Fashion Industry
Flattering Fashions – LS 954 The six classic principles of design are shape, line, color, balance, proportion and texture. Understand how they apply to clothes and develop a personal style that highlights your best features. Ignore them and risk looking out of sync or unbalanced. Uses current styles and “real people” to teach young men and women how to select clothes from sweatshirts to formal wear. Program shows students: How the body’s shape or silhouette controls what others see; how to use the power of lines to emphasize height, conceal weight, and create illusions, and teaches keys to balanced dressing. 2007 ed. 22 min. VHS/DVD $120
Fashion Trends (PowerPoint CD) – LZ 989 A pictorial fashion show through time. Covers how fashion is influenced by culture, economics, politics, technology, and society. Instructional package includes handouts, review of fashion trends, activities, quiz & related Web sites. 2004 ed. 24 slides CD $60
Fashion Frenzy: 100 Years of Clothing History – LZ 967 A tour of 20th century fashion. What inspires fads, fashions and classics? How is fashion affected by economic, social and political events? Follow fashion for 100 years with a teen narrator, fashion expert, vintage videos, and a fabulous fashion show. 2002 ed. 20 min. VHS/DVD $70
Factors Influencing the Apparel Industry – CE 872 Whether you realize it or not, your jeans are affected by the government, the economy, technology, world events, labor laws, politics, demographics, society and culture. Discusses the factors affecting apparel design, production and sales. Learn how international economics, working environments, the environment, and technological advancements affect the textile industry. Also discussed are sources of textile products i.e. natural and synthetic fibers. 2004 ed. 19 min. VHS/DVD $110
Get Cartier: Defending a Crown – FH 936 As a market leader in high-end jewelry, Cartier has long defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label, Louis Vuitton, launched its own line of fine jewelry--a move interpreted as a direct attack on the king of jewelers. Business journalist, Virginia Eastman, gains unprecedented access to exclusive Cartier parties and PR events to observe the company’s strategy for retaining its dominant position as jeweler to royalty, celebrities, and the wealthy. (US only) 2004 ed. 30 min. VHS/DVD $120
Barbie’s Midlife Crisis: Mighty Mattel Fights Back – FH 937 At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival that may yet prove to be her nemesis. Focuses on Mattel’s strategy, which includes giving traditional Barbie a makeover, dumping Ken, and unleashing My Scene Barbie on the Bratz – all to capture the potent new KGOY (kids growing older younger) market. (US only) 2004 ed. 30 min. VHS/DVD $120
Careers in Fashion (PowerPoint CD) – CE 767 Do you have a flair for fashion? Why not turn the flair into a career? You can work as a model, show coordinator, make-p artist, hair stylist, modeling agency executive or other jobs in the fashion industry. 2004 ed. 17 slides $50
The Trend: Where Fashion Begins – MEC 703 From Paris to London, Monte Carlo to Milan, and Munich to LA, taste-makers Li Edelkoort, Gucci’s Tom Ford, and Werner Baldessarini seek to identify the spirit of the age and translate it into the next big fashion trend. Edelkoort, Ford, Baldessarini, and others unravel the intricacies of clothing-oriented trend-spotting. In addition, parallel examples of trend-spotting are drawn from BMW subsidiary Designworks/USA, since the automotive industry is as driven by taste as the clothing industry. 2000 ed. 25 min. (SALE) VHS/DVD $150
Basic Apparel (PowerPoint CD) – CE 735 PP PowerPoint presentation guides students through the many aspects of the world of apparel. View clothing construction techniques; learn selection, care and maintenance practices of clothing fabrics and finishes; explore weaving techniques of fibers and yarns; discusses factors influencing apparel selection, analyzes management of the apparel budget; and examines apparel decisions. 2003 ed. 59 slides $90
