BUSINESS / MERCHANDISING MATHEMATICS

Cash Discount/Dating/ Freight Charges - DE 302 Shows how to compute the cash discount, cash discount period, and figure the net dates based upon the dating terms listed on the invoice. Covers FOB terminology and how to determine who pays the freight charges. 1998 ed. 12 min. VHS. . . . . . . . . . . . . . . . . .$30    DVD. . . . . . . . . . . . . .$85

Stock Turnover and Stock-Sales Ratio - DE 303 Shows different types of businesses and how their turnover rates vary. How to compute turnover rate based upon net sales, units sold, and cost of goods sold. Covers stock-sales ratio based upon both BOM and EOM inventory. 1998 ed. 12 min. VHS. . . . . . . . . .$30  DVD. . . . . . . . . . . . . . . .$85

Markup - DE 304 Focuses on retail markup - how to compute dollar markup and markup percent based upon both retail and cost. Includes the difference between original markup and maintained markup, item markup and average markup 1998 ed 12 min. VHS $30  DVD $85

Markdown - DE 305 Explains that markdowns should be carefully planned but may occur due to buyer errors, uncontrollable variables and as promotions. Shows how to compute dollar markdown, markdown percent based upon both original and new retail, and markdown cancellation. 1998 ed. 12 min. VHS. . . . . . . . . . . . . . .$30    DVD. . . . . . . . . . . . . .$85

Planned Purchases and Open-To-Buy - DE 306 Shows how inventory level, planned sales, and planned markdowns comprise planned purchases. Suggests two methods of finding open-to-buy, by subtracting from planned purchases and by setting up a “T” account of merchandise needed and merchandise available. 1998 ed. 12 min. VHS. . . . . .$30 DVD. . . . .$85

Commercial Printing – VE 1161 With comments from experts in the industry and clear illustrations, this program examines some of the most common processes in use today including offset lithographic printing, digital printing, flexography, screen printing, binding and finishing. 2007 ed. 30 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$110

Advertising Layout Part I: Space Allocations - DE 1 20A Suggests the amount of space to allocate and uses of the illustration, headline, copy and logo. Designed for any course in advertising, advertising layout, or graphic design. Demonstrates basic ad layout such as line, flow and patterns; mechanics such as white space and bleed. 2006 ed. 21 min. DVD .... $130

Advertising Layout Part II: Visual Direction - DE 1 20B Discusses  proportion,  design  components, arrangement formats, visual direction and visual organization. Shows examples of advertising formats such as picture window, silhouette, square zero, free form and Mondrian. Covers visual attention techniques of juxtaposition, spatial progression, overlapping and closure. Included is a special section on the use of headlines and sub-headlines. 2006 ed.21 min. DVD. .. . .$130

Advertising Creative Appeals – DE 949 Discusses the six most common and successful advertising creative appeals: Fear, Humor, Sex, Scarcity, Rational and Emotional. Proven approaches to employing each appeal is well documented by advertising research cited in the program. Means-end chain theory, informational vs. transformational reinforcement and using leverage points are covered. Both print ads and TV commercials are used as examples. A clinical psychologist briefly comments on the natural human response to each appeal. Fast paced & interesting for students. 2006 ed. 23 min. DVD. . . . .$135

Graphic Design: What’s in a Logo? – FH 852 Graphic designers with the consulting firm, Navy Blue, must produce a new corporate identity for Digital Animations Group. Their task is to create a logo that captures the company’s spirit and works across different formats such as on paper, signs, windows, and Web pages. Follows the entire process from sitting down with the client to determine the mission, to brainstorming and pitching proposals, to unveiling the finished product. 15 min.DVD. $90

Desktop Publishing: Getting the Message Out – SW 601 Home-based businesses, consultants, and graphic designers can professionally produce everything from restaurant menus to glossy business reports. DTP is a low-cost alternative for small businesses to communicate with customers and promote their products. Covers the basics of digital design, page layout, hardware and software requirements, and career opportunities for DTP designers. 2000 ed. 22 min. DVD . . . . . . . . . . . . . .     . . . $110
 

Behind the Scenes: Printing – MEC 612 From the daily newspaper to the ticket that admits you to the movie, the printing industry is responsible for most of the magazines, brochures, flyers, coupons, and posters that you read. Go behind the scenes to see how materials are prepared before they end up on the equipment that produces a book or a brochure. Find out what specific tasks it takes to complete the process, from the sales department, through layout and design, and on to the printing presses. 2000 ed. 20 min.DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$110

Orders will be serviced by DEV in U.S.A.  Enquiries to Steve Say -  filmo@filmo.com