Public Relations / Publicity

Advertising, Public Relations, & Marketing Careers – CYC 1208 ADVERTISING: Follows graduating advertising students as they intern at an advertising agency. They show and discuss how every day is constantly changing and different at an agency. They spend time in different departments such as creative, account relations, and media buying. PUBLIC RELATIONS: Follows graduating public- relations students as they intern at a TV station and a PR agency. They show and discuss the challenges of wearing many hats and doing everything during a special event. What they like best is helping their clients grow and accomplish their objectives. MARKETING: Follows graduating marketing majors as they finish their internships and seek full time positions. The variety of tasks, travel, and meeting new people are what they like best about a career in marketing. (No preview) 2006 ed. 60 min. 3DVDS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$180

Toxic Sludge is Good for You: The Public Relations Industry Unspun – MEF 793 Helps viewers understand the tools PR professionals use to shift perceptions, shape public opinion, “sell” war, and manage corporate crises. The true power of this video can be witnessed in the horror on students’ faces as they manage to voice, after viewing the film, “Where have we been all our lives?” (No preview). 2002 ed. 45 min. DVD COLLEGE . . . . . . . . .$290 HIGH SCHOOL . . . . . . . . . . . . . .$175

Public Relations - DE 438 Covers the three broad public relations functions of event promotion, image building and image protection. Discusses the role and importance of PR in the marketing communications process. Covers common public relations activities such as preparing media kits and press releases. Case studies and current examples from a PR agency, a nonprofit organization and a small business! Excellent for any course in public relations, advertising, or marketing communications. 1996 ed. 23 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$135

You Are The Organization: Every Employee’s Public Relations Role – CB 624 Employees learn about the importance of body language and the importance of remaining calm with angry or impatient customers. Shows how to promote your organization through employee networking and other PR activities. Offers nine PR techniques for use with e-mail and voice mail. 2001 ed. 25 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$170

Media Relations (PowerPoint® CD) – CE 1071 Explains the importance of media relations as a function of public relations. By using examples, students will not only understand the importance of media relations, they will also see the various aspects of media relations and its role in society. 2009 ed. 30 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75

Publicity: The Dangers and Benefits (PowerPoint® CD) – CE 1072 Shows both sides of being in the public eye. Through the use of real-world examples and scenarios, students will learn how publicity can impact businesses and individuals. 2009 ed. 30 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85

Introduction to Public & Community Relations (PowerPoint® CD) –CE 1073 Gives a general understanding of public and community relations. Additionally, the various types of public and community relations activities are defined and explained with real-world examples. 2009 ed. 32 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85

Body Language I: Beyond Words – LS 1048A We often use gestures, postures, & eye contact without thinking about them, but these behaviors can communicate more that the words we use. Learn how culture, gender & age can affect nonverbal behavior; the difference between signals & gestures; how gestures impact verbal communication; and the importance of congruence between action and words. Observe the four zones of personal space, the unwritten rules of eye contact, & even nonverbal meaning in selecting a seat at a meeting. 2008 ed. 24 min. DVD . . . .  . . . . . . . . . . . . . . . .$120

Body Language II: Reading People - LS 1048B Can we read people’s thoughts and feelings by observing them? Yes, if we learn to identify their silent signals. Some of those signals are how people claim space, eye behavior, touch others, and body language. Learn how nationality, culture, & gender can even explain how being late to a meeting is considered impolite in the US, but often accepted practice elsewhere. 2008 ed. 24 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . .$120

How to Write & Deliver Great Speeches – KP 969 Whether you’ll be speaking to a large crowd in an auditorium or to a select few in a business meeting or boardroom, you’ll learn the techniques used by exceptional speakers. Techniques that will capture the attention and respect of your audience. You’ll also learn how to overcome the all - too - common feelings of stage fright that might otherwise take the fun out of public  speaking. 2006 ed.35 min. DVD .$175

The Art of Listening – LS 955 A hip new coffee shop provides the setting for two college students to watch and discuss their video class project on the most basic of skills—listening. We spend more time listening than any activity except breathing, yet we listen at only a fraction of our potential. Uses home and workplace situations to teach seven “Laws of Good Listening.” Suggests how and when to take notes, the role of body language in listening, and the need to “listen between the words” for feelings. Explores how people use different “filtering systems” to give the same message completely different meanings. 2007 ed. 25 min. DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120

