Multiculturalism

Service for All: Customer Service in a Diverse World – KP 1164 Your customers! Some are elderly. Some have different ethnic backgrounds. Some are foreigners. All deserve the same level of service and respect. Yet, as well-publicized denial-of-service legal settlements have shown, sometimes customers do not receive equal treatment. This program helps you create a culture of inclusiveness by all employees. It makes the point that every customer deserves excellent customer service regardless of age, ethnicity or national origin. 2008 ed.11 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . .

We’re ALL Different: Diversity in the Workplace – KP 1166 Reminds your employees of the importance of keeping an open mind and respecting each other, differences and all. The challenge of getting along in a diverse work environment, with people of different backgrounds and cultures, can be a source of anxiety. Helps you create a workplace that is accepting and respectful of the differences seen in others, while encouraging your employees to see the unique values in each of their coworkers. Your employees will learn to identify and break through stereotypes and prejudices that can prevent them from accepting the differences they see around them. Provides a fresh perspective for your team. After all, we’re ALL different. 2008 ed.DVD 14 min $160

Them and US: Cultural Awareness – LS 957 We’re all prejudiced about prejudice. We stereotype our stereotypes. We’re biased about our biases. We create people types called “us” and “them.” But every “us” is somebody else’s “them.” Explores common thinking habits to show how they can easily lead to hidden assumptions, bias, and prejudice. Stereotype and prejudice is not limited to the ignorant or close minded. Its beginnings lie in the need to group people into categories and to identify clear “us” and “those” groups. 2007 ed. 25 min. DVD . . . . . . . . . .. . . . . . . . . . . . . . . .    . . .$120

Multicultural Understanding – EVN 676 America’s culture is unique because people from every corner of the globe have contributed to it. The more diverse a culture is, the richer it is. We should not fear those who are different from us. Rather, we should seize the opportunity to learn from other people and to appreciate what they can share. 2001 ed., 27 min. DVD. .$100

Marketing to Multi-Ethnic Consumers – EJD 1024 It’s no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs. African American, Hispanic and Asian consumers are becoming major purchasers of all merchandise. Manufacturers, retailers and other channel members are employing new strategies to attract these market segments. Interviews with leading representatives of the major ethnicities and a wealth of footage underscore the marketing techniques employed to reach these markets. 2008 ed. 20 min. DVD . . . . . . . . . . . . . . . . . . . .$160

Multiculturalism: How Retailers Reposition Themselves to Address Ethnic Diversity - EJD 976 In a time where the “one size fits all” concept no longer serves the needs of all consumers, retailers are making special efforts to tailor their inventories to appeal to African Americans, Hispanics, and Asian Americans along with their Caucasian counterparts. Industry professionals such as the CEO of Phat Fashions, The President of Sean Jean Clothing, the President of Uptown Magazine and CEO of NuAmerica Agency relate their experiences regarding the multicultural retail arena. Their interviews are integrated with footage of their fashion collections, the organizations they represent, and urban centers with the greatest ethnic diversity. 2007 ed. 20 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160

Discovering Cultural Differences (PowerPoint® CD) – CE 1133 Whether traveling for pleasure or business, it is vital for people to respect other cultures. This presentation shows students how to do this, discusses the history of American culture, and how it became what it is today. 2009 ed. 35 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95

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