Fashion Buying

Seventh Avenue: America’s Premier Fashion Center – EJD 556 When retailers come to New York in search of the latest fashion innovations, they head for Seventh Avenue. They are shown the newest vendor offerings and choose those that seem headed for success. It’s no simple task to bring these offerings to the marketplace. The road is long and tedious and warrants the expertise of many industrial partners to make the transition from raw materials to finished products successful. Included are the mills that turn fibers into fabric, the designer’s role in the creation of the new styles and silhouettes, production facilities that take the materials and transform them into salable products, and the venues in which the samples are marketed. 2000 ed. 20 min. DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160

Merchandise Sourcing in the Global Market - EJD 445 Merchandise buyers once faced a simpler marketplace. The domestic market provided most needs, with occasional foreign sourcing. However, to make the best selections, today’s merchandise buyers must scan every corner of the world. Focuses on both domestic and international markets, how NAFTA and  GATT offset foreign buying, and the various arenas in which deals are consummated. 1997 ed. 20 min. DVD.. .$160

Planning the Purchase: Retail Buying - EJD 525A One of the most important factors in the success of any retailer’s operation is the purchase of merchandise. To maximize profits, buyers and merchandisers must carefully plan their purchases. Several interviews with merchandise managers and buyers on topics such as six-month plans, past sales analysis, market analysis, and model stock development for both fashion and staple merchandise. Special topics include the buying plan, open-to-buy considerations, resource selection, and timing the purchase. 1999 ed. 20 min. DVD.. .$160

The Buyer Visits the Market to Make the Purchase - EJD 525B Once the buyer has made actual purchase plans, the next stop is the market visit. At the retailer’s home office, the general merchandise and divisional merchandise managers make certain that the buyer’s plans have been properly prepared. Travel arrangements and buying appointments should be coordinated to maximize the limited time available with vendors. Interviews with market specialists show how they assist store buyers in the purchasing process. 1999 ed. 20 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160

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