When Fashion is the Message: Marketing an Image – MEC 704 In the glamorous world of haute couture, marketing means fanfare, glitter, and VIPs. Surveys the fashion industry’s high-profile approach to image-marketing at the influential Dallas Fashion Awards; a Gucci store opening party in Milan; the elite ESCADA showroom in Duesseldorf; and a photo shoot in Berlin with renowned photographer, Albert Watson. Branding, the use of supermodels to boost international appeal,the drawing power of celebrity endorsements and sponsorships are also addressed. 2000 ed. 25 min. (SALE) VHS/DVD $150
Fashion Careers - CE 446 Turn your flair for fashion into a career. In addition to merchandising, other jobs discussed include modeling, modeling agency executive, show coordinator, hair stylist, and make-up artist. Industry experts share information about educational requirements, experience needed, and tips for succeeding in the fashion industry. 1997 ed. 20 min. (SALE) $110
Nike – FH 567 Nike has made sports shoes a household item in 82 countries by leveraging the low-cost labor markets of Southeast Asia and attracting top name “ambassadors with attitude.” Examines how “Nikes” have developed into a mainstream necessity and global icon. 1996 ed. 40 min. (SALE) VHS/DVD $150
Casual Success: Clothing for Work and Leisure – MEC 579 With companies moving toward a corporate casual dress code, our clothing choices have changed dramatically as the lines between work and leisure have begun to blur. Viewers will be able to review corporate dress requirements, options for leisure wear and see how they can purchase clothing to serve both areas of their lives . . . all from the perspective of getting the most out of a clothing budget.2000 ed. 15 min. VHS/DVD $110
Fashion Buying
The Fashion Fair: Buyers and Sellers Under One Roof – MEC 702 CPD is one of the leading fashion fairs worldwide, and Manfred Kronen is its owner. To him, fashion equals emotion, so he never fails to market them together at his huge exhibition hall in Duesseldorf. Features Kronen and the CPD staff in action, tracking them from final arrangements through opening day, including a Toni Gard fashion show and a photo shoot for German Vogue. In addition, the program travels to Shanghai, where trendy undergarments and outerwear are the order of the day. 1999 ed. 25 min. VHS/DVD $150
Wholesaling Fashion Merchandise - CP 341 Fashion merchandising begins long before styles hit the stores. It begins with a designer, who conceptualizes garment styling and fabrication, and it progresses through wholesaling where merchandise is manufactured and sold to retail stores. Presents a behind-the-scenes look at professionals in design and wholesale showrooms discussing how they buy fabrics, design, sell and produce clothing lines. 1994 ed. 30 min. (SALE) $90
Seventh Avenue: America’s Premier Fashion Center – EJD 556 When retailers come to New York in search of the latest fashion innovations, they head for Seventh Avenue. They are shown the newest vendor offerings and choose those that seem headed for success. It’s no simple task to bring these offerings to the marketplace. The road is long and tedious and warrants the expertise of many industrial partners to make the transition from raw materials to finished products successful. Included are the mills that turn fibers into fabric, the designer’s role in the creation of the new styles and silhouettes, production facilities that take the materials and transform them into salable products, and the venues in which the samples are marketed. 2000 ed. 20 min. VHS $125 DVD $145
Merchandise Sourcing in the Global Market - EJD 445 Merchandise buyers once faced a simpler marketplace. The domestic market provided most needs, with occasional foreign sourcing. However, to make the best selections, today’s merchandise buyers must scan every corner of the world. Focuses on both domestic and international markets, how NAFTA and GATT offset foreign buying, and the various arenas in which deals are consummated. 1997 ed. 20 min. VHS $125 DVD $145
Planning the Purchase: Retail Buying - EJD 525A One of the most important factors in the success of any retailer's operation is the purchase of merchandise. To maximize profits, buyers and merchandisers must carefully plan their purchases. Several interviews with merchandise managers and buyers on topics such as six-month plans, past sales analysis, market analysis, and model stock development for both fashion and staple merchandise. Special topics include the buying plan, open-to-buy considerations, resource selection, and timing the purchase. 1999 ed. 20 min. VHS $125 DVD $145
