Packaging Decisions

Bottled Up: Repackaging the Brand – FH 950 Developing a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. Follows the process from prototype to final design and the emergence of a new product. The team enlists the help of a renowned package-design guru and, after a harrowing test period, eventually commissions a line of squeeze-bottles from a large German manufacturer. Meanwhile, the marketing director and a graphic designer work out a new concept for the bottle’s label. 2005 ed. 25 min. DVD. . . .  . . . . . . . . . . . . . . . . . .$120

Packaging: The Science of Temptation – LS 605 Packaging not only contains products, it also creates them. Cites market research that shows how the package shape, size, color, and language all influence consumer perception of the product. Discusses government labeling requirements — and powerful package languages that are not regulated at all. In today’s retail environment, the consumer serves himself/herself -–essentially, the package is the salesperson. 2000 ed. 20 min. DVD .$120

Orders will be serviced by DEV in U.S.A.  Enquiries to Steve Say -  filmo@filmo.com