Event Marketing – DE 1278

Explains that “event marketing” includes both the marketing of an event and marketing with an event. Covers social entertainment events such as fairs, festivals, cause-related, and street events. Also covers business events such as trade shows, seminars and expos. In addition to numerous local events, the program includes the large regional events of the Calgary Stampede, Bele Chere Festival, Mountain State Fair and the Southeast Franchising Expo. 2010 ed. 20 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$135

Marketing’s 4 Ps: The Consumer Angle – LS 1206

 

Students learn the traditional four “Ps” of the marketing mix--product, place, price, and promotion and how the focus of the four “P,” is on customer satisfaction. With pertinent examples from popular, everyday brand extensions, students gain an understanding of how pricing strategies really work, how marketers target different consumers with identical products, and how positioning and branding generate profit. 2009 ed. 18 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Introduction to Marketing - DE 115

Defines an effective macro-marketing system as the “delivery of a standard of living.” Discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Features examples and interviews from both consumer and business/organizational markets. Suggests an Internet presence can be a marketing tool for nearly all organizations. Uses an eBay auction to demonstrate the interaction of supply & demand to determine “market price.” An excellent DVD for in introductory marketing course or for a marketing section in any business course. 2008 ed. 19 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$135

Marketing Strategy for Small Business – DE 1 34A

Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing concept of customer satisfaction and profit maximization. Suggests how to identify target markets and meet their needs with a proper marketing mix. Features several small businesses including manufacturers, retailers and service providers. Excellent for any course in entrepreneurship, small business management, or marketing. 2008 ed. 24 min.

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$140

Retail, Marketing, & Sales – FH 1224 People who enjoy dealing with others and connecting them with products they want are a natural for a rewarding career in retail, marketing, or sales. Spend some face time with a retail sales manager, a merchandise manager, a distribution manager, a marketing manager, a promotions manager, a public relations specialist, an advertising sales agent, a real estate agent/broker, and an e-commerce specialist. 2009 ed.21 min.

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Career Cluster: Marketing, Sales & Services – CE 1057

Helps students understand the myriad career opportunities in marketing, sales, & service industries. Topics include job availability, education & travel requirements, and salary ranges. Viewers will see successful professionals discuss their own marketing career choices, how they entered those fields, overcame obstacles, and eventually climbed the ladder of success. Seven different career pathways leading to 35 different job titles are highlighted. 2008 ed. 25 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$170

Advertising, Public Relations, & Marketing Careers – CYC 1208 ADVERTISING:

Follows graduating advertising students as they intern at an advertising agency. They show and discuss how every day is constantly changing and different at an agency. They spend time in different departments such as creative, account relations, and media buying.

PUBLIC RELATIONS: Follows graduating public- relations students as they intern at a TV station and a PR agency. They show and discuss the challenges of wearing many hats and doing everything during a special event. What they like best is helping their clients grow and accomplish their objectives.

MARKETING: Follows graduating marketing majors as they finish their internships and seek full time positions. The variety of tasks, travel, and meeting new people are what they like best about a career in marketing. (No preview) 2006 ed. 60 min.

3DVDs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$180

Marketing Nonprofit Organizations in Today’s Economy – DE 127

The proliferation of nonprofit organizations coupled with a rapidly changing economy has resulted in fierce competition among these organizations to develop beneficial exchange relationships with clients. Aggressive marketing strategies have resulted in both positive outcomes like “partnering” and negative outcomes like “chugging.” Focuses on marketing issues, problems, and strategies facing nonprofit organizations. Special emphasis is placed on charitable organizations. 2005 ed. 24 min.

VHS (SALE).................................................... $30

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$140

Introduction to Marketing – CIM 819

Presents the fundamentals of marketing through a tourism destination program. Las Vegas case study. 2004 ed. 30 min.