The Buyer Visits the Market to Make the Purchase - EJD 525B Once the buyer has made actual purchase plans, the next stop is the market visit. At the retailer's home office, the general merchandise and divisional merchandise managers make certain that the buyer's plans have been properly prepared. Travel arrangements and buying appointments should be coordinated to maximize the limited time available with vendors. Interviews with market specialists show how they assist store buyers in the purchasing process. 1999 ed. 20 min. VHS $125 DVD $145
Fashion Design
Confessions of a Fashion Designer – LZ 994 The formal dresses by DeBora Rachelle Designs have been worn at award events and formal balls worldwide. Learn how to become a successful fashion designer with behind-the-scenes fitting sessions with customers. Witness how Ms. Rachelle designs over 100 dresses per season with matching accessories. 2007 ed. 12 min VHS/DVD $100
Field Trip: Marc Schneider Jewelry Design – CE 962 Marc Schneider, jewelry designer, takes you on a tour of his facilities, walks you through the steps of designing and making a ring, as well as how to market to clients. With national and international awards, his work is on permanent display at the world renowned Smithsonian Institute. Explains the steps to make jewelry, factors to consider when coordinating accessories, along with what it takes to grow your own business and be a successful entrepreneur. 2007 ed. 25 min. VHS/DVD $120
Visual Design Basics – LS 1003 Teaches the fundamentals of visual design in seven sections: lines, shapes, angles, and curves, rhythm, proportion and scale, balance, groups, and colors. Learn that horizontal, vertical and diagonal lines each send differing emotional messages. What does a square mean? What is the message of a rectangle? Does a square room “feel” different than a rectangular room? What are the “feeling” differences between an angle and a curve? Viewers know they like rhythm in music, but what about visual rhythm? See how proportion, balance, and scale are part of any visual design from public monuments to dining rooms. 2006 ed. CD ROM $80
Design I: The Elements – LZ 965A Anytime you create something, a sketch or a skyscraper, you are designing. Explore the ELEMENTS of design – color, line, shape, form, patterns and texture – in the usual design disciplines: interiors, clothing, landscape, and architecture, as well as more unusual venues. 2006 ed. 23 min. VHS/DVD $100
Eye for Design – LS 961 Goes beyond mere “decorating” or “picking a wardrobe” and into the basics of perception, beauty, and the ecology of environments. Learn how to create visual rhythm, use patterns and repeating motifs in a design, create designs that provide focal points, the message of angles and curves and how to balance the two, how basic shapes (squares, circles, triangles) send differing emotional messages, how to achieve visual balance and the importance of scale, proportion, and the Golden Mean. 2006 ed. 21 min. VHS/DVD $110
Optical Illusions: How to Create Them – CP 907 Optical illusions play tricks with the eye. They are abstract art based on mathematics. Artist Peggy Flores shows students how to make them by demonstrating “moving lines,” shapes that “pop out,” color variations, and interlocking designs. Line, shape, space, and color are discussed and demonstrated with different media as elements of optical illusions. 2005 ed. 24 min. VHS $70
Barbie’s Midlife Crisis: Mighty Mattel Fights Back – FH 937 At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival that may yet prove to be her nemesis. Focuses on Mattel’s strategy, which includes giving traditional Barbie a makeover, dumping Ken, and unleashing My Scene Barbie on the Bratz – all to capture the potent new KGOY (kids growing older younger) market. (US only) 2004 ed. 30 min. VHS/DVD $120
Elements & Principles of Design (PowerPoint CD) – CE 867 Does a garment give an impression of relaxation and comfort, while another seems formal and dignified, while yet another can be minimal, cold and rigid? Learn how design affects our sense and emotions through the use of line, shape, form, texture, color, balance, rhythm, emphasis, proportion, scale and harmony. Whether it’s through furniture, printed materials or apparel, a design can communicate different attitudes, feelings and concepts. 2004 ed. 30 slides $90
