Visual Merchandising - DE 107

Shows how to build effective visual merchandising presentations. Includes the design principles of emphasis, line, balance, and color. Display arrangements of pyramid, step, zigzag, repetition, and radiation. Design precepts of harmony, contrast, and unity. Special topics include the use of label merchandise in displays, layering, and trend stations. Includes over 100 new displays and demonstrations by several professional visual merchandisers. 2009 ed. 25 min.

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$140

Fashion Display Skills - DE 121

Goes beyond basic display to a hands-on, step-by- step approach to developing display building skills. Techniques shown in depth are the dressing of a mannequin, dressing a shirt form, dressing a coat form, and the enhancing of waterfall displays. 2000 ed. 20 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$135

Display Lighting - DE 126

Shows how to effectively use lighting to increase display pulling power. Includes sections on lamps, equipment, special effects, light level, and using light to direct attention. Includes lots of in-store examples. 2009 ed. 21 min.

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$140

Supermarket Persuasion: What Marketers Know – LS 313

A supermarket video tour shows how food displays are carefully planned to direct shopper traffic throughout the store. See how “high demand” items like milk and meat are located to pull shoppers around the store perimeter and past high-profit impulse items. Learn how coupons, end-cap and POP displays are all intended to help fill up the shopping cart. 2002 ed. 23 min.

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Artistic Merchandising Design (PowerPoint® CD) – CE 1085

Display helps retailers increase the overall effectiveness of their store layout. Discusses how the artistic design of displays play an important role in retailing success. Various artistic features are examined with examples of each. Includes tips to choose the best display for different types of merchandise. 2009 ed.

58 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75

Coke’s Water Bomb: The Dasani Fiasco – FH 933

On a British sitcom, two characters bottle tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani’s progressive PR nightmare in Britain – first as newspapers screamed “Coke Sells Tap Water for 95p,” and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten. Without Dasani, Coke has no bottled water product for the lucrative European market. 2004 ed. 29 min.

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Orders will be serviced by DEV in U.S.A.  Enquiries to Steve Say -  filmo@filmo.com