ADVERTISING / PROMOTION
Promotional Strategy for Small Business - DE 134B
A comprehensive strategy for attracting customers may be the most important element of the business plan. Leads entrepreneurs through the promotion plan of target-market identification, setting communication objectives, setting the appropriation, selecting communication vehicles, and evaluation. Many helpful suggestions to aid the entrepreneur in gaining maximum results from small ad budgets. Special emphasis is placed on a good web site that is linked to ancillary organizations, personalized-direct mail, efficient yellow-page advertising, and new cable TV advertising technology tailored for small businesses. 2008 ed. 26 min. DVD. . . . .. . . . . . . . .$135
Classic Funny TV Commercials and Ads – QIP 1203
Do you love funny commercials? These are some of the best humor commercials from the 1940s, 50s, 60s and 70s. These classics also have educational value and can be used by educators or scholars needing historical visual documentation for
instruction about the history of television and advertising. Students will enjoy it so much they won’t even realize they are learning!
It’s refreshing to see the wholesome, funny advertising techniques from the past which relied more on comedy and shtick, rather than today’s shock and awe,
invasive-psychological television advertising practices. (No preview) 2008 ed. 120 min. DVD. . . . . . . . . . . . . . . . . . .$100
The Clios 2008 – FH 1155
The program enumerates 2008’s winners of the gold, silver, and bronze Clio Awards. 2008 ed. 120 min. DVD . . . . . . . . . .$250
Best of 2008: Clio Gold Plus – FH 1156
This program focuses on the best of the Clio gold and silver winners for 2008. 2008 ed. 45 min. DVD. . . . . . . . . . .$180
Sexual Stereotypes in the Media – FH 1062
Categorizing others is a part of human nature to help organize our reality. But when stereotypes are used to make assumptions about a person’s character and value, they become gender bias or outright sexism. Illustrates some of the commercial, cultural, psychological, and sociological forces that have shaped sexual stereotypes in the media, such as the selling of gender, the myths of alluring femininity and rugged masculinity, Jungian personality archetypes, consensus reality, stereotype threat, body image dysfunctions, and the theory of the male gaze. 2008 ed. 38 min. DVD. . . . .. . . . . . . . . .$160
Advertising, Public Relations,& Marketing Careers – CYC 1208
ADVERTISING: Follows graduating advertising students as they intern at an advertising agency. They show and discuss how every day is constantly changing and different at an agency. They spend time in different departments such as creative, account relations,
and media buying.
PUBLIC RELATIONS:
Follows graduating public- relations students as they intern at a TV station and a PR
agency. They show and discuss the challenges of wearing many hats and doing everything during a special event. What they like best is helping their clients grow and accomplish their objectives.
MARKETING:
Follows graduating marketing majors as they finish their internships and seek full time positions. The variety of tasks, travel, and meeting new people are what they like best about a career in marketing. (No preview) 2006 ed. 60 min.3DVDS
. . . . . . . . . . . . . . . .$180
Ad Infinitum: The Many Paths into Advertising – FH 1159
Who goes into advertising? How do you break in? And what does it take to succeed once you get there? This program goes to New York City-based Euro RSCG, one of the world’s largest ad agencies, to find out. 2006 ed. 60 min. DVD . . . . . . .. . . . . . . . . .$160
Inside Saatchi & Saatchi: A Spirited Case Study – FH 938
Can Saatchi & Saatchi turn Sagatiba Cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? Tracks the Sagatiba launch from start to finish and reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, client meetings, producing commercials, and illustrates how the iconic Jesus statue in Rio became the model for a cool
young look-alike who stands in image of the “Pure Spirit of Brazil.” (US only) 2005 ed. 40 min. DVD . . . . . . . .$120
America’s Ad Icons – FH 943
The best product mascots and corporate ambassadors share two key features: they become indelibly associated with the things they represent and remain relevant over time. Uses case studies of
Tony the Tiger, Charlie the Tuna, the Energizer Bunny, Jack in the Box, Colonel Sanders, Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to
creating memorable brand icons. The psychology behind their remarkable consumer and cultural appeal is discussed. 2001 ed. 51 min.
