Retailing

Retail Site Selection – DE 102 Discusses the important considerations for entrepreneurs in selecting retail locations. Covers freestanding sites, business-associated sites, renovated CBDs, and planned shopping centers. Special topics include the principle of cumulative attraction, vacant stores, parking, visibility, negotiating leases, & lease restrictive covenants. A new section shows how to use the Internet for site-selection data such as Census Bureau demographics, state transportation department traffic counts, and computer-modeling location consulting firms. Examples include a clothing-store chain, a home- furnishing store chain, two fast-food chains, an equipment-rental chain, and specialty stores. 2009 ed. DVD 23 min $135

Addicted to Cheap Shopping? Why the Real Cost of Goods Keeps Going Down – FH 1064 Host, Libby Potter, travels the world as she takes a meaningful look at the economics behind inexpensive goods for sale in big-box stores and malls. Cost-cutting through supply chain management, economies of scale, the Wal-Mart effect, and the no-frills philosophy of IKEA are addressed. The triumphs and woes of China, in its role as manufacturer for the world is given special attention. Also considers the hidden societal costs of cheap goods, sweatshop labor and the environmental impact of cavalier over- consumption, and questions how much longer prices can continue to drop as China’s standard of living rises.2007 ed.DVD   59 mins…… $170

The Age of Wal-Mart: Inside America’s Most Powerful Company – FH 1019 CNBC’s David Faber scrutinizes Wal-Mart to understand how the company has become so successful and whether this juggernaut can continue to succeed in the face of increased opposition. Faber takes viewers from an annual managers’ meeting to the opening of a new store in China where Wal-Mart is one of the country’s leading importers. Faber also sits down for a chat with CEO Lee Scott, who addresses criticism over outsourcing, community friction, lawsuits, and other issues. 2004 ed. 90 min DVD.$225

Multiculturalism: How Retailers Reposition Themselves to Address Ethnic Diversity - EJD 976 In a time where the “one size fits all” concept no longer serves the needs of all consumers, retailers are making special efforts to tailor their inventories to appeal to African Americans, Hispanics, and Asian Americans along with their Caucasian counterparts. Industry professionals such as the CEO of Phat Fashions, The President of Sean Jean Clothing, the President of Uptown Magazine and CEO of NuAmerica Agency relate their experiences regarding the multicultural retail arena. Their interviews are integrated with footage of their fashion collections, the organizations they represent, and urban centers with the greatest ethnic diversity. 2007 ed. 20 min. DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160

It’s a Mall World – FH 953 Examines cultural & psychological aspects of the typical suburban experience—shopping at the mall. Visiting “cathedrals of consumerism” from the Mall of America in Minnesota to Sawgrass Mills Mall in Florida, the program asks fundamental questions about consumerism. Contrasts the cultural experience of “Going to the Mall’ with Internet shopping. 2001 ed.DVD    47 mins ….. $170

Chase Bank – MCL 911 JP Morgan Chase recently purchased Bank One, making it the largest retail-banking network in the United States. Retail banking has changed dramatically from the checking and savings account business. Explores the “new” retail bank from checking to sophisticated investing, direct deposits to on-line banking, and large commercial bank centers to small community branches. 2005 ed. 15 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...... . . .$100

eBay: Managing Success – FH 935 Presents the history of eBay; discusses the Web site’s feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. Exposes two vulnerabilities that have come with that success; stock prices that fluctuate with the slightest stumble in company performance, and government’s growing interest in taxing traders’ earnings. In the U.K. alone, more than 10,000 people make some or all of their income from eBay. (US only) 2005 ed. 30 min. DVD . . . . . .. . . . . . . . .    . . .$120

Fashion Retailing – EJD 760 Today, fashion retailing has expanded far past the brick and mortar environments of the past. At one end of the spectrum is the custom house that offers special designs directly at their premises, At the other end, the value merchants bring affordable fashion to the masses. Increasingly, catalog and online operators are making their presence known as fashion merchants. Firms like Marshall Field’s Chico’s, Alan Flusser Custom Shop, Steinmart, and Target show how they are focusing their efforts to make certain that they are achieving their share of the fashion market. 2005 ed. DVD 25 min $160