Cutting Their Own Cloth: Entrepreneurial Clothing Designers – FH 723 Savage Sisters is an up-and-coming label in trendy fashion sportswear. Examines the process of starting a business on a shoestring budget in a highly competitive industry. The McDermott sisters discuss start-up hurdles such as financing and market/product research; setting goals and sharing responsibilities; determining pricing and profit margins; dealing with logistics; maintaining cash flow; developing a marketing plan; and finding good business advice. 1998 ed. 22 min. VHS/DVD $150
Fashion Illustration: Sketching - TP 202A Steve Stipelman spent 26 years as a fashion illustrator with Women’s Wear Daily as well as doing freelance illustration for many other fashion publications. Steven explores fashion illustration both as an art form and as a communication tool. Shows techniques for illustrating the same garment in multiple ways for different target audiences. By Stanley Garfinkel and Dr. Elizabeth Rhodes. 1991 ed. 23 min. VHS/DVD $90
The World of Fashion - EJD 491 Examines some of the fashion industry components such as women’s wear, men’s wear, children’s wear, and accessories. Suggests how accessories markets will continue to expand and impact fashion in the 21st century. Topics include the importance of secondary designer collections, private label phenomenon, and designers who will be leaders in the new century. 1998 ed. 20 min. VHS $125 DVD $145
Fashion Design Software
Digital Fashion Pro (Windows CD) – HA 1010 A serious fashion design tool for both experienced professionals and aspiring designers throughout the world of fashion. Features over 1,400 templates that allow you to create designs from your imagination, convert hand sketches into a digital format, save time with existing templates, and evaluate how the garment will look before making a sample, control color, all with a choice of over 300 different fabrics. All templates can be re-sized, cut, re-colored, combined, and manipulated for literally unlimited fashion design alternatives. Also, allows you to make spec charts with design measurements for your seamstress or manufacturer. Package includes Windows CD & two video tutorials. 2006 ed. CD $180
The Fashion Illustration Upgrade (Windows CD) – HA 1010A A 2007 enhancement to Digital Fashion Pro. Features over 350 new templates based upon creating a total look for men’s and women’s clothing. Men’s templates pre-blend together pants and tops. Features t-shits, suits, pants & tops, etc. Women’s templates have arms & legs along with designs for dresses, skirts, gowns, sweaters, suits, jogging suits, etc. 2007 ed. CD $110
Digital Fabric 2: The Library of Fabric (Windows CD) – HA 1010B A Digital Fashion Pro enhancement with Bonus Baby templates. Increase the power and options of Digital Fashion Pro with over 1,000 additional digital fabrics to work with. Also, includes over 70 additional baby-clothing templates such as bibs, dresses, infant shirts, and jumpers, plus a video tutorial. 2006 ed. CD $110
Denim Wash Factory Techniques (CD ROM) – HA 1010C A Digital Fashion Pro enhancement on CD ROM. An advanced level techniques course that takes you through the process used by the world’s top denim wash houses. The techniques will give your sketches the same realism of actual jeans coming out of denim wash factories. Learn how to create abrasions, blasting, potassium whiskers, bleach spots, etc. 2006 ed. 2 hrs. (7 videos on CD ROM) $140
Digital Fashion Pro Product Bundle – HA 1010D SAVE $50! Buy Digital Fashion Pro plus three enhancements and save $50. The product bundle includes: HA 1010 Digital Fashion Pro $180 HA 1010A Fashion Illustration Upgrade $110 HA 1010B Digital Fabric: The Library of Fashion $110 HA 1010C Denim Wash Factory Techniques $140 HA 1010D Digital Fashion Pro Product Bundle $490
Patternmaking for Professionals – DEC 977 A complete instructional guide for the sewn-products industry. Fashion design uses the same materials, tools, and processes as non-apparel items such as handbags, backpacks, and tablecloths. A valuable tool for any patternmaking task, from the small boutique fashion designer to large fabric manufacturer. (No preview) 2006 ed. 2 DVD 120 min. $140
Famous Fashion Designers