DVD . . . . . . . . . . . . . . . .$120
Behind the Screens: Hollywood Goes Hypercommercial – MEF 794
As the techniques of product placement, tie-ins, and cross-promotions have become commonplace in Hollywood,
the film industry has increasingly become a commercial, rather than artistic sphere. Explores this trend with an array of film clips and incisive interviews with film
scholars, cultural critics, political economists, and industry insiders. (No preview) 2000 ed. 37 min. DVD COLLEGE .. . .$250 HIGH SCHOOL
.. . .$135
Deadly Persuasion: The Advertising of Alcohol & Tobacco – MEF 771
Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the alcohol and tobacco industries. Illustrating her analysis with current advertising examples from mainstream and trade sources, Kilbourne presents a compelling argument that these industries have a clear and deep understanding of the psychology of anxiety and addiction – an understanding they exploit to create and feed life-threatening dependencies on their products. (No Preview) 2004 ed. 60 min. DVD
UNIVERSITY $295 HIGH SCHOOL $195
Killing Us Softly – MEF 729
Jean Kilbourne’s pioneering work helped develop and popularize the study of gender representation in advertising. Her films have influenced millions of students internationally, across two generations. Kilbourne uses over 160 ads and TV commercials to critique advertising’s depictions of women. With wit and warmth, Kilbourne invites viewers to look at familiar images in a new way–-one that empowers them to take action. She is frequently interviewed on national TV, and has spent many years researching media images and their effects on young people. (No preview) 2000 ed. 34 min.
DVD COLLEGE/UNIVERSITY .$325 HIGH SCHOOL . . .$195
The Overspent American: Why We Want What We Don’t Need – MEF 772
Juliet Schor scrutinizes what she calls “the new consumerism,” a national phenomenon of upscale spending shaped and reinforced by a media system driven
by commercial interests. Illustrated with hundreds of media examples. (No Preview) 2003 ed. 55 min.DVD UNIVERSITY . . . . . .$290
HIGH SCHOOL . . . . . . . . .$175
2007 International TV Commercials Award Winners - LIA 330
Contains the 2007 “Winners” tape of the London
International Advertising Awards. The very best in TV advertising throughout the world in 17 product categories as well as the winners in technical and special categories. (No preview) 2008 ed. 45 min.DVD. . . . . . . . . . . .$100.
U.S. Golden Oldies – LIA 554
This collection consists of some of the best-loved and most memorable television commercials ever created. These classic spots contain humor, famous jingles, celebrities and fantastic demonstrations. See the diversity and ingenuity of American advertising. (No preview) 1999 ed. 30 min.DVD. . . . .. . . . . .$100
International Golden Oldies TV Commercials: Part I & II – LIA 1059 The Golden Oldies contain the funniest & most imaginative foreign advertising ever produced. Part I covers the very best in international advertising 1968- 1980, including Japan’s famous “Boy in the Bathtub” Shiseido Soap spot. Part II covers 1981 -1 989.(No preview) 1997 ed. 50 min.DVD..$100
Sports Endorsements Commercials – LIA 608
Sports stars have been endorsing products on television for many years and in many ways. See the evolution of athlete endorsements from the simple sales pitches of the 1960’s to the high-tech, special effects extravaganzas of the 1990’s. Contains some of the
funniest and most memorable spots created over the last four decades. A “must have” video for a sports marketing course. (No preview) 2000 ed. 25 min DVD ....... $100
Advertising Agency - DE 136
Discusses how agencies are organized — the functions they perform and how they are compensated by clients. Shot on location at Harris Drury Cohen, a full-service agency with $90 million in billings. Shows the daily operation with comments by personnel in creative,
account management, marketing services and management. 1998 ed. 23 min. (Sale) VHS. . . . . ... . . . . . . .$30 DVD. . . . . . . . . . .$135
Advertising and Marketing on the Internet - DE 512
Is the Internet “Marketing Heaven” or just an overrated marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use
and appropriateness of marketing & advertising on the Internet. Special topics include target audiences, structural considerations, efficiency, closure and critical issues in Web page design. By Dr.P.Rutsohn 2001 ed. 26 min.
