WOMEN IN BUSINESS ISSUES

Sexual Stereotypes in the Media – FH 1062 Categorizing others is a part of human nature to help organize our reality. But when stereotypes are used to make assumptions about a person’s character and value, they become gender bias or outright sexism. Illustrates some of the commercial, cultural, psychological, and sociological forces that have shaped sexual stereotypes in the media, such as the selling of gender, the myths of alluring femininity and rugged masculinity, Jungian personality archetypes, consensus reality, stereotype threat, body image dysfunctions, and the theory of the male gaze. 2008 ed. 38 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160

The Beauty Backlash – FH 1068 With its “Real Beauty” information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? Investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. Insights concerning Dove, L’Oreal, and advertising giant Saatchi & Saatchi provide a fascinating examination of socioeconomic issues. 2006 ed. 29 min. DVD. . . .$150

Small Change, Big Business: The Women’s Bank of Bangladesh 10 Years Later – FH 1006 Micro credit - small loans administered with no collateral requirement – might represent the most powerful weapon in the fight against global poverty. But is micro credit a sustainable solution? Follows up on Bangladesh’s Grameen Bank, a pioneering micro credit provider focused mainly on struggling women. Revisits loan recipients a decade later, studying the long-term effects of micro credit on their households and in their Islamic community 2005 ed. 55 min. DVD. . . . . . . . . . . . . . . . . . .$195

Killing Us Softly – MEF 729 Jean Kilbourne’s pioneering work helped develop and popularize the study of gender representation in advertising. Her films have influenced millions of students internationally, across two generations. Kilbourne uses over 160 ads and TV commercials to critique advertising’s depictions of women. With wit and warmth, Kilbourne invites viewers to look at familiar images in a new way–-one that empowers them to take action. She is frequently interviewed on national TV, and has spent many years researching media images and their effects on young people. (No preview) 2000 ed. 34 min. DVD

COLLEGE/UNIVERSITY . . . . . . . . . . . . . . . . . . .$325 HIGH SCHOOL . . . . . . . . . . . . . . . . . . . . . . . . . .$195

Off the Hook: Workplace Fashion Secrets for All Shapes and Sizes – JI 797 Women learn how to choose clothing that fits their body, budget, and personality. Learn what to wear to create a neat, professional appearance on the job. Discusses how clothing affects confidence, self- esteem, and job performance. Features women of all ages, races & sizes; explains how to build a wardrobe when starting out in a career on a small budget. Includes examples of classic clothing that make the most of your dollars; emphasizes that you do not need a large, expensive wardrobe to look good; and shows how to include personal needs, body shape, and lifestyle in wardrobe choices (No preview). 2005 ed. 103 min. DVD. . . . . . . .$250

Your Ideal Silhouette Interactive: For Women (CD ROM) – MEC 699 Knowing what to wear and how to wear it are two vital ingredients that can help women succeed in the workplace. Addresses issues like which clothing styles are best for individual body types (and which to avoid), using accessories like scarves and jewelry, and grooming for women. An extra segment, “The Slenderizing Line,” explores the subtle visual influence of colors, patterns, and textures. Gives students a total image makeover on a CD! 2002 ed.CD. . . . . . . . . .. . . . . . .$250

Playing Unfair: The Media Image of the Female Athlete – MEF 792 Provides an in-depth critique of the sexism and homophobia that pervade media representations of female athletes. Examines the disparity between the authentic success of female athletes and sports journalism’s often trivialized and (Hetero) sexualized coverage of them. Playing Unfair inspires and empowers as it invites important discussion about the relationship between society, gender, and sport. (No preview). 2002 ed. 30 min. DVD COLLEGE . . . .. . . . .$290 HIGH SCHOOL . .  . . . . .$175

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