Pricing   Decisions

What is Price? Basic Ideas in Economic Literacy – LS 959 Everything has a price tag, but who sets the price? What is behind a price tag? Why do we insist on putting a price on just about everything? We don’t! That’s the first of many surprising lessons. A price is not an arbitrary number someone “puts” on something. Price is information disguised as a number. Understand how it influences consumer behavior, sends a message from the producer, allows the consumer to talk back, and plays a vital role in a market economy. 2006 ed. 20 min. DVD. . .. .$120

Pricing Strategy: Defining Value – CTC 651 Examines the factors that contribute to a company’s pricing policy, including issues that must be considered in setting prices for an international market. Assesses the pricing strategies of several companies and explains how to define true costs. Viewers will develop an understanding of the relationship between price, value, and quality. 1999 ed. 60 min. DVD . . . . .  . . . . . . . . . . . . . . .$160

Marketing & Pricing Concepts (PowerPoint CD) – CE 1032 Designed to teach students the basics of marketing and pricing as they relate to retail and wholesale industries. An in-depth examination of the four P’s, supply and demand, SWOT assessments and various psychological and promotional pricing techniques will provide students with a greater understanding of pricing decisions. Students will also learn the role of pricing as it relates to advertising, store discounts and marketing research. 2007 ed. 75 SLIDES . . . . . . . . .. . . . . . . . . . . . . . . .$85

Supply & Demand (PowerPoint® CD) – CE 1139 Supply & Demand could arguably be the most important concept in economics and pricing products. The laws of both are discussed and differentiated, showing how their inverse relationship impacts one another. Also examined are common products and how they would be affected by supply and demand, giving a real world application of this concept. 2009 ed. 30 SLIDES . . . . . . . . .. . . . . . . . . . . . . . .$85

Pricing Strategies & Concepts (PowerPoint CD) – CE 743 Pricing plays an important role in business. Identifies the role of pricing by explaining pricing, place, and promotion decisions. Students learn to compare and contrast pricing policies and to calculate a product’s price. 2003 ed. 52 SLIDES CD . . . . . . . . . . . . . . . . . . . . .$90

 

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