Value Shopping in America: A Major Force in Retailing - EJD 526 While the 80s were the era of indulgence, the 90s are the era of value shopping. A real growth market in retailing is the off-price segment with chains like T J Maxx, Burlington Coat Factory, and Steinmart. Video visits outlet centers across the nation such as Sawgrass Mills and Gurnee Mills. Discusses how discounters such as Kmart and Wal-Mart target value shoppers. Also, looks at alternative shopping from catalogs and on the Internet. 1999 ed. 20 min. DVD. . . .. . . . . . ...... . . .$160

A Retailing Strategy: The Store is the Brand - EJD 527 Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship Benetton New York store and the factory in Italy. 1999 ed. 20 min. DVD . . . . . . . . . . . . . . . . . . . . . .$160

Retailing in Europe - DE 116 Compares and contrasts retailing in Western Europe with retailing in the United States. Discusses supermarkets, hypermarkets, franchising, apparel retailers, auto dealers, etc. Special topics include social/cultural differences and retail implications of the European Union. 2000 ed. 28 min. VHS. .  . . . .$30   DVD. .  . . . . . . .$135

Multi-Channel Retailing – EJD 669 Today’s consumer has other options to satisfy their needs besides brick and mortar retail operations. Many traditional chains now call themselves multi­channel retailers with both on-site and off-site divisions. Both national and regional chains such as Crate & Barrel & Marshall Field are examined to show the benefits of this retail trend. 2002 ed., 20 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . .$160

Retailing Trends in the New Millennium – EJD 555 Some retailing trends of the new millennium include entertainment-oriented shopping centers, themed environments, supermarket expansion into atypical product mixes, designer and manufacturer retail flagships, and the continuous explosion of “off-site retailing” with E-tailing as its centerpiece. Others include the growth of temporary retail outlets, the escalation of “store is the brand” retailing, the emergence of “value shopping,” and a recent innovation that markets fashion directly to the consumer through “door to door” selling. 2000 ed. DVD 20 min $160
 

Franchising - DE 103 Discusses the franchising industry structure, product and trade-name franchising and business-format franchising. Lists advantages and disadvantages of franchising for the entrepreneur. The latest data from the IFA as to startup costs, financing available and franchise fees. Many examples include an auto dealer, auto-parts wholesaler, fast-food restaurants, and service businesses. 2000 ed. 25 min. VHS. . . . . . ..  . . . . . . .$30  DVD. . . . . . .. . . .$135

The Advertising Media – EJD 604A Focus is on challenges for 21st century retailers to make cost-effective media buys. With increased audience fragmentation from more media alternatives, retailers need to reexamine the traditional media of newspapers, magazines, direct mail, TV and radio. Discusses how Internet advertising must be part of the retailer’s integrated marketing communications program. Interviews with media professionals in e- commerce, traditional retailing, and direct mail. 2001 ed. 20 min. DVD . . . . . . . . . . . . . . . . . . . . . . . .    . . .$160

Planning & Producing the Advertisement – EJD 604B Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store. 2001 ed. 20 min.DVD. . . . . . . .  ....................... . . .$160

A Marketing Strategy: Energizing the Brand – EJD 670 To avoid the constant price competition associated with widely distributed manufacturer brands, many retail chains have developed their own private label. Although successful, many of these retailers never really “energized” their private labels to maximize their profit potential. Simon Graj discusses how his consulting firm has helped such chains as Sears, Carter’s and Saks 5th Avenue revitalize their businesses with a marketing strategy of energizing existing brands and developing new private labels. 2002 ed., 20 min. DVD. . . . . . .$160

Marketing & Pricing Concepts (PowerPoint CD) – CE 1032 Designed to teach students the basics of marketing and pricing as they relate to retail and wholesale industries. An in-depth examination of the four P’s, supply and demand, SWOT assessments and various psychological and promotional pricing techniques will provide students with a greater understanding of pricing decisions. Students will also learn the role of pricing as it relates to advertising, store discounts and marketing research. 2007 ed. 75 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85

Introduction to Retailing (PowerPoint® CD) – CE 1086 Provides a general overview of consumer shopping behavior at retail stores. Explores different aspects involved in retailing and the impact of supply and demand. A differentiation between retailers, wholesalers and producers is also analyzed. 2009 ed. 49 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85

Types of Retail Outlets (PowerPoint® CD) – CE 1087 Retailers play an important role in affordable shopping. Contrasts different types of retail outlets and advantages of each. Consumer’s concerns are described as well as the producer’s and discusses the impact of each retailer has on competitors. 2009 ed. 30 SLIDES . . . . .. . . . .$75

Orders will be serviced by DEV in U.S.A.  Enquiries to Steve Say -  filmo@filmo.com