INTERNATIONAL BUSINESS

Coke’s Water Bomb: The Dasani Fiasco – FH 933 On a British sitcom, two characters bottle tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani’s progressive PR nightmare in Britain – first as newspapers screamed “Coke Sells Tap Water for 95p,” and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten. Without Dasani, Coke has no bottled water product for the lucrative European market. 2004 ed. 29 min. DVD       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    . . .$120

NAFTA and the New Economic Frontier: Life Along the US/Mexico Border – FH 796 ABC News correspondent, Judy Muller, reports on the quality of life along the border between El Paso and Juarez since the implementation of NAFTA. Apart from business opportunities for Americans, employment for Mexicans, and low=-priced goods, the downside of NAFTA is becoming all too apparent: worsening living conditions in Juarez and increasing levels of air and water pollution on both sides of the border. Concludes with a discussion between leaders of American and Mexican officials charged with managing change along this new economic frontier. 2001 ed. 22 min. DVD . . . . . . . . . . . . .. . . . . . . . . . . . .$110

Cappuccino Trail: The Global Economy in a Cup – FH 793 A 150-pound bag of coffee beans might earn a farmer $50; the “street value” of that same bag – 10,000 cups of coffee – is around $20,000. We follow the trail of two coffee beans growers in the Peruvian Andes. Takes a unique look at the ubiquitous stimulant which, after oil, is the most globally traded commodity. One of the beans takes the route of the open market where its price is determined by commodities traders and analysts. The other bean finds its way into Café Direct, a new gourmet coffee launched in Britain by a company dedicated to paying fair prices to farmers for their high-quality organic crop. 2001 ed. 50 min. DVD . . . .. . . . . . . . . . . . . .$170

The Bottom Line: Privatizing the World – FH 794 Some call it a winner-take-all opportunity. Others call it the exploitation of scarcity in its most extreme form. Challenges big business’s alarming rush to commodify the world’s common resources, things as basic to life as drinkable water and human genes. Controversial issues include exporting water from Canada, creating hybrid crop seeds, patenting the BRCA1 gene sequence, fighting against the free dispensing of patented HIV medications, and drafting international trade agreements that override existing environmental laws. 2002 ed. 53 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$170

No Logo: Brands, Globalization & Resistance – MEF 773 Naomi Klein explores why some of the world’s best- known brands have become targets of anti-corporate campaigns. Taking aim at the growing economic and cultural reach of multinational corporations, Klein argues that the costs of globalization have been the disappearance of public space, consumer choice, and stable, meaningful work. (No preview) 2003 ed. DVD UNIVERSITY 40min.... $290 DVD HIGH SCHOOL 40 min. ...... $175

2007 International TV Commercials Award Winners - LIA 330 Contains the 2007 Winners tape of the London International Advertising Awards. The very best in TV advertising throughout the world in 17 product categories as well as the winners in technical and special categories. (No preview) 2008 ed. 45 min DVD. . . . . . . . . . ..... . . .$100.

International Golden Oldies TV Commercials: Part I & II – LIA 1059 The Golden Oldies contain the funniest & most imaginative foreign advertising ever produced. Part I covers the very best in international advertising 1968- 1980, including Japan’s famous “Boy in the Bathtub” Shiseido Soap spot. Part II covers 1981-1989. (No preview) 1997 ed. DVD 50 min. $100

Orders will be serviced by DEV in U.S.A.  Enquiries to Steve Say -  filmo@filmo.com