Supervision

The Keys to Effective Supervision: - JWA 1209 Whether it’s your fist day as a supervisor or you are a seasoned veteran, this program will help make you an even better supervisor. Learn to develop the critical skills you need to be a truly effective leader: Communicate with clarity, make effective and timely decisions, recruit, train, motivate and retain a successful workforce! Even the busiest managers can apply the training techniques found in this program. 2006 ed. 30 min. DVD. . . .  .$160

How to Build a High Performance Workforce: The Keys to Effective Supervision –JWA 876 Whether it’s your first day as a supervisor or you have been doing it for years, this program will make you even better at your job. Learn to develop the skills necessary to be a truly effective leader, make effective, timely decisions, to recruit, train, motivate and retain a successful work force! Video plus book Developing a High Performance Work Force. 2005 ed. DVD 30 min. ............. $150

Feedback Skills for Supervisors – JWA 664 Cultivate critiquing skills that offer employers honest feedback that’s systematic and logical. Learn how to solicit, receive, and evaluate feedback that leads to improved performance. Credible supervision balances the correct amount of praise with critical performance assessment. 2002 ed., 22 min.DVD. . . . . . .... . . .$150

Marketing’s 4 Ps: The Consumer Angle – LS 1206 Students learn the traditional four “Ps” of the marketing mix—product, place, price, and promotion and how the focus of the four “P,” is on customer satisfaction. With pertinent examples from popular, everyday brand extensions, students gain an understanding of how pricing strategies really work, how marketers target different consumers with identical products, and how positioning and branding generate profit. 2009 ed. 18 min. DVD. . .$120

Introduction to Marketing - DE 115 Defines an effective macro-marketing system as the “delivery of a standard of living.” Discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Features examples and interviews from both consumer and business/organizational markets. Suggests an Internet presence can be a marketing tool for nearly all organizations. Uses an eBay auction to demonstrate the interaction of supply & demand to determine “market price.” An excellent DVD for in introductory marketing course or for a marketing section in any business course.2008 ed. 19 min. DVD ..... $130

Marketing Strategy for Small Business – DE 1 34A Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing concept of customer satisfaction and profit maximization. Suggests how to identify target markets and meet their needs with a proper marketing mix. Features several small businesses including manufacturers, retailers and service providers. Excellent for any course in entrepreneurship, small business management, or marketing. 2008 ed. 24 min. DVD. . . . . . . . . . . . . . . . ...... . . .$135

Career Cluster: Marketing, Sales & Services – CE 1057 Helps students understand the myriad career opportunities in marketing, sales, & service industries. Topics include job availability, education & travel requirements, and salary ranges. Viewers will see successful professionals discuss their own marketing career choices, how they entered those fields, overcame obstacles, and eventually climbed the ladder of success. Seven different career pathways leading to 35 different job titles are highlighted. 2008 ed. 25 min. DVD. . . . . . . . . . . . . . . . . ...... . . .$170

Marketing Nonprofit Organizations in Today’s Economy – DE 127 The proliferation of nonprofit organizations coupled with a rapidly changing economy has resulted in fierce competition among these organizations to develop beneficial exchange relationships with clients. Aggressive marketing strategies have resulted in both positive outcomes like “partnering” and negative outcomes like “chugging.” Focuses on marketing issues, problems, and strategies facing nonprofit organizations. Special emphasis is placed on charitable organizations. 2005 ed. 24 min. VHS. .. . . . .$30 DVD . .. . . .. . . . . .$135

Introduction to Marketing – CIM 819 Presents the fundamentals of marketing through a tourism destination program. Las Vegas case study. 2004 ed. 30 min. VHS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$30

Pillars of Marketing – CE 765 Presents seven pillars of marketing: distribution, financing, marketing-information systems, pricing, product/service management, promotion and selling. Explains how to gather information and teaches the concepts and strategies affecting price, as well as how to satisfy customer’s perceptions of value. Teaches how to maintain and manage a product/service based on the market. Learn how to determine and respond to a client’s wants and needs. 7 sections, 5 printable resources and 16 web resources. 2004 ed. 87 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$190

Careers in Marketing – CE 606 Career opportunities in marketing cover the gamut from e-commerce, advertising, product research & management, and sales to nonprofit organizations. Many broad careers with options within those careers are shown. Marketing professionals discuss education and training requirements, skills and talents needed, advancement opportunities, and salary ranges. 2001 ed. 20 min. DVD $120

Relationship Marketing – DE 405 Emphasizes the basic concepts underlying an effective relationship-marketing program and discusses the six major steps involved in establishing a program. To demonstrate theory and illustrate that relationship marketing strategies are applicable to both small and large businesses, examples are drawn from Saturn, John Deere, and Harley Davidson. In addition, interviews with successful entrepreneurs are integrated throughout the program. By Dr. Rutsohn 1995 ed. 27 min. VHS. . . . . . . .. . . . . . . . . . . . . . . . . .$30 DVD. . . . . . . . . . . . . . . . . . . . . . .$135

An Introduction to DECA (PowerPoint® CD) – CE 1089 DECA is a national association that enhances educational and career opportunities for students interested in marketing, management and entrepreneurship. DECA membership helps students build self-esteem, develop leadership abilities, become involved in service projects, and compete with other DECA members on district, state & national levels. The organizational structure of DECA is examined along with interesting facts and the marketing competitive events. 2009 ed. 46 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95

The 4 P’s (PowerPoint® CD) – CE 1090 Product, price, place and promotion are the four components marketing managers focus on when making decisions. Discuses how these functions of the marketing mix contribute to a business’ strategy and success. Various examples of marketing techniques are given and how they fall into each category of the 4 P’s. Also discusses the importance of coordination and communication throughout the use and implementation of the marketing mix. 2009 ed. 35 SLIDES . . . . . .. . . . . . . . . . .$95

Marketing Technology (PowerPoint® CD) – CE 1101 Marketing strategy and technology go hand-in-hand. Businesses rely on marketing technology to help develop their products, determine customer needs, understand the effectiveness of their advertising efforts, etc. Discusses the various forms of marketing technology and how it is used to implement strategies and reach goals. Different types of consumer groups are also discussed along with their acceptance of marketing technologies.2009 ed. 51 SLIDES . . . . . . . . . . .$85

SWOT Analysis (PowerPoint® CD) – CE 1142 SWOT analysis has been used for many years by firms as a tool to help them make business decisions. Talks about the role SWOT analysis plays in altering business strategies and ultimately determining their success. The different parts of the analysis are broken down, discussed piece by piece, examples of each function, along with the analysis as a whole. 2009 ed. 32 SLIDES . . . . . . . . . . . . . . . . . .$85

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