VHS $30 DVD $135
How to Design Your Own Web Site: Parts I & II – EVN 558 Part I
covers what a Web site is, the importance of Web design, important terms for Web designers, tools needed and Web design strategy.
Part II
covers creating a Web site using HTML; how to create HTML tags, hyperlinks, graphics, sounds, movies; and uploading your Web site. Two high-tech productions that are presented in an easy-tounderstand format. 2000 ed. 38 min. DVD . ..................... . . .$120
Desktop Publishing: Getting the Message Out – SW 601
Home-based businesses, consultants, and graphic designers can professionally produce everything from restaurant menus to glossy business reports. DTP is a low-cost alternative for small businesses to communicate with customers and promote their products. Covers the basics of digital design, page layout, hardware and software requirements and career
opportunities for DTP designers. 2000 ed. 22 min. DVD. .110
Behind the Scenes: Printing–MEC 612
From the daily newspaper to the ticket that admits you to the movie, the printing industry is responsible for most of the magazines, brochures, flyers, coupons, and posters that you read. Go behind the scenes to see how materials are prepared before they end up on the equipment that produce a book or a brochure. Find
out what specific tasks it takes to complete the process, from the sales department, through layout and design, and on to the printing presses. 2000 ed. 20 min. DVD . . . . . . . . . . . . . . . .$110
Advertising for Business (PowerPoint CD) – CE 1029 Students will discover the innovative and complex field of advertising. They will identify the various aspects of the advertising industry such as the methods and mediums used, the different forms of advertising, the process for calculating media costs and the importance of market segmentation. Students will also become familiar with the language of advertising and how to prepare an advertising plan. 2007 ed. 75 SLIDES . . .$85
Promotional Mix (PowerPoint® CD) – CE 1091
It’s important for customers to understand the functionality and benefits a company’s products and services can provide. The promotional mix helps businesses effectively communicate these aspects to customers. Discusses the role of the promotional mix in the overall efficiency, effectiveness and success of a company. Examples of different techniques are given and how they can vary depending on company and product. 2009 ed. 51 SLIDES $85
Promoting the Product (PowerPoint® CD) – CE 1031
Learn the importance of promotion, advertising and marketing in this presentation. Discusses the role of brand awareness and the impact of various advertising mediums
in society. Evaluates the elements of the promotional mix and identifies the components of a formal marketing plan. Learn the basic aspects of public
relations and how it can benefit a firm or organization. 2007 ed. 69 SLIDES . . . . . . . . . . . . . . .$85
Creative
Advertising Creative Appeals – DE 949
Discusses the six most common and successful advertising creative appeals: Fear, Humor, Sex, Scarcity, Rational and Emotional. Proven approaches to employing each appeal is well documented by advertising research cited in the program. Means-end chain theory, informational vs. transformational reinforcement and using leverage points are covered. Both print ads and TV commercials are used as examples. A clinical psychologist briefly comments on the
natural human response to each appeal. Fast paced & interesting for students. 2006 ed. 23 min. DVD. . .$135
What Makes a Great Advertisement: Part I – FH 797A
Nine judges from the Clio Executive Juries talk about how creatives get their ideas, the dangers of overtesting
ads, and the need for more effective advertising. Industry executives from Goodby Silverstein & Partners, Young & Rubicam, London; CLM/BBDO,
Paris; Scholz & Friends, Berlin; Ginkgo Saatchi & Saatchi, Montevideo; and Leo Burnett, Kuala Lumpur; discuss commercials such as Volkswagen’s “Snowplow,” Maxell’s “Israelites,” and Little Ceasars’ “Focus Group” to provide insights into what makes a TV spot a success. 2000 ed. 30 min. DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$150
What Makes a Great Advertisement: Part II – FH 797B
Thirteen judges from the Clio Executive Juries speak on topics such as the teamwork involved in making an ad, how a campaign sometimes shocks people’s ideas of advertising, and the motivation
for being in the advertising business. Industry leaders from prominent agencies including Fallon McElligott, Minneapoilis; Ogilvy
& Mather, Mumbai: Paradise DDB, Stockholm; Clemenger/BBDO, Melbourne; and Agulla & Baccetti, Buenos Aires, analyze TV spots such as MTV’s “Jukka Brothers” and
Diesel Jeans” “A Day in Pyongyang” and several print ads and posters from the Clio archives. 2000 ed. 30 min. DVD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$150
Planning & Producing the Advertisement – EJD 604B
Discusses the importance of projecting sales and profits in the context of planning the retail advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail marketer and department store. 2001 ed. 20 min.
