Europe

Help Wanted: Dynamics of the EU Labor Market – FH 1033 With a low birth rate and an aging workforce, the European Union needs immigrants – but how temporary or permanent their status should be is a matter of debate. Examines guest worker programs in addition to other EU measures designed to address the results of globalization and shifting demographics. Focusing not only on the EU’s tremendous economic advances but also on regions afflicted by poverty, the film looks at immigrant education, ambition, and self- employment, while sifting through issues such as worker job security and the growth of sex industries. 2007 ed. 27 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$110

Belle & Bunty Fashions: Attracting Investment Through Brand Image – FH 1034 Alice Shreeve and Hannah Coniam are the founders/designers for Belle & Bunty, London. Their trendy garments can be found in upscale boutiques and in the pages of Vogue, Glamour, and Elle—but they have yet to turn enough profit to expand their business or even pay themselves. Mentor John Boyle advises the duo to build their brand image to help them secure investment that will enable them to take their company to the next level. Through perseverance, Belle & Bunty gains good press with a celebrity endorsement and secures a potential licensing deal with Debenhams Department Store Chain. 2006 ed DVD 24 mins …… $110

Coke’s Water Bomb: The Dasani Fiasco – FH 933 On a British sitcom, two characters bottle tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani’s progressive PR nightmare in Britain – first as newspapers screamed “Coke Sells Tap Water for 95p,' and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten. Without Dasani, Coke has no bottled water product for the lucrative European market. 2004 ed. 29 min. DVD . .  . . .$120

eBay: Managing Success – FH 935 Presents the history of eBay; discusses the Web site’s feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. Exposes two vulnerabilities that have come with that success; stock prices that fluctuate with the slightest stumble in company performance, and government’s growing interest in taxing traders’ earnings. In the U.K. alone, more than 10,000 people make some or all of their income from eBay. (US only) 2005 ed. 30 min. DVD. . . . . . . . . . .  . . . . ...... . . .$120

Barbie’s Midlife Crisis: Mighty Mattel Fights Back – FH 937 At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival that may yet prove to be her nemesis. Focuses on Mattel’s strategy, which includes giving traditional Barbie a makeover, dumping Ken, and unleashing My Scene Barbie on the Bratz – all to capture the potent new KGOY (kids growing older younger) market. (US only) 2004 ed. 30 min. DVD . ... .$120

Turkey’s Tigers: Integrating Islam and Corporate Culture – FH 1037 Turkey has been run by a secular business and political elite, while its devout Muslim citizens have been pushed to the political and economic fringes. But now, even the most committed Muslims are embracing Western-style capitalism. and commerce-—and are ascending in Turkish society at the ballot box. Captures a modern, and to many Westerners, a surprising-face of Islam rarely seen in the American media. Follows prominent members of Turkey’s business community— including two rival fashion entrepreneurs, one of whom has founded his company on Islamic principles, as they develop their manufacturing and marketing strategies. Discusses Islam’s relationship with the West, and the benefits of Turkey’s association with Europe. 2006 ed. 57 min. DVD. . . . . . . . .$160

Retailing in Europe – DE 116 Compares and contrasts retailing in Western Europe with retailing in the United States. Discusses supermarkets, hypermarkets, franchising, apparel retailers, auto dealers, etc. Special topics include social/cultural differences and retail implications of the European Union. 2000 ed. 28 min. VHS. . . . . . .$30  DVD. .  . . . . .$135

European Union – DE 140 Traces the history of the European Union and notes significant events such as the Single European Act and Maastricht Treaty. Covers the functions of the Commission, Parliament, Court, and Council. Discusses the major provisions of the single internal market program. Special topics include the European Monetary Union and the euro, the EU’s relationship with the new democracies in Europe, and the addition of two more countries in 2007. 2007 ed. 25 min. VHS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$30 DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$135

Business Cultures: Europe (PowerPoint® CD) – CE 1137 When companies conduct business internationally, how cultural differences affect markets and operations must be considered. Explores Europe and the different cultures found there as well as the effect they have on business operations. American systems of operations are differentiated from European models, European currencies are identified and compared to the dollar. 2009ed. 45 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85

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