Entrepreneurship
Think Small: Finding Big Jobs in Small Business – JI 854 Seven of ten non-governmental workers are employed by small business. Eighty percent of job growth comes from these same companies. Job seekers should be aware that work in small business is often different: You could work directly with the owner/family members. Small businesses are often fast-paced, but directions/priorities can change abruptly. Employees must often wear several hats. There is often less structure—employees must plan and manage their time(No preview). 2002 ed. 25 min. VHS/DVD $180
Retail Site Selection - DE 102 Discusses the important considerations for entrepreneurs in selecting retail business sites. Covers freestanding sites, business-associated sites, and planned shopping centers. Special topics include the principle of cumulative attraction, vacant stores, parking, visibility, leases, and restrictive covenants. Examples include a clothing store chain, a restaurant chain, an equipment rental chain, and several specialty stores. 2001 ed. 19 min. VHS $120 DVD $130
Financial Aspects of Business (PowerPoint CD) – CE 740 PP The management of money is the driving force behind all profitable businesses. PowerPoint presentation explores the role of financing in marketing and business. Students will be shown business calculations and formulas to compute price, profit, costs, and break-even points. The presentation also focuses on showing students how to interpret data found in financial charts and graphs. 2003 ed. 59 slides $100
Business Characteristics (PowerPoint CD) – CE 736 PP PowerPoint presentation illustrates understanding of the different forms of business ownership, including sole proprietorships, partnerships, and corporations. Shows different types of businesses and the activities they perform ranging from the world of computers to sales and service. 2003 ed. 63 slides $100
Do You Have What it Takes? – ETP 637 An overview of what it takes to be an entrepreneur. Describes the entrepreneurial mindset and introduces the model business, a tool to help the student decide what kind of business best matches his or her personal strengths. 1998 ed. 60 min VHS/DVD $160
Tool Set: How Much Money do You Really Need? – ETP 641 Introduces the blind tour, a technique for mapping out a business’s financial requirements. Compares the conventional, commercial bankers’ approach to money with the entrepreneurial approach. Discusses how entrepreneurs can minimize their capital needs. 1998 ed. 60 min. VHS/DVD $160
Making It Work – VTV 547 Once the start-up becomes successful, some restructuring is usually necessary. Discusses how several entrepreneurs reconfigured their internal organization to facilitate effective employee relationship and enhance productivity. 1999 ed. 30 min. (SALE) $100
First Movers – VTV 548 When a product breakthrough puts a company of the fast track to success, new challenges and opportunities arise. Discusses several examples of product pioneers and how they exploited their “first-mover” advantage. 1999 ed. 30 min. (SALE) $100
From Zero to Sixty in Thirty Days - AI 510B See how small businesses are getting more done and gain more sales thanks to the fast and easy installation of new technology. Shows how small businesses can benefit from everything from word database marketing, Internet & contact management software, to powerful client/server networking. Shot on location at a realty business and paper- product wholesaler. 1997 ed. 30 min. (SALE) $100
Using Technology – VTV 550 Harnessing technology can provide the entrepreneur with opportunities to enhance efficiency and profitability. Sample topics include automated production; Asian manufacturing techniques such as “pull vs. batch”; virtual companies and Internet-based marketing; and Intranet communication systems. 1999 ed. 30 min. (SALE) $100
Entrepreneurship for the New Millennium – DE 545 Provides the student with an understanding of the critical elements for new venture creation. Sample topics include: “common characteristics of entrepreneurs”, “developing an effective business plan”, “borrowing, Private Placements, IPO’s and other sources of funding”, “opportunities for starting and growing your business on the Internet”, and “women entrepreneurs.” Special emphasis is placed on the changing world of entrepreneurship in the 2lst century. 1999 ed. 26 min. VHS $125 DVD $135
Starting a Small Business
Field Trip: Marc Schneider Jewelry Design – CE 962 Marc Schneider jewelry designer takes you on a tour of his facilities, walks you through the steps of designing and making a ring, as well as how to market to clients. With national and international awards, his work is on permanent display at the world renowned Smithsonian Institute. Explains the steps to make jewelry, factors to consider when coordinating accessories, along with what it takes to grow your own business and be a successful entrepreneur. 2007 ed. 25 min. VHS/DVD $120
Entry Strategies for Getting Started – ETP 638 Discusses the strategies open to entrepreneurs for starting a new business. Introduces the concept of skill sets, helps the students identify their own skills, and matches up entry strategies with those skills. Explores how to turn a loose idea into a testable concept. 1998 ed. 60 min. VHS/DVD $160
Feasibility: Will it Work? – ETP 639 Introduces students to the “feasibility funnel,” which filters a business idea through a series of clearly defined tests. Asks students to practice their feasibility-testing skills on the ideas of others. Examines how to create formal feasibility studies. 1998 ed. 60 min. VHS/DVD $160
