Fly 02: What a World,
What a World – MIC 1198
Unlike anything the fashion, art, and creative
worlds have ever seen, FLY is a unique, multi-sensory journey into the fashion magazine of the future. It’s a visionary collection of
exclusive short fashion films, interviews, documentaries, and music videos. FLY’s contributors are some of the best-established and emerging talent from
all creative disciplines--film, fashion, photography, design, art, and music. The first product of its kind: A limited edition, forward-thinking video magazine, providing a new way to experience and
showcase fashion, art, and music.
(No preview) 2007 ed. 142 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$100
Screenfashion Runway – VID 1201
Screenfashion Runway DVDs are formatted to create a
stylish video environment for fashion classrooms and laboratories. Programs contain an exciting mix of top New York Fashion Week runway shows and interesting
fashion tidbits about each collection. Contains highlights of top New York designer collections as well as our pick for best emerging fashion
designers--Nicole Miller, Anne Klein, L.A.M.B., Gottex, Reem Acra, Nanette Lepore, Ports 1961, Abaete, and Erin Fetherston. DVDs are programmed to repeat continuously for easy use
and continued play. (No preview) 2010 ed. 90 min.
3 DVDs . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .$120
Screenfashion Magazine – VID 1202
Captures the
exciting world of backstage beauty during Fashion Week and features backstage interviews with designers, hairstylists and makeup artists
who set the fashion and beauty trends during New York Fashion Week. See how beauty professionals create a look for a collection. Focuses on the
creative energy and teamwork that percolates behind the scenes as hair and makeup experts work on models just minutes before the shows start. A “must” DVD for any course
that includes fashion shows. Programmed to repeat continuously for easy use & continued play. 2010 ed. 45 min. (No preview) 2 DVDs . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . .$90
The Bridal Fashion Show – VID 1284
The program is
specifically formatted to create a stylish video environment for your fashion classroom or laboratory. Includes bridal show collections from Priscilla
of Boston, Melissa Sweet, Platinum, Vineyard Collection, Jewel, and Reverie. The DVD is looped to repeat continuously for easy use and continued play. 2010 ed. 45 min. (No
preview)
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50
Flattering Fashions – LS 954
The six classic
principles of design are shape, line, color, balance, proportion and texture. Understand how they apply to clothes and develop a
personal style that highlights your best features. Ignore them and risk looking out of sync or unbalanced. Uses current styles and
“real people” to teach young men and women how to select clothes from sweatshirts to formal wear. Program shows students: How the
body’s shape or silhouette controls what others see; how to use the power of lines to emphasize height, conceal weight, and create
illusions, and teaches keys to balanced dressing. 2007 ed. 22 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120
Elle Macpherson:
Super Business Model – FH 1067
In a
celebrity-obsessed culture, Australia’s Elle Macpherson stands out. Known as “The Body” from her modeling days, she is also
known as a dynamic business executive with keen insight into branding on a global scale. Tracks Macpherson’s career as an entrepreneur,
from the enduring success of her mid- market Intimates lingerie line, to her expansion into skincare products, to the launch of her upscale Boudoir lingerie line. Her
early successes at licensing her name and likeness to lingerie retailer Bendon and
her later work as executive director of surf apparel company Hot Tuna are also examined.
2007 ed. 29 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120
The Beauty Backlash – FH 1068
With its “Real Beauty” information and marketing campaign,
the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread
impact Dove intended? And what are the implications for the global cosmetics and fashion industries? Investigates consumer reactions
against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between
corporate strategy and feminine self-esteem. Insights concerning Dove, L’Oreal, and advertising giant Saatchi & Saatchi provide
a fascinating examination of socioeconomic issues. 2006 ed. 29 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$170
Careers in Fashion: Talent, Technology & Opportunity – LZ 1242
The fashion industry can be a wonderful career choice with
opportunities in fashion design, technology, product development, technical design, and marketing. Learn what skills and education are
required for a career in fashion as you go behind the scenes with professionals in the industry: Fashion designers,
textile designer, technical illustrator, buyer, entrepreneur, marketer and teacher. 2005 ed. 20 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$100
Fashion Frenzy: 100 Years
of Clothing History – LZ 967
A tour of 20th century fashion. What inspires fads, fashions and classics? How is fashion affected
by economic, social and political events? Follow fashion for 100 years with a teen narrator, fashion expert, vintage videos, and a fabulous fashion show.
