Retailing Fashions

It’s a Mall World – FH 953 Examines cultural & psychological aspects of the typical suburban experience—shopping at the mall. Visiting “cathedrals of consumerism” from the Mall of America in Minnesota to Sawgrass Mills Mall in Florida, the program asks fundamental questions about consumerism. Contrasts the cultural experience of “Going to the Mall’ with Internet shopping. 2001ed.DVD 47 mins…………………………$170

Estee Lauder – CP 844 Follow the president of Estee Lauder as he leaves his corner office to take on challenges that keep the cosmetics industry running – like handcrafting and packaging lipstick, duty as a retail makeup artist, and struggling through beauty boot camp. Behind the glamorous face of Estee Lauder are a lot of skilled employees whose everyday attention to detail is key to keeping the brand popular. 2004 ed. DVD 48 min. .............. $130

Fashion Retailing – EJD 760 Today, fashion retailing has expanded far past the brick and mortar environments of the past. At one end of the spectrum is the custom house that offers special designs directly at their premises, At the other end, the value merchants bring affordable fashion to the masses. Increasingly, catalog and online operators are making their presence known as fashion merchants. Firms like Marshall Field’s Chico’s, Alan Flusser Custom Shop, Steinmart, and Target show how they are focusing their efforts to make certain that they are achieving their share of the fashion market. 2005 ed. DVD 25 mins $160

How Clothing is Sold: Fashion Merchandising – LS 709 Today, merchandising clothing has moved beyond fashion into branding and licensing. The Italian designer, Armani, has observed “that the merchandise itself is now secondary, what really matters is the brand name or designer label.” In fact, many designers now find that licensing their name is more profitable than actually designing new fashions. Students learn that the decision to buy clothing is part of a complex worldwide system of production and distribution in the fashion business. 2003 ed. 20 min. DVD . . .. . . . . . . . . . . . . . . . .$120

Merchandising: The Store as Persuasion – LS 666 A well-merchandised retail store is a finely tuned selling machine. Viewers learn about store layout, p-o­p displays, signage, inventory turn, markups, and the “open wallet syndrome.” See why “sales” have time limits and how even shopping carts and plastic bags influence profits. 2002 ed., 24 min. DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Value Shopping in America: A Major Force in Retailing - EJD 526 While the 80s were the era of indulgence, the 90s are the era of value shopping. A real growth market in retailing is the off-price segment with chains like T J Maxx, Burlington Coat Factory, and Steinmart. Video visits outlet centers across the nation such as Sawgrass Mills and Gurnee Mills. Discusses how discounters such as Kmart and Wal-Mart target value shoppers. Also, looks at alternative shopping from catalogs and on the Internet. 1999 ed. 20 min. DVD. . . . . . . . . . . . . . . . . . . .$160

A Retailing Strategy: The Store is the Brand - EJD 527 Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship Benetton New York store and their factory in Italy. 1999 ed. 20 min. DVD. . . . . . . . . . . . . . . . . . . . . .$160

Retailing Trends in the New Millennium – EJD 555 Some retailing trends of the new millennium include entertainment-oriented shopping centers, themed environments, supermarket expansion into atypical product mixes, designer and manufacturer retail flagships, and the continuous explosion of “off-site retailing” with E-tailing as its centerpiece. Others include the growth of temporary retail outlets, the escalation of “store is the brand” retailing, the emergence of “value shopping,” and a recent innovation that markets fashion directly to the consumer through “door to door” selling. 2000 ed. DVD 20 MIN. . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160

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