VHS (SALE) ................................................... $30

Pillars of Marketing – CE 765

Presents seven pillars of marketing: distribution, financing, marketing-information systems, pricing, product/service management, promotion and selling. Explains how to gather information and teaches the concepts and strategies affecting price, as well as how to satisfy customer’s perceptions of value. Teaches how to maintain and manage a product/service based on the market. Learn how to determine and respond to a client’s wants and needs. 7 sections, 5 printable resources and 16 web resources. 2004 ed. 87 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$190

Relationship Marketing - DE 405

Emphasizes the basic concepts underlying an effective relationship-marketing program and discusses the six major steps involved in establishing a program. To demonstrate theory and illustrate that relationship marketing strategies are applicable to both small and large businesses, examples are drawn from Saturn, John Deere, and Harley Davidson. In addition, interviews with successful entrepreneurs are integrated throughout the program. By Dr. Rutsohn 1995 ed. 27 min.

VHS (SALE) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$30
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$140

An Introduction to DECA (PowerPoint® CD) – CE 1089

DECA is a national association that enhances educational and career opportunities for students interested in marketing, management and entrepreneurship. DECA membership helps students build self-esteem, develop leadership abilities, become involved in service projects, and compete with other DECA members on district, state & national levels. The organizational structure of DECA is examined along with interesting facts and the marketing competitive events. 2009 ed.

46 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95

The 4 P’s (PowerPoint® CD) – CE 1090

Product, price, place and promotion are the four components marketing managers focus on when making decisions. Discuses how these functions of the marketing mix contribute to a business’ strategy and success. Various examples of marketing techniques are given and how they fall into each category of the 4 P’s. Also discusses the importance of coordination and communication throughout the use and implementation of the marketing mix. 2009 ed.

35 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95

Marketing Technology (PowerPoint® CD) – CE 1101

Marketing strategy and technology go hand-in-hand. Businesses rely on marketing technology to help develop their products, determine customer needs, understand the effectiveness of their advertising efforts, etc. Discusses the various forms of marketing technology and how it is used to implement strategies and reach goals. Different types of consumer groups are also discussed along with their acceptance of marketing technologies. 2009 ed.

51 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85

SWOT Analysis (PowerPoint® CD) – CE 1142

SWOT analysis has been used for many years by firms as a tool to help them make business decisions. Talks about the role SWOT analysis plays in altering business strategies and ultimately determining their success. The different parts of the analysis are broken down, discussed piece by piece, examples of each function, along with the analysis as a whole. 2009 ed.

32 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85

Market Segmentation

Marketing to Multi-Ethnic Consumers – EJD 1024

It’s no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs. African American, Hispanic and Asian consumers are becoming major purchasers of all merchandise. Manufacturers, retailers and other channel members are employing new strategies to attract these market segments. Interviews with leading representatives of the major ethnicities and a wealth of footage underscore the marketing techniques employed to reach these markets. 2008 ed. 20 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160

Target Marketing: Harley- Davidson – MCL 1255

Harley-Davidson has a long history of marketing to women. In recent years, the women’s market has taken off, becoming the fastest growing market of motorcycle purchasers. In 2006, women accounted for 10% of new Harley-Davidson motorcycle sales. In approaching this market, Harley has used psychographic rather than demographic segmentation. Psychographic segmentation focuses on values, beliefs and lifestyles rather than traditional demographic divisions. 2007 ed. 8 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95

Data Base Marketing: Critical to Success in Today’s Environment - DE 468

 

In today’s competitive environment, more companies are recognizing that the most promising way to build and keep the right kind of customer is one-to-one marketing. To be both efficient and effective, organizations must be able to identify customers and potential customers that represent the greatest lifetime value to the company. A comprehensive database provides the necessary information to accomplish this task. Identifies the essential components of an effective database and how to use the Internet for database marketing. By Dr. Rutsohn 1997 ed. 23 min.

 

VHS (SALE)$30
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Product Decisions

Design Battles: Competition for Japan’s Cell Phone Market – FH 1147

Almost any industry has its Holy Grail. For cell phone makers, it’s a smaller, slimmer, and lighter model with a bigger screen and more functions. Examines the struggle for dominance in the Japanese cell phone market--a viable litmus test for worldwide technology consumption. See South Korea’s LG Electronics as it tries to crack the market. In turn, Japan’s NEC searches for a phone that will outdo LG’s slimness, while Sony Ericsson workshops a design it hopes will endure. Meetings in which engineering and design teams go head-to-head illustrate the urgency and high stakes involved. 2007 ed. 49 min.

