Marketing Logistics

Business is Blooming: The International Floral Industry – FH 932 The typical Valentine’s Day bouquet is the product of an elaborate South American growing operation, a complicated airborne distribution network, and sophisticated European trading markets akin to stock exchanges. Describes the entire process in detail, illustrating the global nature of the floral industry. Shot in Ecuador, Colombia, France, and Hollywood. Shows how supply and demand, seasonal dynamics, global competition, and other issues affect production and transportation of a fragile, perishable commodity – which, although traded on a massive scale, moves according to market forces. 2003 ed. 53 min. DVD. . . . .. . . . . . . . .$170

Orders will be serviced by DEV in U.S.A.  Enquiries to Steve Say -  filmo@filmo.com