I International Marketing

Retailing in Europe - DE 116 Compares and contrasts retailing in Western Europe with retailing in the United States. Discusses supermarkets, hypermarkets, franchising, apparel retailers, auto dealers, etc. Special topics include social/cultural differences and retail implications of the European Union. 2000 ed. 28 min. VHS. .. .. . .$30 DVD. ..  . . .$135

European Union - DE 140 Traces the history of the European Union and notes significant events such as the Single European Act and Maastricht Treaty. Covers the functions of the Commission, Parliament, Court, and Council. Discusses the major provisions of the single internal market program. Special topics include the European Monetary Union and the euro, the EU’s relationship with the new democracies in Europe, and the addition of two more countries in 2007. 2007 ed. 25 min. VHS. ..$30 DVD. . . . . . .$135

2007 International TV Award Winners - LIA 330 Contains the 2007 Winners tape of the London International Advertising Awards. The very best in TV advertising throughout the world in 17 product categories as well as the winners in technical and special categories. (No preview) 2008 ed. 30 min DVD. . . . .. . . . . . . . . . .$100.

 

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