DVD ........................................................... $190

Microsoft’s Vista: The Product Launch – FH 1070

Seven years and $10 billion in the making, Microsoft’s Vista is more than just an operating system; it’s a paradigm shift. Takes viewers into the meetings and inside the minds that decided on key aspects of the operating system and its debut. CEO Steve Ballmer, Windows Marketing Vice President Mike Sievert, Vista Design Director Tjeerd Hoek, Vista Creative Director Jenny Lam, discuss the development of Vista, the Vista “Wow” advertising campaign, pre-launch PR events, the maddening delays that plagued the project, and even the design of the iconic Start button. 2007 ed. 30 min.

DVD   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

The Chewing Gum War: A Case Study in Market Share – FH 1236

Cadbury Schweppes has ventured into the chewing gum market-–taking on Wrigley’s, the global industry leader. Examines Cadbury’s multipronged product launch and Wrigley’s countermeasures, revealing the tactics, goals, and public fallout emerging from this raging “gum battle.” Retailers describe how the war is playing out at the cash register. Underscoring the burgeoning consumption of both companies’ products, the program also looks at the environmental impact of the chewing gum war. 2007 ed. 28 min.

DVD   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Design – MIC 1196

Re-think the 20th century through six design concepts that shaped our history. The bubble Club Sofa, BIC® Cristal® Pen, Akari Lamp, Hoover Vacuum Cleaner, DS19, and IMac Computer all embodied the two requirements of a great design--they were innovative products and they were aesthetically pleasing. They were also instant successes influencing future product lines. Explores the development and concept of each of these archetypal products. Combining archival images and film excerpts with music and popular culture, this unique documentary outlines the social, political, and cultural climate in which each item was invented. (No preview) 2006 ed. 156 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$100

Coke’s Water Bomb: The Dasani Fiasco – FH 933

On a British sitcom, two characters bottle tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani’s progressive PR nightmare in Britain – first as newspapers screamed “Coke Sells Tap Water for 95p,” and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten. Without Dasani, Coke has no bottled water product for the lucrative European market. 2004 ed. 29 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Electronics: Polaroid’s Passport Photo Business in a Box – FH 946

The task: design and build an all-in-one camera with an integrated printer that produces instant digital pictures. Follows a team of industrial and electronics designers at Polaroid’s U.K. headquarters as they take on this challenge. The process unfolds neatly as the idea jumps from paper, to 3-D model, to computer- assisted design program, to prototype. Eventually, the designers debug the prototype and a professional photographer puts the production model through its paces. 2002 ed. 15 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$90

The Launch: A Product is Born – FH 846

The challenge: create the ultimate barbecue grill. The time-line: five weeks! The pressure: intense! By focusing on one case study, this program illustrates the development process that every new product goes through. Team members from a well-known design firm and a client company take viewers on a wild ride that begins with a kickoff meeting and ends, a mere 34 days later, with the launch of a prototype. Field research, brainstorming, concepting, designing, model-making, and fabricating are demonstrated as the designers, engineers, and machinists hurry to get the job done. 2003 ed. 51 min.

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Digital Cool – FH 851

Korean high-tech powerhouse, Samsung Electronics, engages and expands its target markets by continually designing, developing, and reinventing its products. Topics include consumer research, design, manufacturing, team-building, and sales. In the ideas lab, visionaries apply their expertise on items ranging from cell phones to the digital home. 2003 ed. 47 min.

DVD (SALE) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50
DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$190

Branding Decisions

Last Call for Guinness? A Famous Brand Adapts to the 21st Century – FH 1250

With 250 years of history, Guinness is one of Britain’s best-loved brands. Analyzes the Guinness strategy for survival in today’s market, one currently dominated by lighter, sweeter drinks. Examines the company’s latest offering, Guinness Red, and the ambitious and hugely expensive advertising campaign created to promote it. TV spots from Guinness ad campaigns are included in this informative marketing case study. 2007 ed. 28 min

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Branding: Newman’s Own Organics – MCL 1268

