Promotional Strategy for Small Business - DE 1 34B
A comprehensive strategy for attracting customers may
be the most important element of the business plan. Leads entrepreneurs through the promotion plan of target-market identification, setting communication objectives,
setting the appropriation, selecting communication vehicles, and evaluation. Many helpful suggestions to aid the entrepreneur in gaining
maximum results from small ad budgets. Special emphasis is placed on a good web site that is linked to ancillary organizations, personalized-direct mail, efficient yellow-page advertising, and new cable TV advertising technology tailored for small businesses. 2008
ed. 26 min.
DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$140
Sexual Stereotypes
in the Media – FH 1062
Categorizing others is a part of human nature to help organize our reality. But when
stereotypes are used to make assumptions about a person’s character and value, they become gender bias or outright sexism. Illustrates
some of the commercial, cultural, psychological, and sociological forces that have shaped sexual stereotypes in the media, such as the
selling of gender, the myths of alluring femininity and rugged masculinity, Jungian personality archetypes, consensus reality,
stereotype threat, body image dysfunctions, and the theory of the male gaze.
2008 ed. 38 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$170
Best of 2009:
Clio Gold Plus – FH 1244
Showcases the best of the Clio gold and silver winners for the year
2009. 2009 ed. 45 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$180
The Clios 2009 –
FH 1245
Brings together 2009’s winners of the gold, silver, and bronze
Clio Awards. 2009 ed. 120 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$300
Advertising, Public Relations,
CYC 1208
ADVERTISING:
Follows graduating advertising students as they intern at an advertising agency. They show and
discuss how every day is constantly changing and different at an agency. They spend time in different departments such as creative, account relations, and media buying.
PUBLIC RELATIONS:
Follows graduating public- relations students as they intern at a TV station and a PR agency. They show and discuss the challenges of wearing
many hats and doing everything during a special event. What they like best is helping their clients grow and accomplish their objectives.
MARKETING:
Follows graduating marketing majors as they finish their internships and seek full time positions.
The variety of tasks, travel, and meeting new people are what they like best about a career in marketing. (No preview) 2006 ed. 60 min.
3DVDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$180
Ad Infinitum: The Many Paths
into Advertising – FH 1159
Who goes into advertising? How do you break in? And what
does it take to succeed once you get there? This program goes to New York City-based Euro RSCG, one of the world’s largest ad agencies, to find out. 2006 ed. 60 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$170
Inside Saatchi & Saatchi:
Can Saatchi & Saatchi turn Sagatiba Cachaca, a sugarcane liquor popular
in Brazil, into a globally recognized brand? Tracks the Sagatiba launch from
2005 ed. 40 min.
DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . .$170
America’s Ad Icons –
FH 943
The best product mascots and corporate ambassadors share two key
features: they become indelibly associated with the things they represent and remain relevant over time. Uses case studies of Tony the Tiger, Charlie the Tuna, the
Energizer Bunny, Jack in the Box, Colonel Sanders, Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand icons. The psychology behind their remarkable consumer and cultural appeal is discussed.
2001 ed. 51 min.
DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120
Behind the Screens:
Hypercommercial – MEF 794
As the techniques of product placement, tie-ins, and cross-promotions have become commonplace in Hollywood,
the film industry has increasingly become a commercial, rather than artistic sphere. Explores this trend with an array of film clips
and incisive interviews with film scholars, cultural critics, political economists, and industry insiders.
(No preview) 2000 ed. 37 min. DVD
COLLEGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$250
HIGH SCHOOL . . . . . . . . . . . . . . . . . . . . . . . . . .$135
Deadly Persuasion: The Advertising of Alcohol & Tobacco – MEF 771
Jean Kilbourne exposes the manipulative marketing strategies and
tactics used by the alcohol and tobacco industries. Illustrating her analysis with current advertising examples from mainstream and
trade sources, Kilbourne presents a compelling argument that these industries have a clear and deep understanding of the psychology of
anxiety and addiction – an understanding they exploit to create and feed life-threatening dependencies on their products. (No Preview) 2004 ed. 60 min. DVD
UNIVERSITY . . . . . . . . . . . . . . . . . . . . . . . . . . . .$295
HIGH SCHOOL . . . . . . . . . . . . . . . . . . . . . . . . . .$195
Killing Us Softly – MEF 729
Jean Kilbourne’s pioneering work helped develop and popularize
the study of gender representation in advertising. Her films have influenced millions of students internationally, across two
generations. Kilbourne uses over 160 ads and TV commercials to critique advertising’s depictions of women. With wit and
warmth, Kilbourne invites viewers to look at familiar images in a new way–-one that empowers them to take action. She is frequently
interviewed on national TV, and has spent many years researching media images and their effects on young people.
