E-Commerce – FH 1023
Features three women who have forged successful careers in e-commerce: a programmer who has helped
shape her company’s online business model; a webmaster who administers multimedia learning websites; and a web consultant tasked with
staying on top of current trends and tastes in website design. 2006 ed. 30 min.
DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120
Making it Big on eBay –
FH 1069
Almost anything can be sold on eBay, from office supplies
to office buildings. But that doesn’t mean eBay success comes easily. Follows three entrepreneurs as they struggle to make the
massive Internet auction site work for them. From a living room crammed full of nostalgic knickknacks, Simon hopes to earn
enough to pay his mortgage. Wilma is a bit more organized, having hired a photographer and an assistant to help her sell secondhand clothing. Jameel is
well on his way to launching a fully branded jewelry company within the eBay “mall” assuming he can attract investors. 2006 ed. 30 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$170
eBay: Managing Success –
FH 935
Presents the history of eBay; discusses the Web site’s feedback
system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. Exposes two vulnerabilities
that have come with that success; stock prices that fluctuate with the slightest stumble in company performance, and government’s
growing interest in taxing traders’ earnings. In the U.K. alone, more than 10,000 people make some or all of their income from eBay. (US only) 2005 ed. 30 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$130
Driving Traffic to Your
Web Site – KP 865
Ulla McGee, Manager of PCWorld.com
., explains what works, and what does not work in driving traffic to a web site. She likes email marketing with an easy opt in/out,
clear privacy policy, and meaningful content. She covers buying keywords on search engines, using offline communications, barter
deals, and why some branding opportunities are worthless.
2003 ed. 30 min.
DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . .$1l0
Spam – FH 939
What is spam? How do spammers get their unwanted offers
into your in-box? And, how can the flow of electronic-junk mail be stopped? Explains how advertisers send spam and presents proactive strategies
for combating it: spam filters, blacklists and white lists, opt-in and opt-out protocols, anti-spam legislation, and greater cooperation between legitimate
businesses, Internet online-service providers, and consumers. Spammer techniques--how spammers harvest e-mail addresses, use open
relays and spoofing to cover their tracks are revealed.
2004 ed. 30 min.
DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. .$110
An Introduction to
Web Site Design –
FH 940
What do online retail outlets, electronic newspapers, blogs,
and search engines have in common? They’re all Web sites! Gives viewers a comprehensive introduction to the principles of Web site
design--a great first step toward becoming a webmaster or an interactive media designer. Explains how to identify the target
audience, determine the site’s core purpose, address technological issues, create visual appeal, and carry out a test/evaluation/update cycle. Interviews with two successful Web site designers illustrate how it all comes together in the real world. 2004 ed. 25
min.
DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$110
E-Commerce in Business – FH 842
Behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth,
revenue, and future of MP3’s Web site, visiting Ford’s online “showroom,” and showcasing the customer benefits of
Coronet-Fashion at Work’s online planning system, this program presents compelling case studies of the Internet’s use to capture
new markets. 2003 ed. 30 min.
DVD (SALE) . . . . . . . . . . . . . . . . . . . . . . . . . .
. . .$50
DVD . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . .$120
Internet Research
Techniques – TSC 787
Addresses the critical thinking process that helps distinguish
relevant sources from the clutter. Effective use of common search engines are reviewed, along with tips to assess the validity of the
material discovered. Shows students how to save time and help improve the quality of their research. 2004 ed. 6 min. DVD
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$70
E-Commerce:
Business to Business – DE 653
In the world of B2B e-commerce, volatility is so endemic
it’s hard to keep up with the winners and losers. Marketers must overcome and modify traditional buying behavior based on personal contacts.
Industry-Sponsored-Marketplaces (ISMs) are competing with Independent-Net-Markets (INMs) while individual companies are creating
their own IPC networks. By Dr.Rutsohn, 2001 ed. 28 min.
VHS (SALE) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$30
DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$140
Advertising and Marketing on the Internet - DE 512
Is the Internet "Marketing Heaven" or just an overrated marketing tool? Is
it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing & advertising on the Internet. Special topics include target audiences, structural considerations, efficiency, closure, and
critical issues in Web-page design.
By Dr.Rutsohn 2001 ed. 26 min.
VHS (SALE) .................................................. $30
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$140
Using Technology – VTV 550
Harnessing technology can provide the entrepreneur with opportunities to enhance efficiency and profitability.
Sample topics include automated production; Asian manufacturing techniques such as “pull vs. batch”; virtual companies and Internet-based marketing; and “Intranet” communication systems. 1999 ed. 30 min.
VHS (SALE) .................................................. $30
E-Commerce in Business
(PowerPoint CD) – CE 1028
A detailed look at the various aspects associated with e-commerce, including the use of online
systems such as PayPal® and Verisign®, students will become familiar with the jargon and practices used in forming e-commerce and online sales strategies. Additionally, students will learn the value of the Internet in today’s society and the various methods for implementing a Web site. 2007 ed.
65 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85
Building & Maintaining a Web Site (PowerPoint® CD) – CE 1111
Explores how to build and maintain a business Web site. Students will examine reasons to build a
Web site and get an in-depth look at the Web design process. Students will be introduced to programs and tools used in building and maintaining Web sites and will analyze the tradeoff between features and costs.
2009 ed.
59 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85
Online Advertising
(PowerPoint® CD) – CE 1112
Explores the world of online advertising, what is defined as online advertising, and
learn its different forms. Students will analyze the qualities of each type of online advertising and examine the cost/benefit of online advertising for an organization. 2009 ed.