Birth and Growth – VTV 546 Successful entrepreneurs relate their experiences from start-up to developing established businesses. Start-up examples include an innovative adaptation of an existing product; inventing a new product and bringing it to market; and managing supply and demand in rapid growth. 1999 ed. 30 min. (SALE) $100
Franchising
Big Mac Under Attack – FH 840 Hungry consumers are losing their appetite for the world’s largest fast-food company. Is McDonald’s a brand on the verge of collapse, or can it be revitalized? Fat and sugar- laden foods, over-franchising, menu stagnation, and competition with Subway are factors in the giant’s decline. McDonald’s accepts that there are problems, but is determined to fix them. The plan? More customers, more often. 2003 ed. 38 min. VHS/DVD $180
Franchising - DE 103 Discusses franchising industry structures of product and trade-name franchising and business-format franchising. Lists advantages and disadvantages of franchising for the entrepreneur. The latest data from the IFA as to startup costs, financing available and franchise fees. Many examples include an auto dealer, auto-parts wholesaler, fast-food restaurants, and service businesses. 2000 ed. 25 min. VHS $125 DVD $135
Franchises: Making Their Dream Your Dream – ETP 642 Defines franchising and discusses the advantages and disadvantages associated with it. Uses the model business to determine whether franchising is an appropriate entry strategy for an entrepreneur. 1998 ed. 60 min. VHS/DVD $160
Buying/Selling a Business
Buying In/Selling Out – VTV 552 Covers the basics as well as several alternative strategies to buy or sell a business. Sample topics include buyer/seller cooperation; written agreements to avoid later ambiguities; acquisitions and mergers; splitting the firm into new divisions; development agreements; attracting investors; and successful spin-off strategies (No preview allowed). 1999 ed. 30 min. (SALE) $100
Business Plan
Aspects of a Business Plan (PowerPoint CD) – CE 761 Compare management and leadership styles by describing the need for personal management philosophies as well as emphasize the need for liaisons – primarily with other community organizations. Learn communication functions for both external and internal audiences, as well as learn to identify communication barriers and possible solutions. Illustrates a business plan and details financial, marketing and supervisory functions. 2004 ed. 76 slides $100
Vision & Mission Statements (PowerPoint CD) – CE 762 Companies create and use vision and mission statements to effectively communicate long-term business plans. Illustrates the techniques used to ensure effective communication, as well as describes how to create and carry out a business plan. Learn to develop and communicate a vision and mission statement for a business. 2004 ed. 20 slides $70
The Business Plan & Beyond – ETP 563 Explains how to write a readable and effective business plan. Discusses strategies for managing a company’s growth and harvesting its success. 1998 ed. 60 min. VHS/DVD $160
Business Plan Software
Business Plan Pro 2007 (CD ROM) – PAS 104S A complete, versatile software package that shows you how a business plan should look, walks you through the preparation process, and produces a polished plan without extensive training. Easy formats for your business, Q&As, critical fill-in data areas, and help buttons with detailed explanations. Includes spellchecker and a database of banks/venture capital firms for submitting a finished business plan. Instructional package includes CD ROM, over 500 sample business plans, and two-business planning books. 2007 ed. CD ROM $130
Business Plan Pro 2007: eBay Edition (CD ROM) PAS 105S As an eBay seller, it is critical that you understand where all your money is going and how many fees you are really paying. Combines the best-selling business-planning software with the world’s largest marketplace to create an easy-to-follow guide that maximizes your total profit on eBay. Includes sales forecasts, set-up for selling items on eBay, profit and loss statement, eBay and PayPal fees, and eBay specific examples. Instructional package includes CD ROM, over 500 sample business plans, and three business-planning books. 2007 ed. CD ROM $150
Marketing Small Business
Marketing Strategy for Small Business - DE 134A Taped on location at three small businesses. Begins with the need for a business plan, a marketing plan, and identified target markets prior to commencing operations. Discusses implementing marketing strategies as they relate to place, product, promotion and price. Excellent for any course in entrepreneurship, small business management, or marketing. 1995 ed. 21 min. VHS $125 DVD $135
Tool Set: Marketing Your Idea – ETP 640 Focuses on how to achieve goals creatively using minimal resources. Compares traditional marketing techniques to those of entrepreneurial marketing. Contrasts entrepreneurial sales strategies with classic sales strategies. 1998 ed. 60 min VHS/DVD $160
Competing Smart – VTV 549 To be successful, entrepreneurs must understand both their competitive strengths and weaknesses in the marketplace. Vignettes include designing and branding a new product; surviving a failed product introduction; and how excellent customer service leads to increased sales & profits. 1999 ed. 30 min. (SALE) $100
Promotional Strategy for Small Business - DE 134B A comprehensive strategy for attracting customers may be the most important element of the business plan. Leads entrepreneurs through the promotion plan of target market identification, setting communication objectives, setting the appropriation, selecting the communication vehicles, and evaluation. Many helpful suggestions to aid the entrepreneur in gaining maximum results from small ad budgets. 1995 ed. 21 min. VHS $125 DVD $135
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