(No preview) 2000 ed. 34 min. DVD COLLEGE/UNIVERSITY . . . . . . . . . . . . . . . . . . .$325 HIGH SCHOOL . . . . . . . . . . . . . . . . . . . . . . . . . .$195
The Overspent American:
Juliet Schor scrutinizes what she calls “the new consumerism,”
a national phenomenon of upscale spending shaped and reinforced by a media system driven by commercial interests. Illustrated with hundreds of media examples.
(No Preview) 2003 ed. 55 min. DVD
UNIVERSITY . . . . . . . . . . . . . . . . . . . . . . . . . . . .$290
HIGH SCHOOL . . . . . . . . . . . . . . . . . . . . . . . . . .$175
Advertising Agency - DE 136
Discusses how agencies are organized -- the functions they
perform and how they are compensated by clients. Shot on location at Harris Drury Cohen, a full-service agency with $90 million in billings. Shows the daily operation with comments by personnel in creative,
account management, marketing services and management. 1998 ed. 23 min.
VHS (SALE) .................................................. $30
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$140
Advertising and Marketing on the Internet - DE 512
Is the Internet "Marketing Heaven" or just an overrated marketing tool? Is
it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing & advertising on the Internet. Special topics include target audiences, structural considerations, efficiency, closure and
critical issues in Web page design.
By Dr. P. Rutsohn 2001 ed. 26 min.
VHS (SALE) ...................................................
$30
DVD . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . .$140
Advertising for Business
(PowerPoint CD) – CE 1029
Students will discover the innovative and complex field of advertising. They will identify
the various aspects of the advertising industry such as the methods and mediums used, the different forms of advertising, the process
for calculating media costs and the importance of market segmentation. Students will also become familiar with the language of
advertising and how to prepare an advertising plan.
2007 ed.
75 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. .$85
Promotional Mix
It’s important for customers to understand the functionality
and benefits a company’s products and services can provide. The promotional mix helps businesses effectively communicate these
aspects to customers. Discusses the role of the promotional mix in the overall efficiency, effectiveness and success of a company.
Examples of different techniques are given and how they can vary depending on company and product. 2009 ed.
51 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. .$85
Promoting the Product
(PowerPoint® CD) – CE 1031
Learn the importance of promotion, advertising and marketing in this presentation.
Discusses the role of brand awareness and the impact of various advertising mediums in society. Evaluates the elements of the promotional
mix and identifies the components of a formal marketing plan. Learn the basic aspects of public relations and how it can benefit a firm or organization.
2007 ed.
69 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. .$85
Advertising Classics
History of Advertising: Early TV Commercials – MBC 1216
Fascinating from both a cultural and a marketing perspective,
the set is packed with ads such as Montclair cigarettes, Beechnut Baby Food, Prudential Insurance, & Folger’s Coffee.
Surprisingly direct and developed, the commercials also represent the development of the medium from lengthy solicitations to
the one-minute hard sell. What they lack in technical details, these commercials more than make up for in creativity. They clearly
didn’t know what would work and what wouldn’t so they tried a lot of different creative methods.
(No preview) 2006 ed. 40 min.
2 DVDs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. .$75
Classic Funny TV Commercials
Do you love funny commercials? These are some of the best humor commercials from the 1940s,
50s, 60s and 70s. These classics also have educational value and can be used as historical visual documentation about the history of television and advertising. Students will enjoy it so much they won’t even realize they are learning! It’s
refreshing to see the wholesome, funny advertising techniques from the past which relied more on comedy and shtick, rather than today’s shock and awe, invasive-psychological television advertising practices.
