Internet Marketing

Podcasting and Blogging Essentials – FH 1066 In a Web 2.0 world, anyone can broadcast & publish online. An easy to follow, step-by-step program that shows the inexperienced how to create podcasts and bloggs and then upload them to the Internet. Excellent for non-techies who want to get their message out there. Includes interviews with professionals who show how they produce podcasts & bloggs. 2007 ed. DVD 57 min. ............. $170

E-Commerce – FH 1023 Features three women who have forged successful careers in e-commerce: a programmer who has helped shape her company’s online business model; a webmaster who administers multimedia learning websites; and a web consultant tasked with staying on top of current trends and tastes in website design. 2006 ed. 30 min. DVD . . .$110

Making it Big on eBay – FH 1069 Almost anything can be sold on eBay, from office supplies to office buildings. But that doesn’t mean eBay success comes easily. Follows three entrepreneurs as they struggle to make the massive Internet auction site work for them. From a living room crammed full of nostalgic nicknacks, Simon hopes to earn enough to pay his mortgage. Wilma is a bit more organized, having hired a photographer and an assistant to help her sell secondhand clothing. Jameel is well on his way to launching a fully branded jewelry company within the eBay “mall” assuming he can attract investors. 2006 ed. 30 min. DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$150

eBay: Managing Success – FH 935 Presents the history of eBay; discusses the Web site’s feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. Exposes two vulnerabilities that have come with that success; stock prices that fluctuate with the slightest stumble in company performance, and government’s growing interest in taxing traders’ earnings. In the U.K. alone, more than 10,000 people make some or all of their income from eBay. (US only) 2005 ed. 30 min. DVD . . . . . . . .  . . . . . . . . . . . . . . . . . . .$120

Exploring e-Business – ISB 1189 Focuses on processes and challenges associated with adding a web component to an existing business or starting an Internet business. Explains basic activities and the need to make adjustments in their emphases, the challenges involved, and the keys to success. Also addresses the inherent dangers of an e-business: Privacy, data use, data security, virus protection, and copyright protection. 2004 ed. 30 min.DVD . .  . . . . . . .$120

Driving Traffic to Your Web Site – KP 865 Ulla McGee, Manager of PCWorld.com ., explains what works, and what does not work in driving traffic to a web site. She likes email marketing with an easy opt in/out, clear privacy policy, and meaningful content. She covers buying keywords on search engines, using offline communications, barter deals, and why some branding opportunities are worthless. 2003 ed. DVD 30 min. .......... $110

E-Commerce: Business to Business – DE 653 In the world of B2B, e-commerce volatility is so endemic it’s hard to keep up with the winners and losers. Marketers must overcome and modify traditional buying behavior based on personal contacts. Industry-Sponsored-Marketplaces (ISMs) are competing with Independent-Net-Markets (INMs) while individual companies are creating their own IPC networks. To help the student understand B2B e- commerce, this program discusses models, strategies, successes and failures of B2B e-commerce. By Dr. Rutsohn, 2001 ed. 28 min. VHS. . .   .$30  DVD. . . . . . .$135

Advertising and Marketing on the Internet - DE 512 Is the Internet “Marketing Heaven” or just an overrated marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing & advertising on the Internet. Special topics include target audiences, structural considerations, efficiency, closure and critical issues in Web-page design. By Dr. Rutsohn 2001 ed. 26 min. VHS. . . . . . . .$30  DVD. . . . . . .$135

E-Commerce in Business (PowerPoint CD) – CE 1028 A detailed look at the various aspects associated with e-commerce, including the use of online systems such as PayPal® and Verisign®, students will become familiar with the jargon and practices used in forming e-commerce and online sales strategies. Additionally, students will learn the value of the Internet in today’s society and the various methods for implementing a Web site. 2007 ed. 65 SLIDES . . . . . . . . . . . . . . . . . . .$85

Orders will be serviced by DEV in U.S.A.  Enquiries to Steve Say -  filmo@filmo.com