Franchising

Big Mac: Inside the McDonald’s Empire – FH 1063 A McDonald’s franchise owner often manages budgets and revenue in the millions of dollars. Looks at the history and business model behind the world’s largest food-service corporation, featuring a number of interviews and case studies. Operations manager Tyrone Davis runs six Connecticut restaurants and hopes to become an owner. A once-struggling store has built newfound profitability on frequent tour bus crowds. Former Four Seasons chef Dan Coudreaut talks about is mid-career move to the McDonald’s test kitchen. The company’s future in China is also explored. 2007 ed. 60 min. DVD . . . . . . .. . . . . . . . . . . . . .$170

Big Mac Under Attack – FH 840 Hungry consumers are losing their appetite for the world’s largest fast-food company. Is McDonald’s a brand on the verge of collapse, or can it be revitalized? Fat and sugar-laden foods, over-franchising, menu stagnation, and competition with Subway are factors in the giant’s decline. McDonald’s accepts that there are problems, but is determined to fix them. The plan? More customers, more often. 2003 ed. 38 min. DVD . . . . . . . . . . . . . . . . . .$180

Franchising - DE 103 Discusses franchising industry structures of product and trade-name franchising and business-format franchising. Lists advantages and disadvantages of franchising for the entrepreneur. The latest data from the IFA as to startup costs, financing available and franchise fees. Many examples include an auto dealer, auto-parts wholesaler, fast-food restaurants, and service businesses. 2000 ed. 25 min. VHS. . . . .  . . . . . . . . . .$30 DVD. . . . .  . . . . . . . . . . . . . .$135

Buying In/Selling Out – VTV 552 Covers the basics as well as several alternative strategies to buy or sell a business. Sample topics include buyer/seller cooperation; written agreements to avoid later ambiguities; acquisitions and mergers; splitting the firm into new divisions; development agreements; attracting investors; and successful spin­off strategies. 1999 ed. 30 min. VHS .$30

 

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