2002 ed. 20 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$100
Factors Influencing the Apparel Industry – CE 872
Whether you realize it or not, your jeans are affected by
the government, the economy, technology, world events, labor laws, politics, demographics, society and culture. Discusses the
factors affecting apparel design, production and sales. Learn how international economics, working environments, the environment, and
technological advancements affect the textile industry. Also discussed are sources of textile products i.e. natural and synthetic fibers. 2004 ed. 19 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$110
Get Cartier: Defending
a Crown – FH 936
As a market leader in high-end jewelry, Cartier has long
defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label, Louis Vuitton, launched its own line of
fine jewelry--a move interpreted as a direct attack on the king of jewelers. Business journalist, Virginia Eastman, gains unprecedented
access to exclusive Cartier parties and PR events to observe the company’s strategy for retaining its dominant position as jeweler
to royalty, celebrities, and the wealthy. (US only) 2004 ed. 30 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . .$120
Barbie’s Midlife Crisis:
Mighty Mattel Fights Back – FH 937
At 44, Barbie had been the queen of fashion dolls for generations
of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the
fashion-conscious Bratz pack and Sindy, a former rival that may yet prove to be her nemesis. Focuses on Mattel’s strategy, which includes
giving traditional Barbie a makeover, dumping Ken, and unleashing My Scene Barbie on the Bratz – all to capture the potent new KGOY
(kids growing older younger) market. (US only) 2004 ed. 30 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120
Careers in Fashion
(PowerPoint CD) – CE 767
Do you have a flair for fashion? Why not turn the flair into a career? You can work as a model,
show coordinator, make-p artist, hair stylist, modeling agency executive or other jobs in the fashion industry. 2004 ed.
17 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50
Fashion Trends
(PowerPoint CD) – LZ 989
A pictorial fashion show through time. Covers how fashion
is influenced by culture, economics, politics, technology, and society. Instructional package includes handouts, review of fashion
trends, activities, quiz & related Web sites. 2004 ed.
24 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$60
Fashion Industry Classics
Models & Modeling, Fashion, Lingerie & Swimsuit Bikinis – QIP 1252
The beginning of the objectification of women. These films document some of the first cases women were used
to sell cars, games on television, and the desire to become famous models:
·
The Bongo Board, 1950, 32 seconds –
Selling a new toy
·
Girl on the Cover, 1940, On a visit to a modeling agency the narrator makes dozens of sexist remarks. Shows true gender roles in
the 30s and 40s.
·
Tomorrow Always Comes, 1941, 20 min. – A journey through department stores and a wedding
fashion show with women in lingerie.
·
Miami Beach, 1935, 48 sec. –Models ride on a new Chevrolet to the beach
·
Snap Shots, 1938, 1 min. – Model in a photography studio.
·
Fencing Models, 1939, 2 min. – Models fence and throw one girl into the ocean.
(No preview) 2007 ed. 35 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50
Clothing Design & Designer Films (1940s – 1950s) QIP 1253
This compilation of fashion and design films is filled with spectacular footage of vintage
fashion shows, interviews, advertisements, high fashion, western wear, dresses, and fabrics. Films include an outdoor fashion
show; development of stretch material for women’s stockings; eye glass fashion show; how hair styles have changed over time; travelogue film that features
beautiful women on vacation; 10 minutes of interviews with Geoffery Beene, Betsey Johnson, Bill Blass and Anne Klein. (No preview)
2007 ed. 117 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50
Fashion Buying
Seventh Avenue: America’s
Premier Fashion Center – EJD 556
When retailers come to New York in search of the latest
fashion innovations, they head for Seventh Avenue. They are shown the newest vendor offerings and choose those that seem headed for
success. It’s no simple task to bring these offerings to the marketplace. The road is long and tedious and warrants the
expertise of many industrial partners to make the transition from raw materials to finished products successful. Included are the mills that turn fibers into fabric, the designer’s
role in the creation of the new styles and silhouettes, production facilities that take the materials and transform them into salable products,
and the venues in which the samples are marketed. 2000 ed. 20 min.
DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
.$160
Merchandise Sourcing in
the Global Market - EJD 445
Merchandise buyers once faced a simpler marketplace.
