FASHION INDUSTRY

Fly 02: What a World, What a World – MIC 1198 Unlike anything the fashion, art, and creative worlds have ever seen, FLY is a unique, multi-sensory journey into the fashion magazine of the future. It’s a visionary collection of exclusive short fashion films, interviews, documentaries, and music videos. FLY’s contributors are some of the best-established and emerging talent from all creative disciplines—film, fashion, photography, design, art, and music. The first product of its kind: A limited edition, forward-thinking video magazine, providing a new way to experience and showcase fashion, art, and music. (No preview) 2007 ed. 142 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$100

Screenfashion Runway: Spring/Summer 2009 – VID 1201 Screenfashion Runway DVDs are formatted to create a stylish video environment for salons, spas, boutiques and fashion classrooms. Programs contain an exciting mix of top New York Fashion Week runway shows and interesting fashion tidbits about each collection. Contains highlights of top New York designer collections as well as our pick for best emerging fashion designers—Nicole Miller, Anne Klein, L.A.M.B., Gottex, Reem Acra, Nanette Lepore, Ports 1961, Abaete, and Erin Fetherston. DVDs are programmed to repeat continuously for easy use and continued play. (No preview) 2009 ed. 120 min. 3DVDS.. . .$120

Screenfash ion Magazine – VID 1202 Captures the exciting world of backstage beauty during Fashion Week and features backstage interviews with designers, hairstylists and makeup artists who set the fashion and beauty trends during New York Fashion Week. See how beauty professionals create a look for a collection. Focuses on the creative energy and teamwork that percolates behind the scenes as hair and makeup experts work on models just minutes before the shows start. A “must” DVD for any course that includes fashion shows. Programmed to repeat continuously for easy use & continued play. 2008ed. 50 min. 2 DVDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$90

Flattering Fashions – LS 954 The six classic principles of design are shape, line, color, balance, proportion and texture. Understand how they apply to clothes and develop a personal style that highlights your best features. Ignore them and risk looking out of sync or unbalanced. Uses current styles and “real people” to teach young men and women how to select clothes from sweatshirts to formal wear. Program shows students: How the body’s shape or silhouette controls what others see; how to use the power of lines to emphasize height, conceal weight, and create illusions, and teaches keys to balanced dressing. 2007 ed. 22 min. DVD. . . . . . . . . . .$120

Elle Macpherson: Super Business Model – FH 1067 In a celebrity-obsessed culture, Australia’s Elle Macpherson stands out. Known as “The Body” from her modeling days, she is also known as a dynamic business executive with keen insight into branding on a global scale. Tracks Macpherson’s career as an entrepreneur, from the enduring success of her mid- market Intimates lingerie line, to her expansion into skincare products, to the launch of her upscale Boudoir lingerie line. Her early successes at licensing her name and likeness to lingerie retailer Bendon and her later work as executive director of surf apparel company Hot Tuna are also examined. 2007 ed. 29 min. DVD .. .$110

The Beauty Backlash – FH 1068 With its “Real Beauty” information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? Investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. Insights concerning Dove, L’Oreal, and advertising giant Saatchi & Saatchi provide a fascinating examination of socioeconomic issues. 2006 ed. 29 min. DVD. . . . . .$150

Fashion Frenzy: 100 Years of Clothing History – LZ 967 A tour of 20th century fashion. What inspires fads, fashions and classics? How is fashion affected by economic, social and political events? Follow fashion for 100 years with a teen narrator, fashion expert, vintage videos, and a fabulous fashion show. 2002 ed. 20 min. DVD. . . . .$70

Factors Influencing the Apparel Industry – CE 872 Whether you realize it or not, your jeans are affected by the government, the economy, technology, world events, labor laws, politics, demographics, society and culture. Discusses the factors affecting apparel design, production and sales. Learn how international economics, working environments, the environment, and technological advancements affect the textile industry. Also discussed are sources of textile products i.e. natural and synthetic fibers. 2004 ed. 19 min. DVD. .  . . .$110

Get Cartier: Defending a Crown – FH 936 As a market leader in high-end jewelry, Cartier has long defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label, Louis Vuitton, launched its own line of fine jewelry—a move interpreted as a direct attack on the king of jewelers. Business journalist, Virginia Eastman, gains unprecedented access to exclusive Cartier parties and PR events to observe the company’s strategy for retaining its dominant position as jeweler to royalty, celebrities, and the wealthy. (US only) 2004 ed. 30 min. DVD. .. . . . . . . . . . .$120

Barbie’s Midlife Crisis: Mighty Mattel Fights Back – FH 937 At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival that may yet prove to be her nemesis. Focuses on Mattel’s strategy, which includes giving traditional Barbie a makeover, dumping Ken, and unleashing My Scene Barbie on the Bratz – all to capture the potent new KGOY (kids growing older younger) market. (US only) 2004 ed. 30 min. DVD. . . . .$120

Nike – FH 567 Nike has made sports shoes a household item in 82 countries by leveraging the low-cost labor markets of Southeast Asia and attracting top name “ambassadors with attitude.” Examines how “Nikes” have developed into a mainstream necessity and global icon. 1996 ed. 40 min. VHS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$30

Careers in Fashion (PowerPoint CD) – CE 767 Do you have a flair for fashion? Why not turn the flair into a career? You can work as a model, show coordinator, make-p artist, hair stylist, modeling agency executive or other jobs in the fashion industry. 2004 ed.17 SLIDES . . .  . . . . .$50

Fashion Trends (PowerPoint CD) – LZ 989 A pictorial fashion show through time. Covers how fashion is influenced by culture, economics, politics, technology, and society. Instructional package includes handouts, review of fashion trends, activities, quiz & related Web sites. 2004 ed. 24 SLIDES CD . . . . . . . . . . . . . . . . . . . . . . . . . . . .$60

Orders will be serviced by DEV in U.S.A.  Enquiries to Steve Say -  filmo@filmo.com