DVD. . . . . . . . .$160
Captive Audience – MEF 727
For marketers who wish to reach the lucrative youth market, schools represent the final frontier – access to a captive audience of millions of students along with implied product endorsements. A compelling exposé of the transformation of classrooms, hallways, cafeterias, and textbooks into advertising vehicles. Explores
how education is short-changed and democracy is at risk when schools become marketplaces and commercialism goes to the head of the
class. (No preview) 2003 ed. 45 min.DVD COLLEGE.$290
HIGH SCHOOL $175
Designing Radio Ads (PowerPoint® CD) – CE 1105
Provide a general understanding of radio advertising. It gives the details necessary for students to learn how to purchase and schedule a radio commercial. Shows the creative process in designing an effective radio spot. 2009 ed. 38 SLIDES . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . $75
Developing Direct Mail Pieces (PowerPoint® CD) – CE 1106
Presentation is designed to provide general information, the background of direct mail, and describes the advantages of using direct mail as an advertising medium. It provides the general resources that are needed to create a mailing and most importantly, students will obtain an understanding of the steps necessary to maximize the effectiveness of direct-mail advertising. 2009 ed. 35 SLIDES $75
Producing Print Advertisements (PowerPoint® CD) – CE 1109 Designing an effective print advertisement requires understanding certain elements such as selecting a target market, types of publications, buying advertisement space, color, fonts and layouts. This presentation covers these elements and gives advice on what to do and what not to do when designing a print ad. 2009 ed. 118 SLIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75
Integrated Marketing Communications
Integrated Marketing Communications – CIM 833
IMC is the intentional coordination of all marketing communications activities to convey a consistent message to potential customers. Shows how the promotional
mix often changes over the product life cycle. Specialized Marketing Services case.
2004 ed. 30 min.VHS. . . . . . .$30
Integrated Marketing Communications – DE 489
Discusses how all marketing communications should be integrated to provide a consistent, unified image of the
organization. Shows examples of how the IMC model is often two-way communication that can begin with either the marketer or the customer. Defines and shows examples of the IMC mix of personal selling, advertising,
direct marketing, sales promotion and public relations. Discusses how IMC strategy often depends on stage of product life cycle and whether the marketer is employing a pull or push approach.