Mastering Fashion Design: Studying with Vivienne Westwood – MEC 705 Called Britain’s most outrageous, eccentric, and controversial designer, Vivienne Westwood is also a professor of fashion at Berlin’s Academy of Arts. Profiles Westwood while capturing the student experience under her rigorous tutelage. Footage of her apprentices in the classroom, learning the ropes at her London workshop, and putting on a fashion show provides penetrating insights into what it takes to become a top-ranking fashion designer. 2000 ed. 25 min. VHS/DVD $150
Icons of Fashion – THC 978 They are the trend setters, the dream makers, the icons of fashion. Get an insider’s look into the world of fashion as portrayed in the Oscar winning film, The Devil Wears Prada (No preview). 2003 ed. 2 DVDs. 192 min. $50
Fashion Designers – THC 979 From the studios to the runways to the streets, our experts help count down the most influential and important fashion designers (No preview). 2003 ed. 50 min. DVD $50
Donna Karan – THC 980 See how Donna Karan made her name in fashion and discover what she has been doing since selling her company in 2001 (No preview). 2004 ed. 50 min DVD $50
Calvin Klein: A Stylish Obsession – THC 981 The legendary designer talks about his bumpy road to fame, trend setting design and business empire (No preview). 1997 ed. 50 min. DVD $50
The Versace Family – THC 982 See how the famous design house rose to prominence and survived the death of its founder (No preview). 2003 ed. 50 min DVD $50
Halston – THC 983 Examines Roy Halston, a man no one could have imagined would become America’s most celebrated and glamorous fashion designer (No preview). 1998 ed. 50 min. DVD $50
Giorgio Armani: Deconstructing Fashion – THC 984 See where the legendary designer gets his sense of style in this fascinating profile (No preview). 2001 ed. 50 min. DVD $50
Gloria Vanderbilt: An Heir of Style – THC 985 She went from the “little rich girl” to a fashion queen. In seven decades of celebrity, she has forged a name for herself distinct from the legacy of her famous family (No preview). 1997 ed. 50 min DVD $50
Edith Head – THC 986 The customer designer for 1,131 films was one of the first behind-the-scenes designers to achieve celebrity (No preview). 2000 ed. 50 min. DVD $50
Issey Miyake Moves – FH 987 Touring Issey Miyake’s design studio and factory as well as spotlighting his garments on the runway, this program presents a total look at one of the world’s leading fashion designers. Half innovation, half invention, Issey’s pleats & twists has opened up a whole new world of possibilities in fabric by exploiting the process of folding and twisting the fabric by hand & then baking them. (No preview). 1996 ed. 53 min. VHS/DVD $170
Galanos on Galanos: America’s King of High Fashion – FH 98 James Galanos has created sophisticated, elegant, and timeless women’s clothing for more than 40 years. Learn all about the only American designer who is generally acknowledged to have standards equal to the very best in French couture. He has won every major fashion design award and even designed Nancy Reagan’s gowns for inaugural balls. Featuring interviews with Stanly Marcus, Nancy Reagan, and Gustave Tassell provides insights into Galanos’ design creativity (no preview). 1996 ed. 30 min. VHS/DVD $120
Retailing Fashions
It’s a Mall World – FH 953 Examines cultural & psychological aspects of the typical suburban experience--shopping at the mall. Visiting “cathedrals of consumerism” from the Mall of America in Minnesota to Sawgrass Mills Mall in Florida, the program asks fundamental questions about consumerism. Contrasts the cultural experience of “Going to the Mall’ with Internet shopping. 2001 ed. 47 min. VHS/DVD $170
Estee Lauder – CP 844 Follow the president of Estee Lauder as he leaves his corner office to take on challenges that keep the cosmetics industry running – like handcrafting and packaging lipstick, duty as a retail makeup artist, and struggling through beauty boot camp. Behind the glamorous face of Estee Lauder are a lot of skilled employees whose everyday attention to detail is key to keeping the brand popular. 2004 ed. 48 min. VHS/DVD $130