Newman’s Own Organics is a small company with a big brand was started as a division of the already established company, Newman’s Own. Newman’s Own is a successful brand of packaged foods founded by the late veteran actor and philanthropist, Paul Newman. Although the success of its parent brand gave them a fast start in the market, the quality of Newman’s Own Organic products keeps customers coming back. 2007 ed. 6 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85

Brand Management: Chase – MCL 1269

In 2004, JP Morgan Chase merged with Bank One to become the second largest bank in the United States. Before the merger, both companies were major banks with tens of thousands of employees and hundreds of thousands of customers. The combined company was faced with the challenge of creating a new cohesive brand which would satisfy current customers as well as new ones. 2007 ed. 8 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95

Product Strategies: Wild Oats Market – MCL 1256

Based in Boulder, Colorado, Wild Oats Market sells natural and organic food, dietary supplements and environmentally friendly household and body care products. Starting in 1987 with a single store, the company now operates more than 110 stores in 24 states. In 2003, Wild Oats Markets started selling products under the Wild Oats brand. Developing a private label is a natural step for many retailers. To differentiate their brand, Wild Oats concentrates on quality rather than price. 2007 ed. 8 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95

Elle MacPherson: Super Business Model – FH 1067

 

In a celebrity-obsessed culture, Australia’s Elle MacPherson stands out. Known as “The Body” from her modeling days, she is also known as a dynamic business executive with keen insight into branding on a global scale. Tracks Macpherson’s career as an entrepreneur, from the enduring success of her mid- market Intimates lingerie line, to her expansion into skincare products, to the launch of her upscale Boudoir lingerie line. Her early successes at licensing her name and likeness to lingerie retailer Bendon and her later work as executive director of surf apparel company Hot Tuna are also examined. 2007 ed. 29 min.

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Cola Wars: Message in a Bottle – FH 930

 

Examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla’s Zafer Iqbal and Mecca’s Tawfiq Mathlouthi tell the story of two opportunistic, politically correct David’s taking on a marketplace Goliath while Coke executives share their plan for defense against an unprecedented commercial threat. 2004 ed. 50 min.

DVD (SALE) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50
DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Coke’s Water Bomb: The Dasani Fiasco – FH 933

 

On a British sitcom, two characters bottle tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani’s progressive PR nightmare in Britain – first as newspapers screamed “Coke Sells Tap Water for 95p,” and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten. Without Dasani, Coke has no bottled water product for the lucrative European market. 2004 ed. 29 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Get Cartier: Defending a Crown – FH 936

As a market leader in high-end jewelry, Cartier has long defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label, Louis Vuitton, launched its own line of fine jewelry--a move interpreted as a direct attack on the king of jewelers. Business journalist, Virginia Eastman, gains unprecedented access to exclusive Cartier parties and PR events to observe the company’s strategy for retaining its dominant position as jeweler to royalty, celebrities, and the wealthy. 2004 ed. 30 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Name Brand Counterfeiting: A Global Economics Crisis – FH 944

 

Cheap look-alikes are flooding the world’s markets, depriving legitimate manufacturers of hundreds of billions of dollars. This eye-opening expose’ follows the anti-counterfeit investigators of Cartier and BIC from their headquarters to New York, Nigeria and China as they hurry to trace and stop the flow of illegal goods at the source. But, carrying out raids against the vendors, Internet merchants, and wholesalers require time, which is not on their side. Every day, inferior fakes are siphoning off sales while tarnishing their products’ quality reputations. 2002 ed. 53 min.

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$190

In Brands We Trust – FH 942

After ”OK,” “Coke” is the most widespread word in the world. How did branding evolve into a global force that packages lifestyles, commodities personal values, and represents cultural institutions? Anti-corporate crusader, Naomi Klein, astutely addresses the concept of branding; its history, its impact on youth, key visionaries, and the convergence of brands and culture. The growing backlash against branding is discussed: Coke, Nike, Channel, Apple, and Benetton are spotlighted. 2002 ed. 52 min.