35 SLIDES . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . .$75
Web Content
(PowerPoint® CD) – CE 1113
Explores the appropriate manner in which Web content is presented and conveyed to a reader. Covering
the basics of Web page organization students will learn how to communicate the information using tools such as graphics, media, sizing,
loading time, resolution, and bit rates. Students will cover the basic Web content publishing guidelines and rules. Also helps
students determine methods of gaining the reader’s attention and keeping them interested in the content of a Web page. 2009 ed. 43
SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75
Web Security Basics
(PowerPoint® CD) – CE 1114
It is important to be aware of different security situations and how to
respond appropriately. Designed to provide students with a basic understanding of Web security and related issues, and what is required in an Internet
security policy. They will be equipped with information on how to keep their Web site secure by choosing the correct electronic
security method, gain basic knowledge of firewalls, and on how to secure transactions conducted over the Internet. 2009 ed. 51
SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85
Internet Marketing
Podcasting and Blogging
Essentials – FH 1066
In a Web 2.0 world, anyone can broadcast & publish online. An easy to follow, step-by-step program that shows
the inexperienced how to create podcasts and bloggs and then upload them to the Internet. Excellent for non-techies who want to get
their message out there. Includes interviews with professionals who show how they produce podcasts & bloggs.
2007 ed. 57 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$190
Business Strategy:
BuyCostumes.com
– MCL 1266
BuyCostumes.com
has become the largest Internet costume retailer in the world serving more than 50 countries and attracting 2 million web visitors per month. They ship more than one million costumes and masks in the Halloween season alone. Inc. Magazine has listed BuyCostumes.com
as one of the fastest growing companies in the U.S. For an innovative business leader like Jalem Getz, the Internet provides an ideal
marriage of business and fun. 2007 ed. 8 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95
Service: Zappos.com
– MCL 1277
The Zappos slogan is “Powered by Service.” Selling shoes online has expanded into handbags, apparel, and accessories. Their goal is to be
the company that provides the absolute best service online. Zappos believes that when it comes to online purchases, immediate
gratification is a critical issue. The speed and ease at which a customer receives a purchase plays a critical role in whether or not that customer will shop
with you again. 2007 ed. 14 min.
DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$110
Doing Business Online:
Manifest Digital – MCL 1270
A web site is a good way to contact, inform, and market to consumers. Unfortunately, even professionally-designed web sites can be
difficult to navigate. To be effective, a site needs to be customer oriented and easy to use. Manifest Digital is a marketing
and design firm whose philosophy is based on user-centered principles. When creating a site, their design decisions are based on
customer needs and convenience. 2007 ed. 8 min
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95
E-Commerce – FH 1023
Features three women who have forged successful careers in e-commerce: a
programmer who has helped shape her company’s online business model; a webmaster who administers multimedia learning websites;
and a web consultant tasked with staying on top of current trends and tastes in website design. 2006 ed. 30 min.
DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. .$120
Making it Big on eBay – FH 1069
Almost anything can be sold on eBay, from office supplies
to office buildings. But that doesn’t mean eBay success comes easily. Follows three entrepreneurs as they struggle to make the
massive Internet auction site work for them. From a living room crammed full of nostalgic nicknacks, Simon hopes to earn enough to pay
his mortgage. Wilma is a bit more organized, having hired a photographer and an assistant to help her sell secondhand clothing. Jameel is
well on his way to launching a fully branded jewelry company within the eBay “mall” assuming he can attract investors. 2006 ed. 30 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$170
eBay: Managing Success – FH 935
Presents the history of eBay; discusses the Web site’s feedback
system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. Exposes two vulnerabilities
that have come with that success; stock prices that fluctuate with the slightest stumble in company performance, and government’s growing interest in taxing traders’
earnings. In the U.K. alone, more than 10,000 people make some or all of their income from eBay. (US only) 2005 ed. 30 min.
DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120
Exploring e-Business – ISB 1189
Focuses on processes and challenges associated with adding a web component to an existing business or starting an Internet business.
Explains basic activities and the need to make adjustments in their emphases, the challenges involved, and the keys to success. Also addresses
the inherent dangers of an e-business: Privacy, data use, data security, virus protection, and copyright protection. 2004 ed. 30 min.
DVD . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . .$120
Driving Traffic to Your Web Site – KP 865
Ulla McGee, Manager of PCWorld.com
., explains what works, and what does not work in driving traffic to a web site. She likes email marketing with an easy opt in/out,
clear privacy policy, and meaningful content. She covers buying keywords on search engines, using offline communications, barter
deals, and why some branding opportunities are worthless. 2003 ed. 30 min.
DVD . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . .$1l0
E-Commerce: Business to Business – DE 653
In the world of B2B, e-commerce volatility is so endemic
it’s hard to keep up with the winners and losers. Marketers must overcome and modify traditional buying behavior based on personal contacts.
Industry-Sponsored-Marketplaces (ISMs) are competing with Independent-Net-Markets (INMs) while individual companies are creating
their own IPC networks. To help the student understand B2B e- commerce, this program discusses models, strategies, successes
and failures of B2B e-commerce. By Dr. Rutsohn, 2001 ed. 28 min.
VHS (SALE) ..................................................
$30
DVD . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . .$140
Advertising and Marketing on the Internet - DE 512
Is the Internet “Marketing Heaven” or just an overrated marketing tool? Is it just
another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing & advertising
on the Internet. Special topics include target audiences, structural considerations, efficiency, closure and critical issues in Web-page design.
By Dr. Rutsohn 2001 ed. 26 min.
VHS (SALE) .................................................. $30
DVD . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .$140
E-Commerce in Business
(PowerPoint CD) – CE 1028
A detailed look at the various aspects associated with e-commerce, including the use of online
systems such as PayPal® and Verisign®, students will become familiar with the jargon and practices used in forming e-commerce and online
sales strategies. Additionally, students will learn the value of the Internet in today’s society and the various methods for implementing a Web
site. 2007 ed.
65 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . .$85