(No preview) 2008 ed. 60 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75
King of the Infomercial:
He’s been banned, sued, imprisoned and now he’s topped the best-seller list. Kevin
Trudeau, a figure well- known to late-night TV viewers through his frequent infomercials, in which he hawks “cures” for cancer, diabetes, and other diseases. In a contentious one-on- one interview,
Trudeau discusses his past legal troubles, his questionable products and medical
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$60
History of Advertising Animation (1930-1940) – CAL 1246
Contains some of the best animated advertisements ever assembled! Provides a rare glimpse of
the marketing strategies used during the sunrise of motion pictures and the birth of television. Original advertisements featuring the Rice Krispie’s Elves and the Cinderella Tale used in two classic Chevy commercials. Think back to a time when every animated frame was hand drawn by master artists. See exactly what animation was like more than 70 years ago. (No preview)
40 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50
History of Advertising: Animation (1950-1960) – EMP 1247
Animation is an integral part of Advertising. Contains rare animation films during the 1950s
which are the 60-second spots that were not born on television. Movie theaters ran “Minute Movies,” as another way to increase profits. Mass selling was enormously popular in the forties, when millions of people went to the movies each week, and the sound of network radio was heard in millions of homes. This vintage collection of b & w as well as color advertising films are classic animation
cartoons by legendary producers. (No preview) 48 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50
History of Advertising: General (1930-1950) – TVO 1248
One of the rarest collections of advertising films. Ranges
from movie theatre ads, TV commercials, sky writing and outdoor ads. These ads also document what was happening in America at the time
and give us a wonderfully lively journey through the history of advertising. See the unique way companies marketed their
products like Band Aid, Pepsodent, Ajax, Gillette, Remington, Marlboro, Murial Cigars, Tide, Maxwell House, Budweiser, Lipton, Jell-O, Cheerios, V-8, Polaroid
and many others. 117 min. (No preview) 2DVD SET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50
History of Advertising:
When it comes to television, the advertisements are often more entertaining than the actual
programs themselves. Gives a fairly complete panorama of the first decades of television advertising. Lots of the ads are classics and a reminder that television standards have
changed a good deal over time. Cigarettes were once advertised on television; another entertaining ad tries to convince children to eat Cheerios and drink V8 Juice at the same time. There is a good mix of color and black and white clips. The most interesting one is probably when people break into song to sell Lucky Strikes.
2005 ed. 119 min. (No preview)
2DVD SET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50
Creative
Advertising Creative Appeals –
Discusses the six most common and successful advertising creative appeals: Fear, Humor, Sex, Scarcity,
Rational and Emotional. Proven approaches to employing each appeal is well documented by advertising research cited in the program.
Means-end chain theory, informational vs. transformational reinforcement and using leverage points are covered. Both
print ads and TV commercials are used as examples. A clinical psychologist briefly comments on the natural human response to each
appeal. Fast paced & interesting for students. 2006 ed. 23 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . .$140
What Makes a Great Advertisement: Part I – FH 797A
Nine judges from the Clio Executive Juries talk about how creatives get their ideas, the dangers of overtesting
ads, and the need for more effective advertising. Industry executives from Goodby Silverstein & Partners, Young & Rubicam, London; CLM/BBDO,
Paris; Scholz & Friends, Berlin; Ginkgo Saatchi & Saatchi, Montevideo; and Leo Burnett,
What Makes a Great Advertisement: Part II – FH 797B
Thirteen judges from the Clio Executive Juries speak on
topics such as the teamwork involved in making an ad, how a campaign sometimes shocks people’s ideas of advertising, and the motivation for being in the advertising
business. Industry leaders from prominent agencies including Fallon McElligott, Minneapoilis; Ogilvy & Mather, Mumbai: Paradise
DDB, Stockholm; Clemenger/BBDO, Melbourne; and Agulla & Baccetti, Buenos Aires, analyze TV spots such as MTV’s “Jukka Brothers”
and Diesel Jeans” “A Day in Pyongyang” and several print ads and posters from the Clio archives. 2000 ed. 30 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$170
Planning & Producing the Advertisement – EJD 604B
Discusses the importance of projecting sales and profits
in the context of planning the retail advertising campaign. Follows each stage of the retail-advertising process from target market
selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from
an ad agency, design studio, direct mail marketer and department store. 2001 ed. 20 min.
DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160
Captive Audience – MEF 727
For marketers who wish to reach the lucrative youth market, schools represent the
final frontier – access to a captive audience of millions of students along with implied product endorsements. A compelling exposé of
the transformation of classrooms, hallways, cafeterias, and textbooks into advertising vehicles. Explores how education is short-changed and democracy
is at risk when schools become marketplaces and commercialism goes to the head of the class. (No preview) 2003 ed. 45 min. DVD
COLLEGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$290 HIGH
SCHOOL . . . . . . . . . . . . . . . . . . . . . . . . . .$175
Designing Radio Ads
Provide a general understanding of radio advertising. It gives the details necessary
for students to learn how to purchase and schedule a radio commercial. Shows the creative process in designing an effective radio spot. 2009 ed.
38 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75
Developing Direct Mail Pieces (PowerPoint® CD) – CE 1106
Presentation is designed to provide general information, the background of direct mail, and describes
the advantages of using direct mail as an advertising medium. It provides the general resources
that are needed to create a mailing and most importantly,
students will obtain an understanding of the steps necessary to maximize the effectiveness of direct-mail advertising. 2009 ed.
35 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75
Producing Print Advertisements (PowerPoint® CD) – CE 1109
Designing an effective print advertisement requires understanding
certain elements such as selecting a target market, types of publications, buying advertisement space, color, fonts and layouts. This
presentation covers these elements and gives advice on what to do and what not to do when designing a print ad. 2009 ed.
118 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75
Integrated Marketing
Communications
Integrated Marketing Communications: The Toledo
The promotion and delivery of good baseball and family fun has catapulted the Toledo Mud Hens into being one of the elite minor league sports
franchises. Not only have they won the league championship two years in a row, the Mud Hens have set a team attendance record, becoming the league leader in
2007 ed. 8 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95
Communication: International –
Quality corporate communication is never successfully delivered
until it’s accurately received and recalled. Communications should be designed and delivered to assure the most accurate reception
and receiver recall. Miscommunication can be costly to a business, especially when it results in errors and wasted effort. So
how do corporations assure the highest levels of accuracy in reception and in recall? Navistar International faces this challenge with
their integrated marketing communications approach. 2007 ed. 8 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . .$95
Integrated Marketing Communications – CIM 833
IMC is the intentional coordination of all marketing communications activities to convey a consistent message to potential customers. Shows how the promotional
mix often changes over the product life cycle. Specialized Marketing Services case.
2004 ed. 30 min.
VHS (SALE) .................................................. $30
Integrated Marketing Communications – DE 489
Discusses how all marketing communications should be integrated to provide a consistent,
unified image of the organization. Shows examples of how the IMC model is often two-way communication that can begin with either the marketer or the customer. Defines and shows examples of the IMC mix of personal selling, advertising,
direct marketing, sales promotion and public relations. Discusses how IMC strategy often depends on stage of product life cycle and whether the marketer is employing a
pull or push approach. 1998 ed. 26 min.
VHS (SALE)................................................... $30
DVD . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . .$140
Advertising Media
Direct Response, Out-of-Home & Supplemental Media - DE 1 04B
Discusses how direct response has become an integral
part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo-direct mail, shared
mail, & responding to inquiries generated from Internet advertising. Shows examples of outdoor advertising: paper posters, painted
bulletins, truck panels, plastic banners, moveable billboards, digital outdoor, spectaculars, and mall-face boards. Examples
of transit advertising include bus panels, wrapped-painted vehicles, travel-station dioramas, bus shelters & bus benches.
Suggests strategies to gain maximum effectiveness from yellow-page advertising & “opt-in” email advertising. 2009 ed. 21 min.