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$190

Graphic Design: What’s in a Logo? – FH 852

Graphic designers with the consulting firm, Navy Blue, must produce a new corporate identity for Digital Animations Group. Their task is to create a logo that captures the company’s spirit and works across different formats such as on paper, signs, windows, and Web pages. Follows the entire process from sitting down with the client to determine the mission, to brainstorming and pitching proposals, to unveiling the finished product. 15 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$70

No Logo: Brands, Globalization & Resistance – MEF 773

Naomi Klein explores why some of the world’s best- known brands have become targets of anti-corporate campaigns. Taking aim at the growing economic and cultural reach of multinational corporations, Klein argues that the costs of globalization have been the disappearance of public space, consumer choice, and stable, meaningful work.

(No preview) 2003 ed. 40 min. DVD

UNIVERSITY . . . . . . . . . . . . . . . . . . . . . . . . . . . .$290
HIGH SCHOOL . . . . . . . . . . . . . . . . . . . . . . . . . .$175

A Marketing Strategy: Energizing the Brand – EJD 670

To avoid the constant price competition associated with widely distributed manufacturer brands, many retail chains have developed their own private label. Although successful, many of these retailers never really “energized” their private labels to maximize their profit potential. Simon Graj discusses how his consulting firm has helped such chains as Sears, Carter’s and Saks 5th Avenue revitalize their businesses with a marketing strategy of energizing existing brands and developing new private labels. 2002 ed., 20 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160

A Retailing Strategy: The Store is the Brand - EJD 527

Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship Benetton New York store and the factory in Italy. 1999 ed. 20 min.

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160

Packaging Decisions

Bottled Up: Repackaging the Brand – FH 950

Developing a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. Follows the process from prototype to final design and the emergence of a new product. The team enlists the help of a renowned package-design guru and, after a harrowing test period, eventually commissions a line of squeeze-bottles from a large German manufacturer. Meanwhile, the marketing director and a graphic designer work out a new concept for the bottle’s label. 2005 ed. 25 min.

DVD (SALE) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50
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Packaging: The Science of Temptation – LS 605

Packaging not only contains products, it also creates them. Cites market research that shows how the package shape, size, color, and language all influence consumer perception of the product. Discusses government labeling requirements -- and powerful package languages that are not regulated at all. In today's retail environment, the consumer serves himself/herself -–essentially, the package is the salesperson. 2000 ed. 20 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Channels of Distribution

Channels of Distribution - DE 109 Suggests reasons why some marketers employ direct and others indirect distribution – covers advantages and disadvantages of each alternative. Diagrams and shows examples of the common consumer and business market channels. A separate section covers channels in the service industries. Special topics include multi-channel systems, vertical marketing systems, service channels, Internet channels, and strategic channel decisions. 2002 ed. 22 min.

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$140

Business-to-Business Marketing: High Sierra Sport Company – MCL 1265

Specializing in adventure-travel equipment, High Sierra has grown to become the tenth largest outdoor company in the United States. High Sierra’s innovative product lines are sold worldwide to a broad range of consumers, ranging from professional athletes to business executives. But the company operates no retail stores or sell through its website. Instead, High Sierra uses business-to-business marketing to sell through channel members. 2007 ed. 8 min

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95

Business is Blooming: The International Floral Industry – FH 932

The typical Valentine’s Day bouquet is the product of an elaborate South American growing operation, a complicated airborne distribution network, and sophisticated European trading markets akin to stock exchanges. Describes the entire process in detail, illustrating the global nature of the floral industry. Shot in Ecuador, Colombia, France, and Hollywood. Shows how supply and demand, seasonal dynamics, global competition, and other issues affect production and transportation of a fragile, perishable commodity – which, although traded on a massive scale, moves according to market forces. 2003 ed. 53 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$180

Systems of Distribution Channels (PowerPoint CD) – CE 746

Distribution involves moving or transferring product ownership from producer to consumer or user. PowerPoint presentation explains distribution planning by emphasizing physical distribution activities and costs associated with distribution. Students learn about the impact of technology on marketing logistics. 2003 ed.

49 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$90

The Role of Wholesalers

(PowerPoint® CD) – CE 1088

Many common convenience products are distributed through wholesales. Provides information as to why wholesale distribution is beneficial to retailers as well as consumers. Covers the differences between wholesalers, producers and retailers. To reinforce the concepts and relate the ideas to students’ lives, common products and companies are used as examples. 2009 ed.

