Marketing Research

Consumer and Organizational Buying Behavior: Researching, Understanding and Analyzing the Customer – CTC 645 Explore the principal research methods marketers use to identify their customers’ wants and needs, including both qualitative and quantitative market research. Learn how differences in buying behavior of consumers and organizations ultimately impact marketing strategy. 1999 ed. 60 min. DVD . . . . .  . . . . . . . . . . . . . . . . . . . .$160

Doing Research on the Internet (CD) – EVN 668 The Internet is a valuable tool for students who need to do research. Presents helpful tips that will optimize the search for critical data. Includes an interactive study guide. 2002 ed. 30 min. activity, CD......... $100

Marketing Research (PowerPoint® CD) – CE 1104 Companies in today’s society would have a hard time understanding the competitive business world without marketing research. Discusses the numerous research techniques used in business to help determine customer needs, wants, opinions and whether or not they would purchase a company’s products or services. Different methods are compared and numerous examples are given for each. 2009 ed. 47 SLIDES .. . .$85

Global Surveys & Research (PowerPoint® CD) – 1140 Global research is becoming an important part of marketing research. When companies go international, global research becomes a necessity in creating a successful business plan. Discusses the importance of understanding global research concepts, how they vary for different countries, and factors that must be considered when carrying out global research. 2009 ed. 40 SLIDES $75

Statistics & Projections (PowerPoint® CD) – CE 1141 The analysis of statistical data helps businesses make future projections. Discusses the importance of retrieving statistics from survey results and using them to improve business effectiveness and efficiency. Basic statistical calculations are examined along with the role they play in business strategies. Also analyzes the variety of methods used to display statistical data after it has been formulated. Different types of projections are also classified along with how they are created. 2009 ed. 41 SLIDES . . . . . . . . . . . . ...... . . .$75

 

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Orders will be serviced by DEV in U.S.A.  Enquiries to Steve Say -  filmo@filmo.com