Mediation: The Art of Story Telling – CLI 1195 Focuses on resolving business disputes through mediation. Looking at the human side of this art form, an expert mediator tells how he uses storytelling to facilitate this process. Learn how business disputes are increasingly being solved through mediation rather than the more-costly lawsuit process.2006 ed. 30 min.DVD .$90

The Basics of How to Plan, Write and Give a Winning Presentation - JWA 877 Be ready to anticipate the moment. Feel the goals and aspirations of your audience and make the presentation of your life! Divided into three sections— planning, writing and giving a presentation that will help you overcome the “presentation jitters,” and deliver what the audience expects – a great speech! Video plus book 55 Ways to Improve Your Next Speech. 2005 ed. 30 min. DVD. . . . .$150

Communication Skills: What Everyone Needs to Know – JWA 875 There are just some basics that everyone needs to know and remember when they are communicating. Yet, in our helter-skelter world of work these basics are often forgotten. Learn to write better, use the telephone more effectively, make better use of email, faxes, memos, letters, meetings, and communicate so you are heard and understood. 2005 ed. 30 min. DVD. . . . .. . .  . . . . . . . . . . . . .$150  

Nonverbal Communication in a Global Marketplace – DE 124 Most studies have demonstrated that students have little understanding of the importance of nonverbal communication. This deficiency is particularly acute in the international arena. The focus of this program is twofold. First, to introduce the student to the mechanics of nonverbally communicating through gestures, proxemics and other techniques. Second, to expose the student to the vast array of interpretations of similar techniques throughout the global marketplace. 2004 ed. 24 min. VHS. .. . . . .$30 DVD . . . . . . . .$135

Communication Skills that Build Winning Relationships – JWA 663 Shows how our daily communication skills can dramatically enhance our success. Gain a better understanding of both our internal voice and interpersonal communication with others. Become a more focused listener and channel feedback into positive action. 2002 ed. 22 min. DVD . . . . . . $150

Better Meeting Management for Better Communication – JWA 660 Understand when to/or not to hold a meeting, correctly distinguish who should be invited to a meeting; set a clear, purposeful agenda; crystallize the nature of the problems/issues and define objectives; implement “Problem Reformulation” to come up with workable ideas and observe the three basic rules of brainstorming. 2002 ed., 22 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$150

Managing Conflict at Work: The Art of Communication – JWA 602 In today’s fast-paced, high-intensity work place, conflict plays a major part in our everyday activities. From small disagreements to outright verbal battles, conflict is a normal part of most everyone’s daily lives. Looks at conflict as a normal part of life and shows how to turn it into a positive experience. The result will be a new atmosphere at your job, a feeling that problems are in fact solvable, and provide opportunities for everyone involved to grow and improve. 2000 ed. 20 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $150

Breakthrough Listening – KP 870 We are all aware of how often communication breaks down. We naturally think the answer is in speaking more clearly, but the solution is often in proper listening. Each of us has a habitual way of listening— a way of fitting what we hear into our preconceived notions. Unfortunately, we are captives of our listening process, often unaware that what we hear is not what others are saying. Active listening is really a communication skill that can be developed. 2001 ed. 20 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$180

Effective Business Presentations (PowerPoint CD) – CE 763 Illustrates how to deliver an effective business presentation. Students learn to present and deliver various presentations such as sales reports and business proposals. 2004 ed. 16 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85

Business Reports & Newsletters (PowerPoint® CD) – CE 1116 Clear communication within and outside an organization is an important factor in operating a business. Students will recognize the differences between business reports & newsletters and learn what information should be included in each. To promote clarity of information when reaching an audience, the format for each document is also examined. Additionally, different modes of distribution are discussed to illustrate the effectiveness of various delivery methods. 2009 ed. 32 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75

Business Letters & Memos (PowerPoint® CD) – CE 1117 In today’s business world, mass communication throughout the office can be accomplished through something as simple as sending out a business letter or memo. Describes when to use a letter versus a memo and the purpose of each. Also, illustrates how to format the different documents in order to attain the most effective response. Finally, it analyzes the various ways to distribute a letter. 2009 ed. 38 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75

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