34 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75

Pricing Decisions

Pricing Strategies: Whirlpool Corporation – MCL 1258

Pricing falls within the gray area between covering costs and maximizing profits without exceeding what the market will bear. Determining prices demands knowledge of target markets, what the industry at large is doing and how an individual product fits into an organization’s overall marketing strategy. Whirlpool is the world’s largest appliance manufacturer. At any given time, their products may be found at a variety of retailers with some variability in pricing strategy from store to store and region to region. 2007 ed. 8 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95

Pricing Concepts: Washburn Guitar – MCL 1259

Washburn Guitar’s history is steeped in the tradition of fine instrument making. Washburn produces a wide range of acoustic and electric guitars with annual sales of 50,000 guitars, totaling 40 million dollars. The company promises customers that each guitar represents the finest quality at the best possible price. They offer their guitars at four key price points for every skill level of player. 2007 ed. 8 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95

What is Price? Basic Ideas in Economic Literacy – LS 959

Everything has a price tag, but who sets the price? What is behind a price tag? Why do we insist on putting a price on just about everything? We don’t! That’s the first of many surprising lessons. A price is not an arbitrary number someone “puts” on something. Price is information disguised as a number. Understand how it influences consumer behavior, sends a message from the producer, allows the consumer to talk back, and plays a vital role in a market economy. 2006 ed. 20 min.

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Marketing & Pricing Concepts (PowerPoint CD) – CE 1032

Designed to teach students the basics of marketing and pricing as they relate to retail and wholesale industries. An in-depth examination of the four P’s, supply and demand, SWOT assessments and various psychological and promotional pricing techniques will provide students with a greater understanding of pricing decisions. Students will also learn the role of pricing as it relates to advertising, store discounts and marketing research. 2007 ed.

75 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85

Supply & Demand (PowerPoint® CD) – CE 1139

Supply & Demand could arguably be the most important concept in economics and pricing products. The laws of both are discussed and differentiated, showing how their inverse relationship impacts one another. Also examined are common products and how they would be affected by supply and demand, giving a real world application of this concept. 2009 ed.

30 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85

Pricing Strategies & Concepts (PowerPoint CD) – CE 743

Pricing plays an important role in business. Identifies the role of pricing by explaining pricing, place, and promotion decisions. Students learn to compare and contrast pricing policies and to calculate a product’s price. 2003 ed.

CD 52 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . .$90

Marketing Research

Managing Marketing Information: Nielsen Media Research – MCL 1261

Whatever you watched on television last night, Nielsen Media Research can tell you how many other people watched it also. They have tracked television viewing for the past 50 years, 24/7, 365 days a year. Nielsen gathers information about who’s watching what on TV. Nielsen’s clients include television networks, advertisers, ad agencies and cable providers. 2007 ed. 8 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95

Doing Research on the Internet (CD) – EVN 668

The Internet is a valuable tool for students who need to do research. Presents helpful tips that will optimize the search for critical data. Includes an interactive study guide. 2002 ed. 30 min. activity.

CD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$100

Marketing Research (PowerPoint® CD) – CE 1104

Companies in today’s society would have a hard time understanding the competitive business world without marketing research. Discusses the numerous research techniques used in business to help determine customer needs, wants, opinions and whether or not they would purchase a company’s products or services. Different methods are compared and numerous examples are given for each. 2009 ed.

 

47 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85

Global Surveys & Research (PowerPoint® CD) - CE 1140

Global research is becoming an important part of marketing research. When companies go international, global research becomes a necessity in creating a successful business plan. Discusses the importance of understanding global research concepts, how they vary for different countries, and factors that must be considered when carrying out global research. 2009 ed.

40 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75

Statistics & Projections (PowerPoint® CD) – CE 1141

The analysis of statistical data helps businesses make future projections. Discusses the importance of retrieving statistics from survey results and using them to improve business effectiveness and efficiency. Basic statistical calculations are examined along with the role they play in business strategies. Also analyzes the variety of methods used to display statistical data after it has been formulated. Different types of projections are also classified along with how they are created. 2009 ed.

