E-Commerce
eBay: Managing Success – FH 935 Presents the history of eBay; discusses the Web site’s feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. Exposes two vulnerabilities that have come with that success; stock prices that fluctuate with the slightest stumble in company performance, and government’s growing interest in taxing traders’ earnings. In the U.K. alone, more than 10,000 people make some or all of their income from eBay. (US only) 2005 ed. 30 min. VHS/DVD $120
Driving Traffic to Your Web Site – KP 865 Ulla McGee, Manager of PCWorld.com., explains what works, and what does not work in driving traffic to a web site. She likes email marketing with an easy opt in/out, clear privacy policy, and meaningful content. She covers buying keywords on search engines, using offline communications, barter deals, and why some branding opportunities are worthless. 2003 ed. 30 min. VHS/DVD $1l0
Spam – FH 939 What is spam? How do spammers get their unwanted offers into your in-box? And, how can the flow of electronic-junk mail be stopped? Explains how advertisers send spam and presents proactive strategies for combating it: spam filters, blacklists and white lists, opt-in and opt-out protocols, anti-spam legislation, and greater cooperation between legitimate businesses, Internet online-service providers, and consumers. Spammer techniques--how spammers harvest e-mail addresses, use open relays and spoofing to cover their tracks are revealed. 2004 ed. 30 min. VHS/DVD $110
An Introduction to Web Site Design – FH 940 What do online retail outlets, electronic newspapers, blogs, and search engines have in common? They’re all Web sites! Gives viewers a comprehensive introduction to the principles of Web site design--a great first step toward becoming a webmaster or an interactive media designer. Explains how to identify the target audience, determine the site’s core purpose, address technological issues, create visual appeal, and carry out a test/evaluation/update cycle. Interviews with two successful Web site designers illustrate how it all comes together in the real world. 2004 ed. 25 min. VHS/DVD $110
Interactive and Multi-Channel Marketing – CIM 836 Illustrates both B2B and B2C Internet marketing. Shows that enhancing customer value and relationship marketing can be achieved by either stand alone sites or Internet/bricks and mortar combinations. SmartHome case. 2004 ed. 30 min. VHS $110
E-Commerce in Business – FH 842 Behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth, revenue, and future of MP3’s Web site, visiting Ford’s online “showroom,” and showcasing the customer benefits of Coronet-Fashion at Work’s online planning system, this program presents compelling case studies of the Internet’s use to capture new markets. 2003 ed. 30 min. VHS/DVD $130
ebay and Napster: Change Agents – FH 795 eBay and Napster are redefining established paradigms of online interactivity. In segment one, NewsHour correspondent Spencer Michels explores e-Bay’s phenomenal success with and CEO Margaret Whitman while addressing concerns related to fraudulent merchandise and shill bidding. In segment two, Michels examines the roots of the Napster case through interviews with partisans on both sides of the dispute. 2000 ed. 26 min. VHS/DVD $110
Internet Research Techniques – TSC 787 Addresses the critical thinking process that helps distinguish relevant sources from the clutter. Effective use of common search engines are reviewed, along with tips to assess the validity of the material discovered. Shows students how to save time and help improve the quality of their research. 2004 ed. 6 min. $70
E-Commerce: Business to Business – DE 653 In the world of B2B e-commerce, volatility is so endemic it’s hard to keep up with the winners and losers. Marketers must overcome and modify traditional buying behavior based on personal contacts. Industry-Sponsored-Marketplaces (ISMs) are competing with Independent-Net-Markets (INMs) while individual companies are creating their own IPC networks. By Dr.Rutsohn, 2001 ed. 28 min. VHS $125 DVD $135
Doing Research on the Internet (CD) – EVN 668 The Internet is a valuable tool for students who need to do research. Presents helpful tips that will optimize the search for critical data. Includes an interactive study guide. 2002 ed. 30 min. $100
HTML Basics – CP 755 Introduces the subject of HTML hand coding with practical, detailed information backed up by plenty of hands-on exercises. A dozen HTML lessons provide all the information learners need to build a basic Web page, how to create and manipulate text, color, images, links, tables, and frames. A built-in text editor and browser will have students writing code right along with the interactive, self-paced lessons. Section summaries, 36 practice exercises, and 144 scorable test questions will enhance knowledge retention. An animated slideshow illustrates production, design, and information technology career paths in the growing digital media industry. 2002 ed. DVD $120
Advertising and Marketing on the Internet - DE 512 Is the Internet "Marketing Heaven" or just an overrated marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing & advertising on the Internet. Special topics include target audiences, structural considerations, efficiency, closure, and critical issues in Web-page design. By Dr. Rutsohn 2001 ed. 26 min. VHS $125 DVD $135
How to Design Your Own Web Site: Parts I & II – EVN 558 Part I covers what a Web site is, the importance of Web design, important terms for Web designers, tools needed and Web design strategy. Part II covers creating a Web site using HTML; how to create HTML tags, hyperlinks, graphics, sounds, movies; and uploading your Web site. Two high-tech productions that are presented in an easy-to-understand format. 2000 ed. 16 min. 12 min. VHS/DVD $115
Dot.Com Commercials – LIA 609 Features the best of Dot.com commercials from both the US and around the world. Dot.com/Internet marketers have become major players in TV advertising, particularly during Superbowls. A “must video” for any Internet advertising or e-commerce course. (No preview) 2001 ed. 25 min.(SALE) $100
Customer Relationship Management – MCL 711 The National Association of Realtors is the largest professional trade association in the U.S. In response to complaints from members trapped in an endless loop of voice mail, the NAR created a dedicated customer contact center. NAR chose Apropos Technology to implement a solution that would add live Web chats and other functionality to their contact center. Apropos’ software now ensures that all customer interactions are handled efficiently. 2002 ed. 10 min. $110
From Zero to Sixty in Thirty Days - AI 510B See how small businesses are getting more done and gain more sales thanks to the fast and easy installation of new technology. Shows how small businesses can benefit from everything from database marketing, Internet & contact management software, to powerful client/server networking. Shot on location at a realty business and paper- products wholesaler. 1997 ed. 30 min. (SALE) $100
Using Technology – VTV 550 Harnessing technology can provide the entrepreneur with opportunities to enhance efficiency and profitability. Sample topics include automated production; Asian manufacturing techniques such as “pull vs. batch”; virtual companies and Internet-based marketing; and “Intranet” communication systems. 1999 ed. 30 min. (SALE) $100
E-Commerce Software
Business Plan Pro 2007: eBay Edition (CD ROM) PAS 105S As an eBay seller, it is critical that you understand where all your money is going and how many fees you are really paying. Combines the best-selling business-planning software with the world’s largest marketplace to create an easy-to-follow guide that maximizes your total profit on eBay. Includes sales forecasts, set-up for selling items on eBay, profit and loss statement, eBay and PayPal fees, and eBay specific examples. Instructional package includes CD ROM, over 500 sample business plans, and three business-planning books. 2007 ed. CD ROM $150
Introduction to Internet Searching – DSL 883 Designed for both novice and experienced Internet users who want to quickly and easily find relevant web pages, news articles, pictures, and other resources. Easy-to-follow examples show you how to effectively use most of the Internet’s popular search engines and directories. Begins with a quick review of basic search strategies and moves on to cover topics such as advanced Google search operators, other search tools, evaluating web resources for relevance and accuracy, and search engine optimization. 2004 ed. 5 hours CD ROM $60
DEVISUALS 2008 WHOLE CATALOG
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