CEV Programmes
Advertising/Promotion
Additional Tutorials
Business/Merchandising Mathematics
Business Communications
Career Exploration/Development
Clothing/Textiles
Customer Service
Digital Video Production
E-Commerce
Entrepreneurship
Fashion Industry
Graphic Design/Desktop Publishing
International Business
Interior Design
Job Seeking Skills
Management
Marketing
Visual Merchandising
Web Site Design
Women’s Issues
Business Etiquette
Using typical business scenarios, this video presentation demonstrates that good manners and proper etiquette set the tone for success and are essential in the business world. You'll learn that having positive body language, proper attire, good communication skills, and pleasing manners will enhance your ability to conduct business during meetings, on the telephone, in a job interview, while meeting with your banker, and during a business lunch. Additional tips are given to help you put your best foot forward in each business scenario. 24 min. ©1994 Stock Number: 666 F.O.B. List Price US$79.00 Study Guide Stock#: 666SG F.O.B. List Price US$15.00
Planning an Effective Business Meeting
Meetings are a necessary business tool, but only if they have a clear objective, serve a useful purpose, and the participants are ready. This video shows how to make sure your meetings fulfill those goals. Examples are given of the types of meetings-staff, information, fact-finding, problem-solving, committee, and sales-and the purposes of each. Memos, conference calls, and executive actions are examined as time-saving alternatives. You'll also be given suggestions on how to plan and organize a meeting and how to conduct a meeting. Use this video in your classroom or your boardroom and watch your business effectiveness increase. Study guide included. 20 min. ©1995 Stock Number: 668 F.O.B. List Price US$79.00
Sales Promotion: It's a Team Effort
Fun yet to the point, this video shows how a retail sales team works together to promote their products. Viewers are introduced to common terminology and selling techniques employed in retail sales promotions, such as advertising "tabs," display ads, seasonal aisle, stack tables, advertising, giveaways, creative decorating, and in-store promotions. Suggestions for coordinating sales promotion among department workers (suggestion selling) and examples of what information sales personnel need to know to help their customers are illustrated. An excellent supplement for a marketing education curriculum or a retail store training session. 15 min. c1995 Stock Number: 632 F.O.B. List Price US$79.00
Point of Sale: A New Approach to Merchandising
Retail marketers have fallen in love with the computerized Point of Sale (POS) system, and this video tells you why. Join Sue as she learns about the three vital areas in which the system helps (security, customer service, and merchandising), how POS helps each department improve their sales and service, and how using POS improves the speed and efficiency of the business office. Find out why retailers are seeing their productivity increase as they use this computerized system. This videotape is ideal for any marketing education curriculum. 11 min. c1995 Stock Number: 633 F.O.B. List Price US$79.00
Shrinkage
Loss of merchandise or income, called "Shrinkage," costs retailers and consumers about F.O.B. List Price US$10 billion annually. This live-action videotape introduces viewers to major types of shrinkage, profiles amateur and professional shoplifters, gives suggestions on how to lessen the probability of shoplifting, exposes 13 common employee errors that lead to shrinkage, and details four types of employee dishonesty-embezzlement, forgery, direct theft, and giving reduced-priced or free items. Consequences of loss from shrinkage is explained. An accompanying supplement encourages discussion by asking readers to assess situations and decide on actions they would take. A foundation aid for any merchandising curriculum, and a superior employee training video. 20 min. c1995 Stock Number: 634 F.O.B. List Price US$79.00
Visual Merchandising: Look, Linger and Buy
Consumers have so many choices today.how can the retailer attract the customer, keep the customer's attention, and increase the chance that the customer will buy? This videotape familiarizes viewers with the terminology and elements of visual merchandising as a way to entice customers and increase sales. It shows the effect that department organization, merchandise adjacencies, organization of merchandise on fixtures, and merchandise organization has on the sale of products. Viewers see how retailers use plan-o-grams and modulars to design displays. Use this video to supplement any marketing education curriculum, or in the retail industry as a training tool. 20 min. c1995 Stock Number: 635 F.O.B. List Price US$79.00
Power of Money
Money fuels our economy, drives factories and builds cities. Learn how to utilize the power of money by following the seven basic laws for accumulation of wealth. Topics include saving for a nest egg, controlling expenditures, making money work, keeping investments safe, investing in residential real estate, planning for retirement income, and increasing earning potential. 20 min. c1992 Stock Number: 656 F.O.B. List Price US$79.00 Study Guide Stock#: 656SG F.O.B. List Price US$15.00
Credit: Friend or Foe?
Establishing financial goals can help you manage credit instead of letting it control you. Credit: Friend or Foe evaluates the advantages and disadvantages of credit, as well as the impact of debt and repayment. Viewers learn the purpose of establishing a credit history (including what's on a credit report), the purpose of and types of credit cards, other types of credit (installment, secured, and educational loans), and how to set goals to help you efficiently manage your credit. Former Home Economics teacher Merriott Terry of Consumer Credit Counseling Service is the featured professional. A quiz to explore your attitude about credit is included. 23 min. c1997 Stock Number: 655 F.O.B. List Price US$79.00
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