41 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75

Retailing

Retail Site Selection – DE 102

Discusses the important considerations for entrepreneurs in selecting retail locations. Covers freestanding sites, business-associated sites, renovated CBDs, and planned shopping centers. Special topics include the principle of cumulative attraction, vacant stores, parking, visibility, negotiating leases, & lease restrictive covenants. A new section shows how to use the Internet for site-selection data such as Census Bureau demographics, state transportation department traffic counts, and computer-modeling location consulting firms. Examples include a clothing-store chain, a home- furnishing store chain, two fast-food chains, an equipment-rental chain, and specialty stores.

2009 ed. 23 min.

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$140

Franchising – DE 103

Discusses the franchising industry structures of product-trade name and business-format franchises. Outlines both the advantages and disadvantages of an entrepreneur going into business as a franchise compared to being an independent operation. Includes in-store footage and interviews with franchisors as to why they elected to expand operations through franchising rather than internally financed growth. Special sections on franchisee qualifications and the importance of due diligence in buying a franchise. Includes some lists such as the fastest-growing and lowest-cost franchises; sources of franchise information such as the IFA, Internet, and franchise expos; special programs for minorities and veterans; and current trends in franchising.

2010 ed. 23 min

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$140

Addicted to Cheap Shopping? Why the Real Cost of Goods Keeps Going Down – FH 1064

Host, Libby Potter, travels the world as she takes a meaningful look at the economics behind inexpensive goods for sale in big-box stores and malls. Cost-cutting through supply chain management, economies of scale, the Wal-Mart effect, and the no-frills philosophy of IKEA are addressed. The triumphs and woes of China, in its role as manufacturer for the world is given special attention. Also considers the hidden societal costs of cheap goods, sweatshop labor and the environmental impact of cavalier over- consumption, and questions how much longer prices can continue to drop as China’s standard of living rises. 2007 ed. 59 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$190

The Age of Wal-Mart: Inside America’s Most Powerful Company – FH 1019

CNBC’s David Faber scrutinizes Wal-Mart to understand how the company has become so successful and whether this juggernaut can continue to succeed in the face of increased opposition. Faber takes viewers from an annual managers’ meeting to the opening of a new store in China where Wal-Mart is one of the country’s leading importers. Faber also sits down for a chat with CEO Lee Scott, who addresses criticism over outsourcing, community friction, lawsuits, and other issues. 2004 ed. 90 min

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$190

Multiculturalism: How Retailers Reposition Themselves to Address Ethnic Diversity - EJD 976

In a time where the “one size fits all” concept no longer serves the needs of all consumers, retailers are making special efforts to tailor their inventories to appeal to African Americans, Hispanics, and Asian Americans along with their Caucasian counterparts. Industry professionals such as the CEO of Phat Fashions, The President of Sean Jean Clothing, the President of Uptown Magazine and CEO of NuAmerica Agency relate their experiences regarding the multicultural retail arena. Their interviews are integrated with footage of their fashion collections, the organizations they represent, and urban centers with the greatest ethnic diversity. 2007 ed. 20 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160

It’s a Mall World – FH 953

Examines cultural & psychological aspects of the typical suburban experience--shopping at the mall. Visiting “cathedrals of consumerism” from the Mall of America in Minnesota to Sawgrass Mills Mall in Florida, the program asks fundamental questions about consumerism. Contrasts the cultural experience of “Going to the Mall’ with Internet shopping. 2001 ed. 47 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$190

Chase Bank – MCL 911

JP Morgan Chase recently purchased Bank One, making it the largest retail-banking network in the United States. Retail banking has changed dramatically from the checking and savings account business. Explores the “new” retail bank from checking to sophisticated investing, direct deposits to on-line banking, and large commercial bank centers to small community branches. 2005 ed. 15 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$100

eBay: Managing Success – FH 935

Presents the history of eBay; discusses the Web site’s feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. Exposes two vulnerabilities that have come with that success; stock prices that fluctuate with the slightest stumble in company performance, and government’s growing interest in taxing traders’ earnings. In the U.K. alone, more than 10,000 people make some or all of their income from eBay. (US only) 2005 ed. 30 min.