DVD . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . .$140
The Advertising Media – EJD 604A
Focus is on challenges for 21st century retailers to make
cost-effective media buys. With increased audience fragmentation from more media alternatives, retailers need to reexamine the
traditional media of newspapers, magazines, direct mail, TV and radio. Discusses how Internet advertising must be part of the retailer’s
IMC program. Interviews with media professionals in e-commerce, traditional retailing and direct mail. 2001 ed. 20 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160
Print Media - DE 104A
Covers daily, weekly, and free newspapers with the various
advantages of each format. Discusses advertising services such as special editions and total market coverage programs. Covers
consumer, business, trade, industrial, and farm magazines with the advantages of each category. Discusses the importance
of both reach and frequency along with an example of how to compute CPM for print media. 2004 ed. 20 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$135
Broadcast Media - DE 104C
Covers broadcast television, cable TV and radio along with
advantages of each medium. Discusses the rating systems, GRP's and the importance of CPP for
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$135
Newspaper Advertising - DE 133
Covers the various formats of newspaper advertising such as display, classified, and
classified display. Discusses special products such as shoppers, zoned editions, supplements, preprints and total market coverage. Additional
sections cover layout formats and the use of artwork vs. photographs for illustrations. 2004ed. 22 min.
VHS (SALE)................................................... $30
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$140
Managing Marketing Information: Nielsen Media Research – MCL 1261
Whatever you watched on television last night, Nielsen Media Research can tell you how many
other people watched it also. They have tracked television viewing for the past 50 years, 24/7, 365 days a year. Nielsen gathers
information about who’s watching what on TV. Nielsen’s clients include television networks, advertisers, ad agencies and cable
providers.
2007 ed. 8 min.
DVD . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .$95
Advertising with Billboards (PowerPoint® CD) – CE 1107
Provides a description of outdoor media which includes billboards. It relays
important information regarding the growth of billboards as an advertising medium. Provides an in-depth description of each type of billboard and outlines the processes involved
in advertising on billboards. 2009 ed.
45 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. .$75
Telemarketing Basics
Informs students of the benefits of using telemarketing as a form of promotion. Students
will become familiar with the different types of telemarketing along with telemarketing rules and guidelines. The basic steps required
in creating an effective telemarketing campaign are also outlined. 2009 ed.
38 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. .$75
Online Advertising
(PowerPoint® CD) – CE 1112
Explores the world of online advertising, what is defined as online advertising, and
learn its different forms. Students will analyze the qualities of each type of online advertising and examine the cost/benefit of online advertising for an organization. 2009 ed.
35 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . .$75
Advertising Layout
Advertising Layout Part I: Space Allocations- DE 1 20A
Suggests the amount of space to allocate and uses of the illustration, headline,
copy and logo. Designed for any course in advertising, advertising layout, graphics or design. Demonstrates basic ad layout such as line, flow and patterns; mechanics such as white space and bleed. 2006 ed. 21 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$135
Advertising Layout Part II: Visual Direction - DE 1 20B
Discusses proportion, design components,
2006 ed. 21 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$135
Elements & Principles of Design (PowerPoint CD) – CE 867
Does a garment give an impression of relaxation and comfort, while another seems formal and dignified, while
yet another can be minimal, cold and rigid? Learn how design affects our sense and emotions through the use of line, shape, form, texture, color,
30 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$90
Advertising Psychology
Advertising Creative Appeals –
DE 949
Discusses the six most common and successful advertising creative appeals: Fear, Humor, Sex, Scarcity,
Rational and Emotional. Proven approaches to employing each appeal is well documented by advertising research cited in the program.
Means-end chain theory, informational vs. transformational reinforcement and using leverage points are covered. Both
print ads and TV commercials are used as examples. A clinical psychologist briefly comments on the natural human response to each
appeal. Fast paced & interesting for students. 2006 ed. 23 min. DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. .$140
Cracking the Advertising
Learn to make sound purchasing decisions by spotting advertising
ploys. Discussion includes celebrity endorsements, consumer-behavior theory, emotional appeals, unproven claims, urgency to purchase, etc. 2006 ed. 20 min
DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$100
Why You Buy: 21st Century Advertising – LS 652
Direct mail–-how “junk mail” and email “spam” use hidden
tactics to persuade and sell. TV commercials – how music and entertainment disguises ads to shape your daily life, and build brand
name
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120
Psychology of Advertising: Part 1 - DE 118A
Today, with increased competition, globalization and downsizing,
marketers must demonstrate that their advertising expenditures are both efficient and effective. Consumers have been saturated with advertising
messages; and, business is no longer willing to expend resources “Just to get their message out to the market.” It’s imperative
that the advertiser understand the psychology behind buying motives and incorporate that understanding into their ads. Emphasizes
five key psycho-sociological issues with examples drawn from TV commercials, print ads, and the Internet. By Dr. Rutsohn. 2002 ed. 26 min.
