Asia

Get 1.1 Billion’s Attention: Growing Consumerism in India – FH 1151 Once racked with poverty, India is now a model of economic revival and Western-style consumerism. Examines the impact of the country’s newfound wealth on domestic and international business and on Indian society. Takes a detailed look at the strategies of Big Bazaar, India’s largest supermarket chain, and Hitachi, a Japanese company trying to increase its share of India’s air-conditioner market. New trends in fashion, shifting standards of beauty, and a rise in tobacco and alcohol consumption serve to illuminate an evolving culture increasingly defined by personal income and buying power. 2007 ed. 60 min. DVD. . .   . . . . . . . . .$180

China or Bust! Chasing Success in the World’s Fastest - Growing Economy – FH 1154 There are fortunes to be made in China today ,but fortune seekers from overseas face immense challenges. Offers three engaging business case studies, each following a Western entrepreneur who grapples with Chinese business practices and culture. Tony Caldera’s cushion business has been ruined by Chinese imports, but he hopes for a turnaround by building a factory here. Peter Williams is about to embark on the toughest challenge of his life: selling an energy-saving device to the Chinese. Vance Miller gained notoriety for selling cheap Chinese kitchens in Britain. Now he’s in China, determined to overcome setbacks. 2008 ed. 51 min. DVD. . . .. . . . . . . . . . .$180

Made in Asia: Fast, Cheap, and Fair? – FH 1146 Most industries exploit the advantages of globalization. However, major textile manufacturers have come under increasing pressure from fair-trade activists and NGOs. Studies the complex mix of economic forces, corporate policies, and social conditions that go into the production of consumer goods, especially apparel. Shedding light on the policies of adidas, H&M, and other key players in the global textiles market, the program examines the circumstances under which sports shoes and T-shirts are produced in countries like Indonesia, India, and Turkey. 2007 ed. 45 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$180

Design Battles: Competition for Japan’s Cell Phone Market – FH 1147 Almost any industry has its Holy Grail. For cell phone makers, it’s a smaller, slimmer, and lighter model with a bigger screen and more functions. Examines the struggle for dominance in the Japanese cell phone market—a viable litmus test for worldwide technology consumption. See South Korea’s LG Electronics as it tries to crack the market. In turn, Japan’s NEC searches for a phone that will outdo LG’s slimness, while Sony Ericsson workshops a design it hopes will endure. Meetings in which engineering and design teams go head-to-head illustrate the urgency and high stakes involved. 2007 ed. 49 min. DVD. . . . . . . . . . . . . . .$180

Sports Shoe Wars: Battle of the Giants in China – FH 1148 Nike, adidas, and Li Ning have faced off in a high- stakes battle for China’s gigantic market. Examines adidas’ rising prominence in the country, an ascension due to its well-publicized Olumpic Games sponsorship. Li Ning’s efforts to retain its precarious hold on the urban market are also studied. Li Ning CFO, Tan Wee Seng, and adidas Group CEO, Herbert Hainer, take turns outlining their marketing strategies and goals, while Chinese retailers and customers describe how the war is shaping up on the street. 2007 ed. 28 min. DVD . ... . . . .$110

1-800-INDIA: Importing a White-Collar Economy – FH 1036 India has emerged as the leader in the global market for outsourced white-collar jobs-one reason for the nation’s rapid economic growth. Explores the experiences of emerging Indian professionals who have been recruited into positions requiring long hours, late-night shifts, and Westernized work habits. Reveals the human and cultural impact of a controversial, yet essentially unstoppable global economic trend of outsourcing services. Examines the effect on Indian family life, the evolving landscape of urban India, and on the aspirations and daily lives of young Indians, especially women, as they enter the work force. 2006 ed. 56 min. DVD . . . . . . . . . . . . . .$160

China’s Convenience Store War – FH 1007 As China becomes the world’s largest consumer market, its growing pains reveal fascinating business case studies. Takes viewers into the heart of Shanghai’s convenience-store industry, focusing on the state-owned Hao de chain and foreign competitors. Japan’s Lawsons and Taiwan-backed Family Marts are popping up on every corner. Shows employee training, store merchandising, location analysis, & low-level corporate espionage. Emotional store openings & closings illuminate Chinese-style business dealings. 2005 ed. 53 min. DVD. .$170

China on the Rise: Paul Solman Reports – FH 1008 Will the 21st’century be the Chinese century? Paul Solman examines the rise of China as a global economic power and its future challenges in this collection of NEWS HOUR reports. Episodes include: China’s growing economy; The Chinese consumer; The Cult of Mao Zedong; Unprofitable investments in China; Economic relations with the US; Foreign direct investment; Piracy of intellectual property; and if China can sustain its current economic growth without political reform. 2007 ed. 77 min. DVD. . .  . .$200

Globalization is Good – FH 951 Johan Nober argues forcefully for the positive side of the globalization debate. He examines three developing countries and how they make a case for the abolishment of subsidies and tariff restrictions that can lead to industrialization. He praises Taiwan that has cultivated the manufacturing sector and has transformed poverty into affluence. He also praises Vietnam for following that same path, but criticizes Kenya for a program of isolationism. 2003 ed. 50 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$170

Digital Cool – FH 851 Korean high-tech powerhouse, Samsung Electronics, engages and expands its target markets by continually designing, developing, and reinventing its products. Topics include consumer research, design, manufacturing, team-building, and sales. In the ideas lab, visionaries apply their expertise on items ranging from cell phones to the digital home. 2003 ed. 47 min. DVD . . . . . . . . . . . . . . . . . .$180

Face and Place: Business Beyond the Bonds of Culture – FH 945 cross Asia, the notion of “face,' propriety of appearances – is being replaced by Western frankness, while traditional caste systems are yielding to wealth as the determinant of status. Profiles three executives who typify the changing style of business in Asia: James Louey, senior executive of KMB in Hong Kong; Dr. Jannie Tay, CEO of The Hour Glass, a retail chain based in Singapore; and Brijesh Wahi, of Cellstream Technologies, a software services and engineering company out of Bangalore, India. 2001 ed. 27 min. DVD. $170

Small Change, Big Business: The Women’s Bank of Bangladesh 10 Years Later – FH 1006 Micro credit - small loans administered with no collateral requirement – might represent the most powerful weapon in the fight against global poverty. But is micro credit a sustainable solution? Follows up on Bangladesh’s Grameen Bank, a pioneering micro credit provider focused mainly on struggling women. Revisits loan recipients a decade later, studying the long-term effects of micro credit on their households and in their Islamic community. 2005 ed. 55 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$195

Business Cultures: Asia (PowerPoint® CD) – CE 1138 Focuses on Asian culture and the effect it has on business operations. Asian business practices are compared to those of the United States, along with the different currencies. 2009 ed.73 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$85

Orders will be serviced by DEV in U.S.A.  Enquiries to Steve Say -  filmo@filmo.com