The domestic market provided most needs, with occasional foreign sourcing. However, to make the best selections, today’s
merchandise buyers must scan every corner of the world. Focuses on both domestic and international markets, how NAFTA and GATT
offset foreign buying, and the various arenas in which deals are consummated. 1997 ed. 20 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160
Planning the Purchase:
Retail Buying - EJD 525A
One of the most important factors in the success of any
retailer's operation is the purchase of merchandise. To maximize profits, buyers and merchandisers must carefully plan their purchases. Several interviews with merchandise
managers and buyers on topics such as six-month plans, past sales analysis, market analysis, and model stock development for both fashion and staple merchandise. Special topics include the buying plan, open-to-buy considerations,
resource selection, and timing the purchase. 1999 ed. 20 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160
The Buyer Visits the Market to Make the Purchase - EJD 525B
Once the buyer
has made actual purchase plans, the next stop is the market visit. At the retailer's home office, the general merchandise and divisional
merchandise managers make certain that the buyer's plans have been properly prepared. Travel arrangements and buying
appointments should be coordinated to maximize the limited time available with vendors. Interviews with market specialists show how they assist store buyers in the purchasing process. 1999 ed. 20 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160
Fashion Design
Fashionable Business: Young Designers, New Labels – VE 1211
The fashion
business is renowned for its competitiveness. How can emerging fashion entrepreneurs get a foothold in this fast-paced field? Follow
the stories of three up-and-coming labels from Down Under – Dhini, Trimäpee, and Material by Product—and the visionary young designers behind them.
Where they get their ideas and inspiration, fabric types, manufacturing processes, day-to-day realities of running a business and building a brand. Pushing the envelope of
clothing design is key in an industry where edginess is richly rewarded. 2008 ed. 29 min. DVD
HIGH SCHOOL . . . . . . . . . . . . . . . . . . . . . . . . . .$1 10
COLLEGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$150
Reading Blue Jeans:
Clothing & Culture – LS 1219
Inscribed on
every pair of jeans is the story of how a workmen’s garment became one of the most universal fashions of the world. The
interaction of culture and clothing offers clues as to who we are today because of jeans. Who invented jeans, and why blue? What was considered
casual wear before jeans? The biography of the blue jean is the story of changing attitudes toward work, fashion, leisure and gender.
2009 ed. 24 min.
DVD . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .$120
Confessions of a
Fashion Designer – LZ 994
The formal
dresses by DeBora Rachelle Designs have been worn at award events and formal balls worldwide. Learn how to become a successful fashion designer
with behind-the-scenes fitting sessions with customers. Witness how Ms. Rachelle designs over 100 dresses per season with matching accessories. 2007 ed. 12 min
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$100
Field Trip: Marc Schneider
Jewelry Design – CE 962
Marc Schneider, jewelry designer, takes you on a
tour of his facilities, walks you through the steps of designing and making a ring, as well as how to market to clients. With national and international awards, his work
is on permanent display at the world renowned Smithsonian Institute. Explains the steps to make jewelry, factors to consider when
coordinating accessories, along with what it takes to grow your own business and be a successful entrepreneur.
2007 ed. 25 min.
DVD . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .$120
Belle & Bunty Fashions:
Attracting Investment Through
Brand Image – FH 1034
Alice Shreeve and Hannah Coniam are the
founders/designers for Belle & Bunty, London. Their trendy garments can be found in upscale boutiques and in the pages of Vogue, Glamour,
and Elle—but they have yet to turn enough profit to expand their business or even pay themselves. Mentor John Boyle advises the duo to build their brand image to help them secure investment
that will enable them to take their company to the next level. Through perseverance, Belle & Bunty gains good press with a celebrity endorsement and secures a potential licensing deal with Debenhams Department Store Chain.
2006 ed. 24 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120
Visual Design Basics – LS 1003
Teaches the fundamentals of visual design in seven sections: lines, shapes, angles, and curves,
rhythm,
proportion and scale, balance, groups, and colors. Learn that horizontal, vertical and diagonal lines each send differing emotional
messages. What does a square mean? What is the message of a rectangle? Does a square room “feel” different than a rectangular room?
What are the “feeling” differences between an angle and a curve? Viewers know they like rhythm in music, but what about visual rhythm? See how proportion, balance, and
scale are part of any visual design from public monuments to dining rooms.
2006 ed.
