Market Segmentation

Marketing to Multi-Ethnic Consumers – EJD 1024 It’s no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs. African American, Hispanic and Asian consumers are becoming major purchasers of all merchandise. Manufacturers, retailers and other channel members are employing new strategies to attract these market segments. Interviews with leading representatives of the major ethnicities and a wealth of footage underscore the marketing techniques employed to reach these markets. 2008 ed. 20 min. DVD. . . . . . .. . . . . . . . . .$160

Market Segmentation, Targeting, and Positioning: Developing a Focus – CTC 646 Defines customer segmentation, targeting, and positioning. Explains how these concepts can be used to develop a successful and distinctive marketing strategy. 1999 ed. 60 min. DVD. . . . . . . . .$160  

Data Base Marketing: Critical to Success in Today’s Environment - DE 468 In today’s competitive environment, more companies are recognizing that the most promising way to build and keep the right kind of customer is one-to-one marketing. To be both efficient and effective, organizations must be able to identify customers and potential customers that represent the greatest lifetime value to the company. A comprehensive database provides the necessary information to accomplish this task. Identifies the essential components of an effective database and how to use the Internet for database marketing. By Dr. Rutsohn 1997 ed. 23 min. VHS. . . . .. . . .$30 DVD. . . . . . . . .$135

Orders will be serviced by DEV in U.S.A.  Enquiries to Steve Say -  filmo@filmo.com