Digital Digest Photography – CP 1228

Covers all the basics of digital photography including the camera; F-stops and shutter speeds; ISO selection, history of digital photography; using your camera; basic exposure; rule of thirds and adds; batteries and file management; and white balance and flash. 2009 ed. 42 min.

CD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75

Commercial Printing – VE 1161

With comments from experts in the industry and clear illustrations, this program examines some of the most common processes in use today including offset lithographic printing, digital printing, flexography, screen printing, binding and finishing.

2007 ed. 30 min. DVD

HIGH SCHOOL . . . . . . . . . . . . . . . . . . . . . . . . . .$1 10
COLLEGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $150

Advertising Layout Part I: Space Allocations - DE 1 20A

Suggests the amount of space to allocate and uses of the illustration, headline, copy and logo. Designed for any course in advertising, advertising layout, or graphic design. Demonstrates basic ad layout such as line, flow and patterns; mechanics such as white space and bleed.

2006 ed. 21 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$135

Advertising Layout Part II: Visual Direction - DE 1 20B

Discusses proportion, design components, arrangement formats, visual direction and visual organization. Shows examples of advertising formats such as picture window, silhouette, square zero, free form and Mondrian. Covers visual attention techniques of juxtaposition, spatial progression, overlapping and closure. Included is a special section on the use of headlines and sub-headlines.

2006 ed. 21 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$135

Advertising Creative Appeals DE 949

Discusses the six most common and successful advertising creative appeals: Fear, Humor, Sex, Scarcity, Rational and Emotional. Proven approaches to employing each appeal is well documented by advertising research cited in the program. Means-end chain theory, informational vs. transformational reinforcement and using leverage points are covered. Both print ads and TV commercials are used as examples. A clinical psychologist briefly comments on the natural human response to each appeal. Fast paced & interesting for students.

2006 ed. 23 min.

DVD ........................................................... $140

Graphic Design: What’s in a Logo? – FH 852

Graphic designers with the consulting firm, Navy Blue, must produce a new corporate identity for Digital Animations Group. Their task is to create a logo that captures the company’s spirit and works across different formats such as on paper, signs, windows, and Web pages. Follows the entire process from sitting down with the client to determine the mission, to brainstorming and pitching proposals, to unveiling the finished product. 15 min.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$70

Tutorials: Graphic Design/
Desktop Publishing

Adobe Photoshop CS4 Extended: Essentials – DST 1175 BEGINNER TO INTERMEDIATE

A guide through comprehensive tutorials on color correction, layout techniques, special effects and image touch up.

The updates include the Adjustments and Masks panel, the 3D commands, annotations and an improved interface. Learn non-destructive color effects and color correction, how to set file format and image compression for use on the web and how to create and apply special effects.

Become proficient at managing and manipulating images in Photoshop, photo retouching, color correction, how to use the Quick Mask mode, work with selections, and resize images.  Windows & MAC OS 6 hrs.

DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$105

Adobe Flash CS3 Professional: ActionScript 3 Essentials – TT 1171 INTERMEDIATE TO ADVANCED

Review the Panel basics in ActionScript3 and see how to set up the ActionScript preferences using the Reference Library and the Script Selection panel. Learn dot syntax notation and how to write ActionScript 3 structures. Use properties and methods for ActionScript 3 built in classes for complete control of MovieClips, TextFields and Sounds. Add interactivity and respond to program events like sounds and data loading, and make your own custom classes so you can modify existing classes like custom buttons. Windows & MAC OS, 8 hrs.

DVD-ROM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$65

QuarkXPress 7: New Features – DSL 1014

The most significant update ever to Quark’s page layout. Shows how to take advantage of the program’s new features to vastly improve your page layout. Explains every interface change and uses real-world examples to demonstrate how to use each new feature. Covers everything from working with transparencies, drop shadows and OpenType fronts, to editing native Photoshop documents. Shows how to apply picture effects, share content and layouts in real time, and enjoy truly automatic color management. Exercise files accompany the training videos that allow you to learn at your own pace. 5 hrs.

2CD ROM . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$100

CorelDRAW X4 Essential Training – DSL 1184

Provides detailed coverage of the vector-based graphics application, as well as several of the other tools included in CorelDRAW Graphics Suite X4. These include PHOTO-PAINT, PowerTRACE, and ConceptShare for web-based collaboration. Offers insight into new features and enhancements, and helps newcomers get up to speed with the basics of vector drawing. Demonstrates how to use objects, layers, and pages to organize documents effectively, and discusses working with color, specific tools, and special effects. Exercise files accompany the course. Windows or MAC OS 12 hrs.

DVD-ROM . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Orders will be serviced by DEV in U.S.A.  Enquiries to Steve Say -  filmo@filmo.com