Sports & Entertainment Marketing

Spotlight on Careers in Fitness and Sports – FH 1039 Cindy Sites was a ballet dancer & Ray Anderson played football and baseball in college. Section one focuses on Sites’ success as owner of Go Figure Fitness, a small chain of studios where she and her staff teach her Figure Method—a combination of Pilates, yoga, and classical ballet technique. Section two tracks the career of Anderson from Stanford University and Harvard Law School, to sports agent, to Vice President of NFL Operations. 2007 ed. 17 min. DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    . . .$110

Entertainment – FH 1022 Meet three women who have embarked on successful careers in media and entertainment. Profiles an animation storyboard artist for award-winning children’s films; a film colorist with extensive television experience; and a photojournalist whose work often makes the front page. Remarks from co-workers and supervisors provide additional layers to the descriptions of each job. 2006 ed. 30 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...... . . .$110

Playing Unfair: The Media Image of the Female Athlete – MEF 792 Provides an in-depth critique of the sexism and homophobia that pervade media representations of female athletes. Examines the disparity between the authentic success of female athletes and sports journalism’s often trivialized and (Hetero) sexualized coverage of them. Playing Unfair inspires and empowers as it invites important discussion about the relationship between society, gender, and sport (No preview). 2002 ed. 30 min. DVD. COLLEGE . . . . ....... . . .$290HIGH SCHOOL . . . . . . ... . . .$175

Sports Endorsements Commercials – LIA 608 Sports stars have been endorsing products on television for many years and in many ways. See the evolution of athlete endorsements from the simple sales pitches of the 1960’s to the high-tech, special effects extravaganzas of the 1990’s. Contains some of the funniest and most memorable spots created over the last four decades. A “must have” video for a sports marketing course. (No preview) 2000 ed. 25 min. DVD. . . . . . . . . . . . .$100

Introduction to Entertainment Marketing - CE 1081 Entertainment marketing is vital for promoting films, music and video games. Discusses entertainment marketing techniques and how they contribute to business success. Product placement is examined and how it can have a dramatic impact on sales. Details how methods vary depending on the type of product or production being promoted. 2009 ed. DVD 30 min. ............. $120

Field Trip: Game Day! – CE 1078 Explores sports marketing by going behind the scenes at a college football game. Students are shown different aspects of sports marketing, uncovers how sports teams market to fans, and the future trends of sports marketing. 2009 e. 30 min. DVD . . . . . . . . . . . . . . . . . .     . . .$140

Sports & Recreation Industries (PowerPoint® CD) – CE 1074 Introduces students to sports and recreation industries, marketing strategies, and current business developments. Covers industry history and current trends. Students are presented with an opportunity to analyze business statistics of both industries. 2009 ed.26 SLIDES ..$85

Sponsorships & Endorsements (PowerPoint® CD) – CE 1075 Introduces students to both sponsorships and endorsements as they are used in sports marketing. Students will analyze past and present trends in sports sponsorships and endorsements. 2009 ed. 50 SLIDES . . . . . . . . . . . . . . . . . . . .$75

Sportscape and Special Promotion (PowerPoint® CD) – CE 1076 Gives students an in-depth look into the different facets of sportscape and special promotions. Through examples, they will gain an understanding of the use of sportscape and special promotions in business. 2009 ed. 38 SLIDES . . . . . . . . . . . . . . . . . . . . .$85

College, Amateur & Professional Sports (PowerPoint® CD) – CE 1077 To have a career in sports marketing, one must understand the various divisions of sports. Discusses college, amateur and professional sports and the various organizations at the different levels of sports. 2009 ed. 68 SLIDES . . . . . . . . . . . . . . . . .$75

The Entertainment Industry (PowerPoint® CD) – CE 1079 Shows students the business side of the entertainment industry. Students will learn the history and business of the movie industry and see how various entertainment industries are different, yet related. The movie industry along with concerts, zoos, gaming, casinos and museums are covered in depth. Students will also learn about recent trends and controversies in the entertainment industry. 2009 ed. 78 SLIDES . . . . . . . . . . . .. . . . . . . .$85

Event Planning (PowerPoint® CE) – CE 1082 Event marketing is discussed in detail, along with concessions, merchandising, seating, ticketing, staffing, personal-seat licenses, luxury boxes and sponsorships. Students learn that as events increase in size, so does the manpower and planning necessary to execute the event. Examples such as the Baltimore Ravens® football team are used to illustrate key points. 2009 ed. 50 SLIDES . . . . .  . . . . . . . . . . . .$95

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