CD ROM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$90
Design I: The Elements – LZ 965A
Anytime you create something, a sketch or a skyscraper,
you are designing. Explore the ELEMENTS of design – color, line, shape, form, patterns and texture – in the usual design
disciplines: interiors, clothing, landscape, and architecture, as well as more unusual venues. 2006 ed. 23 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$100
Eye for Design – LS 961
Goes beyond mere “decorating” or “picking a wardrobe”
and into the basics of perception, beauty, and the ecology of environments. Learn how to create visual rhythm, use patterns and
repeating motifs in a design, create designs that provide focal points, the message of angles and curves and how to balance the two,
how basic shapes (squares, circles, triangles) send differing emotional messages, how to achieve visual balance and the importance of
scale, proportion, and the Golden Mean. 2006 ed. 21 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120
Barbie’s Midlife Crisis: Mighty Mattel Fights Back – FH 937
At 44, Barbie had been the queen of fashion dolls for generations
of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the
fashion-conscious Bratz pack and Sindy, a former rival that may yet prove to be her nemesis. Focuses on Mattel’s strategy, which includes
giving traditional Barbie a makeover, dumping Ken, and unleashing My Scene Barbie on the Bratz – all to capture the potent new KGOY
(kids growing older younger) market. (US only) 2004 ed. 30 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120
Fashion Illustration:
Sketching - TP 202A
Steve Stipelman spent 26 years as a fashion illustrator with
Women’s Wear Daily as well as doing freelance illustration for many other fashion publications. Steven explores fashion illustration both as an art form and as a
communication tool. Shows techniques for illustrating the same garment in multiple ways for different target audiences. By Stanley
Garfinkel and Dr. Elizabeth Rhodes. 1991 ed. 23 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$90
Elements & Principles of Design
(PowerPoint CD) – CE 867
Does a garment give an impression of relaxation and comfort,
while another seems formal and dignified, while yet another can be minimal, cold and rigid? Learn how design affects our sense and
emotions through the use of line, shape, form, texture, color, balance, rhythm, emphasis, proportion, scale and harmony. Whether it’s
through furniture, printed materials or apparel, a design can communicate different attitudes, feelings and concepts. 2004 ed. 30
SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$90
Fashion Design Software
Digital Fashion Pro
(Windows CD) – HA 1010
A serious fashion design tool for both experienced professionals and aspiring designers throughout the world of fashion. Features
over 1,400 templates that allow you to create designs from your imagination, convert hand sketches into a digital format, save time with
existing templates, and evaluate how the garment will look before making a sample, control color, all with a choice of over 300 different fabrics. All templates can be re-sized, cut, re-colored, combined, and manipulated for literally unlimited fashion design alternatives. Also, allows you to
make spec charts with design measurements for your seamstress or manufacturer. Package includes CD & two video tutorials.
2008 ed.
CD. . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . .$280
Famous Fashion Designers
Marc Jacobs & Louis Vuitton –
MIC 1197
From Japan to the United States, the LV sign stands
upon increasingly larger stores. One man alone designs the brand’s creation, Marc Jacobs. There is a striking contrast between the extremely formal structure of giant Vuitton and Jacobs’ laidback attitude. He is recognized as
one of the most potent trendsetters. Yet, Marc Jacobs neither sketches nor sews. Previously, no camera had ever been allowed to film Vuitton’s and Jacobs’ creation process.
The film unravels an economic and artistic system in a lively manner. It also demonstrations a new way to make fashion, a modern mix of chaos and glamour.
(No preview) 2007 ed. 90 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75
Yves St. Laurent – His Life
and Times – MIC 1199
For the last
forty years, Yves St. Laurent has reigned as one of the most influential and brilliantly inspired couturiers. His dramatic designs,
emphasizing the body and a seductive elegance, and his conceptual innovations have revolutionized women’s fashion. Conveys
the key role he played in leading the transition of high fashion as something for the wealthy elite to fashion as a broad-based pop
cultural phenomenon. Saint Laurent speaks candidly and with emotion about key events of his life with an array of photos and footage
featuring longtime customers like Catherine Deneuve and Lee Ratziwill.
(No preview) 2004 ed. 163 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75
Viktor & Rolf: Because
We’re Worth It! – MIC 1200
In the nineties,
Viktor & Rolf broke into the fashion world as innovative designers with their theatrical catwalk shows and avant-garde creations. Now they are ready to conquer the world with
their own fashion house, their perfume “Flowerbomb”, a matching catwalk collection, and new lines of glasses and shoes. Takes the viewer up close and personal with the Dutch fashion duo at this turning point of their careers. Shows how they
have captivated the international fashion world with their exceptional creative and conceptual talents, but also because of their unique collaboration that has lasted for over a decade.