VHS (SALE)................................................... $30
DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . .$140
Psychology of Advertising: Part II - DE 118B
Discussion focuses on the interrelationship between the physical components and the message communicated
by an advertisement. Presents current research with examples of survey results, comparative ads and testimonials in advertising. By Dr. Rutsohn. 2002
ed. 18 min.
VHS (SALE)................................................... $30
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$135
America’s Ad Icons – FH 943
The best product mascots and corporate ambassadors
share two key features: they become indelibly associated with the things they represent and remain relevant over time. Uses case studies of Tony the Tiger, Charlie the
Tuna, the Energizer Bunny, Jack in the Box, Colonel Sanders, Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand icons.
The psychology behind their remarkable consumer and cultural appeal is discussed.
2001 ed. 51 min.
DVD . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . .$120
Positioning: How Advertising Shapes Perceptions – LS 715
In marketing, perception is reality! Advertisers recognize that changing a consumer’s attitude toward a
product is difficult and not really necessary. To “position” or “reposition” how a consumer views a
2003 ed. 20 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120
Advertising Techniques
Teens annually spend over $150 billion on clothes, food, cosmetics, music, etc.
Advertisers rely on their teen audience to discuss and help sell their products. Program uses humor, fun graphics, and many ad examples
to clue students on the 10 traditional advertising creative techniques. 2006 ed.
31 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$60
Public Relations/Publicity
Advertising, Public Relations, & Marketing Careers – CYC 1208 ADVERTISING:
Follows graduating advertising students as they
intern at an advertising agency. They show and discuss how every day is constantly changing and different at an agency. They spend time in different departments such as
creative, account relations, and media buying.
PUBLIC RELATIONS:
Follows graduating public- relations students as they intern at a TV station and a PR agency. They show and discuss the challenges of wearing
many hats and doing everything during a special event. What they like best is helping their clients grow and accomplish their objectives.
MARKETING:
Follows graduating marketing majors as they finish their internships and seek full time positions. The variety of tasks, travel, and meeting new
people are what they like best about a career in marketing. (No preview) 2006 ed. 60 min.
3DVDs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$180
Toxic Sludge is Good for You: The Public Relations Industry Unspun – MEF 793
Helps viewers understand the tools PR professionals use to shift perceptions, shape public
opinion, “sell” war, and manage corporate crises. The true power of this video can be witnessed in the horror on students’ faces
as they manage to voice, after viewing the film, “Where have we been all our lives?”
(No preview). 2002 ed. 45 min. DVD
DVD(SALE) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50
COLLEGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$290
HIGH SCHOOL . . . . . . . . . . . . . . . . . . . . . . . . . .$175
Public Relations - DE 438
Covers the three broad public relations functions of event
promotion, image building and image protection. Discusses the role and importance of PR in the marketing communications process. Covers
common public relations activities such as preparing media kits and press releases. Case studies and current examples
from a PR agency, a nonprofit organization and a small business! Excellent for any course in public relations, advertising, or
marketing communications. 1996 ed. 23 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$140
You Are The Organization:
Employees learn about the importance of body language
and the importance of remaining calm with angry or impatient customers. Shows how to promote your organization through employee networking and other PR activities. Offers nine
PR techniques for use with e-mail and voice mail. 2001 ed. 25 min.
DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$170
Media Relations
Explains the importance of media relations as a function
of public relations. By using examples, students will not only understand the importance of media relations, they will also see the various aspects of media relations and its role in society. 2009 ed. 30 SLIDES .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75
Publicity: The Dangers and Benefits (PowerPoint® CD) – CE 1072
Shows both sides of being in the public eye. Through the
use of real-world examples and scenarios,
30 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85
Introduction to Public &
Gives a general understanding of public and community
relations. Additionally, the various types of public and community relations activities are defined and explained with real-world examples. 2009 ed.
32 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85
Orders will be serviced by DEV in U.S.A. Enquiries to Steve Say - filmo@filmo.com