1998 ed.26 min VHS. . . ..$30 DVD. . . . . .$135
Advertising Media
Direct Response, Out-of-Home & Supplemental Media - DE 1 04B
Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo-direct mail, shared mail, & responding to inquiries generated from Internet advertising. Shows examples of outdoor advertising: paper posters, painted bulletins, truck panels, plastic banners, moveable billboards, digital outdoor,
spectaculars, and mall-face boards. Examples of transit advertising include bus panels, wrapped-painted vehicles, travel-station dioramas, bus shelters
& bus benches. Suggests strategies to gain maximum effectiveness from yellow-page advertising & “opt-in” email advertising. 2009 ed. 18 min.DVD . . . . . . . .. . . . . . . . . . . .$130
The Advertising Media – EJD 604A
Focus is on challenges for 21st century retailers to make cost-effective media buys. With increased audience fragmentation from more media alternatives, retailers need to reexamine the traditional media of newspapers, magazines, direct mail, TV and radio. Discusses how Internet advertising
must be part of the retailer’s IMC program. Interviews with media professionals in e-commerce, traditional retailing and direct mail.
2001 ed. 20 min.DVD $160
Print Media - DE 104A
Covers daily, weekly, and free newspapers with the various advantages of each format. Discusses advertising
services such as special editions and total market coverage programs. Covers consumer, business, trade, industrial, and farm magazines with the advantages of each category.
Discusses the importance of both reach and frequency along with an example of how to compute CPM for print media. 2004 ed. 20 min
DVD. . . . . . . . . . . . . . . . .$130
Broadcast Media - DE 104C
Covers broadcast television, cable TV and radio along with advantages of each medium. Discusses the rating systems, GRP’s and the importance of CPP for television-media buyers. Discusses the newer concepts of target marketing with broadcast media. Much of the footage shot in TV and radio studios along with comments by broadcast advertising executives. 1994 ed. 16 min. DVD. . . . . . . . . . . . . . . . . . .$130
Newspaper Advertising - DE 133
Covers the various formats of newspaper advertising such as display, classified, and classified display. Discusses special products such as shoppers, zoned editions,
supplements, preprints and total market coverage. Additional sections cover layout formats and the use of artwork vs. photographs for illustrations. 2004ed. 22 min.VHS $30 DVD. $135
Advertising with Billboards (PowerPoint® CD) – CE 1107
Provides a description of outdoor media which includes billboards. It relays important information regarding the growth of billboards as an advertising medium. Provides an in-depth
description of each type of billboard and outlines the processes involved in advertising on billboards. 2009 ed. 45 SLIDES . . .
. . . . . . . . . . . . . . . . . . . .$75
Telemarketing Basics (PowerPoint® CD) – CE 1108
Informs students of the benefits of using telemarketing as a form of promotion. Students will become familiar with the different types of telemarketing along with telemarketing rules and guidelines. The basic steps required in
creating an effective telemarketing campaign are also outlined. 2009 ed.
38 SLIDES . .$75
Online Advertising (PowerPoint® CD) – CE 1112
Explores the world of online advertising, what is defined as online advertising, and learn its different forms. Students will analyze the qualities of each type of online advertising and
examine the cost/benefit of online advertising for an organization. 2009 ed. 35 SLIDES . . . .. . . . . . . . . . . . .$75
Advertising Layout Part I: Space Allocations- DE 1 20A
Suggests the amount of space to allocate and uses of the illustration, headline, copy and logo. Designed for any course in
advertising, advertising layout, graphics or design. Demonstrates basic ad layout such as line, flow and patterns; mechanics such as white space and bleed.
2006 ed. 21 min. DVD. . . . . . . . . . . . . . . . . . . . . . .$130
Advertising Layout Part II: Visual Direction - DE 1 20B
Discusses proportion, design components, arrangement formats, visual direction and visual organization. Shows examples of advertising formats such as picture window, silhouette, square zero, free form and Mondrian. Covers
visual-attention techniques of juxtaposition, spatial progression, overlapping and closure. Included is a special section on the
use of headlines and sub-headlines. 2006 ed.21 min. DVD.$130
Elements & Principles of Design (PowerPoint CD) – CE 867
Does a garment give an impression of relaxation and comfort, while another seems formal and dignified, while yet another can be minimal, cold and rigid? Learn how design affects our sense and emotions through the use of line, shape, form, texture, color, balance, rhythm, emphasis, proportion, scale and harmony.