(No preview) 2005 ed. 90 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75
Fashion Designers – THC 979
From the studios to the runways to the streets, our
experts help count down the most influential and important fashion designers.
(No preview). 2003 ed. 50 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50
Donna Karan – THC 980
See how Donna
Karan made her name in fashion and discover what she has been doing since selling her company in 2001. (No preview). 2004 ed. 50 min
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50
Calvin Klein: A Stylish
Obsession – THC 981
The legendary designer talks about his bumpy road to fame, trendsetting design
and business empire.
(No preview). 1997 ed. 50 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50
Gloria Vanderbilt: An
Heir of Style – THC 985
She went from
the “little rich girl” to a fashion queen. In seven decades of celebrity, she has forged a name for herself distinct from the legacy of her famous family (No preview). 1997
ed. 50 min
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50
Edith Head – THC 986
The customer designer for 1,131 films was one of
the first behind-the-scenes designers to achieve celebrity (No preview). 2000 ed. 50 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50
Retailing Fashions
It’s a Mall World – FH 953
Examines cultural & psychological aspects of the typical
suburban experience--shopping at the mall.
Visiting “cathedrals of consumerism” from the Mall of America in Minnesota to Sawgrass Mills Mall in Florida,
the program asks fundamental questions about consumerism. Contrasts the cultural experience of “Going to the Mall’ with Internet shopping.
2001 ed. 47 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$180
Estee Lauder – CP 844
Follow the
president of Estee Lauder as he leaves his corner office to take on challenges that keep the cosmetics industry running – like handcrafting and packaging
lipstick, duty as a retail makeup artist, and struggling through beauty boot camp. Behind the glamorous face of Estee Lauder are a lot of skilled employees whose everyday attention to detail is key to keeping
the brand popular. 2004 ed. 48 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$140
Fashion Retailing – EJD 760
Today, fashion
retailing has expanded far past the brick and mortar environments of the past. At one end of the spectrum is the custom house that
offers special designs directly at their premises, At the other end, the value merchants bring affordable fashion to the masses.
Increasingly, catalog and online operators are making their presence known as fashion merchants. Firms like Marshall Field’s Chico’s,
Alan Flusser Custom Shop, Steinmart, and Target show how they are focusing their efforts to make certain that they are achieving their share of the fashion market.
2005 ed. 25 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160
How Clothing is Sold:
Fashion Merchandising – LS 709
Today, merchandising clothing has moved beyond fashion
into branding and licensing. The Italian designer, Armani, has observed “that the merchandise itself is now secondary, what really matters is the brand name or designer label.” In fact, many designers now find that
licensing their name is more profitable than actually designing new fashions. Students learn that the decision to buy clothing is part of a complex worldwide system of
production and distribution in the fashion business. 2003 ed. 20 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120
Merchandising: The Store as Persuasion – LS 666
A
well-merchandised retail store is a finely tuned selling machine. Viewers learn about store layout, p-op displays, signage, inventory turn, markups, and the “open
wallet syndrome.” See why “sales” have time limits and how even shopping carts and plastic bags influence profits. 2002 ed., 24 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120
Value Shopping in America: A Major Force in Retailing – EJD 526
While the 80s were the era of indulgence, the 90s
are the era of value shopping. A real growth market in retailing is the off-price segment with chains like T J Maxx, Burlington Coat Factory, and Steinmart. Video visits outlet centers
across the nation such as Sawgrass Mills and Gurnee Mills. Discusses how discounters such as Kmart and Wal-Mart target value shoppers.
Also, looks at alternative shopping from catalogs and on the Internet. 1999 ed. 20 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160
A Retailing Strategy:
The Store is the Brand -
EJD 527
Traditionally,
retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name
on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship
Benetton New York store and their factory in Italy. 1999 ed. 20 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160
Retailing Trends in the New Millennium – EJD 555
Some retailing
trends of the new millennium include entertainment-oriented shopping centers, themed environments, supermarket expansion into atypical product
mixes, designer and manufacturer retail flagships, and the continuous explosion of “off-site retailing” with E-tailing as its centerpiece. Others include
the growth of temporary retail outlets, the
escalation of “store is the brand” retailing, the emergence of “value shopping,” and a recent innovation
that markets fashion directly to the consumer through “door to door” selling.
2000 ed. 20 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160