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Fashion Retailing – EJD 760

Today, fashion retailing has expanded far past the brick and mortar environments of the past. At one end of the spectrum is the custom house that offers special designs directly at their premises, At the other end, the value merchants bring affordable fashion to the masses. Increasingly, catalog and online operators are making their presence known as fashion merchants. Firms like Marshall Field’s Chico’s, Alan Flusser Custom Shop, Steinmart, and Target show how they are focusing their efforts to make certain that they are achieving their share of the fashion market. 2005 ed. 25 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160

Value Shopping in America: A Major Force in Retailing - EJD 526

While the 80s were the era of indulgence, the 90s are the era of value shopping. A real growth market in retailing is the off-price segment with chains like T J Maxx, Burlington Coat Factory, and Steinmart. Video visits outlet centers across the nation such as Sawgrass Mills and Gurnee Mills. Discusses how discounters such as Kmart and Wal-Mart target value shoppers. Also, looks at alternative shopping from catalogs and on the Internet. 1999 ed. 20 min.

DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160

A Retailing Strategy: The Store is the Brand - EJD 527

Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship Benetton New York store and the factory in Italy. 1999 ed. 20 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160

Retailing in Europe - DE 116

Compares and contrasts retailing in Western Europe with retailing in the United States. Discusses supermarkets, hypermarkets, franchising, apparel retailers, auto dealers, etc. Special topics include social/cultural differences and retail implications of the European Union. 2000 ed. 28 min.

VHS (SALE) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$30
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$140

Multi-Channel Retailing – EJD 669

Today’s consumer has other options to satisfy their needs besides brick and mortar retail operations. Many traditional chains now call themselves multi­channel retailers with both on-site and off-site divisions. Both national and regional chains such as Crate & Barrel & Marshall Field are examined to show the benefits of this retail trend. 2002 ed., 20 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160

Retailing Trends in the New Millennium – EJD 555

Some retailing trends of the new millennium include entertainment-oriented shopping centers, themed environments, supermarket expansion into atypical product mixes, designer and manufacturer retail flagships, and the continuous explosion of “off-site retailing” with E-tailing as its centerpiece. Others include the growth of temporary retail outlets, the escalation of “store is the brand” retailing, the emergence of “value shopping,” and a recent innovation that markets fashion directly to the consumer through “door to door” selling. 2000 ed. 20 min.

DVD ........................................................... $160

The Advertising Media – EJD 604A

Focus is on challenges for 21st century retailers to make cost-effective media buys. With increased audience fragmentation from more media alternatives, retailers need to reexamine the traditional media of newspapers, magazines, direct mail, TV and radio. Discusses how Internet advertising must be part of the retailer’s integrated marketing communications program. Interviews with media professionals in e- commerce, traditional retailing, and direct mail.

2001 ed. 20 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160

Planning & Producing the Advertisement – EJD 604B

Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store. 2001 ed. 20 min.

DVD   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160

A Marketing Strategy: Energizing the Brand – EJD 670

To avoid the constant price competition associated with widely distributed manufacturer brands, many retail chains have developed their own private label. Although successful, many of these retailers never really “energized” their private labels to maximize their profit potential. Simon Graj discusses how his consulting firm has helped such chains as Sears, Carter’s and Saks 5th Avenue revitalize their businesses with a marketing strategy of energizing existing brands and developing new private labels. 2002 ed., 20 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160

Marketing & Pricing Concepts (PowerPoint CD) – CE 1032

Designed to teach students the basics of marketing and pricing as they relate to retail and wholesale industries. An in-depth examination of the four P’s, supply and demand, SWOT assessments and various psychological and promotional pricing techniques will provide students with a greater understanding of pricing decisions. Students will also learn the role of pricing as it relates to advertising, store discounts and marketing research. 2007 ed.

75 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85

Introduction to Retailing (PowerPoint® CD) – CE 1086

Provides a general overview of consumer shopping behavior at retail stores. Explores different aspects involved in retailing and the impact of supply and demand. A differentiation between retailers, wholesalers and producers is also analyzed. 2009 ed.

 

49 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85

Types of Retail Outlets (PowerPoint® CD) – CE 1087

Retailers play an important role in affordable shopping. Contrasts different types of retail outlets and advantages of each. Consumer’s concerns are described as well as the producer’s and discusses the impact of each retailer has on competitors. 2009 ed.

 

30 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75