Merchandising

Visual Merchandising - DE 107 Shows how to build effective visual merchandising presentations. Includes the design principles of emphasis, line, balance, and color. Display arrangements of pyramid, step, zigzag, repetition, and radiation. Design precepts of harmony, contrast, and unity. Special topics include the use of label merchandise in displays, layering, and trend stations. Includes over 100 new displays and demonstrations by several professional visual merchandisers. 2009 ed.DVD 25 mins …..$195

The Art of Food Presentation – MEC 1038 To any good cook, a meal is more than food – it’s a form of visual self-expression. Demonstrates techniques used by professional chefs to create and serve food that pleases the eye as well as the taste buds. The principles of color, shape, texture, and arrangement are explained, in addition to garnish and plate choices that can make or break a dish. Flavor, which must work in conjunction with visual design, is also a crucial topic. Incorporating presentation demos from professional chefs, the video gives students essential guidance in completing delicious culinary works of art. 2007 ed. 22 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$90

Supermarket Persuasion: What Marketers Know – LS 313 A supermarket video tour shows how food displays are carefully planned to direct shopper traffic throughout the store. See how “high demand” items like milk and meat are located to pull shoppers around the store perimeter and past high-profit impulse items. Learn how coupons, end-cap and POP displays are all intended to help fill up the shopping cart. 2002 ed. DVD 23 min $120

Merchandising: The Store as Persuasion – LS 666 A well-merchandised retail store is a finely tuned selling machine. Viewers learn about store layout, p-o­p displays, signage, inventory turnover, markups, and the “open wallet syndrome.” See why sales have time limits and how even shopping carts and plastic bags influence profits. 2002 ed., 24 min. DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     . . .$120

Merchandise Sourcing in the Global Market – EJD 445 Merchandise buyers once faced a simpler marketplace. The domestic market provided most needs, with occasional foreign sourcing. However, to make the best selections, today’s merchandise buyers must scan every corner of the world. Focuses on both domestic and international markets, how NAFTA and GATT offset foreign buying and the various arenas in which deals are consummated. 1997 ed. 20 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..... . . .$160

Basic Merchandising Concepts (PowerPoint® CD) – CE 1083 Merchandising is a complex marketing tool that incorporates a variety of different methods and is an important factor in determining the success of a retailer. Discusses the importance of retailers implementing merchandising techniques into their business strategy. Each method is evaluated in detail along with advantages and disadvantages. 2009 ed. 44 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95

Vendors, Buyers & Merchandisers (PowerPoint® CD) – CE 1084 Merchandising comprises different methods and relationships within a business. Discusses how vendors, buyers and merchandisers are related, and the importance of all three positions. Responsibilities of each role and how they interconnect with one another are examined along with various promotional techniques and their contribution to business success. 2009 ed. 50 SLIDES . . . . . . . . . . .  . . . . . . . . . . .$85

Artistic Merchandising Design (PowerPoint® CD) – CE 1085 Display is an important merchandising concept that helps retailers increase the overall effectiveness of their store layout. Discusses how the artistic design of displays play an important role in retailing success. Various artistic features are examined with examples of each. Includes tips to choose the best display for different types of merchandise. 2009 ed. 58 SLIDES . . .  . . .$75

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