Whether it’s through furniture, printed materials or apparel, a design can communicate different attitudes, feelings and concepts. 2004 ed. 30 SLIDES . . . . . .
. . . . . . . . . . . .$90
Advertising Psychology
Advertising Creative Appeals – DE 949
Discusses the six most common and successful advertising creative appeals: Fear, Humor, Sex, Scarcity, Rational and Emotional. Proven approaches to employing each appeal is well documented by advertising research cited in the program. Means-end chain theory, informational vs. transformational reinforcement and using leverage points are covered. Both
print ads and TV commercials are used as examples. A clinical psychologist briefly comments on the natural human response to each appeal. Fast paced & interesting for
students. 2006 ed. 23 min. DVD. . .$135
Cracking the Advertising Code – LZ 993
Learn to make sound purchasing decisions by spotting advertising ploys. Discussion includes celebrity endorsements, consumer-behavior theory, emotional appeals, unproven claims, urgency to purchase, etc. 2006 ed. 20 min DVD
. . .. . . . . . . . . . . . . .$100
Why You Buy: 21st Century Advertising – LS 652
Direct mail–-how “junk mail” and email “spam” use hidden tactics to persuade and sell. TV commercials – how
music and entertainment disguises ads to shape your daily life, and build brand name awareness. Internet advertising – how Web
advertising and programming are almost undistinguishable. Advertising today is very subtle with the selling message integrated into entertainment and information. 2001 ed. 20 min.VHS $30 DVD $120
Psychology of Advertising: Part 1 -DE 118A
Today, with increased competition, globalization and downsizing, marketers must demonstrate that their advertising expenditures are both efficient and effective. Consumers have been saturated with advertising messages; and, business is no longer willing to expend resources “Just to get their message out to the market.” It’s imperative that the advertiser understand the psychology behind buying motives and incorporate that understanding into their ads. Emphasizes five key psycho-sociological issues with examples drawn from TV commercials, print ads, and the Internet. By Dr. Rutsohn. 2002 ed. 26 min. VHS. . . . . . .$30 DVD. . . . . . . . .$135.
Psychology of Advertising: Part II - DE 118B
Discussion focuses on the interrelationship between the physical components and the message communicated
by an advertisement. Presents current research with examples of survey results, comparative ads and testimonials in advertising. By Dr. Rutsohn. 2002
ed. 18 min. VHS. . . . . . . . . . .$30 DVD. . .. . .$130
America’s Ad Icons – FH 943
The best product mascots and corporate ambassadors share two key features: they become indelibly associated with the things they represent and remain relevant over time. Uses case studies of Tony the Tiger, Charlie the Tuna, the Energizer Bunny, Jack in the Box, Colonel
Sanders, Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand icons.
The psychology behind their remarkable consumer and cultural appeal is discussed.
2001 ed. 51 min. DVD . . . . . . . . . . . . . . . . . . . .$120
Positioning: How Advertising Shapes Perceptions – LS 715
In marketing, perception is reality! Advertisers recognize that changing a consumer’s attitude toward a product is difficult and not really necessary. To “position”
or “reposition” how a consumer views a product is much more useful. Today, marketers don’t try to persuade with advertising. Rather, they try to position the product so that it is viewed as enhancing the
consumer’s life style and self-concept. Positioning is all about changing perceptions, not minds.
2003 ed. 20 min. DVD. . . . . .. . . . . . . . . . .$120
Advertising Techniques (PowerPoint CD) – LZ 991 Teens annually spend over $150 billion on clothes, food, cosmetics, music, etc. Advertisers rely on their teen audience to discuss and help sell their products. Program uses humor, fun graphics, and many ad examples to clue students on the 10 traditional advertising creative techniques. 2006 ed. 31 SLIDES CD . . . . . . . . .$60
Orders will be serviced by DEV in U.S.A. Enquiries to Steve Say - filmo@filmo.com