Fashion Retailing – EJD 760 Today, fashion retailing has expanded far past the brick and mortar environments of the past. At one end of the spectrum is the custom house that offers special designs directly at their premises, At the other end, the value merchants bring affordable fashion to the masses. Increasingly, catalog and online operators are making their presence known as fashion merchants. Firms like Marshall Field’s Chico’s, Alan Flusser Custom Shop, Steinmart, and Target show how they are focusing their efforts to make certain that they are achieving their share of the fashion market. 2005 ed. 25 min. VHS $125 DVD $145
How Clothing is Sold: Fashion Merchandising – LS 709 Today, merchandising clothing has moved beyond fashion into branding and licensing. The Italian designer, Armani, has observed “that the merchandise itself is now secondary, what really matters is the brand name or designer label.” In fact, many designers now find that licensing their name is more profitable than actually designing new fashions. Students learn that the decision to buy clothing is part of a complex worldwide system of production and distribution in the fashion business. 2003 ed. 20 min. VHS/DVD $115
Merchandising: The Store as Persuasion – LS 666 A well-merchandised retail store is a finely tuned selling machine. Viewers learn about store layout, p-o-p displays, signage, inventory turn, markups, and the “open wallet syndrome.” See why “sales” have time limits and how even shopping carts and plastic bags influence profits. 2002 ed., 24 min. VHS/DVD $110
Retailing: A Career for the 21st Century - EJD 420 In the 21st century, the playing fields and its roster of players has changed considerably. Some changes now taking place include the transformation of an older mall into one that is more exciting, alternative shopping via cable television and the Internet, how a private-label program develops, the expansion of category killers, and the concept of the store as a brand. Allan Ellinger, director of Marketing Management Group, gives insights as to what the 21st century of retailing will be like. Ray Azoulay, creator of the Macy’s Aeropostale merchandise concept, explains how the private-label line was developed. 1996 ed. 20 min. VHS $125 DVD $145
Promotion: How Retailers Use Special Events - EJD 490 Today, retailers employ various methods to gain consumers attention. Increasingly, they utilize a variety of special events to attract shoppers to their stores. Included are events such as Macy’s Flower Show, Sears Scholarship Competition, Dayton’s Holidazzle Parade, Marshall Field tree lighting ceremony and Harrod’s Annual Sale. 1998 ed. 20 min. VHS $125. DVD $145
Value Shopping in America: A Major Force in Retailing - EJD 526 While the 80s were the era of indulgence, the 90s are the era of value shopping. A real growth market in retailing is the off-price segment with chains like T J Maxx, Burlington Coat Factory, and Steinmart. Video visits outlet centers across the nation such as Sawgrass Mills and Gurnee Mills. Discusses how discounters such as Kmart and Wal-Mart target value shoppers. Also, looks at alternative shopping from catalogs and on the Internet. 1999 ed. 20 min. VHS $125 DVD $145
A Retailing Strategy: The Store is the Brand - EJD 527 Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship Benetton New York store and their factory in Italy. 1999 ed. 20 min. VHS $125 DVD $145
Retailing Trends in the New Millennium – EJD 555 Some retailing trends of the new millennium include entertainment-oriented shopping centers, themed environments, supermarket expansion into atypical product mixes, designer and manufacturer retail flagships, and the continuous explosion of “off-site retailing” with E-tailing as its centerpiece. Others include the growth of temporary retail outlets, the escalation of “store is the brand” retailing, the emergence of “value shopping,” and a recent innovation that markets fashion directly to the consumer through “door to door” selling. 2000 ed. 20 min. VHS $125 DVD $145
The Retail Store – CCP 340 Explains the general organization of a retail store and shows how the various parts of the organization work to present merchandise to customers most effectively. Retailers discuss how they plan and buy their inventories and what they do as products arrive at the stores. In addition, fashion coordinators, buyers and sales associates discuss how they help customers make buying choices. 1994 ed. 30 min. (SALE) $90
DEVISUALS 2008 WHOLE CATALOG
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