Marketing Small Business

Marketing Strategy for Small Business – DE 1 34A Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing concept of customer satisfaction and profit maximization. Suggests how to identify target markets and meet their needs with a proper marketing mix. Features several small businesses including manufacturers, retailers and service providers. Excellent for any course in entrepreneurship, small business management, or marketing. 2008 ed. 24 min. DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$135

Promotional Strategy for Small Business – DE 1 34B A comprehensive strategy for attracting customers may be the most important element of the business plan. Leads entrepreneurs through the promotion plan of target-market identification, setting communication objectives, setting the appropriation, selecting communication vehicles, and evaluation. Many helpful suggestions to aid the entrepreneur in gaining maximum results from small ad budgets. Special emphasis is placed on a good web site that is linked to ancillary organizations, personalized-direct mail, efficient yellow-page advertising, and new cable TV advertising technology tailored for small businesses. 2008 ed. 26 min. DVD. . . . . . . . . . . . . . . . . . . .$135

Direct Response, Out-of-Home & Supplemental Media – DE 104B Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo-direct mail, shared mail, & responding to inquiries generated from Internet advertising. Shows examples of outdoor advertising: paper posters, painted bulletins, truck panels, plastic banners, moveable billboards, digital outdoor, spectaculars, and mall-face boards. Examples of transit advertising include bus panels, wrapped-painted vehicles, travel-station dioramas, bus shelters & bus benches. Suggests strategies to gain maximum effectiveness from yellow-page advertising & “opt-in” email advertising. 2009 ed. 18 min. DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$130

Belle & Bunty Fashions: Attracting Investment Through Brand Image – FH 1034 Alice Shreeve and Hannah Coniam are the founders/designers for Belle & Bunty, London. Their trendy garments can be found in upscale boutiques and in the pages of Vogue, Glamour, and Elle—but they have yet to turn enough profit to expand their business or even pay themselves. Mentor John Boyle advises the duo to build their brand image to help them secure investment that will enable them to take their company to the next level. Through perseverance, Belle & Bunty gains good press with a celebrity endorsement and secures a potential licensing deal with Debenhams Department Store Chain. 2006 ed. 24 min. DVD . . . . .$110

I-magine iPod Accessories: Jumping from Startup to Market Leader – FH 1035 Andrew Selby and Ali Farzad couldn’t find a place to buy cool iPod gear, so they started their own online business selling it-—and profits are rising. Now they see an opportunity to expand into the Internet telephone market with phones and accessories, but exploiting it would mean embracing risk, enlarging their operation and working even harder. Mentor John Boyle opens Andrew and Ali’s eyes to the untapped potential of I-magine and motivates them to leap into VoIP and position themselves as a market leader. After a slow start, Andrew and Ali successfully take action, but the shift from cruising to climbing is not an easy one. 2006 ed. 24 min. DVD .$110

Orders will be serviced by DEV in U.S.A.  Enquiries to Steve Say -  filmo@filmo.com