adjusting images in processing. Helps photographers establish a more effective and creative workflow on what it’s all about-—the photo. Exercise files accompany the tutorials. 2007 ed. 6.5 hrs. DVD $100
QuarkXPress to Adobe InDesign CC – DST 897 Learn how to make a smooth transition to InDesign’s® powerful tools and streamlined interface, as you become more productive and efficiently tackle even the most complex projects. Training program will help you make a quick and painless move from Quark to the new and improved page layout capabilities offered by Adobe®Inesign® Achieve a more sophisticated level of work, learn how to adapt and adjust your workflow, and increase your creative efficiency as you integrate Adobe® InDesign® into your projects. 2004 ed. 3 hours W/Mac-OC CD ROM $45
CorelDRAW Graphics Suite X3: Essential Training – DSL 925 Confidently tackle a wide variety of projects from Web graphics to multi-page marketing brochures. Teaches you the essential tools and techniques you’ll need to start using this powerful software effectively. Begins with an overview of the interface and moves on to cover basic drawing, coloring, and editing. Advances to transparency, type, the new Interactive Design Tools, & special effects. Included are tips and examples that teach you to improve workflow and maximize productivity. Flexible training! Experienced CorelDRAW users can go directly to the movies on features new to X3, while beginning users can watch all the CD ROMs in progression. 2005 ed. 10.7 hrs. CD ROM $100
Getting Started with Corel Painter IX – DSL 879 Designed to give new and current users a basic understanding of the latest version of the program and its new/improved features, including the new Welcome Screen, Customizable Keyboard Shortcuts, Artists’ Oils Painting System, Snap-To-Path Painting, QuickClone and integration with the Wacom Intuos3 tablet. Begins with an overview of the Corel Painter IX interface, a review of basic tools, and tips on working with a Wacom tablet--then moves to practical sketching and painting exercises, including how to convert digital photographs to drawings, paintings, and mosaics. Exercise files accompany the training, allowing you to learn at your own pace. 2004 ed. 11 hours CD ROM $70
Prepress for Adobe Photoshop – DSL 886 Designed to teach both graphics professionals and newcomers how to create, correct, and prepare Photoshop images for printing. Begins with digital image creation and handling fundamentals, including topics such as image resolution, scaling and simplification, and file format selection and configuration. Continues with more complex topics such as setting prepress-specific highlights and shadows, color correction, RGB to CYK conversion, creating and printing duotones and spot colors, applying sharpening for printing, and trapping in Photoshop. Step-by-step instructions allow users to follow along using their own images, learning at their own pace. 2004 ed. 9 hours CD ROM $110
Adobe Photoshop Tips and Tricks – DST 898 Learn some of the magical tricks and useful tips to get the most out of Photoshop. Both novice and veteran users will discover time-saving shortcuts and special effects that you never knew existed. Attain realistic photo-compositing with wonderful depth of field, motion blur, perspective, and shadowing options; The coolest techniques for the most realistic chrome, and beautifully diffused soft-edged shadows; a detailed look at alpha channels, pixel creation filter, techniques and lighting effects for brilliant background creation; and utilize fire and smoke techniques, as well as intricate layer blending. 2003 ed. 3 hours W/MAC OC CD ROM $60
DEVISUALS 2008 WHOLE CATALOG
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